CONTACT ME

Karen Tan
+60123703090

Karentan3070@gmail.com
http://karentan3070.wixsite.com/portfolio

QUALIFICATIONS
Bachelors Degree (Hons) in Fashion Management with Marketing,
Southampton Solent University, United Kingdom (2015-2016)
Advanced Diploma in Fashion Design,
Raffles Higher College of Education, Kuala Lumpur (2013-2015)
DESIGN SKILLS
*Three years of experience in Sewing, Drafting, Draping and Pattern-Making. (Produced collection for Raffles Fashion Show)
*Two years experience in Adobe Illustrator, Adobe Photoshop and
Adobe InDesign (Produced fashion illustrations, technical drawings,
floor layout, moodboards, magazine editorials, advertisements)
*Freehand sketching, fashion illustrations with mixed media
(Have designed Ladieswear, Menswear, Childrenswear, Accessories)
*AutoCAD and Gerber Software
MARKETING SKILLS
*Generate marketing reports, brand proposal and case studies
(Sample document on online portfolio: http://karentan3070.wixsite.com/portfolio )
*Knowledge on Consumer Behaviour, Product Life Cycle, KPIs & KPQs,
Market Research, BCG Matrix, Market Positioning, Semiotics
*Merchandising and Buying Knowledge
(Produce purchase order, SKU, analyze selling trends, create concepts for
visual merchandising, use of Microsoft Office)
RETAIL/SELLING EXPERIENCE
Worked as Sales Associate for Burberry Midvalley (2013-2014) & SUB 1
Utama (2015). Worked as Promoter for HTC (2012)
*Identify customer needs and introduce products suited to their lifestyle and
personal needs in a friendly and productive manner.
*Assist Visual Merchandiser to ensure window display adheres to visual
guidelines and concepts. Assist in stock take from warehouse.
*Sold one of the most expensive items in store to customer by providing
great customer experience and building rapport (Burberry Trench Coat,
RM6k+)

LANGUAGE PROFICIENCY
English (Distinction, NSW), Chinese,
Malay, Cantonese
ONLINE PORTFOLIO
http://karentan3070.wixsite.com/
portfolio
(sample designs, artwork, marketing proposals)

SKILLS & COMPETENCIES (ELABORATED)

*Producing Ladieswear,Menswear & Childrenswear from scratch.
Sketching illustrations, designing flat sketches, drafting patterns, source fabrics and sewing garments.
(Produced five outfits of eveningwear for Raffles Begin Fashion Show 2015)
*Produce Marketing Proposals and Brand Case Studies
(Implement Marketing Strategies to target Consumer Segment after doing Market Research and budget to align with KPIs and
KPQs.)
*Analyze market trends, organize products and being sensitive to style changes.
*Assist with Visual Merchandiser to execute window display, maintain order of store to adhere to visual concept.
(While working at Burberry Midvalley)
*Experience in creating online e-commerce websites, blogging and promoting online traffic.
(Increased boutique sales of Voutfit by creating new online website to promote products)
*Selling skills and providing impeccable customer service to hit sales quota
(Sold one of the most expensive clothing in store by building rapport with customer (Burberry Trench Coat))
*Knowledge of Consumer Behaviour, Consumer Needs, Body Language & Psychology
(Influence consumers decision by targeting their personal needs)
*Implement branding semiotics and knowing how to renew product life cycle to maintain brand loyalty and following.
*Multi-task well, driven and quick to act. Team player and follow advice well.
*Drafting by hand or using computer software such as AutoCAD or Gerber.
(Pleats, yokes, collars pockets, slits, collar stand, cutlines, darts)
*Draping by mannequin & adjusting toiles
(Flare, pleats, cowl, ruching, corset or bodice, gowns)
*Good visual and spatial co-ordination. Colour theory, fashion styling, colour analysis for skin tone.
Knowledge of beauty products and make up.
*Worked as Backstage Dresser for fashion show and conducted photo-shoot for personal garments.
*Operate portable sewing machine (5 years experience) and industrial sewing machine (3 years experience). Have sewn evening gowns,
hoodies, trench coat, tailored jacket and pants, childrens dress, mens jacket, tailored shirt.
*Produce a range of illustrations and visual products by hand or Adobe Illustrator/Photoshop/InDesign. (Flat sketch drawings, design
new collections, create moodboard and advertisements, create floor layout and magazine editorials)
Personal Achievements & Contributions:
Highest Mark in Commerce
Distinction in English (New South Wales Examination)
Wrote article in Church Newsletter to share personal life story and being a good role model
Volunteered as Sunday School Teacher for Children