GROUP 9

MEMBERS SAYAN PAUL (59)

SEJJAL M (60)
SHIVANI SETHI (61)
SHREYA SHUBHAM (62)
SHUBHAM KOTHARI (63)
SHUCHI KHARE (64)
SOURAV KAR (65)
SRISHTI SAWANT (66)

CADBURY

INDEX
Serial
number

content

Page
number

Product mix

Introduction to Cadbury

Variety of products

Bars

Bags and boxes

Beverages

Biscuits

Product line

Product length

10

Product depth

11

Average product depth

12

Stock keeping unit

13

conclusion

PRODUCT MIX
The term product mix implies all the products offered by a firm for sale. It may
consist of one line products or several allied product lines. Product line refers to an
assortment or class of similar or related products and services. They may be similar
in technology, customers needs, channel used, market served or in some other
respect. An individual product in a line is known as a product item. There are
several product items in a product line.

CADBURY

Over the years Cadbury has been an integral part of our lives, children have grown
crying for it and adults have grown older craving for it. Cadbury has had a very
significant example of how to make a brand penetrate well into the market and
have a good market share along with an emotional impact on the minds of the
cutomers.

BARS
5 star
5 Star is an irresistible combination of taste and texture! This novel concept in the
chocolate world set a new revolution in the making of chocolates with the
introduction of smooth milk chocolate, caramel and nougat. A favorite in India for
more than 40 years, 5 star launched in 2016 in Brazil under our Lacta brand and in
Malaysia and Philippines under our Cadbury brand. In India, 5 Star is available in
several varieties:

Classic
Fruit & Nut
Crunchy

Perk
Perk is an 'Anywhere, Anytime' snack, a perk-me-up for chocolate lovers and
frequent nibblers. Introduced in India in 1996, Perk is a delightful combination of
chocolate and wafer. The crispy, chocolaty treat became even more irresistible
with Mondelz India Foods Limited (Formerly Cadbury India Ltd.) unveiling the
Perk XL, Perk XXL and, in 2003, the Mini Perk, which ensured that consumers
enjoyed more delicious value for money. Subsequently, we launched the
innovative

Ultra Perk (opposite or inside-out Perk), with chocolate filling inside a

crunchy wafer.
Cadbury Perk with Glucose Energy in 2009

Temptations
Temptation is one such brand under Cadbury that brings out the fun as well as
indulgence part of the entire aspect of having and enjoying a Cadbury product. It
has been a huge success with the consumers due to its unique flavours:

Almond treat
Cashew appeal
Orange almond
Raisin apricot
Rum raisins

Tobleron
Taken as a bar by and for people of all age groups, its rich flavour adds to the
entire experience of having a chocolate in a unique shape and size.

Bournville

The bittersweet dark intensity of pure cocoa lingers to reveal a richly sensoric
experience. A truly delectable indulgence that will seduce the most discerning of
palate. The various flavours available:

Almond
Hazelnut
Raisin and nut
Rich cocoa

Dairy milk
Cadbury Dairy Milk chocolate is made with fresh liquid milk a glass and a
half for every half pound of chocolate to be precise. It quickly became the
market leader in the UK after it was launched in the early 1900s. Cadbury
Dairy Milk is now enjoyed in 33 countries, including in the UK, Australia and
New Zealand. Available in more than 23 varieties, like

dairy milk
crackle
fruit and nut
roasted almond
silk
silk bubbly
silk fruit and nut
silk orange peel
silk roasted almond
silk caramel
honey crunch
coffee almond limited edition

Cadbury Dairy Milk Marvellous Creations is available in two flavours:

Jelly Popping Candy and

Cookie Nut Crunch

BAGS AND BOXES

Celebrations
Traditionally, there were Indian sweets (the mithai) and there were chocolates.
Then came Cadbury Celebrations and the gap was bridged.
Cadbury Celebrations debuted on the Indian festival stage in 1997 - serving up
a tantalizing mix of chocolates in all shapes, sizes, flavors and packages at the
many traditional festivals of India, positioning chocolate as a fitting
replacement for the traditional mithai. The flavours available are:
Almond magic
Mini
Raisin magic
Rich dry fruit
Eclairs

Mondelz India Foods Limited (Formerly Cadbury India Ltd.) introduced the
legendary clairs in 1971. In 2013 it was rechristened as Cadbury Choclairs to
ensure that the name of the legendary candy remained consistent globally -- as
Chocolairs are now available in China and Malaysia. In Malaysia, Choclairs are
available in four "chewilicious" flavours
Chocolairs
Chocolairs rich brownie
Cadbury Choclairs can take you on a delicious journey through a layer of pure
caramel to a heart of rich Cadbury chocolate.
Cadbury Glow
The first global launch in India by Mondelz India Foods Limited, and is a luxury
chocolate gift brand. The chocolate pralines with an indulgent chocolaty filling are
crafted in Europe in our state of the art facility in Bratislava in Slovakia and the
special treasure box like packaging make it more than just a chocolate and
something truly worthy of gifting to a loved one.
Gems
A crunchy shell candy with delicious Cadbury chocolate inside is of sheer delight.
Introduced in India in 1968, the rainbow-hued Cadbury Gems is unique in attraction
and comes in a range of packs. What started as a tiny button of joy that could fit in
a child's fist has become an universal favourite.
Cadbury shots
Delightful mini version of rounded dairy milk which adds to the entire experience of
cutness and sweetness to the mouth
CANDY
They are mostly taken as a daily product wherein people use them every now and
then, halls tus fits into this category very well and is also a favourite:

halls

BEVERAGES
Bournvita
Cadbury Bournvita malted drink debuted in 1948 in India, the same year Cadbury
India was established. In India, Cadbury Bournvita is one of Indias most trusted
brands and comes in both a chocolate-and-caramel flavours called:

Bournvita
Cadbury Bournvita 5 Star Magic
Bournvita little champs

Tang

Take as a fun filled drink which quenches the thurst as well as gives us delightful
flavours which is healthy and tasteful too.

BISCUITS
Oreo
Oreo, milks favorite cookie, was first introduced in 1912, and now this creamfilled sandwich cookie is a favorite of consumers around the globe. Today, Oreo is
available in many flavors and varieties, such as :

oreo
Choco creme
Strawberry creme

Bournvita biscuits
Backed by solid consumer insights and the strong value proposition of Indias
much-loved Bournvita malted beverage, Mondelez India launched a new
morning biscuit brand, Cadbury Bournvita Biscuits.
PRODUCT LINE
They are refered as the similar kind of products under a single name. Cadbury
has four product line and they are:
Bars
Bags and boxes
Beverages
Biscuits
PRODUCT LENGTH
Number of brands in the product line. The length of the product line at
Cadbury is 12.
PRODUCT DEPTH
It defines the number of product brands under the product line including the
number of sub varieties. Cadbury thus has 46.

AVERAGE DEPTH OF THE PRODUCT LINE

47 divided by 5 gives us an average of 9.4
STOCK KEEPING UNIT
Seria

INVENTORY

quantity

l
num
ber
1

5 star
-classics

5 star
-fruit&nut

5 star
-crunchy

Perkultra perk
glucose

Temptationalmond treat
orange almondrasin apricot
rum rasin
Tobleron

10gms
-22gms
-24gms
-37gms
22gms
24gms
37gms
22gms
24gms
37gms
12gms
15gms
17gms
21gms
38gms
72gms

35gms,
100gms,200gms,
400gms
100gms,180gms

Bournvillealmondhazelnutrasin and nutsrich cocoa-100gms

Dairy milkCrackle
Fruit and nut
Roasted almond
Silk
Silk bubbly
Silk fruit and nut
Silk orange peal
Silk roasted almond
Silk caramel
Honey crunch
Coffee almond limited edition
Celebrations Almond magic
Mini
Raisin magic
Rich dry fruit

5gms
14,gms
38gms
,45gms
,50gms
,150gms
,160gms
,200gms
,350gms
,500gms
,850gms

Eclairs Chocolairs
Chocolairs rich brownie

33gms,55gms,100gms,113gm
s,150gms,630 gms

10

38gms,126gms,141gms,200g
ms,240gms

11
12
13

Glow
160gms,200gms
Gems
18gms,21gms,8.9gms,500 gms,24
gms
Cadbury shots 13gms,8gms,50
gms,100gms

14

Beverages
Bournvita
Cadbury Bournvita 5 Star Magic
Bournvita little champs

75gms,80gms,200gms,500gm
s

15
16

Tang
Biscuits
oreo
Choco creme
Strawberry creme

120gms,125gms,300gms
3.9gms,100gms,154gms

17

Bournvita biscuits

120gms,360gms

CONCLUSION
Thus we come across the product mix of Cadbury and get to know about the various
product lines along with the depth and width of Cadbury. Through this we can now
say that we can identify with the name not only by chocolate sbut also by the
biscuit ,beverages and candies it offers.