MEDIA KIT 2014

EN

FR

MEDIA KIT 2014

CHATELAINE CONTENT THAT LIVES WHEN

SHE WANTS IT, HOW SHE WANTS IT.

Enfin le printemps !
UN MENU

POUR RECEVOIR
LA FAMILLE

Powerful brand that resonates with 5+ million

engaged consumers across multiple channels. Massive
scale and distribution unmatchable integration potential.

PSYCHO

Suis-je un parent
manipulateur?

Exclusif

JOSLITO
MICHAUD

Des extraits
de son livre sur
la gloire

SPECIAL DOUBLE ISSUE

Coups de cur

LES 10
PLUSTO SHRINK YOUR BELLY
D R . OZ | EASY
WAYS
BELLES
COURSES
A PIED

Notre exquise
pizza asperges
et truite fume
page 81

et

ULT IMATE.

Shape-up
S p e c ia l

Ides dco
POUR FAIRE
LA FETE
DEHORS

35

00CHF_DRE_Cover.indd 1

MAI 2014

CHATELAINE.COM

FRESH
SUMMER
RECIPES

TRANSFORM
YOUR BODY
----SPEED UP
WEIGHT LOSS
----KICK THE
SUGAR HABIT

14-03-24 4:21 PM

AH

A!

PR

ET

EL

BU

-----

sizzli ng
steak
----Pe rf e ct
potato
sal ad

STYLE REPORT

must- have tre nds to

UPDATE YOUR LOOK

+ 25 secrets for glowing skin

06-UF-COVER [Print].indd 4

4/21/14 3:22 PM

RADI

MEDIA KIT 2014

MISSION STATEMENT
As Canadas largest womens brand, Chatelaine provides 5+ million women with the inspiration to make every
day extraordinary. Our award-winning editorials span lifestyle topics from food and health, to beauty, style and
home decorating. Each issue is filled with creative ideas and practical tips to help women make the most of
their busy lives. Chatelaine delivers more style solutions, more health and wellness advice, more extraordinary
food from our trusted kitchen and more personal stories in every issue than ever before. Its our commitment to
be Canadas most anticipated and most cherished womens magazine.

FOOD

HEALTH

Our bigger, bolder food section inspires women across the

country with fresh, delicious recipes and entertaining ideas
that are fast, fun and seasonal. Backed by our triple-tested
guarantee, our food stories combine the no-fail recipes that
women crave to make their lives easier, with expert how-tos,
insights, and tips for creating exceptional meals perfect
for any day of the week.

Turn to our health pages for the latest expert advice on

exercise, nutrition, wellness, prevention and more each month.
From ground-breaking health discoveries and energizing
lifestyle tips to workout routines and nutrition advise, Chatelaine
offers relevant and solution-driven advice that women can use
to lead a healthier, happier life. Plus, Chatelaine offers regular
advice from a range of medical experts.

STYLE

HOME

Our style pages show women how to use the latest trends
to freshen up their looks perfect for work, evenings and
weekends. Discover the best fashion buys for every budget,
plus expert tips, tricks and up-to-minute finds that guarantee
stylish looks at all times. On the beauty front, our visually
stunning spreads showcase insider secrets from hair and
makeup tips to skincare solutions and anti-aging strategies.

Our home sections feature inspirational and accessible ideas

and solutions to help women make the most of any space and
project. From the best organizing and clutter-busting solutions
to kitchen makeovers and easy decorating projects, we share
expert tips and ideas to help update and tailor homes to suit all
lifestyles and budgets.

MEDIA KIT 2014

MAGAZINE
SEAL OF APPROVAL
WEBSITE
2015

VIDEO
SPCIAL
NUTRITION
30 RECETTES
POUR MANGER
MIEUX!

JAMIE OLIVER,
MICHELLE
OBAMA, etc.
Ils changent
la vie de milliers
denfants

INSTITUTE

INSTITUTE

APPROVED

APPROVED

ENGLISH WITH YEAR

MERCHANDISE

ENGLISH WITHOUT YEAR

Ma fille est
boulotte.

Dois-je la mettre
au rgime?
page 109

STYLE

7 IDES
POUR
ACTUALISER
SON LOOK

ON ADOPTE
LE PASTEL

2015 INSTITUT

INSTITUT

APPROUV

APPROUV

FRENCH WITH YEAR

FRENCH WITHOUT YEAR

2015 INSTITUT

INSTITUT

Hillary
Clinton

EN ROUTE
VERS LA
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Marilou

AVRIL 2014

CHATELAINE.COM

00CHF_DRE_COVER.indd 1

RENCONTRE AVEC LA BLOGUEUSE DE

TROIS FOIS PAR JOUR + SES SMOOTHIES PRFRS

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SPECIAL INTEREST
PUBLICATIONS

SOCIAL MEDIA

MOBILE: APPS,
REPLICAS,
EBOOKS

INSTITUTE

INSTITUTE

APPROVED / APPROUV

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BILINGUAL WITH YEAR

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CHATELAINE
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EVENTS

Decor
edition!

summer living

r o o m m a k e ov e r s

designer tips

w e e k e n d p r oj e c t s

CITYLINE

MEDIA KIT 2014

CONSUMER PROFILE

EN

FR

$1.5 $378MILLION
BILLION
WAS SPENT ON
FURNITURE,

TOTAL READERS SPEND ON GROCERIES EACH WEEK

(23% OF THE TOTAL WEEKLY SPENT BY CANADIAN WOMEN)

HOME ACCESSORIES

TOTAL READERS SPEND

TREATMENTS

ON MAKEUP IN THE PAST 30 DAYS

& WINDOW

IN THE PAST YEAR

$64MILLION

(24% OF THE TOTAL MAKEUP SPENDING)

68%

MILLION

INTO ENTERTAINING

FOR THEMSELVES

PUT EXTRA EFFORT

OR PREPARING

FOR FAMILY
CELEBRATIONS

2.4MILLION

OWN THEIR HOME

PMB SPRING 2013, WOMEN 18+, CHE/CHF (NET)

$80

TOTAL READERS SPEND

726,000
USE AT LEAST
THREE COSMETIC

ITEMS DAILY

ON PERFUME
IN THE PAST YEAR

MEDIA KIT 2014

CHATELAINE CONSUMER PROFILE HIGHLIGHTS

EN

SOCIAL MEDIA

TOTAL READERSHIP

3,164,000
AVERAGE

AGE

49

FOLLOWERS
READERS
SPEND OVER

43 MINS
OF THEIR VALUABLE TIME

WITH THE MAGAZINE

5.3

38,364+

PER COPY

25,800+

ChatelaineMagazine

READERS

@Chatelaine

2,583,000 READERS
FEMALE

PMB Fall 2013 (vs Spring 2013)

English Women 18+

AUD

%
REACH

1,166

20

Moms (women with kids <18)

893

21

Personal Income $45K+

633

25

1,516

24

549

23

Women 25 - 54

Principal Grocery Shoppers

$50+ on skincare/makeup past 30 days
PMB SPRING 2013

AVERAGE
HOUSEHOLD
INCOME

12,352+
chatelainemag

2,360+

$82,458

chatelainekitchen*
* as of May 2014

MEDIA KIT 2014

CHATELAINE CONSUMER PROFILE HIGHLIGHTS

FR

TOTAL READERSHIP

SOCIAL MEDIA

922,000
AVERAGE

AGE

47

FOLLOWERS
READERS
SPEND OVER

51 MINS
OF THEIR VALUABLE TIME

WITH THE MAGAZINE

5.2

38,364+

ChatelaineQc

READERS

11,500+

PER COPY

@chatelaine_qc

730,000 READERS

811+

FEMALE

PMB Fall 2013 (vs Spring 2013)

French Women 18+

AUD

%
REACH

Women 25 - 54

323

23

Moms (women with kids <18)

194

21

Personal Income $45K+

152

26

Principal Grocery Shoppers

364

23

$50+ on skincare/makeup past 30 days

171

26

PMB SPRING 2013

AVERAGE
HOUSEHOLD
INCOME

chatelaineqc

1,450+

$75,853

chatelaineQC*

* as of May 2014

PRINT MAGAZINE

2014 EDITORIAL CALENDAR

JANUARY | WELLNESS BLOWOUT
[ FASHION Cozy Winter Style | BEAUTY How to
Undo Holiday Damage | HOME Decorating Trends;
Modern Monochromatic West Coast Home | FOOD
Superfood Suppers; The Ultimate Grammy Party |
HEALTH Future of Medicine Trends; Foot Health
Special Report; Healthy Getaways Near & Far ]
JANUARY DIGITAL BONUS
DO DIET E-BOOK
FEBRUARY | EXPERT ISSUE/COMFORT FOODS
[ FASHION Buy Now, Wear Later; Runway to
Real Way | BEAUTY Best New Drugstore Finds |
HOME Bedroom Makeover; Smart Storage Family
Renovation | FOOD Healthy Comfort Foods; Pasta
Blowout | HEALTH Winter Fitness Guide; Healthy
Relationship Guide; Better Sleep Strategies ]

EN

HOME Spring Style; Bold and Easy Decorating

Ideas; Seasonal Easter Crafts | FOOD Instant
Dinner Party; Classic Pies; First Signs of Spring
| HEALTH 3 Summer Fitness Trends to Try;
Celebrity-Trainer Workout; Secrets to Live Longer
& Healthier ]
APRIL NEWSSTAND SIP
HOME SIP #1: COLOUR TRENDS
MAY | HOW-TO ISSUE
[ FASHION Spring Into Summer | BEAUTY
Flawless Face; Hair Spotlight | HOME Loft
Living; Kitchen Special | FOOD Mothers Day
Extravaganza; Cake Special | HEALTH Strategies
to Live Better; Special Feature How-To-DoAnything-Better Guide ]

MARCH | DECLUTTER SPECIAL

[ FASHION Crash Course in Spring Style | BEAUTY
Latest Hair and Makeup Trends | HOME 3 SmallSpace Solutions; Conquer Clutter | FOOD Secrets
from the Test Kitchen | HEALTH Brain-Health
Special Report; Expert Tips to Declutter Your Life ]

JUNE | KICKOFF TO SUMMER

[ FASHION Summer Must-Haves; Mens Style
| BEAUTY Summer Beauty Problems, Solved;
Fragrance Special; | HOME Decorating Ideas
Youll Love; Hot Colour Palettes | FOOD Berries;
Picnics; New Way to Grill | HEALTH Beach-Body
Countdown; Running Shoe Guide ]

APRIL | FABULOUS AT EVERY AGE

[ FASHION Clothes That Perfect Your Shape |

JULY | CHEAP CHIC: EVERYTHING UNDER $100

[ FASHION Summer Style Secrets | BEAUTY Best

New Skincare Ideas | HOME Summer Living Made

Easy, Outdoor Gardening | FOOD 1-Hour BBQ;
Manitoba Shore Lunch; Backyard BBQ | HEALTH
Easy Weight Loss That Works; Walking Workouts |
SPECIAL FEATURE Summer-Reading Guide ]
AUGUST | WAYS TO SIMPLIFY YOUR LIFE
[ FASHION 10-Minute Makeovers | BEAUTY Best
Budget Finds; 5-Minute Hair & Makeup Solutions
| HOME Cottage Special; Lakeside Living | FOOD
Summer Slow Cooker Recipes; Icy Treats; Sticky
Ribs | HEALTH Fertility Focus ]
AUGUST NEWSSTAND SIP
HOME SIP #1: KITCHEN & BATH
SEPTEMBER | BEAUTY 100/
GUIDE TO FALL STYLE
[ FASHION Most Important Fall Fashion Trends |
BEAUTY Annual Beauty 100 | HOME Makeovers:
Before and After; Curb Appeal | FOOD 1-Hour Pool
Party; Tomatoes | HEALTH The Experts Weigh In:
Your Most Embarrassing Questions Answered ]
OCTOBER | HEALTHY HARVEST
[ FASHION Extend-Your-Wardrobe Special
| BEAUTY Best Fall Makeup Trends | HOME
Farmhouse Living; Cool Seasonal Crafts | FOOD

Best-Ever Harvest Recipes; Butcher Secrets |

HEALTH Heart-Health Special; Guide to
Breast Health ]
OCTOBER NEWSSTAND SIP
HOLIDAY SIP : FOOD & DECORATING
NOVEMBER | HOLIDAY HOME
[ FASHION Ready for Winter: Outdoor Style |
BEAUTY Hair-Trend Report | HOME Designer Tips
and Tricks; Bathroom Special | FOOD Feeding
a Crowd; One-Pot Dinners | HEALTH Digestive
Health Special; New Winter Sports to Try |
SPECIAL FEATURE W100: Canadas Top
Female Entrepreneurs ]
DECEMBER | STRESS-FREE HOLIDAYS
[ FASHION Holiday Style Updates | BEAUTY
Festive Hair and Makeup Fixes | HOME Modern
Holiday Decorating; Seasonal Crafts, Stress-Free
Entertaining | FOOD Delicious Festive Baking;
Candy and Cookies | HEALTH Holiday Survival
Guide | SPECIAL FEATURES Gift Guide; Gifts
for Book Lovers ]

Subject to change.

PRINT MAGAZINE

2014 EDITORIAL CALENDAR

JANUARY
[ REPORTS YEAR-END PARTY + REFLECTING ON
2012 Resolutions | FOOD Stylish entertaining +
Cookies | BEAUTY Evening makeup ]
FEBRUARY | BEATING THE BLUES
[ FASHION Modern activewear | BEAUTY All about
coconut water | DECOR Embracing colour | FOOD
Ready-in-a-flash recipes / The best chocolates |
HEALTH Heart health / Youngsters and sexuality /
Healthy crackers | FEATURES: Life update (mid-life
crisis) / Heading south: Fort Myers ]
MARCH | THE COUPLES ISSUE
[ FASHION Fashion for couples / Accessory
designers to know | BEAUTY Tips and tricks for
makeup emergencies | DECOR In the bedroom
FOOD: Everything maple | FEATURE Life
as a couple ]
APRIL | THE NUTRITION ISSUE
[ FASHION Spring trends | BEAUTY The latest

Subject to change.

FR

products you need to check out | FOOD Going

gluten-free / Asian-inspired menu / How to prepare
superfoods | HEALTH: GMOs are back / New oils ]
MAY
[ FASHION Mother-daughter fashion | BEAUTY
Local beauty (made with regional ingredients) |
DECOR Outfitting the outdoors in style (patios) |
FOOD Crab party / Asparagus / The gourmet finds
of Lyon | HEALTH Skin health / The Chtelaine
Running Club + a feature on running ]
MAY : DECOR DETE
JUNE | THE ESCAPE ISSUE / SUMMER COOKING
[ FASHION: Wardrobe must-haves | BEAUTY New
hair trends and products | FOOD Spanish-inspired
entertaining / Strawberries | HEALTH Sun protection
/ Seasonal allergies / Healthy living (no matter what
your weight) | FEATURES Weekend in Boston /
Provence / Vacationing in Bordeaux with kids ]
JUNE : GRILLING

JULY | CHEAP CHIC: EVERYTHING UNDER $100

[ FASHION Summer Style Secrets | BEAUTY Best
New Skincare Ideas | HOME Summer Living Made
Easy, Outdoor Gardening | FOOD 1-Hour BBQ;
Manitoba Shore Lunch | HEALTH Easy Weight
Loss That Works; Walking Workouts | SPECIAL
FEATURE Summer-Reading Guide ]
JULY | SUMMERTIME PLEASURES
[ FASHION Vacation style | BEAUTY Top travelfriendly beauty products | FOOD Summer menus /
Ribs | HEALTH Surviving the great outdoors / Team
sports for moms | FEATURES: Summer reads /
Holidays in Quebec ]
AUGUST
[ FASHION Style tips to beat the heat | BEAUTY
The making of a beauty product | FOOD Recipes
showcasing in-season fruit | HEALTH Sugar,
public enemy number one / Nutrigenomics ]
SEPTEMBER | BACK TO SCHOOL
[ FASHION Style on a budget | BEAUTY Beauty
on a budget | FOOD Mini preserves + recipes
/ Cooking for a dinner party in just one hour |

HEALTH Birth control methods (other than the pill)

/ Feature on hormones / New sports to try / 10
super snacks | FEATURE Education ]
OCTOBER | GUEST EDITOR-IN-CHIEF
[ FASHION Top trends of the season | BEAUTY
Speedy beauty routines | FOOD Thanksgiving
meals / Plums / Tea | HEALTH The power of
positive thinking / Breast cancer survivors ]
NOVEMBER
[ FASHION Feminism and fashion the last
hundred years | BEAUTY Regimens from around
the world | FOOD Onions / The ABCs of cheese |
HEALTH Toxic friendships / Good mood foods ]
NOVEMBER : A DETERMINER
DECEMBER | EVERYTHING GOURMET
[ FASHION 10 ideas to shine | BEAUTY Perfumes
| FOOD Christmas cookies / Appetizers A-Z |
HEALTH Finding and following your passion
/ Surviving the holiday madness | FEATURES
Regional delicacies and local traditions ]

PRINT MAGAZINE

2014 PUBLISHING CALENDAR

Issue Date

Space Close

Material Close

Impact Date

On-Sale Date

JANUARY

Thu Nov 14

Wed Nov 20

Thu Dec 05

Mon Dec 16

FEBRUARY

Thu Dec 05

Wed Dec 11

Thu Dec 30

Mon Jan 13

SIP Guide Pleine Forme 2

FR

EN

MARCH

Thu Jan 16

Wed Jan 22

Thu Feb 06

Mon Feb 17

APRIL

Thu Feb 13

Wed Feb 19

Thu Mar 06

Mon Mar 17

SIP HOME - Colour

Mon Mar 03

Mon Mar 10

Mon Apr 14

Mon Apr 14

MAY

Thu Mar 13

Wed Mar 19

Thu Apr 03

Mon Apr 14

SIP Dcor dt

FR

FR

EN

Avril 18

JUNE

Thu Apr 10

Wed Apr 16

Thu May 02

Mon May 12

SIP GRILLING

Fri May 9

Fri May 16

Fri Jun 20

Fri Jun 20

JULY

Thu May 15

Wed May 21

Thu Jun 05

Mon Jun 16

AUGUST

Wed Jun 11

Mon Jun 16

Thu Jul 03

Mon Jul 14

SEPTEMBER

Thu Jul 10

Wed Jul 16

Thu Aug 05

Mon Aug 11

SIP HOME Kitchen

& Bath

Mon Jul 14

Mon Jul 21

Mon Aug 25

Mon Aug 25

OCTOBER

Thu Aug 14

Wed Aug 20

Thu Sep 04

Mon Sep 15

NOVEMBER

Thu Sep 11

Wed Sep 17

Thu Oct 02

Mon Oct 13

FR
EN

Janvier 31

SIP dterminer

Octobre 24

SIP HOLIDAY

Mon Sep 15

Mon Sep 22

Mon Oct 27

Mon Oct 27

DECEMBER

Thu Oct 16

Wed Oct 22

Thu Nov 06

Mon Nov 17

JANUARY 15

Thu Nov 13

Wed Nov 19

Thu Dec 04

Mon Dec 15

PRINT MAGAZINE

2014 RATE CARD (GROSS)

Guaranteed and Special Positioning subject to 15% premium.

EN

FR

PREMIUM POSITIONS
FREQUENCY

PREMIUM POSITIONS

1X

3X

6X

9X

12X

IFC

$68,855

$66,790

$64,790

$62,840

$60,955

IFC DPS

$132,200

$128,235

$124,390

$120,655

IBC

$63,345

$61,445

$59,600

OBC

$71,610

$69,465

$67,380

1X

3X

6X

9X

12X

IFC

$22,730

$22,230

$21,730

$21,235

$20,730

$117,035

IFC Spread

$43,645

$42,670

$41,715

$40,770

$39,800

$57,815

$56,085

IBC

$20,915

$20,450

$19,990

$19,540

$19,070

$65,360

$63,395

OBC

$23,640

$23,115

$22,600

$22,085

$21,560

NATIONAL - ENGLISH EDITION

FREQUENCY

1X

3X

6X

9X

12X

FP

$55,085

$53,430

$51,830

$50,270

$48,765

1/2

$41,320

$40,080

$38,870

$37,700

$36,575

1/3

$28,650

$27,785

$26,955

$26,145

$25,360

2/3

$47,150

$45,750

$44,370

$43,035

$41,745

Digest

$44,070

$42,745

$41,460

$40,220

$39,015

DPS

$99,150

$96,180

$93,290

$90,495

$87,780

1/2 DPS

$79,320

$76,940

$74,630

$72,395

$70,220

REGIONAL EDITIONS
FREQUENCY

NATIONAL - FRENCH EDITION

FREQUENCY

1X

3X

6X

9X

12X

FP

$18,190

$17,780

$17,380

$16,990

$16,580

DPS

$32,735

$32,010

$31,285

$30,580

$29,850

1/2 Page

$13,640

$13,340

$13,035

$12,740

$12,435

1/3 Page

$9,455

$9,250

$9,040

$8,830

$8,620

2/3 Page

$15,570

$15,225

$14,880

$14,545

$14,195

Digest Size

$14,550

$14,225

$13,905

$13,590

$13,265

1/2 Pg Spread

$26,190

$25,605

$25,030

$24,460

$23,880

SPECIAL INTEREST PUBLICATION (SIP)

1X

3X

6X

9X

12X

ONT/WEST

$54,530

$52,890

$51,305

$49,765

EASTERN

$41,315

$40,080

$38,870

ONTARIO

$36,360

$35,270

WESTERN

$27,540

5 CITY (ENG)

$35,460

* Subscribers only

FREQUENCY

FP

$8,315

$4,990

$48,275

DPS

$16,730

$8,980

$37,710

$36,575

IFC SPREAD

$17,420

$10,418

$34,210

$33,185

$32,190

EXCLUSIVE SPONSORSHIP

$75,000

$37,000

$26,720

$25,915

$25,140

$24,385

EN

FR

$34,730

$33,690

$32,680

$31,700

PRINT MAGAZINE

ADVERTISING INFORMATION
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).

PRODUCTION PROCESS
Printing
High-speed, web offset lithography
Binding
Perfect bound
Magazine Trim Size
7.875 Width x 10.75 Depth

SUPPLIED ADVERTISING MATERIALS

PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at
addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager at 416-764-2062 for
details. Rogers Publishing does not accept responsibility for material content or colour trapping.

ADVERTISING SPECIFICATIONS
FREQUENCY

Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction.
Chatelaine/Chtelaine are not responsible for reproduction of type sizes smaller than those mentioned for
thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF
file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/pdftips.
Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no
four-colour black text).

BLEED ADS

NON-BLEED ADS

Build Documents to Trim Size

Add .125 bleed beyond trim on all sides
Live Area is .25 in from all sides

Build Documents to Live Area

Live Area is .25 in from all sides

Double Page Spread

15.75 x 10.75

15.75 x 10.75

Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
2 

Full Page

7.875 x 10.75

7.375 x 10.25

Follow the onscreen preflight process.

3 

2/3 Page Vertical

5.125 x 10.75

4.625 x 10.25

Approve your ad.

4 

1/2 Double Page Spread

15.75 x 5.375

15.25 x 4.875

1/2 Page Horizontal

7.875 x 5.375

7.375 x 4.875

1/3 Page Vertical

2.75 x 10.75

2.25 x 10.25

1/3 Page Square

4.875 x 5.375

4.375 x 4.875

ADDIRECT INSTRUCTIONS
Log into Magazines Canadas AdDirect Ad Portal (addirect.sendmyad.com).
1 
Note: A user account will have to be set up upon the first visit.

TM

NOTE: All content not intended to trim must be kept a minimum of .25 from outside trim edges and include .25 gutter allowance for spreads.
Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running
content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation.

Upload.Check.Send

TABLET

INTERACTIVE TABLET MEDIA RATES

TIER 1 TITLES

TIER 2 TITLES

> 5,000 Average Monthly Downloads

< 5,000 Average Monthly Downloads

Chatelaine, Chtelaine
Macleans, Lactualit
Todays Parent
MoneySense

Hello! Canada
Sportsnet, Canadian Business,
Flare, LOULOU (EN/FR)
Canadian Health & Lifestyle

LOAD SCREENS AND PAGE ENHANCEMENTS

Opportunity to add interactivity to static ads. Prices do not include production.

FEATURE

SPCIA
NUTRITIOL
N
30 RECE
POUR MATTES
N
MIEUX ! GER

JAMIE
MICHELOLLIVER,
OBAMA E
Ils change, etc.
la vie de nt
denfantsmilliers
Hillary
Clinton
EN

Ma fille e
st
bo
Dois-je laulotte.
m
et e
au rgimtr
e?
page 109

STYLE
7

IDES
POUR
ACTUALIS
SON LOOER
K

ON ADOPT
LE PASTELE

AVRIL 201
4

CHATEL
AINE.COM
00CHF_

DRE_CO

VER.indd

Marilou

RENCO
TROIS FO
IS PAR JO NTRE AVEC LA BLO
UR + SES
SMOOTH GUEUSE DE
IES PRFR
S

GROSS

$4,320

$2,970

$842

$675

$3,036

$2,429

1 and 2

QUOTED
PER PROJECT

LOAD SCREEN
LINK-ENABLED PAGE
(Link out to client webpage,
no other rich media features)
ENHANCED PAGE
WITH UP TO TWO RICH MEDIA FEATURES
(Ex: Link, Video, Gallery, Touch/Reveal)
CUSTOM
(Ex: More than 2 features, uniquely built
page, spread, or multipage insert

ROUTE
VERS LA
MAISONBLANCHE

TIER TITLE

* Rates subject to change. ** Starting January 2014, print rates include static ads for digital editions.

TABLET

TABLET AD SPECS
THE BASICS

ORIENTATIONS

All apps operate on Adobe Digital Publishing Suite (DPS),

viewer version 27

2-page print spread

can convert to...

HTML ADS
2 pages vertical
scrolling or...

Full-page tablet ad size is 768px by 1024px, without any

interactive elements within 40px top and bottom

2 pages locked to
horizontal swipe

OR

Only portrait orientation is supported

For multiple-page ads, vertical or horizontal, ordering is possible.
Please include preference, in the delivery package as plain text
instructions (as a TXT file)

- Text: PDF with interactive states as vector, minimum

recommended point size is 12pt

If the HTML content cannot be placed in a layout, please include

all HTML files and resources, as well as an InDesign layout
sized to full-page with the required static full-page image, in the
delivery package

- Video: MP4 format with .h264 encoding, 8-10MB per minute

of video

Multi-state objects (ex: image galleries, hotspots) and embedded

video/audio clips may be included (see https://digitalpublishing.
acrobat.com/welcome.html for info)
If these elements are not built into the layout using DPS tools,
please include all necessary resources in the delivery package
with plain text instructions (as a TXT file)
PDFs may be provided only for fully static ads

If an HTML environment negates the users ability to navigate

away from the page or access the navigation bar, then
alternative navigation must be incorporated in the page layout
(via a 40px space at the bottom of the page)

An HTML ad should also be delivered as a full InDesign package,

with the HTML content placed in the layout using DPS tools (see
adobe.com/ca/products/digitalpublishing-suite-pro.html
for info)

- Images: PDF or PNG with resolution no lower than 108ppi

For ads with dynamic/interactive elements, material must be

provided as a full InDesign package (all fonts/links included), and
compatible with Adobe InDesign 6.0

Please conform to latest iOS standards

Please include a static full-page image of any HTML ad to be

used as a thumbnail in issue navigation

Optimal Image and Asset Settings

GRAPHICS AND TEXT

HTML-coded ads may also be provided, up to full-page size

Multi-page print
insert can convert
to multi-pages
vertical scrolling
or multi-pages
locked to
horizontal swipe

URLS, ANALYTICS

All graphics should be left as vector and not rasterized, wherever

possible; assets may be left at printready resolution and in their
respective colour settings

URLs/links to web may be embedded in the layout using

DPS tools (see DPS tools site http://helpx.adobe.com/
digitalpublishing-suite/help/installing-digitalpublishingtools.html for info)

Please consider text legibility on tablet; body text should be larger

than print (9pt in print should translate to approx. 15-20pt on
tablet, depending on font)

If URLs/links are not embedded using DPS tools, please include

full URLs and embedding/placement instructions in the delivery
package in plain text (as a TXT file)

Please refer to Optimal Image and Asset Settings

Third-party tracking/tracking pixels is not supported at this time

Please note that HTML ads are only available on iOS devices

Red zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom

ASSET DELIVERY
Tablet material deadlines match
material close/deadline for the
corresponding print issue
All assets should be submitted
as a ZIP file via AdDirect: https://
addirect.sendmyad.com
Additional instructions should
be included in the delivery
package as a TXT file, but
may also be emailed to:
alek.trpkovski@rci.rogers.com

FROM OUR PUBLISHERS

We wanted to take this opportunity to
thank you for your continued support of
Chatelaine and Chtelaine. As Canadas
leading womens lifestyle brand we are read
and enjoyed by more than 4 million women
who immerse themselves in the content we
deliver and the products our partners share
and promote within them. To our audience,
your ads and brand message are an
important part of the valuable information
we deliver each month.
At Chatelaine and Chtelaine, we always
try to position your ads within relevant
content and to ensure that we can continue
to do that, we can no longer guarantee
competitive separation for your brands
before our Style section. In addition, we
do not guarantee more than one page of

competitive separation within our tablet

issues. Of course, we will continue to do our
best to ensure maximum separation where
possible. We also hope that you understand
that we cannot provide any positioning
guarantees when advertisements have
coupons. We would ask that should your
ad include a coupon you let us know ahead
of time so we can best accommodate it in
the pagination.
Thank you again for your continued support
of our brands. We look forward to working
with you.
Sincerely,
THE CHATELAINE & CHTELAINE
PUBLISHERS

MEDIA KIT 2014

GENERAL TERMS AND CONDITIONS

The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s)
to which the insertion order relates (Publication) and Publications then current advertising specifications are incorporated by
reference into these terms and conditions and are collectively referred to as the Agreement. The person(s), firm or corporation
contracting with Rogers Publishing Limited (Publisher) for the insertion of advertising in Publication, whether as principal
(Advertiser) or as agent (Agency), shall be deemed authorized for all purposes relating to the Agreement.

RATES AND COMMISSIONS

(a) Publisher reserves the right to change its advertising rates
at any time. Rate changes shall be made at least 30 days in
advance of the closing date of the first issue to which such
rates apply. If a rate change is not acceptable to Advertiser
or Agency, it may, within 15 days of notification of such rate
change, cancel the Agreement without incurring short rate
charges (excluding multi-year discounts).
(b) Advertising rates are subject to the addition of applicable
taxes, including Goods and Services Tax (GST), Harmonized
Sales Tax (HST) and a Quebec Sales Tax (QST) where applicable.
(c) Agency commissions equal to up to 15% of gross billings for
space, colour, position or special insert stock are payable
to recognized agencies only. Commissions are not payable
on extra mechanical charges, reprints, split runs and other
such charges.
(d) Any negotiated discounts are only applicable to and
available during the period in which they are earned.
Rebates resulting from any and all earned advertiser
discount adjustments must be used within 6 months after
the end of the period in which they are earned, and will
expire if unused during such period.

(d) Publisher reserves the right to impose a late payment

charge of 2% per month (26.8% per year) from the date
of the first invoice until the date Publisher receives such
amount in full.
(e) Invoiced amounts are payable at Publications office
in Canadian funds, or equivalent funds at the rate of
exchange prevailing at the time of payment.
(f) Publisher reserves the right to change the payment terms to
cash with insertion order at any time.

CANCELLATION
(a) Cancellation of the Agreement by Advertiser or Agency
is subject to Publishers approval, in its sole discretion.
Agreements for covers, special positions and inserts may
not be cancelled by Advertiser or Agency. No cancellations
shall be accepted by Publisher after the closing date for
advertising space. Short rate charges shall apply to all
cancellations by Advertiser or Agency.
(b) Publisher may, at its option terminate this Agreement for the
breach of any term hereof. Upon termination for breach, all
charges incurred, together with short rate charges, shall be
immediately due and payable.

BILLING AND PAYMENTS

ADVERTISING MATERIALS

(a) Advertiser and Agency shall be jointly and severally liable

for payment of all invoices for advertising published in
the Publication(s).

(a) All advertising copy is subject to Publishers approval and

Publisher may without notice and without liability reject,
discontinue or omit any advertising for any reason at any time.

(b) Advertiser and/or Agency shall pre-pay for its advertising

purchase except with approval from Publishers credit
department. If approved for credit, Advertiser and/or
Agency (as applicable) shall pay all amounts due upon
receipt of invoice.

(b) The word Advertisement shall be placed above copy

which Publisher determines resembles Publications
editorial material or that is not immediately identifiable as
an advertisement.

(c) Publisher shall invoice Advertiser or Agency on a monthly

basis unless otherwise stipulated in order.

(c) Publisher shall not be responsible for colour or colour

trapping or advertising copy that does not conform to
digital Magazines Advertising Canadian Specifications
(dMACS). For further information regarding magazine

industry standards, please refer to Magazines Canada www.

magazinescanada.ca or dMACS http://magazinescanada.
ca/dmacs.php?cat=dmacs. Proofing requirements may also
be found on www.rogersdigitalads.com under Proofing Info.

(c) Publisher shall not be responsible for errors or omissions in

any advertising materials provided by Advertiser or Agency
(including errors in key numbers) or for changes made to
such advertising after the applicable closing date.

(d) Publisher may insert the advertising anywhere in

Publication in its discretion, and any condition on orders
or copy instructions involving the placement of advertising
shall be treated as a positioning request only and cannot be
guaranteed. Publishers inability or failure to comply with
any such positioning request shall not relieve Advertiser or
Agency of the obligation to pay for the advertising.

(d) Advertiser and Agency agree that Publication shall be under

no liability for the failure, for any reason, to publish any
advertising or circulate any issue of Publication.

GENERAL

(e) Publisher shall not be obligated to return any advertising material.

(a) If Agency has entered this Agreement on behalf of Advertiser,

Agency confirms that Advertiser has been provided with a
copy of the terms hereof.

(f) Any advertising published in Publication may, in Publishers

discretion, be published and archived by Publisher or
any anyone authorized by Publisher, as many times as
Publisher and those authorized by Publisher wish, in and
on any product, media and archive (including anything in
print, electronic or other form).

(b) This Agreement constitutes the entire agreement between

the parties with respect to its subject matter and
supersedes all prior agreements and understandings
relating to the subject matter. No changes to this
Agreement shall be effective unless made in writing and
signed by the party sought to be bound.

WARRANTIES, INDEMNITIES, LIMITATIONS

(c) For clarity, Publisher shall not be bound by any conditions,

printed or otherwise, appearing on Advertiser or Agency
contracts, orders or instructions which conflict with, vary
or add to these terms and conditions.

(a) Advertiser and Agency each warrant, represent and

covenant to Publisher that: (i) it has the full right and power
to offer the advertising materials to Publisher and to enter
into this agreement; (ii) the advertising materials do not
contain any defamatory, libelous or slanderous material
and will not violate any individual rights, including without
limitation, intellectual property rights, rights of privacy,
publicity or personality of any person; (iii) it has obtained
all consents, waivers, releases and rights necessary for
the use of such advertising materials published in the
Publication(s), as contemplated by each order.
(b) Advertiser and Agency shall be jointly and severally liable for
all content (including text, representation and illustrations)
of any advertising printed. Advertiser and Agency shall
jointly and severally indemnify Publisher, its affiliates and
their respective officers, directors, employees, contractors
and agents against any and all liability and costs including
any legal fees arising from a breach of this Agreement
and/or resulting from the publication of the advertising
materials, including without limitation, defamation, illegal
competition or trade practice, infringement of trademark,
trade name, or copyrights, and violation of rights of privacy,
property or contract.

(d) Neither Advertiser nor Agency may assign any rights or

obligations under this Agreement.
(e) Advertiser and Agency agree not to make promotional or
merchandising reference to Publication in any way without
the prior written permission of Publisher in each instance.
(f) No provision of this Agreement shall be deemed waived by
a course of conduct unless such waiver is in writing signed
by all parties and stating specifically that it is intended to
modify this Agreement.
(g) This Agreement is governed by and construed in
accordance with the laws of the Province of Ontario
and the federal laws of Canada applicable therein. Any
proceeding relating to the subject matter of this Agreement
shall be within the exclusive jurisdiction of the courts of the
Province of Ontario.

MEDIA KIT 2014

CONTACT US
Advertising Office
For correspondence, space orders,
insertions and contracts, send to:

Advertising Sales Department

CHATELAINE
One Mount Pleasant Road,
11th Floor
Toronto, Ontario M4Y 2Y5

Terry Smith
T 416-764-2836
E terry.smith@rci.rogers.com

Regional Contacts
Montreal
Martine Tourigny
T 514 843 2567
E martine.tourigny@chatelaine.rogers.com

Production
Samantha Spence
Production Manager Chatelaine English
T 416 764 2062
E samantha.spence@rci.rogers.com
Louise Cote
Production Manager Chatelaine French
T 514-734-7324
E louise.cote@rci.rogers.com