Innovation Strategy to leverage the

relationship between YES Bank & T-Hub

and to create a holistic innovation
program, Marketing Strategy and
implementation program to promote the
CoE initiative in a cluttered an
disorganized market

Vision
Document
Yes Bank Transformation
Seies
Team : Path Breakers (IIM Raipur)
Members:
1.Abhishek Nag
2. Saurabh Kumar
3.Gulshan Prakash

Pillars of Startup Ecosystem

Virtual Spaces
Traditional Media
Digital Media
Startup Media
Community
Groups

Private Accelerator
Banks Accelerator
Technology Firms
Accelerator

Accelators

Research Labs
Incubation Centres

Fintech
Ecosystem

Private Venture
capital Investors
Public Investors

Figure: Startup Ecosystem

Central & State

Government

1) Innovation Strategy to leverage the relationship between YES Bank & T-Hub and
to create a holistic innovation program (innovation lab+ incubator + accelerator +
showcase)

a. Highlight phase wise the steps to be taken by the CoE, including

i.

Process for identifying the startups to be inducted:

Strategy Focus
Industry/ Sector

Fintech

Geography

India

Two batches
spanning for 3
months . 50 per
batch.

Selection Process

Startup Programs
and events

Programs like Startupbootcamp in every metro cities and actively

scout entrepreneurs . Events like Adopt a CTO offering single
founders the opportunity to find a CTO and form a team.

Online Open Call

Online Platform for two months, so future applicants have two

months to register and to complete their applications.

Externals for
Screening

Selection Committee includes mentors, investors, strategy head

(Bank) shortlisting the applicants through an interview process.

Teams as Primary
Selection Criteria

Entrepreneurial teams are typically selected in batches and single

founders are only selected by exception. 3 important criteria: the team,
degree of innovation and market opportunity.

ii. Map for the kind of support to be provided to theses startups in the incubator &
accelerator

Mentoring
services

Mentors are typically experienced entrepreneurs, heavily vetted

before being included in the program. Mentors help ventures to define
their business model and to connect with customers and investors.

Curriculum /
training program

Covers variety of topics such as finance, marketing and management

and legal aspects, and a program of ad hoc events, such as, expert
workshops and inspiring lectures.

Counselling
services

Offered in the form of weekly office hours or evaluation moment

and provide the Entrepreneurs with business assistance and enable
monitoring of their progress. Investment Banking Advisory Support.

Demo days /
Investor days

Startups come in contact with customers/ investors. Customers &

investors are invited to visit the Program and attend startups
presentations, followed by formal and in- formal networking
opportunities..

Location services
& Platforms

Co-location in a shared open office space, with the aim to encourage

collaboration and peer-to-peer learning. API Platforms payment
gateways and other business enablers. Access to financial data.

Investment
opportunities

Deal will be standardised, taking 5%-12% equity and give Rs 25 lakhs

in batch wise (Initially 5 15 lakhs, if doing well next round of
investments van be made.)

Working with financial data is not easy, hence assemble the data in one place
and streamline the licensing process to make it fast and easy to access the data.
Partnership with Thomson Reuters, Fidelity Investments etc.
Financial sandboxes or safe places where innovative products and services
would be experimented and rolled out within controlled boundaries.

iii. Ways in which the business ready startups could be utilized by YES BANK/T-Hub
or showcased to relevant stakeholders
Providing a financial industry Sandbox and Testing its viability

The solution is
technolgy
innovative

The solution
addresses a
problem or bring
benefits to a
customer

Want to deploy
the solution in
India on a
broader scale

The sandbox test

scenarios and
outcomes will be
clearly defined

The boundary
conditions have
been clearly
defined

Major foreseeable
risks arising from
the solution have
been assessed &
mitigated

The exit strategy

has been defined in
event of solution
discontinuation

Stakeholders Presentation
Focusing primarily on Business viability, Scalability, time horizon to achieve breakeven and
how it can help YES Bank to make it a next generation digital bank.

Utilization of Business Ready startups

Pilot Project

The business idea can be initially launch in Hyderabad and Bangalore.

Country wide
Rollover

The business idea can be launched in country wide targeting High

Income Groups with various offers

iv. Collaborations with other technology leaders, incubators etc. to accentuate the
program

Technolgy Leaders

SAP Startup Studio

Focus Areas :
Internet of Things,
Big Data, Coud
TEchnolgy Services
Cisco "LaunchPad"
for Statups
Focus Areas: Product
Development and
Digital Domain

Heckyl

Incubators

Rainmatter
Focus Areas:
Innovative Financial
and Investment
Technology
Angel Prime
Focus Areas : Mobile
Internet, Tablet Space

Khosla Labs

Focus Area: Financial

Data Analytics

Focus Areas: Mobile

Payment and
Banking

Mu Sigma
Data Analytics

Innovation Garage
NIT Warrangal

v. Proposed mentors for the Advisory Council of the CoE

Rana
Kapoor
CEO,

Vijay
Shekhar
Sharma

Yes Bank

CEO
Paytm

Upasana
Taku

Kunal Shah

Cofounder

CEO
Freecharge

Mobikwik

Adhil Shetty

Yashish

CEO

Dahiya

Bankbazaar.c
om

CEO
Policy
Bazaar

b. Budgets in each phase and expected outcomes

Screening
Process :
Events & Programs:
8-10 lakhs
Online Application
form and selection,
Induction Program
(3 Days)
2-3 Lakhs

Support
Mentors Selection
(Engineers,
Analysts, ArtistsSalary/Month)
20-30 Lakhs (
Total 20 -30 in
Number)

Tie-ups
Incubators &
Technology
Leaders
50 Lakhs ( 3
month)

Pilot Project
Conducting a
Pilot Project :
(Hyderabad &
Internal Yes
Bank)
10 Lakhs

Country Wide
Rollout
Rollout across
India:
1 crore

2) Detailed Marketing Strategy and implementation program to promote the CoE

initiative in a cluttered an disorganized market

Below strategy is build for one of the fintec product. The technology
life cycle is fused with Rogers curve of any new technology acceptance
in a disorganised market.
Growth

Maturity

Decline

Product Performance

Introduction

Product Life Cycle

Profit and Break Even Calculation

Relative % of Customer

Break Even Point

Early
Adopter

Early
Majority

Late
Majority

Laggard

Time

As per the designed strategy break even for the product to be achieved at a desired time.
Target Audience: The products are targated towards early adopters. They are finance
enthusiasts with strong sense of practicalities. They love technology and find themselves
highly related to technology. Examples: E Commerce firms, Other startups which are
planning to go for public, news channels, TV channels, hospitals etc.Yes Bank can also use
this data analytics tool popularise there brand among business users.
Idea is to achieve break even befor reaching the death vally of innovation i.e. The Chasm.

Breakeven calculation :
Assumptions:
Break even period can be calculated for the above product. After deciding on the fixed cost
and variable cost. Break even point = Fixed Cost / Sales Price per unit Variable Cost per
unit
3) How YES BANK could use T-Hubs other FINTECH CoE programs for its startup
strategy.

Hiring the best talents from the CoE Programs for its own startup strategy.
Consulting Mentors from other CoE Programs for some of banks ideas.
Leverage the existing Partners ( Investors, Technology partners)
Leverage the existing Events conducted by THUB to bring increase the CoE
awareness