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customers. Also, if you are a one-person operation, like I am, you will have
to spend many hours every month doing bookkeeping, paying bills, buying
supplies, marketing, maintaining inventory, running errands, making phone
calls and myriad other things that are not particularly creative but must be
done nonetheless.
What advice would you give to someone pursuing a fine art career?
Artists come to me often seeking career advice. And I usually tell them that
the most creative freedom they could possibly wish for would be to have a
spouse, or other financial resources, to support them in their artistic
pursuits so they did not have to think about the commercial side of art at
all. It is easy to fall into the trap of painting For the market, rather than out
of pure inspiration. Beside producing less quality art, painting for the
market also takes all the fun out of creativity, because you end up cranking
out, like on an assembly line, subjects and styles that you have no real
interest in. When you get to that point, why not just get a regular day job?
Many artists, once they discover that they can sell their art, try to make a
career out of doing what they love. But, they find that the love wears off
very quickly when they try to live off of the sale of their artwork. Thats when
burnout, disappointment, and frustration enter in, and its not worth it.
Practically speaking, if you want to start a business, then other products
would be much easier to sell than art. If you want to be an artist, then do
not base essential income on the sale of your art. If what I am saying is true,
then why am I successful? My success is the result of the convergence of
several factors. One is that my artwork is highly likable and therefore
commercially viable. Another is that because I had 20 years experience in
the advertising and marketing fields, I am able to bring those skills to bear
in my business. Another reason is that I operate my own gallery so I realize
much greater profit on sales than if I were trying to succeed through typical
art galleries. Another is that I offer oil painting classes, and watercolor and
drawing classes in my gallery, and I do everything I can to offer the best art
instruction possible, which attracts more art students, and art sales.