What is Corporate Social Responsibility?

*Corporate social responsibility (CSR) refers to business practices involving

initiatives that benefit society. A business's CSR can encompass a wide variety of
tactics, from giving away a portion of a company's proceeds to charity, to
implementing "greener" business operations.
positive impacts of corporate social responsibility?
Benefit 1: The ability to have positive impact in the community
Keeping social responsibility front of mind encourages businesses to act ethically
and to consider the social and environmental impacts of their business. In doing so,
organisations can avoid or mitigate detrimental impacts of their business on the
community. In some cases, organisations will find ways to make changes in their
services or value chain that actually delivers benefits for the community, where
they once didnt.

Benefit 2: It supports public value outcomes

Put simply, public value is about the value that an organisation contributes to
society. A sound, robust corporate social responsibility framework and
organisational mindset can genuinely help organisations deliver public value
outcomes by focussing on how their services can make a difference in the
community. This might happen indirectly, where an organisations services enable
others to contribute to the community, or directly through the organisations own
activities, such as volunteerism and philanthropy.

Benefit 3: It supports being an employer of choice

Being an employer of choice typically translates into the companys ability to attract
and retain high calibre staff. There are ways to approach being an employer of
choice, including offering work life balance, positive working conditions and work
place flexibility. Studies have shown that a robust corporate social responsibility
framework can also help a company become more attractive to potential future
employees who are looking for workplaces with socially responsible practices,
community mindedness and sound ethics.

Benefit 4: It encourages both professional and personal development

Providing employees with the opportunity to be involved in a companys socially
responsible activities can have the benefit of teaching new skills to staff, which can

in turn be applied in the workplace. By undertaking activities outside of their usual

work responsibilities, employees have the chance to contribute to work and causes
that they might feel passionate about, or learn something entirely new which can
help enrich their own perspectives. By supporting these activities, organisations
encourage growth and support for employees.
Benefit 5: It enhances relationships with clients
A strong corporate social responsibility framework is essential to building and
maintaining trust between the company and clients. It can strengthen ties, build
alliances and foster strong working relationships with both existing and new clients.
One way this can be achieved is by offering pro-bono or similar services where a
company can partner with not-for-profit organisations to support their public value
outcomes, where funds or resources may be limited. In turn, this helps deliver
public value outcomes that may not have been delivered otherwise.
>best 5 companies , corporate social responsibility in the Philippines?
For San Miguel Corporation, integrity, teamwork, respect for others and social
responsibility are just a few of its corporate values that guide them everyday.
Through its corporate social responsibility arm, San Miguel Foundation Incorporated,
San Miguel Corporation proactively reaches out to others to bring forth change that
will enable communities to live better lives.
For the multinational companies, the main trigger came from their head office
abroad. Local counterparts were required to engage in CSR 13% of the time. Global
companies like Microsoft, IBM, McDonalds, Wyeth, Walmart, and L'Oreal comply with
their main office's program directives, but consider local realities when they
designed their activities here.
These high-level individuals or groups set the companies CSR policy 69% of the
time, with some of them involved all the way to the preparation, development and
implementation of the CSR plan.
Eighty-two percent (82%) said CSR is part of their corporate vision and mission.
Community and economics
A prominent feature in the CSR process is the corporate foundation or the founding
family's charity arm. Just like in the 2007 survey, the foundation is involved in all
aspects of the CSR process in 2011.
>Starbucks
Starbucks has been around for more than four decades, and from the very
beginning it has worked hard to operate in an ethical manner. Starbucks ranked as
Fortune Magazines fifth most socially responsible company in 2012. There are a

number of good reasons for the high ranking. The company looks for better ways to
develop sustainable production of its coffee. It has set in place some guidelines it
calls C.A.F.E Practices, ensuring environmental leadership, economic accountability,
and product quality. Starbucks also supports Ethos Water, which provides clean
water to more than a billion people.
Disney
Disney is a name known around the world, and though the company has been
around for a long time, its reputation is still a glowing one. The Walt Disney
Company largely focuses on a few areas of social responsibility, namely community,
the environment, and volunteerism. Disney has been a major provider of aid after
natural disasters, such as the 2010 earthquake in Haiti. The company also takes an
interest in protecting the environment, giving proceeds from nature films to plant
trees in the rain forest and protect thousands of acres of coral reef.
Recommended for You
Webcast, September 14th: Time Mastery for Marketers
NuSkin
NuSkin is a personal care company with a big focus on helping communities around
the world. One of the companys major initiatives is called Nourish the Children. The
program was started in 2002 and allows company sales leaders, employees, and
customers to donate nutrient-rich meals to needy children. In March 2014, NuSkin
announced that it had surpassed 350 million donated meals. The company also
operates the Force For Good Foundation, which works to offer children relief from
illiteracy, disease, and poverty.
Microsoft
Microsoft is another major company that takes great effort in giving back. The
company was even named the best at Corporate Social Responsibility by the
Reputation Institute. One way Microsoft is helping out is through its annual
Employee Giving Campaign, where employees attend fundraising events for
nonprofit organizations. The campaign has been held every year since 1983 and has
raised more than $1 billion in contributions to more than 31,000 organizations.
TOMS Shoes
TOMS Shoes might not be as well known as some of the other companies on this
list, but its charity work is still impressive. The entire company was founded on the
idea of giving back. For every pair of shoes sold, another pair is donated to a child in
need. More than 10 million pairs of shoes have been donated, and that charitable
effort has now extended to vision care for kids.

For these companies and many others, business isnt all about the bottom line. They
make strides to be a caring part of the community and help out those who live in
less fortunate circumstances. Theyre companies that know how important
Corporate Social Responsibility can be to others.
>>attitudes of business to env.?
Businesses damage the environment when they take natural resources from the
Earth and dispose of waste. All of this is done within the natural environment, a kind
of ecological system or ecosystem. Ecology refers to the science of the
interrelationships among organisms and their environments. The operative term is
interrelationships, implying that an interdependence exists all entities in the
environment (397). For example, a pond is an ecosystem that contains a large
number of living organisms that exist in a complex web of dependence and
interdependence.
Businesss traditional attitudes towards the environment
Businesses have traditionally shown egregious indifference towards the
environment. Environmental protection was rarely seen as an issue. A company
would harm the environment to whatever extent was profitable, and they often
harmed the environment despite the fact that it was unwarranted to do so. Shaw
discusses the attitudes of businesses that lead to unwarranted environmental
damage. In particular, people saw the natural world as a free and unlimited good
(398). People at one point thought that the worlds resources could be taken without
end and without any morally significant harm done. Pollution could damage the
environment, but the damage done was considered to be insignificant because the
world was seen as such a large place.
However, resources arent unlimited and many people and animals are harmed from
environmental damage. In Garrett Hardins parable, The Tragedy of the Commons,
he describes the importance of the environment to human interests based on the
fact that its limited (399). He describes villages who share a pasture and let farm
animals graze indiscriminately. The meadow eventually loses all its grass and the
villagers are left with a serious problem of having no way to feed their animals.
Hardins parable is often relevant to real life issues, such as overfishing (ibid.). If the
fish population is depleted by fishermen, then the fishing industry will go out of
business.
The ethics of environmental protection
How is the environment relevant to business ethics? First, its in our interest to
protect the environment insofar as we are human beings and we are often harmed
by environmental damage and measures to protect the environment can benefit us
all (400). Second, many people dont feel responsible for harming the environment

because they dont personally do much harm to it (ibid.). Third, companies that
harm the environment have externalities (and harm others) that they unfairly
benefit from, which can violate our right to non-injury (ibid.). I would like to add that
externalities can also be in the formfo harm done to nonhuman animals.
<assessment?
Abstract
Companies in the mining and oil and gas (MOG) industries operate in diverse
institutional contexts, including developed and developing countries. The
companies face significant environmental and social challenges ranging from
pollution to community relation issues and must adhere to the requirements of
several different national, international, and industry-wide institutional frameworks
and standards. They have responded to these challenges by developing corporate
social responsibility (CSR) practices. Drawing on new institutional and management
standards literature, we develop and explain the concept of regulatory scripts,
defined as the practices shared by a group of organizations in an industry in
response to international frameworks and standards, which we call institutional
expectations. We examine a data set of international CSR-leading MOG companies
and a set of interviews with experts in these industries. Our study contributes to the
existing body of literature in the field by mapping and identifying the main CSR
institutional expectations in the MOG industries, identifying the regulatory scripts
that appear in response to these institutional expectations across 20 firms in four
areas and 29 sub-areas of CSR, and evaluating the managerial reach/scope and
limits of these regulatory scripts.