Carmen Avila

28 Emperor’s Gate
London SW7 4HS
Tel: 079 2383 9894
carmenavil@gmail.com

Personal Profile
-A well organised and flexible individual who is able to deal with situations as they arise.

-With excellent judgement and able make decisions based on all factors.

-Being a creative person but also highly organised with the ability to prioritise own and other’s work.

-Experience within various types of media including fashion, production, design and PR/Event Management.

Skills and Attributes

• Business Management: Experience of running own business as well as the strategic planning of public

relations departments for different companies

• Team Management: Managing a team and monitoring their work

• Branding: Creating a brand and corporate image

• Marketing: Strategic planning, brand creation, product definition – exploring different ways to market new

products locally and internationally

• Account Management: Business development, relationship building with current and prospective clients

• Sales manager: Managing a team and monitoring their work in Fashion and Insurance Markt

Employment History
2009 – 2010 Operations Manager Cash My Gold London

Duties:

 Market research and competitive landscape analysis

 Setting up the company and business infrastructure in Spain

 Coordinating the Spanish operations with the UK Head office

 Definition and development of the supply chain for the Spanish market
 Negotiating contracts with different providers (Courier, Call centres, Banks, Lawyers, Insurance brokers etc.)

 Definition of the corporate identity and image (web, logo, domain name, etc.)

 Management of a small team in the UK head office (web design, branding, marketing and online strategy)

 Identifying affiliate websites and negotiating contracts in order to draw maximum traffic to the website

2007 – 2009 Freelance Event Manager Italiascar Madrid

Duties:
 Freelance Stylist for the Gourmet International Fair

 Responsible for a team of staff setting up stands for Italiascar

 Presenting product to the public ensuring the maximisation of sales

 Liaising with licence holders, health and safety and all other parties regarding The Gourmet International Fair
 Media promotion: Organising TV and press to promote product (Fabio Cannavaro Real Madrid and Italian

Footballer, Italy Ambassador)

2004 – 2006 Account Director Hado Madrid

Duties:

 Responsible for establishing new business through marketing, advertising and networking

 Retaining existing business and ensuring client was satisfied

 Ensuring all levels of marketing and promotion was executed including ‘below the line’

 Clients:
O Pep’s Record Eswarelinux Adli Hotel Castilla

O Tec Espana Cine Cito Parque Atracciones

1999 – 2003 Business Development Director Agencia Talent Madrid

Duties:

 Production

 Responsible for company start up and launch

 Organisation of infrastructure from premises and recruitment to all paperwork

 Account management
 Graphic design and audiovisual production control

 Clients:
O Pepsi Cola Amichi Induyco

1988 – 1999 Partner/Director Agency SIC Madrid

Duties:

 Design and development of advertising campaigns

 Graphic design, creative director and responsible for promotions

 Overseeing production: responsible for stylists and make up

 Campaigns included:
o Ministry of Agriculture
O Fono Music Hispavox Vogue

O Marie Claire Dunia Cosmopolitan

Education & Qualifications

The Complutense University of Madrid

 Degree in Philosophy

 Degree in Advertising

 Master in Marketing Direction by Marketing’s Director Club of Madrid and the Community of Madrid

 Degree in Fashion Design

Training

 Assessment for Small and Medium Enterprises covering marketing planning, market studies,
 Business planning by CAM and AEDH 1997

 Management Control covering training analysis and cost control by CAM and AEDH 1996

 Management and Direction Projects by and AEHM ( ICADE consultant )1995-96

 Marketing Direction

References available on request