BUSINESS & MANAGEMENT

ASSIGNMENT FRONT SHEET

Student Name:
Certification: I certify that the whole of this work is the result of my individual effort and that
all quotations from books, periodicals etc. have been acknowledged.
Student Signature:

Date:

Student Registration Number:

Student email address :
Programme : BA Business
Year/Level : Level 5

Academic Year : 2015/16

Semester : 1

Module title : BUS508

Assignment no. : 2

Module code: Globalisation and International

Business

Word guide: 2000

Percentage Weighting of this assignment for the module: 50%

Issue date : 23rd November 2015

Return date: 18th December 2015

Lecturer: R Mustofa

Second marker: tbc

Notes for students :

1. Electronic copy of assignment must be submitted through Turnitin.
2. 10% of marks are awarded for satisfactory use of language and/or good presentation.
3. 5% of marks are awarded for satisfactory referencing and/or presentation of a bibliography where
either is required. Note that all referenced work should be obtained from credible sources.
4. Students should ensure that they comply with Glyndwr Universitys plagiarism policy.
5. Students should make correct use of the Harvard referencing method.
Learning Outcomes Tested in this Assignment :
3. Assess the principles for differential economic and political developments.
4. Evaluate development of International Business and Emerging Markets.

Overall Comment :
Mark (%)

Would students please note that achievement of the learning outcomes for this assessment is
demonstrated against the assessment criteria shown below (which are not necessarily weighted
equally). All marks/grades remain indicative until they have been considered and confirmed by the
Assessment Board
Assessment Criteria
1
2
3
4

Marks
Awarded

Identifying a suitable case study and an overview of the company

Knowledge and Understanding of theories and concepts
Analysis of factors involved in internationalization process.
Evidence of logical reasoning and use of credible examples

Marks
Available
10
30
25
20

Presentation of work including coherence, language, grammar

and formatting
5

10

Accurate use of the author/date Harvard referencing system

Additional Comments from Second marker or External Examiner (if required) :

BUS508 Globalisation and International Business

Assignment 2:
This assignment comprises 50% of the overall module mark
Analyse the strategic activities and decisions of a multinational company (MNC) of your choice
(should NOT be the same as in Assignment 1) on the basis of entry and establishment in a new
international location. Please note that the MNC must NOT have an established presence in your
target location and you will be required to demonstrate this as part of your report.
Your assignment should specifically highlight, analyse and evaluate the following areas:
1. Reasons for parent companys international expansion including
a. An outline of the companys historical performance
b. Products/service range and market share
c. Competitors and competitive advantage
2. Assess the impact of the global business environment on the corporation taking into account
the key elements\themes which constitute the environmental framework
3. Justify the reasons and methods of entry [taking into account national differences or location
specific factors]
4. Identify any problems/constraints the company may face, and propose recommendations to
overcome the problems highlighted.
This is an applied theory assignment and requires reviews of academic theories incorporated and
needs application of the subject theories to real world case studies.
NOTE: The international company of your choice must be agreed by your tutor.

You must not use the case study in assignment 1.

Grading & Marking Criteria Undergraduate

80 +
70 79

60 69

50 59

40 - 49

30 - 39

0 - 29

Outstanding work of exceptional merit which is original in content or approach

allowing a novel perspective, going beyond what is available in the literature.
Work which is clearly articulated and well substantiated, based on extensive
reading, and demonstrates an authoritative grasp of the concepts, methodology
and content appropriate to the subject and to the assessed task. There is clear
evidence of originality and insight and an ability to sustain an argument, to think
analytically and/or critically and to synthesise material effectively.
Work which demonstrates a very good level of understanding of the concepts,
methodology and content appropriate to the subject and which draws on a wide
range of properly referenced sources. There is clear evidence of critical
judgement in selecting, ordering and analysing content. The work demonstrates
some ability to synthesise material and to construct responses which reveal
insight and may offer some occasional originality.
Work derived from a solid basis of reading and which demonstrates a grasp of
relevant material and key concepts and an ability to structure and organise
arguments. The performance may be rather routine but the work will be accurate,
clearly written and include some critical analysis and a modest degree of original
insight. There will be no serious omissions or irrelevancies.
Competent and suitably organised work which demonstrates a reasonable level of
understanding with minimal analysis and interpretation. It covers the basic subject
matter adequately but is too descriptive and insufficiently analytical. There may be
some misunderstanding of key concepts and limitations in the ability to select
relevant material so that the work may be flawed by some omissions and
irrelevancies. There will be some evidence of appropriate reading but it may be
too narrowly focussed.
Work lacks evidence of knowledge relevant to the topic and/or significantly
misuses terminology. There is either no evidence of literature being consulted or
irrelevant to the assignment set. Inaccurate or inappropriate choice of theory.
Unsubstantiated/invalid conclusions based on anecdote and generalisation only,
or no conclusions at all. Lacks critical thought, analysis and reference to theory.
Insufficient level of understanding and knowledge base unacceptably weak. No
evidence of logical structure and poorly presented. Referencing is unsystematic or
absent.