EGYPTIAN

MARKETING

S U M M I T

PHILIP KOTLER
The Father of Modern Marketing

MARKETING 3.0

RAMON VULLINGS

PETER FISK

27-28 MAY 2012 INTERCONTINENTAL CITYSTARS

ORGANIZED BY

fresh marketing
thinking starts here
The Egyptian Marketing Summit is THE place to generate the FRESH ideas
your brand needs to survive - especially in these turbulent times.
Join hundreds of other senior-level marketers for an oasis of fresh thinking
and inspiration across a wide range of exciting, timely, and relevant subjects
- including Innovation, Advertising, Communications Strategy, New Media,
Insights, Leadership, Creativity, Consumer/Customer Behavior, Trends, and
more.

benefits
of attending
Discover Marketing 3.0: Profitability, Returnability and Sustainability
Learn the human side of Marketing 3.0
Build sustainable vision to overcome your competitors
Improve your capacity to deal with major business challenges and opportunities in turbulent times
Take the lead to initiate innovative thinking and creative marketing
Apply effective product differentiation and brand building
Experience direct and sustainable results from the very beginning!

who
should attend
This event is not only designed for commercial Heads of Marketing, Marketing Managers and Directors, but CEOs, Managing Directors, General Managers, Consultants and Line Managers who hold a responsibility for the communications strategies of respective organisations. Marketing practitioners
from public spheres including universities, and government institutions will
also gain a huge sum of knowledge and practical tools from the speakers
new, yet unpublished ideas.

speakers bio
& talking points

R E G I S T E R
TODAY & SAVE
UP TO 1,500 EGP
VALID TILL 14 MAY 2012

A trio of world class marketing and innovation speakers, experts and best-selling authors give you an
unparalleled perspective on where marketing is, and where its headed

PHILIP
KOTLER

Philip Kotler is widely-acknowledged

as the inventor of modern marketing
and the worlds foremost expert on
strategic marketing. His recent work
in evolving marketing strategy and
practice to take in the internet,
globalisation, new marketing forms
and technologies, from blogging to
viral marketing, places him at
Number 11 in the current Thinkers
50, the list of the worlds top business
thinkers.
The American Marketing Association
described him as the most influential
marketer of all time.

MARKETING 3.0
Management and marketing in
times of uncertainty and turbulence
Reasons why traditional marketing
is becoming less and less effective
Re-inventing marketing in your
company
Why do we need two marketing
departments?
Marketing Management as an
engine of growth
Involving customers in the creative
process
Understanding the difference
between Marketing 1.0, 2.0, 3.0
How to persuade consumers to
"love" your brand in relation to
competition

RAMON
VULLINGS

Ramon Vullings is a skilled actionadvisor & facilitator for innovation

processes, a passionate international
public speaker and author of the
management book Creativity Today
which provides insights and tools for
a creative attitude, being enthusiastic
about making ideas happen, new
business models and concept enrichment and increasing organisations
innovative capacity.

PETER
FISK

Peter Fisk is an inspirational business

author, consultant, entrepreneur, and
bestselling author of Marketing
Genius. He is described by Business
Strategy Review as one of the best
new business thinkers.

He is founder and CEO of the Genius

Works, a CEO of The Chartered
Institute of Marketing, MD of Brand
Finance, partner of The Foundation,
and led the global marketing consultRamon is chairman of the European ing practice of PA Consulting Group
Association for Creativity and Innova- and spent many years working with
tion.
British Airways, Coca Cola, Marks &
Spencer, Microsoft, Virgin and
Vodafone.

BUSINESS MODEL
INNOVATION
Why business model thinking is so
important
The business models, that changing
structures of markets and business.
Understand the power of visual
thinking
Systematic approaches to Business
Model Development
Exploring new ways of innovating
your business model
Understanding new areas for
business model improvement and
innovation for your organisation

WINNING AS A 21st
CENTURY MARKETER
Finding the big opportunities for
growth in a time of change.
Refocusing your purpose and priorities in a downturn
Redefining value for clients and
consumers
Recovering faster to prepare for the
new normal
50 strategies for successful marketing in a downturn
The 5 new imperatives for building
brands that inspire and engage
people
The 10 new tools for better marketing in a global, digital, social media
world.

EXCLUSIVE DINNER
WITH PHILIP KOTLER

registration
information
VIP Pass

Enjoy a private dinner with

the marketing legend,
Philip Kotler exclusive for
the 1st 75 VIP participants

Current Price 4,495 EGP *

Enhance your experience at the Event. Register for the VIP Pass and take advantage of the
following exclusive amenities and private events throughout the two days
Event Ticket
Premier Seating

Enhanced Networking Opportunities

- Enjoy a private lunch exclusive for the event VIPs

- Exclusive premier seating in the front rows of the ballroom

- Class Room Setup

Event Certificate

Free Book

Original Price

- Marketing 3.0, Philip Kotler

6,495 EGP

Workbook

Group Offer

- Receive a copy of the event materials

3+1= Four at the price of three

- A wood palette VIP certificate signed by the speakers

Meals

- Coffee breaks, refreshments and lunch are included

STANDARD Pass

Current Price 2,495 EGP *

Event Ticket
Seating

Event Certificate

Workbook

3,995 EGP

Meals

3+1= Four at the price of three

- Class Room Setup

- Receive a copy of the event materials

- Paper certificate signed by the speakers

Original Price
Group Offer

- Coffee breaks, and refreshments are included

* This discounted price is valid for any registration before 13 May

EGYPTIAN
MARKETING
S U M M I T

re-imagine
your marketing
mindset

sponsorship
opportunity
Egyptian Marketing Summit is an excellent promotional opportunity. By using this full two-day event
as a communication platform, you are certain to
get your message across to key marketing
decision-makers and business leaders.
For more information on how your organisation can
leverage this event to strengthen relationships with

your key clients, network with high level decisionmakers and demonstrate your business objectives, please contact NEXUS Training Solutions on:
+2011 232 66 738, or alternatively email:
sponsorship@gotonexus.com.

NEXUS Training Solutions is a leading knowledge and skills provider with more than 12 years of experience for
the founders in the education and training industry. NEXUS is specialized in providing groundbreaking strategies
and proven technical expertise in both business functional areas and vertical markets including management,
marketing, sales, leadership, finance and HR.
Founded mainly to serve the growing needs of the business executives using its research and thought leadership capabilities to offer a diversified learning platforms including; conferences, seminars, open enrollment workshops, in company programs and trainings, and business publications

13 Abdelaziz Talaat Harb off Mohamed Elmekarif St.,

Suite 6, Nasr City, Cairo
T: +20 (0) 2 22728049
M: +20 (0) 11 232 66 737/8
E: info@gotonexus.com
W: www.gotonexus.com