NISSAN

PRESENTATION
BELGIUM PLATFORM
May 7th 2014

NISSAN GROUP STRICTLY CONFIDENTIAL

AGENDA

NISSAN IN EUROPE
NISSAN EV
BEST PRACTICES EUROPE
OPPORTUNITIES FOR BELGIUM

NISSAN GROUP STRICTLY CONFIDENTIAL

NISSAN IN EUROPE

14,500 staff across locallybased design, research &

development, manufacturing,
logistics and sales & marketing
operations

800

700
3,8

600
500

3,6
Volume

400

MS

3,4

300
200

Nissan plants in the UK, Spain

and Russia produced more than
635,000 vehicles

3,2

100
0

3
FY10

FY11

FY12

FY13

EV focus

Produced in UK: Leaf, Qashqai,

Juke, Note, New Infiniti C
segment, EV battery
Produced in Spain: eNV200,
NV200, Pathfinder, Navara,
Primastar, NT400, NT500

NISSAN GROUP STRICTLY CONFIDENTIAL

Nissan European Activities

Nissan Manufacturing Rus NMGR
Nissan Motor Manufacturing
UK - NMUK
Nissan Technical Centre
Europe - NTCE

Nissan Design Europe - NDE

u
Nissan Europe SAS - NESAS

Nissan International SA NISA

Nissan Motor Iberica, SA
NMISA
Cantabria Barcelona - Avila

NISSAN GROUP STRICTLY CONFIDENTIAL

AGENDA

NISSAN IN EUROPE
NISSAN EV
BEST PRACTICES EUROPE
OPPORTUNITIES FOR BELGIUM

NISSAN GROUP STRICTLY CONFIDENTIAL

NISSAN ZERO EMISSION LEADERSHIP

Over 100,000 LEAF pure EV cars sold worldwide (+ 20.000 in
Europe)
Nissan LEAF, the world's most popular Electric Vehicle with 97%
performance satisfaction and 95% of customers willing to
recommend the car to friends
Over 1.000 Quick Chargers in Europe
Leaf car is produced in Europe, in UK- Sunderland
eNV200 is produced in Europe, in Spain- Barcelona NEW CAR

NISSAN GROUP STRICTLY CONFIDENTIAL

Nissans global approach to Zero Emission Mobility

100+
80

30
10

Zero-Emission vehicle
engineering & manufacturing

2008 2009 2010

2011

Collaborating with
Governments/Cities

Smart-grid research,
Charging network

Cells, modules and

battery pack
engineering &
manufacturing
New mobility
proposal

Battery second life

Quick Charging
technologies

Power supply system

Vehicle to Building

NISSAN GROUP STRICTLY CONFIDENTIAL

Towards a Zero Emission Society

EV Home Charging

EV Quick Charging

(easy and cheap energy)

(convenient and fast)

Zero Emissions Road

Lanes
(easier access for clean
vehicles)

Zero Emissions Urban

Areas
(remove noise & air pollution)

Park & Ride

Smart Community

(combine Renewables/ EV Car

Sharing and Public Transport)
8

(EV battery acts as storage for

solar & wind)

NISSAN GROUP STRICTLY CONFIDENTIAL

Nissan benefits of Zero Emission

Air Quality +
Health Cost -

E-Mobility
Renewable Energy
Integration +

Job creation +

Others Multi modal

transport & Historical building
maintenance

EU Zero Emissions

NISSAN GROUP STRICTLY CONFIDENTIAL

Partnership

A new era is beginning in the global automotive industry. At Nissan and Renault, we are
working together to lead the way to mass-market zero-emission mobility.
Nissan Renault President and CEO, Carlos Ghosn

Portugal

Amsterdam

Catalua

Monaco

Ireland

100+

80

RWE

VINCI

British Gas
30

10
FedEx

CocaCola

Taxi in New York,

London and
Barcelona
10

2008

2009 2012 2013

NISSAN GROUP STRICTLY CONFIDENTIAL

Nissan Environmental Long Term Vision

Improvements to the combustion engine could cut CO2 emissions by 30% by 2015.
Future hybrid vehicles could reduce CO2 up to 50%.
Only sustainable solution: Electric Vehicles (EVs & FCEVs) using renewable energy
Renault-Nissan forecasts a 20% market share of a global 10% market penetration of EVs by 2020.

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NISSAN GROUP STRICTLY CONFIDENTIAL

AGENDA

NISSAN IN EUROPE
NISSAN EV
BEST PRACTICES EUROPE
OPPORTUNITIES FOR BELGIUM

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NISSAN GROUP STRICTLY CONFIDENTIAL

Best practice 1: Oslo

Objective: The polluter pay

make EV cheaper than ICE

Infrastructure

Taxation

500 charging points + 200 extra/y

No road tax (exemption of tolls)

Free parking & use of charging points

No VAT

Free use of bus lanes (EL plates)

No import taxation

Regulation influence

Promotion

EL number plates

LEAF customer event

Taxation lobbying

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NISSAN GROUP STRICTLY CONFIDENTIAL

Best practice 2: Amsterdam

Target: Plan Clean Air for Amsterdam

Infrastructure
Min. 200 charging points before
2011
Free parking & use of charging
points

focus on transport:

Taxation
Incentives for ZE taxis (10.000/unit)
Incentive scheme e-scooters
Dedicated budget 2009-2015:
10mio

Electric car-sharing bays

Regulation influence

Promotion

National Formule E Team

EV launch event Feb 2011

Taxation lobbying

E-mobility apprentice school

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NISSAN GROUP STRICTLY CONFIDENTIAL

AGENDA

NISSAN IN EUROPE
NISSAN EV
BEST PRACTICES EUROPE
OPPORTUNITIES FOR BELGIUM

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NISSAN GROUP STRICTLY CONFIDENTIAL

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NISSAN GROUP STRICTLY CONFIDENTIAL

BELGIUM MARKET

Urban Mobility
solutions
-Nissan proposition-

THE BELGIAN SITUATION

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LEGISLATIVE PRESSURE
EU legislation concerning Urban Mobility
2011: White Paper "Roadmap to a Single European Transport Area
2013: Urban Mobility Package
2014: Guidelines European platform for sustainable urban mobility
plans (SUMP)
EU Targets in Air Quality
1. 2020 EU Targets: 20% reduction in EU Greenhouse gas, 20% of
renewable energy, 20% improvement in the EU's energy efficiency.

2. 2030 Energy Climate Package: 40% reduction in EU Greenhouse gas,

27% of renewable energy, Continue improvement in the EU's energy
efficiency, and ETS

CO legislation
Vans: 2020: 147g of CO per km
Cars: 2021: 95g of CO per km
Alternative fuels legislation
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Sustainable Urban Mobility Plans

Global
Climate
Change

Strategic
Planing

Participation

Safety and
Security

Health

Nissans solutions

Congestion

Challenges

Clean Fuels
Urban Freight
Public Transport
Car Pooling/Sharing
Transport Telematics
Sustainable Mobility
Plans

Very
strong
connection

Strong
connection

Low
connection

Moderate
connection

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NISSAN GROUP STRICTLY CONFIDENTIAL

Stating the obvious: why do we care about EV?

Need for a Zero Emissions Solution
Global warming

Energy costs

Our Understanding of Global

Warming Is On The Rise
+23

Oil Prices, 1994-March 2008

(NYMEX Light Sweet/WTI)
76%

74%

$ per Barrel

68%
61%
53%

1992

1997
2004
2006
% who understand very/fairly well

(Gallup, 2006)

Air pollution

2007

EV
Geopolitical risks
Zero emission
Energy efficient
Multiple energy
sources including
renewable

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NISSAN GROUP STRICTLY CONFIDENTIAL

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4 PILLARS TO BE DEVELOPED IN BELGIUM

BonusMalus
Federal
AND
Regional
=
STRONG
SIGNAL

1.
Incentives

ATN
Bonus
EV

Customer
awareness

Car
Sharing

National
Campaign

Parking

3.
EV promotion

4.
Intermodality

EV
Procurement

2.
Taxation

Public
Transport

Public
support for
infrastruc
ture

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NISSAN GROUP STRICTLY CONFIDENTIAL

Incentivising the citizen

CURRENT SITUATION
FEDERAL INCENTIVES: Expired since January 2013
REGIONAL INCENTIVES:
- Wallonia: incentive for the purchase of EV not extended in 2014
- Flanders: Minimum rate on ATN tax for EVs

PROPOSITIONS
Send a strong signal with federal incentives, coupled with regional incentives
3 levers of actions:

Federal incentivization: through direct financial incentives or undirect incentives

(tax breaks for instance)

Regional incentivization: more clarity for the customers

Information about the incentives offered to the citizens

Spain (Movele)

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Best practice:

NISSAN GROUP STRICTLY CONFIDENTIAL

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Favourable taxation
CURRENT SITUATION
CIRCULATION TAX: Minimum rate for EVs
REGIONAL INCENTIVES:
- Flanders: No BIV tax as of 1 March 2012 (first admittance tax), Road tax only
+/- 74 instead of 1900.

PROPOSITIONS
CLARITY FOR THE CUSTOMERS !!

Bonus/Malus system: Increase bonus for the cars emitting less than 50g

ATN: Advantageous taxation for companies & independents investing in zero

emission

Use of favourable taxation to raise awareness on the benefits of EV:

-

NO circulation tax

Use of bus lanes

Free parking

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NISSAN GROUP STRICTLY CONFIDENTIAL

EV Procurement
Providing incentives in the procurement of EVs in the public and
private fleets is essential to success. The public office and large private
investors should show the way and demonstrate the market
readiness of EVs.
Milan e-Taxi project: Municipalitys aim is to replace up to 1.000 Taxi
with EV, which means 20% of existing Milan Taxi fleet.
DHL EV fleet procurement: 40 e-NV200 to cover last mile deliveries in
city centre.
British Gaz EV fleet procurement: 100 e-NV200 in a plan to have 10%
of fleet as 100% EV
France (UGAP/Bailly national tender covering the postal service and
other key fleets)
UK Government to procure EVs through their public tender process are
key benchmark to be followed.
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NISSAN GROUP STRICTLY CONFIDENTIAL

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EV Promotion
EV PROMOTION with public support
on charging infrastructure
Best practice: Estonia with ELMO 163
quick chargers in Estonia. 100 quick
chargers are in towns and 63 by roads.

NATIONAL MAP of charging

infrastructure
Best practice: NOBIL in Norway

NATIONAL
INFORMATION
CAMPAIGN
Best practice: Go Ultra
Low campaign in the UK

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NISSAN GROUP STRICTLY CONFIDENTIAL

Intermodality
Linking the EV in a broader inter-modality scheme

Charging
Infrastructure next
to public transport

Developing a
Sustainable Mobility
Plan
Car sharing
Developing parkings
with EV free charging

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NISSAN GROUP STRICTLY CONFIDENTIAL

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