1

INDUSTRIAL VISIT PROJECT REPORT ON

Prepared by

: Rathod Eshita K.

Class

: B.B.A. Semester - 4

Roll no

: 67

Academic Year : 2015 - 2016

Collage

: Lt. M. J. Kundaliya English Medium Mahila

Commerce & B.B.A. Collage, Rajkot.

Submitted to

: Saurashtra University

Guided by

: Prof. Krunal Purohit

DECLARATION
I undersigned RATHOD ESHITA K. student of
B.B.A. semester-4. Here by declare that the project work
presented in this report my own work and has been carried out
under the supervision Prof. Krunal Purohit Of Lt. M. J.
Kundaliya English Medium Mahila Commerce & B.B.A
College, at Rajkot.
This work has not been previously submitted to any
other university for any examination.

Place : Rajkot

Signature of Student

Date :
( Rathod Eshita )

PREFACE
The word of management is used in many things in
every time. This word is used in a wide context in economy,
social political, business, and non-business areas. We need to
manage our daily life also B.B.A. course is the management
course and these apply in practically work. Saurashtra
University is given to us a chance of the practical study and
knowledge as one prepares a project report.
In the B.B.A. faculty only the theoretical knowledge
of business is not enough for achieving all over knowledge of
business management, practical training is also important as
almost all aspects of human life keeping this is mind, Saurashtra
university has include the subject of practical studies or
industrial training in B.B.A. of 15 days.
I had attended training at HOTEL FORTUNE
PARK JPS GRAND at Rajkot. It is well known 5 star hotel in
Rajkot. The report submitted here, which provide all
information that i have obtained my practical training at HOTEL
FORTUNE PARK JPS GRAND.
In this report, I have tries to present the minimum
information in the best possible manner as i can.

ACKNOWLEDFEMENT
I would like to acknowledge as well as convey
my regards to all who have been contribution a lot to finalize
this project by the way of proper guidance, encouragement and
inspiration to me.
First of all, I world like to thanks to
Saurashtra University and my college. I am very much pleased
to express any gratitude towards Principal Dr. A. C. RANA.
I am heartily thanks to Prof. Krunal Purohit
who greatly guided and inspired me for this project.
I heartily thank the owner of the industry for
enthusiastically supporting the project work by making the dare
available and spending their precious time to aid my study.
My gratitude towards HOTEL FORTUNE
PARK JPS GRAND founder Mr. Hiren Sodha. My sincere
thanked to the hotel assistant for his full co-operation and
previous guidance.
I am also very much thankful to my parents to
encourage me for this project and my brother and my friends
whose guided and motivated me for this project.
I also thank to god for my study and this
opportunity.

INDEX
SR NO

PARTICULARS

PAGE NO

GENERAL INFORMATION

FRONT OFFICE

26

SERVICE DEPARTMENT

40

62

FOOD & BEVERAGE

DEPARTMENT
PERSONNEL DEPARTMENT

MARKETING DEPARTMENT

99

FINANCE DEPARTMENT

114

129

CORPORATE SOCIAL
RESPONSIBILITY
VISION & MISSION

10

AWARDS & ACHIEVEMENT

133

11

SWOT ANALYSIS

135

12

FUTURE PLAN

139

13

SUGGESTIONS

141

14

CONCLUSIONS

143

15

BIBLIOGRAPHY

145

16

WEBLIOGRAPHY

147

77

131

INDEX
SR NO

PARTICULARS

PAGE NO

INTRODUCTION

HISTORY

HOTEL PROFILE

11

ORGANISATION CHART

14

FORM OF ORGANISATION

15

ORGANISATION STRUCTURE

16

SIZE OF UNIT

17

CONNECTIVITY

19

LOCATION CHART

20

10

HOTEL BRANCHES

21

INTRODUCTION
A hotel is an establishment that provides lodging paid on
a short term basis. Facilities provided may range from a basic
bed and storage for clothing, to luxury features like en-suit
bathroom. Larger hotels may provide additional guest facilities
such as a swimming pool, business centre, childcare, conference
facilities and social function services, hotel rooms are usually
numbered to allow guests to identify their room. Some hotels
offer meals as part of a room and board arrangement. In the
united kingdom, a hotel is required by law to serve food and
drinks to all guests within certain stated hours. In japan, capsule
hotels provide a minimized amount of room space and shared
facilities.
Hotel operations very in size, function, and costs. Most
hotels and major hospitality companies have set industry
standards to classify hotel types. An upscale full service hotel
facility offers luxury amenities, full service accommodations, on
site full service restaurants, and the highest level of personalized
service. Full service hotels often contain upscale full service
facilities with a large volume of full service accommodation, on
site full service restaurants, and variety of on site amenities.
Boutique hotels are smaller independent non branded hotels that
often contain upscale facilities. Small to medium sized hotel
establishment offer a limited amount of on site amenities.
Economy hotels are small to medium sized hotel establishments
that offer basic accommodation with little to no services.
Extended stay hotels are small to medium sized hotels that offer
longer term full service accommodations compared to a
traditional hotel.
9

HISTORY
Every unit has got more some or other history
if its own. It includes when the firm was incorporated,
who were the promoters, what was its purpose, what are
the products manufactured by it, etc.

ITC Limited entered the hotel business on 18

October 1975 with the opening of a hotel in Chennai,
which was renamed hotel chola. In 2006, ITC hotels
operated 100 hotels in 75 locations. ITC hotel have a
reputation of playing host to visiting royalty and world
leaders time again.

FORTUNE PARK hotel Ltd. Is a wholly owned

subsidiary of ITC Ltd. Set up in 1995 to cater to the
mid-market to upscale hotel segment in business and
leisure destinations, today it is a professionally
managed hotel management company.

FORTUNE hotels operates across a wide

spectrum of brand extension, thereby creating
specialised products, designed to suit the specific needs
of various segments. Fortune selects, Parks and Inns are
business hotels in metros and non-metros, and fortune
resorts are hotels in popular holiday destinations. My
Fortune is the latest addition to the bouquet of brands
by fortune hotels.
10

ITC hotels has one of the most extensive art

collection in India. A museum of their collection is
being planning in Kolkata. ITC Grand Bharat is their
latest hotel established in Manesar, Gurgaon.

In 2015 , it has started premium and luxuriou s

hotel in Rajkot at 150 Feet Ring Road , Near Mavdi
Circle under the name of FORTUNE PARK JPS
GRAND. It is one of the newest and sophisticated
hotels in Gujarat. FORTUNE PARK JPS GRAND,
Rajkot has a unique lavational advantage. The hotel is
centrally located in the business hub of Rajkot.

11

HOTEL PROFILE
NAME OF HOTEL

: FORTUNE PARK JPS GRAND

ESTAMLISHMENT

: 2015

FORM OF THE UNIT

: Private Ltd.

SIZE OF THE UNIT

: Large Scale

ADDRESS

: 150 Feet Ring Road,

Near Mavdi Clrcle,
Rajkot, Gujarat 360 004

REGISTERD OFFICE

: 150 Feet Ring Road,

Near Mavdi Clrcle,
Rajkot, Gujarat 360 004

PHONE NUMBER

: 281-3988444

FAX NUMBER

: 281-3986000

E-MAIL

: hr.fjps@fortunehotels.in
12

WEBSITE

: www.fortunrhotels.in

CUISINE

: Multi Cuisine Specialty

OWNER

: Mr. Hiren sodha

CHAIRMAN

: Mr. Omkar Gupta

DIRECTORS

: Miss. Asha Chopra

AASISTANCE G.M

: Mr. Rahul Nama

CHEF MANAGER

: Mr. Rajay Yadav

FOOD & BEVERAGE

: Mr. Amit Soni

H.R.MANAGER

: Mr. Amit Kumar

FINANCE MANAGER

: Mr. Hardik

HOUSE KEEPING

: Mr. Sunny Tiwari

NUMBER OF EMPLOYEE : 250

13

COMPETETORS

: HOTEL TGB,
HOTEL BIZZ,
HOTEL IMPERIAL PALACE.

BANKERS

: 1. ICICI Bank
2. HDFC Bank
3. Corporation Bank

INVESTMENT

: 60 crore

AREA COVERED

: 2000sq. Feet

GOAL OF THE
ORGANIZATION

: To become one of the best hotel in

whole gujarat

COMPANY LOGO

14

ORGANISATION CHART

G ER E
RAL
MAN
A G ER

M ANA
G IN G
D IR E C
TO R

R ESTA
URAN
T
M ANA
G ER

FR O
NT
O FF
IC E

EV E
NT
MAN
AGE
R
FIN A
NCE
MAN
A G ER

M ARK
ETIN G
M ANA
G ER

15

PE R S
ONAL
M AN
A G ER

FORM OF ORGANISATION
Forms of business organization are legal forms in
which a business enterprise may be organized and operated.
These forms of organization refer to aspects as
ownership, risk bearing, control and distribution of profit. The
choice will depend on various factors like the nature of business,
the objective, the capital required, the scale of operations, state
control and requirements.
The various forms of organization are.
1 Sole Proprietorship
2 Partnership
3 Joint Stock Company
(A) Public Limited Company
(B) Private Limited Company
4 Co-Operative Society
FORTUNE PARK JPS GRAND HOTEL IS
PRIVATE LIMITED HOTEL.

ORGANISATION STRUCTURE
16

The organisation chart is picture, a blueprint, a diagram

showing the formal organisation structure. It shows only formal
relationships. It shows both the horizontal and vertical
dimensions of the organisation. Some of the important definition
of organisation chart are as under :
According to J . Batty
An organisation chart is a diagrammatic representation
of a frame work of structure of an organisation.

SIZE OF UNIT
17

Business organization can be classified into size as per follows;

1. SMALL SCALE INDUSTRY

2. MEDIUM SCALE INDUSTRY
3. LARGE SCALE INDUSTRY

The size of the business unit determined through the

factor like invested capital in organization technical output of
the organization and number of employees are working in the
organization.
The profitability & efficiency of the business unit
largely depends on its size.

SMALL SCALE INDUSTRY:

Small scale industries can be characterized by the

unique feature of labour intensive.
The total number of people employed in this
industrials been calculated to be near about one crore and ninety
lakhs in India, the main proponents of small scale industries.
Investment is 5crores.

MEDIUM SCALE INDUSTRY :

18

Generally all the industries units with the capital

investment of more than 5crore to 10crore are classified as
medium scale industries.

LARGE SCALE INDUSTRY :

Where the capital requirement to start an industry unit

is enormous and where labours loss are apply is known as large
scale industries where the capital investment in plant and
machinery are more than 10crores.

FORTUNE PARK JPS GRAND HOTEL IS THE LARGE

SCALE HOTEL.

CONNECTIVITY
BY AIR

19

Daily multiple flights to Mumbai are served by India

Airlines, Jet Airways and other carriers. Direct flights from
abroad arrive at the regional International Airport in
Ahmadabad, the capital of the capital of the Gujarat state, 225
km from Rajkot. FORTUNE PARK JPS GRAND Rajkot is 6
km (15 mins) from the domestic airport of Rajkot City.
BY RAIL
Rajkot Railway Station is the main railway junction
of Saurashtra (region). Trains for all the major cities of India are
available from here. FORTUNE PARK JPS GRAND Rajkot is
7 km (20 mins) from the railway station.

BY ROAD
The Gujarat state road Transport Corporation
(GSRTC) runs regular buses to and from Rajkot to other cities
of Gujarat. Rajkot is well connected with Gujarat state
Highways, National Highway 8 and the East-West Corridor.
There are a number of private bus operator connecting the city
Maharashtra, Rajasthan, Delhi, Madhya Pradesh and other states
of India.
5 km from shapar G.I.D.C. industrial area, the commercial zone
of the city.
6 km from Dharmendra road, the prime shopping destination
for traditional Gujrati Weaves and handicrafts.

LOCATION CHART

20

HOTEL BRANCHES

21

My Fortune,
Bengaluru

46 Richmond Road, Bengaluru 560 025, Kamataka

My Fortune,
Chennai
Fortune The Savoy,
Mussoorie

Cathedral Road, Chennai 600 086,

Tamil Nadu
Library Bazar, Gandhi Chowk,
P.O.Savov, Mussoorie 248 179,
Uttarakhand

Fortune Select JP
Cosmos, Bengaluru

No. 49 Cunningham Crescent Road,

Behind Sigma Mall, Bengaluru 560 052 Kamataka

Fortune Select
Trinity, Bengaluru

Fortune Select
Grand, Chennai

134 136, Road No. 1, EPIP Area,

Whitefield, Bengaluru 560 006,
Karnataka
1, GST Road, Singaperumal Koil,
Chennai 603 204, Tamil Nadu

Fortune Select
Palms, Chennai

142, Rajiv Gandhi Salai (Old

Mahabalipuram Road),
Thoraipakkam, Chennai 600 096,
Tamil Nadu

Fortune Select
Regina, Goa

376, Off Fort Aguada Road,

Candolim, Goa 403 515

Fortune Select
Excalibur, Sohna
Road, Gurgaon
Fortune Select
Global, Gurgaon

Main Sohna Road, Sector 49,

Gurgaon 122 018, Haryana

10

11 Fortune Landmark,
Indore
12

Fortune Select

Global Arcade, Mehrauli-Gurgaon

Road, Gurgaon 122 002, Haryana
Adjoining Meghdoot Gardens, Indore
452 010, Madhya Pradesh
Near Nehru Sahkar Bhawan, C22

13

Metropolitan,
Jaipur

Scheme, Bais Godam Circle, Jaipur

302 001, Rajasthan

Fortune Select
Dasve, Lavasa

Plot No. 7, Dasve Circle, Village :

Dasve, P.O.Dasve, Lavasa Taluka:
Mulshi, District Pune 412 112,
Maharashtra
Plot No. 16, Sector 19-D, Vashi, Navi
Mumbai 400 705, Maharashtra

14

Fortune Select
Exotica, Navi
Mumbai
15
Fortune Select
Shilparamam, Tiruchanoor Road,
Grand Ridge,
Tirupati 517 501, Andhra Pradesh
Tiruoati
16 Fortune Landmark, Ashram Road, Ahmedabad 380 013,
Ahmedabad
Gujarat
17
Fortune Park,
Opposite Gujarat College, EII is
Ahmedabad
Bridge Ahmedabad 380 006,
Gujarat
18
Fortune Park JP
5/43, Race Course Road, Bengaluru
Celestial,
560 009, Karnataka
Bengaluru
19
Fortune Park
Plot No. Z/4/3, SEZ Part I, Tal: Vagra,
Dahej, Dahej SEZ
Dist: Bharuch, Dahej 392 130,
Gujrat
20
Fortune Park
K.M.Stone 67, National Highway-8,
Orange, Sidhrawali,
Sidhrawali, Gurgaon - 122 413,
Gurgaon
Haryana
21
Fortune Park
Plot No. 515 & 516, Road No. 12,
Vallabha,
Banjara Hils, Hyderabad 500 034
Hyderabad
Andhra Pradesh
22

Fortune Park Klas

sik, Ludhiana

Link Road Opp. Model Town,

Ludhiana - 141 002, Panjab
23

23
24

25
26

27
28
29

30

Fortune Pandiyan
Race Course, Madurai 625 002
Hotel, Madural
Tamil Nadu
Fortune Park
Strawberry Hills, Satobari, Near Dal
Moksha, MCL eod
Lake, MCL eod Ganj, Dharamshla
Ganj
Cantt 176 216 Himachal Pradesh
Fortune Park Bella
Cityplex, 1, Ashram Marg, Tonk
Casa, Jaipur
Road, Jaipur 302 018, Rajasthan
Fortune Park
2, Inner Circle Road, Bistupur,
Centre Pount,
Jamshedpur 831 001, Jharkhand
Jamshedpur
Fortune Park
Kona Expressway, Howrah 711 403
Panchwati, Kolkata
West Bengal
Fortune JP Palace, No. 3, Abba Road, Nazarbad, Mysore
Mysore
570 007, Karnataka
Fortune Park
Dera More, Chhatapur Mandir Road,
Boulevard, New
New Delhi 110 074
Delhi
Fortune Park DJ
417, M.G.Road, Ghitomi, New Delhi
Avenue, New Delhi
110 030

31

Fortune Park JPS

Grand, Rajkot

150 Feet Rinh Road, Near Mavdi

Circle, Rajkot 360 004, Gujarat

32

Fortune Park
LakeCity, Thane

33

Fortune Kences,
Tirupati

Near Jupiter Medi-park, Eastem

Express Highway, Thane (W)
400 601, Maharasgtra
Opp. APSRTC Terminal, Tirupti
517 501 Andhra Pradesh

34

Acron Waterfront
Resort, Baga, Goa
Fortune Resort
Grace, Mussoorie

On the seaward side of the Baga

bridge, Baga, Goa 403 516
Library Bazar, Gandhi Chowk, Musso
orie 248 179, Uttarakhand

35

24

36

37

38

Fortune Resort
Sullivan Court,
Ooty
Fortune Hotel The
South Park,
Trivandram
Fortune Park
Galaxy, Vapi
Fortune Murali
Park, Vijayawada

Rose Garden Road, Ooty 643 001,

Tamil Nadu
M.G.Road, Trivandrum 695 034,
Kerala

40 Fortune Resort Bay

Island, Port Blair

National Highway No. 8, G.I.D.C.

Vapi 396 195, Gujarat
40-1-2B, M.G.Road, Labbipet,
Vijayawada 520 010, Andhra
Pradesh
Marine Hill, Port Blair 744 101
Andaman & Nicobar Islands

41 Fortune Inn Haveli,

Gandhinagar

Plot No. 235, Sector 11, Gandhinagar

382 011, Gujarat

39

42 Fortune Inn Grazia, Plot No. 1, Sector-23, Sanjay Nagar

Ghaziabad
District Centre, Ghaziabad 201 002,
Uttar Pradesh
43
Fortune Inn
9, Gulab Singh Marg, Jammu 180
Riviera, Jammu
001 Jammu & Kashmir
44 Fortune Inn Valley
Madhav Nagar, Manipal 576 104
View, Manipal
Udupi, Karnataka
45 Fortune Inn Grazia,
Plot No. 1A, Block I, Sector-27,
Noida
Noida 201 301, Uttar Pradesh
46
Fortune Inn
S.No. 21, Plot No.3/2 Rajiv Gamdhi
Exotica, Hinjawadi,
Infotech Park, Phase-1 Hinjawadi,
Pune
Pune-411 057, Maharashtra
47 Fortune Inn Jukaso, Plot No.6, Viman Nagar, Pune Nagar
Pune
Road, Puna 411 014, Maharashtra
48 Fortune Inn Sree
#47-10-34 & 35, Dwaraknagar,
Kanya,
Diamond Park, Sree Kanya Road,
25

Visakhapatnam

Visakhapatnam 530 016 Andhra

Pradesh

26

27

28

INDEX
SR NO

PARTICULARS

PAGE NO

INTRODUCTION

28

ORGANISATION CHART

29

SERVICE OF FRONT OFFICE

30

31

PROCESS OF ROOM
RESERVATION
TYPES OF ROOMS

ROOM AMENITIES

37

TARIFF

38

TEAM & CONDITION

39

29

32

INTRODUCTION
Generally this office is known as Reception. The hotel
FORTUNE PARK JPS GRAND is known it as a Front Office.
Front office employee is directly contact with the customer. This
employee is also one kind of represented it firm. This works are
advance booking of room, present room booking, arrange birth
day party, marriage party, arrange meeting, conference in the
hall, sales the all types of room, i.e. Fortune Club King rooms,
Living rooms, Deluxe Twin rooms and Suit rooms. They carry
about they customer service; provide all service of the hotel to
its customer. Try to fulfil requirement of the customer.

30

ORGANISATION CHART
FRONT OFFICE
MANAGER

FRONT OFFICE
EXECUTIVE

GUEST RELATION
EXECUTIVE

FRONT OFFICE
SUPERVISOR

FRONT OFFICE
ASSISTENT

RECEPTIONI
ST

31

SERVICES OF FRONT OFFICE

The action of helping someone working for someone,

system supplying a public need & ready to assist someone when
required.

FORTUNE PARK JPS GRAND is perfectly suitable

with this meaning because it helps public by providing its
facilities, by gibing its facilities, by satisfying public needs and
also ready to assist them whenever required.

Corporate Tie Ups

Advance Booking

: Sales Calls
: Through Direct Contact,
By Mail,
By Telephone Contact,
By Indirect Contact.

Present Booking

: Through Direct Contact,

By Telephone

Banquet Booking
: Direct Contact
Fortune Club King Room Booking : Through Direct Contact,
By Mail,
By Telephone.

PROCESS OF ROOM RESERVATION

32

The room reservation process is very simple to understand

for customer. Hear various type of method is applied for room
reservation. Major two types i.e. 1. Direct method 2. indirect
method

Direct method
Generally this method is use to customer. In this method
customer is directly contact with the hotel to its front office. And
reserve the room in advance or for present.

Indirect method
Today, in world, people dont have time for go to hotel and
reservation the room, but person use today technology i.e.
mobile phone, internet. Customer reserve the room through on
call and e-mail.
In the room reservation, advance pay for new customer in,
some time customer pays its payment on check out time. But the
company office or regular customer is pay on its time.

TYPES OF ROOMS
33

FORTUNE PARK JPS GRAND hotel provides

Rajkot accommodation combining attractive rates and quality.
FORTUNE PARK JPS GRAND Rajkot offers 5 star
accommodation, service facilities in all their comfortable rooms.
The property consists a variety of rooms. For your convenience,
air conditioning, bathrobe, cable television. Tea / Coffee maker,
internet success, newspaper, safe is available in your room.

The newly designed 77 guest rooms at

FORTUNE PARK JPS GRAND are fresh, contemporary and
inviting; featuring vibrant colours, premium fabrics and natural
day light. The 77 well-appointed rooms comprise of 56 standard
rooms, 18 Fortune Club Rooms and 3 Suites. The specious and
smart rooms are well equipped with a complete range of modern
amenities to complement the tastes of the new age traveller.

ROOM

SUPERIOR
EXECUTIVE
SUITE

SINGLE
4000 Rs.
4500 Rs.
7000 Rs.

Room
34

Types :

DOUBLE
4500 Rs.
5500 Rs.
8000 Rs.

 FORTUNE CLUB KING ROOM :

Suite

Room :

A tastefully furnished two by suit with a bedroom & a

sitting area choose from smoking / non smoking suites.
35

The room amenities consist of individual climate

control, satellite LCD TV, two bottles of mineral water and three
soft drinks with compliment. Telephone service, fruit basket on
request with our compliment, 24 hour room service, WI-FI
internet connectivity, all day concierge bathroom kit with hair
dryer & shaving mirror.

The privileges given by company are spouse stays free,

car pick up from airport & drop on prior request, buffet
breakfast at orchid with compliment access to the executive
lounge, ironing of one suite 10% discount on charges of laundry,
telephone & business centre at the executive lounge.

Living Room :

36

 Deluxe

Room :

37

 Deluxe

Twin Room :

ROOM AMENITIES
38

24 hour room service

Satellite LCD TV
DVD-CD player
Tea & Coffee maker
Electronic safe
Mini bar
Makeup & Shaving mirror
Hair dryer
Weighing scale
Iron and Ironing board
Sewing kit
Direct dial STD & ISD
High-speed Wi-Fi internet connectivity
Daily newspaper
Sofa Cum Bed in the living room
Bath Tub
Third person privacy in suite room
Choice of fruits

TARIFF
Inclusive in the tariff of Deluxe Room :
39

Complimentary buffet breakfast at from 7:00 am to 10:00 am.

Complimentary pickup from Railway Station / Airport.
Complimentary Tea / Coffee maker in all rooms.
Complimentary bottle of Mineral water as per occupancy
replenish every day.

Inclusive in the tariff of executive Fortune club king room /

Deluxe / Suite room with open terrace :

All the facilities given in Deluxe room.

None alcoholic welcome drink or arrival.
Assortment of cookie & Fruit Basket.
Hairdryer, Bathrobe & Designer toiletries.

TERM & CONDITION

Government issued photo identification and a cash deposit
are required at check-in for incidental charges. Special
40

requests are subject to availability upon check-in and may

incur additional charges. Special requests cannot be
guaranteed.
Extra person charges may apply and very depending on hotel
policy.
All rates are in INR, Taxes as applicable.
All major credit cards accepted.
Minimum spring break check-in age is 18 years old.
Service taxes as applicable on tariff.
Check out time 12:00 Noon and check in time 2 P.M.
In the absence of arrival details, reservation will be deemed
as guaranteed up to 1500 hours only.

41

I
42

NDEX
SR NO

PARTICULARS

PAGE NO

INTRODUCTION

42

ORGANISATION CHART

43

WHAT IS SERVICE ?

44

MAIN SERVICE

45

BASIC SERVICE PACKAGE

46

PRESIDENTIAL SUITE

47

BOARD ROOM

49

THE LOBBY

50

RECEPTION

51

10

52

11

BANQUETING &
CONFERENCES
WEDDING & PARTY

12

CAKE SHOP

55

13

RELAX & REJUVENATE

56

14

SERVICE MARKETING MIX

59

43

54

INTRODUCTION
Service has got different meaning or can be understood
in different ways.
Service means an action helping someone.
1 The action of working for someone.
2 A system supplying a public need.
3 Ready to assist someone when required.
From the above all meanings any meaning can be
considered or is applicable for the service company. But he
perfect meaning will be the combination of all the meaning.
Hotel industry is engaged in providing service and in
return takes monetary rewards in form of service charge,
providing better quality service is a major aim institute engaged
with hotel industry.
Services of FOTUNE PARK JPS GRAND hotel is
counted as its assets as the customers never return unsatisfied
form here. It might have some limitations due to external forces
but the hotel tries its level best to satisfy the customers. It is
because of the quality services provided by the hotel which
attracts people from middle class to higher upper to enjoy their
stay at FORTUNE PARK JPS GRAND hotel.

ORGANISATION CHART
44

DIRECTORS

ASSISTANT
MANAGER
ROOM SERVICE
MANAGER

SERVER

BEVERAGE
MANAGER

BAR PERSON

EXECUTIVE
MANAGER

COOK

CATERING
MANAGER

WAITERS

RESTAURANT
MANAGER

SERVERS

CHEF

WHAT IS SERVICE ?
45

Service has got different meaning or can be understood

in difference ways.

From the above all meaning any meaning can be

considered or is applicable for the service company. But the
prefect meaning will be or can be the combination of all the
meanings.

The action of helping someone working for someone,

system supplying a public need & ready to assist someone when
required

FORTUNE PARK JPS GRAND is perfectly suitable

with this meaning because it helps public by providing its
facilities, by gibing its facilities, by satisfying public needs and
also ready to assist them whenever required.

MAIN SERVICE
46

37 fully air-conditioned and elegantly furnished room & suits

All rooms and Banquet halls are Wi-Fi internet enabled
Telephone and LCD TV in all rooms
Daily newspaper in all rooms
Banquet and Conference facilities
Business center
Laundry
Travel desk
Car rental
Beauty salon
Spa therapies
Library
Doctor on call
Free parking with restrooms for drivers
Valet parking
Air port transfers
Safe deposit lockers

BASIC SERVICE PACKAGE

ACCOMMODATION :
47

24 hour room service

Satellite LCD TV
Tea & Coffee maker
High-speed Wi-Fi internet connectivity
Daily newspaper
Direct dial STD & ISD
Mini refrigerator & snack basket
Health club
Swimming pool
Gym
Spa therapies
Laundry
Travel desk & Safe deposit lockers

The hotel with its meticulously designed rooms

offers all the requirements of the modern business. Traveller
with some thoughtful extra touch. Well appointed rooms & suits
including presidential suites, FORTUNE PARK JPS GRAND
hotel Club suites, Board room, Fortune club king room, Deluxe
twin room, The Swagat hall & Dining.

PRESIDENTIAL SUITE
FORTUNE PARK JPS GRAND hotel is the most
luxurious among Rajkot hotels. It is equipped with all

48

features & facilities to ensure a comfortable and

productive stay.

A luxurious three suite with a bedroom, a sitting

area & a dining area with TV & bathroom in both
bedroom & sitting area. The accommodation consists of
thirty seven stylishly appointed guest rooms with two
specious suit rooms, all furnished with a refrigerator,
work-table, vanity counter and well-lit bathrooms with
round the clock hot and cold water, ensuring the best in
comfort and luxury.

Centrally air conditioned tea/coffee maker in all

rooms, television with remote control, dialling from
room, doctor on call, air port transfer-request postage,
24 hours concierge round the clock room service,
morning wake up facility, valet service and parking,
underground car parking, round the clock security,
laundry and dry cleaning, hair dryer, iron and iron
board on request, individual temperature control, photo
copier and fax, acceptance of all major credit cards.

49

BOARD ROOM
50

Here this hotel has impressive meeting halls & board

room, that we can conduct business meeting, seminars,
presentations & banquets of various size & style.
Meeting hall is the beautifully designed halls
for your banquets & conferencing needs. Senate is a
board room for holding closed door on board meetings.
The equipments available on request includes
side projector, clines & carousal, LCD player, video
projector, computer, TV, white board, notice board,
micro phones.
Unique in its splendour, the chancellors room
is an ideal place to hold small exhibition and displays,
private get together, exclusive board meeting or even
dance parties. The hall with a total strength of 35 guests
is a great venue for childrens parties too.

THE LOBBY
51

RECEPTION
52

BANQUETING & CONFERENCES

53

They are providing banqueting & conferences. If any

person wants to arrange business meeting they allow them.
FORTUNE PARK JPS GRAND hotel has several
banquets and conferencing areas, ideal for both formal meeting
and informal gatherings. They try to provide all the types of
services to the customer so customers dont feel trouble himself.
They think that BEST QUALITY SERVICES provided to
customer is their responsibilities.

54

WEDDING & PARTY

55

FORTUNE PARK JPS GRAND hotel provides

a beautiful arrangement for weddings in their adorned
hall customer can enjoy only the best accomplishment
to complete their big day such as precision photography
videotaping, breathtaking, gourmet catering and more
they provide some other facilities on a wedding day.

Groom and Bridal Makeover

Hall Decoration
Floral Arrangement
Musical Arrangement
Lunch / Dinner
Photography / Videography

CAKE SHOP
56

FORTUNE PARK JPS GRAND hotel provide

the popular cake shop in Rajkot Delicacy, frequented
by hotel and local guests alike offers a wide selection
of special breads, delectable, cakes mouth watering &
highly tempting pastries and desserts with most
impressive presentations.
Delicacy is renowned locally for special
birthday & wedding cakes and for variety & cookies &
hand made chocolates it offers.
Types of Cake: Bread, cookies pastries, Birthday
& wedding Cakes.

57

RELAX & REJUVENATE

SPA :

At the wellness centre, revive your senses and

invigorate your spirit with a variety of spa therapies.

58

 GYM :
Head for steam or sauna for relaxing or work out in
the gymnasium.

SWIMMING POOL :
59

Choose to simply unwind by the swimming pool.

SERVICE MARKETING MIX

60

Marketing mix refers to the amount any kind of

marketing variables, the firm is using at a particular time. Under
marketing mix there are four elements that make marketing mix.

The marketing mix refers to the set of actions, or tactics,

that a company uses to promote its brand or product in the
market. The 4Ps make up a typical marketing mix Price,
Product, Promotion and Place. However, nowadays, the marketing
mix increasingly includes several other Ps like Packaging, Positioning,
People and even Politics as vital mix elements.

P
A
C
E

P
R
O
LM
O
T I
O
N

P
R
O
C
E S
S

P E
O
P L
E

P
R I
C
E

P
H
Y
S I
C
A
L

7 Ps of marketing :
PRODUCT :
61

C
PO
RN
O
S
D
UU
CM
TE
R

The product should fit the task consumers want

it for, it should work and it should be what the consumers are
expecting to get.
PLACE :
The product should be available from where your
target consumer finds it easiest to shop. This may be high
street, mail order or the more current option via e-commerce
or an online shop.
PRICE :
The product should always be seen as representing
good value for money. This does not necessarily mean it
should be the cheapest available; one of the main tenets of the
marketing concept is that customers are usually happy to pay
a little more for something that works really well for them.
PROMOTION :
Advertising, sales promotion, personal and,
in more recent times, social media are all key communication
tools for an organization. These tools should be used to put
across the organizations message to the correct audiences in
the manner they would most like to hear, whether it be
informative or appealing to their emotions.
PROCESS :
The delivery of your service is usually done with
the customer present so how the service is delivered is once
again part of what the consumer is paying for.
PHYSICAL EVIDENCE :
Almost all services include some
physical elements even if the bulk of what the consumer is
paying for is intangible.
62

 PEOPLE :
All companies are reliant on the people who run
them from front line sales staff to the managing director.
Having the right people is essential because they are as much
a part of your business offering as the products / services you
are offering.
Hotel FORTUNE PARK JPS GRAND considers
all these 7Ps for the marketing purpose.

63

INDEX
64

SR NO

PARTICULARS

PAGE NO

INTRODUCTION

64

ORGANISATION CHART

65

TYPE OF FOOD

66

TYPES OF LUNCH

67

TYPES OF RESTAURANT

68

DINING REEARDS CARD

70

TABLE SERVICE

72

ROOM SERVICE FOR FOOD

72

73

11

SPECIAL RAW MATERIAL FOR

FOOD
PLANING & QUALITY
CONTROL
STORAGE

12

PURCHASE DETAILS

76

10

INTRODUCTION
65

74
75

The key department of hotel is food department. If the

very nice service is providing by service department but the
food is not that much good. The customer does not prefer that
restaurant.

The HOTEL FORTUNE PARK JPS GRAND well

kitchen and cook is able & experience. Every day use best item
for survive customer. They make list of item that they needed.
They are always going to purchase quality product.

In the food & beverage department, they have to

making cleaning everyday. They have to use best items for
making food. They have to taste quality and try to maintain
quality, the main cooks having experience and ability to make
best food.

ORGANISATION CHART
66

FOOD & BEVERAGE

MANAGER

BANQUET

RESTAURANT
MANAGER

MANAGER

PURCHASE
MANAGER

STORE
KEEPER

CAPTAI

WORKER

STEWARD

TRAINE
RS

TYPE OF FOOD
67

The HOTEL FORTUNE PARK JPS GRAND has

multi cuisine restaurants. There is a multi type of food. They are
provide vegetarian & non vegetarian. They are providing
different food dishes. The objective of hotel is to provide best
food & best quality to its customer.

They provided following food dishes :

Gujarati
Mexican
Thai
Italian
Chinese
Punjabi
Continental
South Indian
Fast food

68

TYPE OF LUNCH
The price is matter depending upon the person. It
defer from person to person. The price id depending on the basis
of food which person selects to eat?
The person select following lunch. They have to paid
amount. In this lunch, menu is fixing, food is unlimited.

Business lunch
Executive lunch
Special lunch

69

TYPES OF RESTAURANT
Dine n Wine
ORCHID :
Culinary delights & sumptuous buffets make this
multi-cuisine restaurant an ideal venue for an enjoyable lunch
or a relaxed dinner.

RAINBOW :
A memorable indulgence of delectable vegetarian
cuisine from around the world.

70

 BUFFET :

DINING REWARDS CARD

71

 Membership Card Benefits :

Discount on food when dining at a Fortune Orchid and

Rainbow restaurant.

50% discount is applicable when the member is accompanied

by one other guests.
33% discount is applicable when the member is accompanied
by two other guests.
25% discount is applicable when the member is accompanied
by three other guests.
20% discount is applicable when the member is accompanied
by four other guests or more. (maximum of 20 guests)
25% discount is applicable when the member is dining alone.
Food discount applicable only on a minimum order of two
main course dishes.

Fortune Orchid Gold Membership :

Gold membership welcome you to the pleasure of fine

dining at Fortune Orchid Hotel. In this year of its validity it will
take you through a journey and experience from a wide choice
of cuisines from across the world. As a member you enjoy
attractive savings when you dine or entertain using the Fortune
Orchid Gold Card.
Additional Benefits :
72

4 Discount on Beverages :
20% discount on all alcoholic (IMFL) and non-alcoholic
beverages.
5 The discount is not applicable :
For catering or room service.
On imported beverages (Alcoholic or non-alcoholic)

6 Room Discount at Fortune Orchid & Fortune Hotels :

10% discount on the lowest available rate for the day.

TABLE SERVICE
73

They are providing to their customers. They are

providing soup to desert services. When any customer came in
restaurant they give them welcome drink. After giving welcome
drink they give menu and after selecting menu b customer. They
provide customer selected food within 20 minutes. After it
customers want anything they provide it to them.

ROOM SERVICES FOR FOOD

Customer calls to room service department and give
order for food. Room service department take this order and
make food-according order and give to customer room within 20
minuets.

74

SPECIAL RAW MATERIAL OF FOOD

Raw material is one of the most important factors of
production. Raw material must be available in sufficient
quantity appropriate quality and reasonable price to get best
finished product with low production cost. More over the raw
material must be available from the near by recourses to
decrease the transportation costs. The raw material is one of
biggest parts of the production. If the raw material is not good
then product manufacturing is also bad.

Every hotel has some special material which is not use

by any one of its competitors.

They purchase best quality vegetables.

They use best quality material.

PLANING & QUALITY CONTROL

75

Planning is an essential part of any organisation

structure. To hotel FORTUNE PARK JPS GRAND planning is
the life line. The service plan of the hotel was prepared at the
time of inception but it remained flexible enough to make
necessary changes with the changing in the service plan has
arisen till date. It can be considered as an ideal service plan that
can be followed by any hotel.

The quality control department inspects the basic raw

material, which is procured or extract from the earth, for quality
assurance test. This process is necessary in order to get
sufficient and effective management production.

The FORTUNE PARK JPS GRAND is maintaining

quality by experience & expert person. They never compromise
to its quality & services. They always try to its level best.

Good raw material like Vegetables, Water, and other cocking

products.
Maintain quality by experience employee or Cookers.
Food make by experience man. They make quality foods.
Special dishes make by expert man.

STORAGE

76

The store keeping department is said to be

special department because it needs special care of a store
keeper. All the perishable and other items of food are properly
maintained by the store keeper.

The FORTUNE PARK JPS GRAND is having

storage department in which they are store different raw material
some of them have long period like 15 day to changes, some of
them have very short period i.e. daily.

The store keeper examine store after every 15 days

this stoke is oil, sugar, tea, coffee. And other stock examines
store daily bases i.e. fresh vegetable, milk.
After examine by storekeeper, he make a list of
things that will be needed and give to purchase manager,
purchase manager take form cashier and purchase thing listed in
list.
The store keeper has to visit storage department
and check the stock otherwise it is create difficulty for cooks.
And mismanagement is place. But the grand regency has proper
management of food & beverage department. It is strength of
the unit.

PURCHASE DETAILS

77

Purchase of food items i.e. all perishable and other

food products should be properly purchased so that management
of kitchen is not disturbed besides purchase of assets should be
properly done to overcome any difficulty in future.

The purchasing details of hotel FORTUNE PARK JPS

GRAND are as follows :
Products

Requirement

Food products
Crockery
Perishable items
Stationery products
Cleaning products
Fixed assets

Weekly
Yearly
Daily
Monthly
Yearly
As per requirement

78

79

INDEX
SR NO

PARTICULARS

PAGE NO

INTRODUCTION

79

ORGANISATION CHART

80

RECRUITMENT & SELECTION

81

83

EMPLOYEES BENEFITS &

SERVICES
TRAINING & DEVELOPMENT

PROMOTION & TRANSFER

86

WAGES & SALARY

88

HUMAN RESOURCE PLANNING

90

91

10

PERFORMANCE APPRAISAL
SYSTEM
GUEST PROBLEM HANDLING

11

TRADE UNION

93

12

NUMBER OF EMPLOYEES

94

13

PROVIDENT FUND SCHEME

95

14

RECORD KEEPING SYSTEM

96

15

PERSONNEL RECORDS

97

80

84

92

16

TIME KEEPING SYSTEM

98

INTRODUCTION
Personnel department the department responsible
for hiring and training and placing employees and for setting
policies for personnel management. Personnel management can
be defined as obtaining, using and maintaining a satisfied
workforce. It is a significant part of management concerned with
employees at work and with their relationship with in the
organization. According to Flippo, Personnel management is
the planning, organizing, compensation, integration and
maintenance of people for the purpose of concerned to
organizational, individual and societal goals.

Personnel department is a heart of organization. As

the one hade truly said that, one plus one makes two. In
organization where there is two or more person work with
coordination according to George R Terry personnel
management is a concerned with obtaining and maintaining of
satisfactory and satisfied work force.

As the term implies personnel management is the

management of human resources in origin, in order to solve
their problems in a responsible manner. It has become necessary
for almost all units to set up a separate personnel department.

81

ORGANISATION CHART
H. R. MANAGER

VICE PRESIDENT

ASSISTANCE GENERAL
MANAGEMENT
OFFICER

RECRUITMENT OFFICER

TRAINING OFFICER

H & R EXECUTIVE

WORKERS

82

RECRUTMENT & SELECTION

RECRUITMENT :
Recruitment means to ready person to apply for
vacancies. It is not broad meaning. Recruitment means Right
number of person at a right place at a right time. Which are
necessary to ensure the smooth and efficient operation of the
organization.

The basis purpose of recruitment is to create a talent

pool of candidates to enable the selection of best candidate for
organic to apply in the organization. Recruitment is a process of
searching for employee & simulating and encouraging them to
apply for jobs in an organization.
SOURCES OF RECRUITMENT :

1. ENTERNAL SOURCE:
Promotion, Transfer, Relatives of employees etc
2. INTERNAL SOURCE:
Employee Recommendation, Advertisement,
Employment Exchange, Campus Interview.
Mainly three type of recruitment is there.
1. Permanent recruitment
2. Temporary recruitment
3. Apprenticeship
83

FORTUNE PARK JPS GRAND recruits from

internal sources for recruitment like Formal Employee,
Employee Referrals. And if it is not selected they are going for
advertising in local news paper, national news paper as well as
contact with emplacement for recruiting the need person.

SELECTION :

Selection is one kind of negative process who is not

eligible for they are rejected. Selection is the process of picking
individuals with requisite qualification and competence to fill
jobs in organization. The selection procedure includes:
1. Preliminary Interviews

4. Employment Interviews

2. Application Blanks

5. Medical Examination

3. Written Tests

6. Appointment Letter

84

EMPLOYEES BENEFITS & SERVICES

The services or benefits, which are give to the
employees more than the salary comes under employees
services scheme.

FORTUNE PARK JPS GRAND hotel provides

following facilities to the employees :

Pick up and drop facilities

Financial Facilities
Cafeteria Facilities
Leave for 35 days
Uniform
Safety Facility
Provident Fund
Medical Facility
Social Welfare
Staff Accommodation
Staff Get together
Bonus
Loans
Festival Gift

Employees are also provided previous leave,

casual leave, and sick leave. Employees in FORTUNE PARK
JPS GRAND hotel are also provided the benefits like PF, ESI
Scheme, etc

85

TRAINING & DEVELOPMENT

TRAINING :
Training is the act of increasing the knowledge and
skill of an employee for doing a particular job; it is a corner
stone of sound management. It makes the employees and
techniques of production more effective. Apart from this, it
enables employees to develop and rise within the organization
and increase their market value, earning power and security.

Tanning and development refer to importing of

specific skills, abilities and knowledge and performance of
employee.

An every institutions or organization trains their

worker after selection of the person. Training is a technique by
which a management also gets information that, this employee is
right for the job or not.
FORTUNE PARK JPS GRAND is giving training
to new employees by senior. They are planning for giving
training to employee in other branch.

86

 DEVELOPMENT :
Development is a related process. It covers not only
those activities, which improve job performance, but also those
which bring about growth of the personality; help individuals in
the progress towards maturity and actualization of their potential
capacities so that they become not only good employees but
better men and women. In organizational terms, it is intended to
equipment persons to earn promotion and hold greater
responsibility. Training persons for higher and bigger job is
development.

Development is long term process using systematic

and organized procedure through which managerial personnel
learn conceptual as well as theoretical knowledge.

For development of employee they give them so

many benefit and opportunities and they provide very good H.R.
they provide knowledge about their carrier and their carrier and
give suggestion for development of their life and company is
aware about their employees development and for this they are
providing so many facilities to the employees and employees are
satisfied with company.

In HOTEL FORTUNE PARK JPS GRAND for

development of employees the development program and based
on performance by them.

87

PROMOTION & TRANSFER

PROMOTION :
Promotion is the process of placing the staff in a
higher and beneficial position. Promotion encourages the
formation of an efficient and loyal employee groups. Promotion
is the advancement of an employee to better job better in terms
of responsibility, more prestige or status, greater skill, higher
grade & salary and increased privileges, etc.

In FORTUNE PARK JPS GRAND the hotel is doing

promotion based on performance promotion policy and work
experience.

88

 TRANSFER :
Transfer refers to changes in jobs that involve little or
no change in status, responsibility and pay.
REASONS OF TRANSFER :
1. Shortage of staff in department
2. Elimination of boredom resulting from same work and place
3. To rectify an improper placement
4. To take advantage of any special skill of the staff member
FORTUNE PARK JPS GRAND hotel does transfer
to their employee. Employees are transferred from one shift to
another shift, as per the requirement.

WAGES & SALARY

89

 WAGES :
Wages is the reward is given to the worker for their
contribution to produce. It is one type of compensation which is
given to worker for their work. Worker is working for wages
because through wages they can satisfied their basic need.
Wages is first motivation tool for worker. There are two type of
wages system.
1. Time wage system
2. Piece wage system

1. Time wage system :

The time wage system is that system of wage
payment in which the workers paid on the basis of time spent by
them in the factory. In this system the workers and employees
are paid wages on the basis of time have worked rather than the
volume of output they have produced.

2. Piece wage system :

Piece wage system is a method of wage payment to
workers based on the quantity of output they have produced.
Piece wage system pays the workers according to the units of
output produced.
SALARY :

90

Salary is a fixed amount of money or compensation

paid to an employee by an employer in return for work
performed. Salary is paid, most frequently, in a bi-weekly pay
check to an exempt or professional employee.

Salary is determined by market pay rates for people

doing similar work in similar industries in the same region.
Salary is also determined by the pay rates and salary ranges
established by an individual employer. Salary is also affected by
the number of people available to perform the specific job in the
employers employment locale.

Salary is related to type of duties, educational and

work qualification and it is also related to city type and
structure. Basically they have three class of employees, workers,
supervisors and staff, and managerial staff.

FORTUNE PARK JPS GRAND HOTEL gives wage

and salary to the workers according to their work and ability. In
this hotel, wages and salary are given monthly to the workers.
Sometimes, hotel gives wages on the basis of contract to the
workers. They salary to their employees is on the 1 st of every
month.

HUMAN RESOURCE PLANNING

91

The ongoing process of systematic planning to

achieve optimum uses of an all the assets it is human
resources. This is ensure the best fit between employees and
jobs, while avoiding manpower shortage of surpluses. The three
key elements of HR is as follow:

1. Forecasting Labour Demand

2. Analyzing Present Labour Supply
3. Balancing Between Labour Demand & Supply

The HR plan needs to be flexible enough to meet

short-term staffing challenges, while adapting to changing
condition in the business and environment over the longer term.
Human resource planning is also a continuous process.

FORTUNE PARK JPS GRAND hotel is hires the

best peoples in their particular work so that the person who is
working in the FORTUNE is the best for the work.

92

PERFORMANCE APPRAISAL SYSTEM

Performance appraisal system means to what the
employees work behaviour toward the hotel and employee
through performance appraisal system hotel can know that what
employees performance is and how they are doing work
properly or what.
In the organization context performance appraisal is a
systematic evaluation of performance by supervisors or other
familiar with their performance. It is also described as merit
rating in which one individual is ranked or market in
comparison to others.

Performance appraisal is a systematic evaluation of the

individuals with regard to his/her performances on the job and
his potential for development.

This hotel also has the performance appraisal system.

93

GUEST PROBLEM HANDLING

Guests are the main persons of the hotel which are
taken care by the hotel staff. The staff of hotel takes care of all
the things of the customers. The staff of hotel provides all the
facilities to the customers to satisfy their wants and needs.

The services provided by hotels are always best but

still the customers have more or less complaints because all the
customers have different choices and tastes.

Hotel FORTUNE PARK JPS GRAND solves all the

problems of customers and take care that the mistakes never
happen again. The hotel solves the problem of customers in the
following manner :

The hotel looks at the situation from the customers

perspective.
They take responsibility for the customer complaint.
They listen complaint and then take action.
The hotel follow up with the customer.

94

TRADE UNION

Trade union is a continuous association of wages

earners for the purpose of maintaining or improving the
conditions of their working lives.

Trade union are voluntary association, to which a

worker may or may not join. The trade union, through its
leadership, bargains with the employer on behalf of union
members and negotiate labour contracts with employers.

A track union is any combination of persons,

whether temporary or permanent, primary for the purpose of
regulating the relations between workers and workers, and for
imposing restrictive conditions on the conduct of any trade or
business, and includes the formation of two or more trade
unions.

In FORTUNE PARK JPS GRAND HOTEL there

is no grievance so there is no formal union but there is informal
trade union.

95

NUMBER OF EMPLOYEES
The human being working in any organisation
are valuable assets it. Shri J. R. D. Tata has remarked Well
experienced, imaginative & sincere employees are the most
valuable assets of the business. If proper care is taken of the
employees, if there are needs are satisfied & if proper
environment is provided to them then it becomes very easy to
achieve the objective of business.
In this hotel 250 persons works under this
organisation. They are considered as valuable assets. They work
from morning till night. All the employees are dedicated thats
why the hotel runs successfully.

96

PROVIDENT FUND SCHEME

Provident fund means every month employees saris

some part is deducted and collected by hotel. Whatever part is
cut from salary the same money added by hotel and deposited.

The provident fund act was passed in 1952. A special

reserve fund was made for making the payment to out going
members. The provident fund act 1952 was amended in 1971 to
provide for the benefit of family pension to the members of
deceased in case of their death, while in service.

In FORTUNE PARK JPS GRAND HOTEL provides

provident fund its employees. The scheme covers each and
every employee of the hotel. PF 12% is given to employees in
that government rule. It affect instantly to financial condition to
each and every employee. It makes bright future for employee.

97

RECORD KEEPING SYSTEM

According to Littlefield:
Record management includes forms, reports,
reproduction of written material, filling records, retention,
microfilming and related services. Records can be maintained
in the form of files, cards, audio or video cassettes films,
magnetic disks, magnetic tapes and any other electronic media.

FORTUNE PARK JPS GRAND hotel is keeping

personnel records is very scientific and systematic. The
company keeps one file for each employee. In this file you can
get each & every information about employee. The information
like wages, salary, training & development, recruitment &
selection, pension, provident fund, discipline, past experience,
birth date, blood group, qualifications, behaviour of employee in
the company etcare noted in this file.

Now a days FORTUNE have the electronic

machine for record keeping.

98

PERSONNEL RECORDS

A record is a piece of writing which provides ready

information and presences the evidence for future references. A
record enables the management of an organisation to get
information with a view to long timely decisions on issue per
training to the different aspects of personnel management.
Personnel records mean history of employees. Each & every
organisation has to maintain a systematic record of its
information about personnel regarding their job, recruitment,
selection, demotion, transfer, promotion, test score, wagessalary, provident fund, periodical appraisal, employee service
and benefits, labour dispute etc.

Personnel record acts as a mirror showing reflected

image of workers in the unit. Record or workers in FORTUNE
PARK JPS GRAND hotel are managed regularly. FORTUNE
PARK JPS GRAND hotel maintain ample information about its
employees like address proof, previous job, attendance, past
records, salary-wages, master register etc. All these information
of employees are kept by this hotel.

Promotion or other benefits to the workers are

given to the personnel on the basis of their personnel records.

99

TIME KEEPING SYSTEM

Time keeping system for a one person or a firm
should develop an effective time keeping system.
Each unit must have its own time keeping system.
Since time must for every company to measure the regularity of
its employee. In time keeping system the arrival and living of
employees are recorded.
FORTUNE PARK JPS GRAND hotel has a
three shift of duties. The employees of this company enjoy one
off-day in a week. Beside they can also enjoy the festival
holidays.
Restaurant employees:
1st Shift :
8:00 am TO 4:00pm ( Half an hour Lunch Break )
nd
2 Shift :
4:00pm TO 12:00am ( Half an hour Dinner Break )
3rd Shift :
12:00 Mid Night TO 8:00am
Reception :
Working Hours : 8:00 am to 8:00 pm
Kitchen :
Working Hours : 10:00 am to 3:00 pm
5:00 pm to 11:00 pm
Banquet :

As per functions

100

101

INDEX
SR NO

PARTICULARS

PAGE NO

INTRODUCTION

101

ORGANISATION CHART

102

MARKETING MIX

103

104

PRODUCT LINE & PRODUCT

MIX
PRICING POLICY

MARKETING RESERCH

108

ADVERTISEMENT

110

SALES PROMOTION

112

COMPETITORS

113

102

106

INTRODUCTION
According to Philip Kotler, Marketing is the
process of planning, and executive the conception, pricing
promotion and distribution of goods ideas to create exchanging
with target groups that satisfy customer and organization
objective.

Marketing is a comprehensive term and it includes

all resources as a set of activities. Necessary to direct and
facilitate the flow of goods and services from producer to
consumer in the process of distributing. Business man refer
marketing process as distribution process and marketing as the
set of human activities directed at facilitating consummating
exchange.
Thus the marketing department is the most
important department for all Hotels. It performs various
placement functions like transportation, warehouse, channel etc.
So that the product conveniently reach to the consumer. There
are the four variables of marketing ex. Product, Placement
Promotion and Price.
Marketing depends heavily on an effective
communication flow between Hotel & consumer.
Marketing is the creation and delivery of a standard
of leaving.

103

ORGANISATION CHART
MARKETING MANAGER

VICE PRESIDENT

ASSISTANCE GENERAL
MANAGER
OFFICER

MARKETING EXECUTIVE

WORKERS

104

MARKETING MIX
Marketing mix is the set of marketing tools that
the firm uses to pursue its marketing objectives in the target
market.
-Philip Kotler

McCarthy has given four elements of marketing

they are popularly known as 4Ps of marketing.

These 4Ps compare various kind of marketing

activities. These tools are highly inter dependent, which are used
in a different combination to attract, convince and satisfy
consumer needs and wants. These elements can be discussed in
following manner.

105

PRODUCT LINE & PRODUCT MIX

PRODUCT LINE :
Product line mean each and every product co-related
which each other or we can say that similar type of product there
is no set of product and the product similar function in product
line.
A product line is a group of product that are closely
related because they function in a similar manner, are sold to the
same customer groups are marketed through the same types of
outlets, or fall within given price ranges. Motorola produces
several lines of telecommunications products.

PRODUCT MIX :

Product mix is the list of all product offered for sale

by a company. It is defined as The composite of product
offered for sale by a firm or a business unit.

The product mix of a company has two characteristics:

1 Depth
2 Width
Depth depends on the number of products items with
in each product line.
106

Width depends on the number of products group of

products line with in the company.
FORTUNE PARK JPS GRAND hotel has product
width in food dishes. i.e. Gujrati, South Indian Mexican, Thai,
Italian, Punjabi, Chinese, Continental items, executive rooms,
elegance rooms, suit rooms and guardian rooms.

107

PRICING POLICY
The method of decision marking used for setting the
prices for a companys products or services. A pricing policing
is usually based on the costs of production or provision with a
margin for profit.

Various methods of determining price:

1. COST PLUS PRICING
2. MARGINAL PRICING
3. GING RATE PRICING
4. CUSTOMARY PRICING

In present competitive manufacturing and marketing

system, everybody know the actual manufacturing costs and
marketing costs. Profit of a manufacturing industry is usually
less then 5%. The pricing policy of excel depends on inventory
control and how wisely the industry manages its resources.

Price = cost + profit

108

In modern time pricing policy of good and services

is critical not only I the beginning but it must be reviewed and
reformulated from time to time. The factor governing prices
may divide in to external factor and internal factors.

Cost of raw materials

Wages paid
Electricity expense
Promotion expense
Estimating cost
Number of factor
Other cost

MARKETING RESERCH
109

Market research refers to deep and detailed study of

different aspects of marketing basic purpose of marketing
research is to facilitate marketing decision, marketing research
may relate to the study of any aspect of marketing such as
product, price policy, effectiveness tastes and preferences etc.
marketing research may be undertaken on the basis of primary
data collected directly from consumer, sales, representatives,
dealer etc. or secondly data collated from report, newspaper and
magazines etc.

Market research is any organized effort to gather

information about markets or customers. It is a very important
component of business strategy. The term is commonly
interchanged with marketing research; however, expert
practitioners may wish to draw a distinction, in that marketing
research is concerned specifically about marketing processes,
while market research is concerned specifically with markets.

Marketing research is the systematic collection,

design, analysis and reporting of data and finding relevant to a
scientific marketing situation facing the competition. Process
and marketing research followed in FORTUNE PARK JPS
GRAND.

Defining the problems and research objectives.

Developing the research plan.
Collecting the information.
110

 Analyzing the information.

Presenting the findings.

In FORTUNE PARK JPS GRAND hotel there are

2 to 3 representative are go to the market & ask them for their
services and provide best services to their customer according to
their wants.

ADVERTISEMENT

111

In the words of Willian. J. Stanton,

Advertising consists of all the activities to a group,
a non-personal, visual, openly sponsored message regarding a
product, service or idea.

According to Dr. Burden,

Advertisement includes those activities by which
visual or oral message are addressed to the public for purpose of
informing them either to any merchandise, to act, inclined
favourably towards ideas, institution or persons featured.

All the advertises on these ways :

1. Verbal :
Audio through radio
Demonstration through television
Direct demonstration

2. Non Verbal :

Posters
Advertisement of newspaper and magazine
Pamphlets
Calendars

3. Others :

112

 A series of literature for the actual consumers

communicating the benefits and providing instruction for
the use of the product.
Set of literature for students in education
It has registered itself in search engines, on internet to
expand its national and international markets.

FORTUNE PARK JPS GRAND has used many

media of advertising such as press media, which includes T.V.,
radio, newspaper and magazines; outdoors advertising that
includes posters, boards and electric display, multimedia,
including website etc.

113

SALES PROMOTION
Sales promotion, incentive tools such as samples,
coupons, prizes, free goods, prices off, trade shows and
conventions etc. which are mostly short term, are designed to
stimulate quicker or greater purpose of particular products of
services by consumers or the tread. Sales promotion can be used
for short run effects such as dramatize public offers and boast
sagging sale. It is an integral part of promotion mix and should
be carefully planned, designed and execute.
Sales promotion is a vital bridge or a connecting line
removing the gap between personnel selling and advertising the
two wings of promotion. The sale of a product has to be
promoted or encouraged through a no. of influences at the point
of purchase where retailers and prospective customer meet face
to face.
The facilities sales promotion of company some
consumers services should be taken, care of hotel FORTUNE
PARK JPS GRAND also takes such care hotel FORTUNE
PARK JPS GRAND gives credit facilities to its regular
customers in which a part of payment is to be paid in cash and
outstanding can be paid within give period of 1 to 30 days. It
also gives 10 to 20% trade discount as per guest or company.

114

COMPETITORS
DEFINITION :
A business that provides similar products or services.
The presence of competitors in an industry drives down the
price of goods and services because consumers have more
alternatives from which to choose of the price of a particular
good or service is too high.
Todays world is cut through compaction every one
want to give competition to each other through competition
quality became best it is good point of it every business have
their competition.
Any person or entity which is a rival against another.
In business, a company in the same industry or a similar
industry which offers a similar product service. The presence of
one or more competitors can reduce the prices of goods and
services as the companies attempt to gain a larger market share.
In the market have many hotels but some hotel have
very good quality & reputation in city. FORTUNE PARK JPS
GRAND is one of them; in short period FORTUNE PARK
JPS GRAND makes good value in the market but competitors
still today.

COMPETITORS:
Hotel TGB (The Grand Bhagvati)
Hotel BIZZ
Hotel IMPERIAL PALACE

115

116

INDEX
SR NO

PARTICULARS

PAGE NO

INTRODUCTION

116

ORGANISATION CHART

118

FINANCIAL PLANNING

119

4
5

CAPITAL STRUCTURE

120

FIXED ASSETS OF
MANAGEMENT
SOURCE OF FINANCE

121

123

WORKING CAPITAL
MANAGEMENT
INVENTORY MANAGEMENT

ACCOUNTING POLICY

125

10

MANAGEMENT OF CASH

126

11

PROFIT & LOSS ACCOUNT

127

12

BALANCE SHEET

128

6
7

117

122

124

INTRODUCTION
The main areas covered by the financial department include:
1. To provide strategic financial support regarding operational
and general business planning
2. To provide daily financial services functions
3. To meet and surpass the internal and external needs and
financial reporting requirements of the company at large
The finance department generally focuses on
providing relevant information necessary for upper level
management. Such information is crucial in determining how a
company can make better financial decisions.
Finance management is that managerial activity
which is concerned with the planning and controlling of the
firms financial resources.
Financial management means planning, organizing,
directing and controlling the financial activities such as
procurement and utilization of funds of the enterprise. It means
applying general management principles to financial resources
of the enterprise.
Financial management is an integral part of overall
management. It is not totally dependent area. It draws heavily on
related disciplines and fields of study such as economics,
accounting, marketing, production and quantitative methods.
The term nature as applied finance refers to its
relationships with closely related fields of economics and
objectives. In the early years of its evolution it was treated
118

synonymously with the raising of funds. Now in addition to it is

procurement of funds. Now in addition to it is procurement of
funds, efficient use of resources is universally recognized.
Functions of Financial Management:
1. Estimation of capital requirements
2. Determination of capital composition
3. Choice of sources of funds
4. Investment of funds
5. Disposal of surplus
6. Management of cash
7. Financial controls
HOTEL FORTUNE PARK JPS GRAND has
separate financial department. The firm gives importance to the
financial function.

ORGANISATION CHART

FINANCE MANAGER
119

VICE PRESIDENT

ASSISTANCE GENERAL
MANAGER
OFFICER

ACCOUNTANT

CLERK

FINANCIAL PLANNING
Finance is an important function of business. The
application of planning to the function is financial planning. It
involves the policies, determination of objectives and procedure
relating to the finance function. Financial planning is an
important function of a financial manager whether a business is
120

big or small this function has to be performed. It is necessary to

do financial planning for an existing as well as new business.
A financial plan is a statement estimating the amount
of capital and determining its compensation and another
important aspect of financial plan is to determine the pattern of
financing.
Financial planning is pre-requisite for the smooth
functioning finance department and for the purpose of growth
and expansion of business activity.
There are two types of financial plan:
1. Long term financial planning
2. Short term financial planning
In FORTUNE PARK JPS GRAND hotel, the
financial planning is done for long tern or short term financial
requirements. Financial planning is necessary to reduce the cost
of finance and all the long term and short term finances is raised
through family funds and overdrafts. The requirement of all the
long term is also fulfilled through bank as and when needed.

CAPITAL STRUCTURE
Capital structure shows how a companys assets are
build out of debt and equity.
In theory, capital structure does not alter the value
of a firm, so there is an incentive to use more debt and deduct
interest expense to achieve tax savings.

121

If capital structure is irrelevant in a perfect market

the imperfections which exist in the real world must be the
cause of its relevance.
Hotel FORTUNE PARK JPS GRAND capital
structure is as follows:
Owners Capital
Borrowed Capital
Loan from Bank

30%
30%
40%

FIXED ASSETS OF MANAGEMENT

Management of fixed assets is very important in any
organization. Fixed assets of a company are the permanent
capital of the company. They are helped in the production
process. They can be used year by year for a long period of time,
they must be checked. A large fixed asset does not mean that the
firms are very well but there must be proper use of fixed assets.

122

There must be proper and appropriate provision for

depreciation of on fixed assets. The financial manager is
responsible for maintaining proper management of fixed assets.
Financial manager has to take proper decision for the investment
in fixed assets.

The investment of FORTUNE PARK JPS GRAND

hotel is fixed assets is 4500.60 (in crores). Assessment of all the
assets are done after deep thinking.

SOURCE OF FINANCE
There are s number of ways of raising finance for
a business. The type of finance for a business. The type of
finance chosen depends upon the finance of the business.
Large organizations are able to use a wider variety of
financial sources than are smaller ones.
Companies may need cash to fund their
operations, major projects, expansion into new markets and
investment. They sometimes need to find additional sources
of fund such as state and local governments, pointy investors
and lenders and hybrid equity debt investors.
INTERNAL SOURCE :
123

Traditionally, the major source of finance for a limited company

are internal source:
Personal savings
Retained profit
Working capital
Sale of assets
EXTERNAL SOURCE :
These source are received out of the industry

Shares
Debentures
Banks
Other institutes

FORTUNE PARK JPS GRAND hotel is using

the internal sources and external sources.

WORKING CAPITAL MANAGEMENT

Working capital refers to that part of the firms
capital, which is required for financing short-term or current
assets such as securities, debtor and inventories. Funds thus,
invested in current assets keep revolving fast and are constantly
converted into cash and this cash flow again in exchange for
other current assets. Working capital is also know as revolving
or circulating capital or short term capital.
Two concepts of working capital:
1.Gross concept :

124

No specific distinction is made between the

term total current assets and working capital.
2. Net concept :
Working capital as the different between current
assets and current liability.

INVENTORY MANAGEMENT
Decisions relating to inventories are taken primarily by
executives in production, purchasing and marketing department,
usually raw material policies are shaped by purchasing and
production executives, work in process inventory is influenced
by the decisions of production executive and finished goods
inventory policy is evolved by production and marketing
executives. Yet, as inventory management has important
financial implication. The financial manager has the
responsibility to ensure that inventories are properly monitored
and controlled. He has to emphasis the financial point of view
and initial programmers with the participation and involvement
of other for effective management of inventories.

125

Management of inventory of this FORTUNE PARK

JPS GRAND hotel is Rs. 60 (crore).

ACCOUNTING POLICY
The financial statement present a true and fair view of
the companys assets, liabilities, financial position and income
and expenses.
Recording of accounting transactions
Double-entry bookkeeping:
Double-entry bookkeeping is applied by their
industry, because the double-entry bookkeeping offers a much
better control the transactions being recorded properly compared
to the single-entry bookkeeping system.
Financial records:
Sales day book

Purchases day book

126

Cash receipt book

Cheque payment book

Petty cash book

General ledger

Nominal ledger

Debtors ledger

Creditors ledger

Payroll system

In hotel FORTUNE PARK JPS GRAND double

entry book keeping system is followed as it offers much better
control of transaction being recorded properly compared to
single entry book keeping system.

MANAGEMENT OF CASH
Cash in the medium of exchange which allows
management to carry on the various activities of the business on
day to day basis.
Cash management implies making sure that all the
business generated revenues are effectively controlled and
utilized in the best possible manner to result in gains for the
organization.
Cash management is one of the key areas of working
capital management. Cash is the most liquid current assets,
because all the other major liquid assets finally get converted
into cash.
It is desirable to make proper use of cash. It should neither
be more or less. If it is less then requirement of business, it
would lose its credit or prestige in the market. If more, the cash
127

would be unprofitably lying idle and would not contribute either

to profitability or to the shareholders wealth.
In FORTUNE PARK JPS GRAND management of cash
is done properly and at the end of every month.

PROFIT & LOSS ACCOUNT

Every businessman is interested in knowing as to
whether he has entered profit or incurred losses and as to what is
his financial position at the end of the accounting period. For
this purpose he prepares Final Account which are called
Financial Statements. For knowing earnings of business
organization during the accounting period businessmen prepare
an income statement popularly known as Profit and Loss
Account. For knowing financial position or financial status,
businessmen prepares Position statements popularly called
Balance Sheet. These two statement put together are called
Financial statements or Financial account.
P & L Account :
It is not only the quantum of profit, which a
businessmen wants to know at the end of an accounting period,
but also the details of income and expenses of business, so that
businessman may critically analyze and study them and then
estimate his future plans of action for his enterprise growth.
128

Thus, an income statement is a summary of all the accounts that

affect the profits or losses of any business organisation. The trial
balance contains all the accounts in ledger.

FORTUNE PARK JPS GRAND hotel have not

provide us the data of the any financial topic, they follow secret
policy.

BALANCE SHEET
Balance sheets is a classified summary of the
balances remaining open in the ledger, after all the income and
expenditure accounts of the concern have been closed off by
transfer to profit and loss account. It shows financial position of
the business organization at a given date invested, the values of
assets and liabilities of the business concern and their nature.
The capital and liabilities of the business are shown on the left
hand side and assets and other debit balances are shown on the
right hand side of the balance sheet. Definitions of the balances
sheet by some prominent writers are;
According to freeman A balance sheet is an itemized
list of the assets liabilities and proprietorship of a business or an
individual at a certain date.
FORTUNE PARK JPS GRAND hotel have not
provide us their but balance sheet or financial account why
could not show it but FORTUNE PARK JPS GRAND hotel is
collect a big profit.
129

130

131

CORPORATE SOCIAL
RESPONSIBILITY
Business depends on the society for the needed
inputs like money, men and skills according to Koontz and
ODonnell, social responsibility is the personal obligation of
every one as he acts for his own interests to assure that the rights
and legitimate interests of all others are not impinged.
A companys sense of responsibility towards the
community and environment (both ecological and social) in
which it operates. Companies express this citizenship 1.
Through their waste and pollution reduction processes, 2. By
contributing educational and social programs and 3. By earning
adequate retunes on the employed resources.
FORTUNE PARK JPS GRAND contributes to the social
environment by giving charity to the orphanage Bol Bala
and providing them lunch in the suntushti restaurant
occasionally.
FORTUNE PARK JPS GRAND hotel participates in the
Swachh Bharat campaign.

132

133

VISION & MISSION

VISION
Vision is not seeing things as they are but as they will be.
To be the preferred group of hotels for the discerning
global traveler.

MISSION
The value of having a mission usually formally
Recognized in a mission statement is to provide every
one in the organization with a shared sense of purpose
direction and achievements. In other word the business
domain of the company, priorities, direction of
development, business philosophy business policies etc.
are guided by the mission & objective of the company.

The mission of hotel FORTUNE PARK JPS

GRAND is To provide most luxurious services to their
all customers.

134

135

AWARDS & ACHIEVEMENT

136

SWOT ANALYSIS
137

SWOT analysis is a tool for auditing an organization and

its environment. It is the first stage of planning and helps
marketers to focus on key issue. Ones key issues have been
identify the feed in to market objective. SWOT stands for.

SWOT ANALYSIS

STRENGTH

WEAKNESS

OPPORTUNITIES

THREATS

Strength and Weaknesses are internal factor.

Opportunity and Threats are external factor.

S = STRENGTHS
Strength means power every company have strength
because without they can run their business. Strengths is just
like vitamins. As we know that for human body vitamins are
very necessary. Without vitamins human body can not survive.
Just like that company can not survive without strengths.
A firms strengths are its resources and capabilities that
can be used as a basis for developing a competitive advantage.

Good services
Homely atmosphere
Brand of the hotel
Trust of their customers
138

Hygiene food
Good management
Chain hotel
Competitive prices

W = WEAKNESS
Weakness means where the company can not
performed very goof every business units or organization have
some weakness because no one is weak in some business areas.
Weakness is not remain continue company can remove their
weakness performing well in weak parts.

Weaknesses are any problems that limit the amount

of business a company may accrue.

Limited presence
Prices are high as compared to competitors
Less use of advertising medium
Staff turn over

O = OPPORTUNITIES
Opportunities means getting chances for
development of company and in other words we can say that
139

opportunities means getting best thing for achieving the goals

every unit have opportunities.

Corporate clients
Expanding hotel in many states
Hospitality service

T = THREATS

Threats highly effect the organization because it

effect negatively the company because of it companies market
or production may be down. Increasing number of national as
well as international competitors.
Changes in the external environment also may be
present threats to the firm.

Competition with new arrival

Increasing number of competitors
Competition
Increase rate of food

140

141

FUTURE PLANS
Future plans is very important for any large, small or
medium scale units because future is uncertain. Through future
plan business can run smoothly.

FORTUNE JPS GRAND hotel have an already

5 star approved by the government. Hotel Fortune JPS
Grand is the prime & most luxurious 5 star hotel in
Rajkot.

Directors & chairman of this hotel wants to

setup other new 5 star hotels in different places. And
they want that this all will become Gujarats No.1, Five
Star hotels. This is the future plan of these units.

142

143

SUGGESTIONS
A few suggestions I would give to hotel FORTUNE
PARK JPS GRAND as person opinion are:

A company which can keep its employees satisfy,

which can provide goods at a low price and which can maintain
high quality of goods, would be consider as good company, this
hotel is the best hotel keeps its employees satisfied and maintain
best quality.

More suggestions as follows :

Improve housing facilities
There should increase their advertisement so as cover a larger
the market.
Increase some more food items in different country in their
menu
Increase co-ordination in employees
Improve quality of food items
Increase salary of their employees
Improve their transportation facilities

They have made their price attractive to customers

144

145

CONCLUTION
My 15 days at this place passed like flesh of
light. It is my memorable experience of getting
practical training at Hotel FORTUNE PARK JPS
GRAND.

This hotel is one of the nice experiences about

being with the hotel for the project purpose. They
provided all the information of project and all the other
information which was not mention in the project and is
very important. Their are many advantages of the hotel.
They have a big garden and many facilities for the
visitors. They are also eco-friendly. This hotel truly
best.

I wish this hotel for their success in the future.

146

147

BIBLOGRAPHY
I have referred following books for comprehensive
understanding and collection to information from and for
various concepts:

Marketing management
By B. L. Mathur
Hotel management
By Vijay Dhavan
Financial management
By Pramod Kumar
Personnel management
By L. M. Prasad

148

149

WEBLOGRAPHY
In preparing my project I have views from different site :
www.fortunehotels.in
www.wikipedia.com
www.hirensodha.com

150