Business to consumer (B2C) Questionnaire

We at Ooh La La take pride in providing you with the highest standards of QUALITY,
SERVICE, CLEANLINESS and VALUE in the fast food industry. Your opinion is
extremely important in evaluating our business, Thank you for taking a moment to answer
the following questions :

CURRENT CATEGORY USERS (CCU)

Gender :Male

Female

Which age category below do you belong to :17 or younger

30-39

18-20

21-29

40 49

50-59

60 or Older

Location of residence:-

What Socio-economic classing (SEC) do you belong to:

SEC+ :
A Upper management / senior executive + retired people with
pensions and previously grade A
B Middle management / executive Small business owner / self
employed + retired people with pensions and previously
grade B
C1 Junior management + retired people with pensions and
previously grade C1
Office / administrative
Other non manual + retired people with pensions and
previously grade C1
SEC- :
C2 Skilled manual labour + retired people with pensions and
previously grade C2

D Manual labourer + retired people with pensions and

previously grade D
E Student / pupil
Housewife / house husband

Inactives:

Unemployed or casual worker

Retired

How often do you dine with us ?

Daily

Weekly

Monthly

Once in three months

First time

other

Please rate the quality of our food and service

Strongly Somewhat Neutral Somewhat Strongly
Disagree Disagree
Agree
Agree

The food is served hot and fresh

The menu has a good variety of
items
The quality of food is excellent
The food is tasty and flavorful

The food is good value for your

money
My food order was correct and
complete
Employees are patient when
taking my order
I was served promptly

Availability of sauces, napkins,

utencils, etc. was good
The menu board was easy to read

The employees spoke clearly

Employees are friendly and

courteous
The service is excellent

The quality of beverages is

excellent

How would you rate the ambience of our restaurant?

Excelllent Good

Average

Below Poor
Average

Cleanliness
Lighting
Music
Comfort

What do you mainly expect from a restaurant ?

(Please tick up to 4 choices)
Variety of dishes

Good quality drinks

service

Fast service

Affordable prices
Hygiene

Meal deals

Original dishes

Easy access

Other

Food quality

A pleasant setting

Variety of drinks
A warm and friendly

How often do you have fast food on average in a month ?

I never have fast food

I very rarely have fast food

5 - 8 times a month

9 - 10 times a month

Fries

Ice cream

2-3 times a year

About once a month

Less than 2-3 times a year

Pizza

Fried chicken

Hot sandwich

Salads

Other

Do you usually eat in the restaurant or use the takeaway service ?

Eat in

Takeaway

Do you visit the same fast food restaurant multiple times in a month or many
different ones ?
The same fast food restaurant

2-3 times a month

What food do you usually order at a fast food restaurant ?

Burger

More than 10 times a month

About once a week

About once every 2 months

2 - 4 times a month

How often do you frequent fast food restaurants ?

Several times a week

Once a month

A variety of different restaurants

Who do you mainly go to the restaurant with ?

(Please tick up to 3 choices)
I go alone
family

With my partner

With Friends

With my child

With colleagues

With other member of my

With customers

business partners

Other

Why don't you go more often ?

There is no restaurant near where I live

Restaurants near my home are of poor quality

I do not know any good restaurants where I can go

not see the point of going to a restaurant

comfortable in restaurants

I do

The service is often too long (waste of time)

Restaurants always offer the same types of dishes

friends/relatives place

I cannot afford to eat out

I prefer to eat at home or at

I do not trust (food quality, hygiene, etc.)

I do not feel

I do not have anyone to go to restaurants with

How much per month do you generally spend when you go out to restaurants ?

What would you say are your main reasons for going out ?

To go out

To invite someone

dont often eat

Convenience

Do not want to cook

Taste

Limited cooking skills

To eat good food

Price

For special events

Variety of options

As a treat

Location

Non-chosen situation
Limited time for cooking

Other

When do you usually go to the restaurants ?

(Please Tick all that apply)
Weekdays for Breakfast
Fridays for Breakfast
Breakfast

Weekdays for lunch

Fridays for lunch

Saturday for lunch

Sunday for lunch

Weekdays for dinner

Friday for dinner

Saturday for dinner

Sunday for dinner

Bank holidays,holidays for lunch

To eat something different, food I

Saturday for

Sundays for Breakfast

Bank holidays,holidays for Breakfast

Bank holidays,holidays for dinner

Snack

Do you eat the following meals everyday?

Always

Majority of the
time

Sometimes

Never

Breakfast
Lunch
Dinner

On a daily basis do you eat the recommended amount of 5 pieces of fruit or

vegetables ?
Yes all of it

Sometimes I do

I rarely do

No, never do it

When purchasing food, do you check the nutritional value of the food ?
Never

Yes most of it

On certain products

Very rarely

On most products

On everything

How important is it for you that you consume the correct amount of calories per day?
I dont know how many I should consume
important

It is very important

It is not at all important

It is moderately

Do you consider yourself to eat healthy ?

Not at all

It varies from time to time

The majority of the time

Yes, I eat really healthy

What kind of special events would make you go to a fast food restaurant ?
Birthday
Day

Anniversary

Easter

New Year

National holidays

Valentines day

Ramadan

Mother's Day, Father's

other

What leisure activities do you frequent ?

Cinema

Restaurants

Lotto Betting Centres

Football Viewing Centres

Football Betting Centres

None of the above

What 3 social networks do you frequent in order of importance?

(With no.1 being of highest importance)
1.
2.
3.

Please list three other Fast food Restaurants you frequent regularly
1.
2.
3.

What would attract you to try a new restaurant ?

Recommendations by relatives
where I live
places

Reviews on Internet,magazines

To discover a different kind of cuisine, original food

Menu options

If the setting, decoration appeal to me

cheaper than other restaurants

Gym

Other

Close location from

To discover new
Affordable prices