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Article history:
Received 31 October 2007
Received in revised form 6 June 2008
Accepted 16 June 2008
Available online 8 August 2008
Keywords:
Deceptive communication
Lies
Lying
Personality
Individual differences
Attitudes
a b s t r a c t
The present study investigated the role of individual differences in the perceived acceptability and likelihood of different types of lies. Two-hundred and eighty seven college students completed scales assessing six personality variables (honesty, kindness, assertiveness, approval motivation, self-monitoring, and
Machiavellianism) and rated 16 scenarios involving lies told for four different motives (altruistic, conict
avoidance, social acceptance, and self-gain lies). Our central hypothesis that the perceived acceptability
and likelihood of lying would be predicted by interactions between personality characteristics of the rater
and the type of lie being considered was supported. For each type of lie, a unique set of personality variables signicantly predicted lying acceptability and likelihood.
2008 Elsevier Ltd. All rights reserved.
1. Introduction
Which types of individuals are the most accepting of interpersonal deception and which types are the most likely to lie? In this
study, we tested the proposition that the answers to these questions depend on the type of lie being considered.
Although a number of studies have examined individual differences in deception, most have focused on the ability to detect lies
or to lie successfully (e.g., Aamod & Custer, 2006; Bond, Malloy, &
Arias, 2005; Ekman, 2001; Johnson et al., 2004; Porter, Campbell,
Stapleton, & Birt, 2002; Riggio & Friedman, 1984; Vrij, 2000; Watson & Sinha, 1993). The few studies that have examined the role of
personality in the perceived acceptability or likelihood of lying
have typically attempted to identify personality traits that have a
broad overall effect on judgements or likelihood of interpersonal
deception. These studies have yielded limited and inconsistent results. For example, Gozna, Vrij, and Bull (2001) found that none of
the ve personality constructs they studied (acting, manipulativeness, impression management, sociability, and anxiety) predicted
self-reported frequency of everyday lying. They did nd however
that high manipulativeness predicted low guilt when lying,
whereas high anxiety and high sociability predicted high guilt
when lying, suggesting that these traits might be related to the
perceived acceptability of lying. Eswara and Suryarekha (1974) reported that high lie scores were associated with low anxiety scores
* Corresponding author. Tel.: +1 403 440 6426.
E-mail address: bmcleod@mtroyal.ca (B.A. McLeod).
0191-8869/$ - see front matter 2008 Elsevier Ltd. All rights reserved.
doi:10.1016/j.paid.2008.06.015
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B.A. McLeod, R.L. Genereux / Personality and Individual Differences 45 (2008) 591596
2.2. Kindness
3. Method
We hypothesized that the personal value of kindness would be
a signicant positive predictor of the rated acceptability of altruistic lies (i.e., lies to help or protect others) and a signicant negative
predictor of the rated acceptability of self-gain lies (i.e., lies told to
benet the liar at some cost to the lie recipient). Similarly, we
hypothesized that kindness would positively predict the reported
likelihood of telling altruistic lies and negatively predict the re-
3.1. Participants
Participants were 287 college students (26% male; 74% female)
enrolled in Introductory Psychology classes. They each received 2%
course credit for participating in the study. The median age was
20 years, with a range of 1752 years.
B.A. McLeod, R.L. Genereux / Personality and Individual Differences 45 (2008) 591596
3.2. Procedure
Participants volunteered to complete an online questionnaire
on attitudes regarding various aspects of interpersonal behaviour.
In the rst part of the questionnaire, participants rated the acceptability and likelihood of four types of lying as depicted in 16 deception scenarios. In the remainder of the questionnaire, participants
completed six personality scales. The questionnaire took approximately 50 minutes to complete.
3.3. Measures of the acceptability and likelihood of lying
Each of the 16 deception scenarios depicted one person lying to
another person for a clearly specied motive. Four scenarios1 assessed each of the following four types of lies: lying to help or protect others (altruistic lies), lying to avoid conict with others
(conict avoidance lies), lying to t in with or be liked by others (social acceptance lies), and lying to materially benet oneself (self-gain
lies). Altruistic lies involved lying for someone elses benet with
some cost to the liar, social acceptance lies and conict avoidance
lies involved lies told primarily for the benet of the liar, and selfgain lies involved lies that were told to benet the liar at some cost
to the lie recipient. The 16 scenarios were presented in randomized
order. An example of each type of lie is shown below.
3.3.1. Altruistic
Brads friend asks if he will help her move the next day. In order
to be helpful, Brad lies and tells her that he has nothing planned
and will help her move, even though he had booked in to work that
day.
3.3.2. Conict avoidance
Bobs neighbour asks if he will vote for him in the upcoming
election. In order to avoid conict, Bob lies and says he will, even
though he intends to vote for another candidate.
3.3.3. Social acceptance
Kates fellow students are complaining about an instructor they
do not like. In order to t in, Kate lies and says she dislikes the
instructor as well, even though she really likes the instructor.
3.3.4. Self-gain
Sean accidentally backs into a parked car. As he is driving away,
the owner arrives and asks Sean if he saw who damaged his car. In
order to avoid paying for the damage, Sean lies and says he has no
idea who did it.
The complete set of scenarios is available from the authors upon
request.
After reading each scenario, each participant rated (a) how
acceptable it was for the person in the scenario to have lied, and
(b) how likely it is the participant himself/herself would have lied
as described in the scenario if he/she was the main character. Ratings were made using nine-point Likert scales ranging from extremely unacceptable to extremely acceptable and extremely unlikely
to extremely likely.
For each participant, one acceptability score for each type of lie
was obtained by calculating his/her average score across the four
relevant scenarios. The same was done for likelihood scores. As
well, an overall acceptability and an overall likelihood score for
1
To avoid a case-category confound (Seiter et al., 2002) and to increase the
generalizability of the results beyond the supercial details of a single scenario, we
used four scenarios for each stated motive. Cronbachs alphas for the scenarios types
were 0.41 (altruistic), 0.58 (avoid conict), 0.74 (social acceptance) and 0.64 (selfgain) for the acceptability ratings and 0.40 (altruistic), 0.51 (avoid conict), 0.75
(social acceptance) and 0.59 (self-gain) for the likelihood ratings.
593
2
Missing data points appeared random and were therefore replaced with the mean
for each item. This resulted in the same pattern of signicance for all analyses as with
the missing data points left out.
594
B.A. McLeod, R.L. Genereux / Personality and Individual Differences 45 (2008) 591596
Table 1
Descriptive statistics and correlations for the personality measures
1.
2.
3.
4.
5.
6.
*
**
Honesty
Kindness
Assertiveness
Approval motivation
Self-monitoring
Machiavellianism
SD
8.85
12.57
14.21
54.34
9.25
89.09
3.85
3.74
4.14
9.41
3.31
13.61
2
0.43***
0.09
0.18**
0.32***
0.40***
0.14*
0.03
0.18**
0.49***
0.51***
0.10
0.01
0.03
0.22***
0.23***
p < 0.05.
p < 0.01.
p < 0.001.
***
Table 2
Descriptive statistics for the acceptability and likelihood of different types of lies
Type of lie
Altruistic
Conict avoidance
Social acceptance
Self-gain
All
Acceptability of lying
Likelihood of lying
SD
SD
4.84
4.30
3.59
2.35
3.77
1.17
1.22
1.29
1.16
0.87
5.00
4.33
2.91
2.79
3.76
1.46
1.48
1.55
1.55
1.04
0.47
0.46
0.54
0.59
0.55
that they can. All the regression equations for predicting the
acceptability and likelihood of lying using our six selected personality characteristics were signicant at p < 0.001. The multiple correlations for predicting acceptability ranged from R = 0.31 (for
altruistic lying) to 0.52 (for lying for self-gain), with the proportion
of variability in acceptability ratings accounted for by personality
ranging from 10% (8% adjusted) to 27% (25% adjusted). The multiple correlations for predicting the likelihood of lying ranged from
R = 0.34 (for altruistic lying) to 0.57 (for lying to avoid conict),
with the proportion of variability in likelihood ratings accounted
for ranging from 12% (12% adjusted) to 32% (30% adjusted).
Which types of individuals are the most accepting of interpersonal deception and the most likely to lie? The results of this study
strongly support our central hypothesis that it depends on the type
of lie being considered. For each of the four different types of lies
examined in this investigation, a unique set of personality characteristics signicantly predicted both the acceptability of lying (see
Table 3) and the likelihood of lying (see Table 4). For example, the
signicant predictors of the acceptability of social acceptance lies
Table 3
Standard multiple regression analyses for the acceptability of lying
Type of lie and predictors
R2
Adj.R2
Altruistic
HonestyKindness+
Assertiveness
Approval motivation
Self-monitoring
Machiavellianism
Conict avoidance
HonestyKindness
AssertivenessApproval motivation+
Self-monitoring
Machiavellianism
Social acceptance
HonestyKindness
Assertiveness
Approval motivation+
Self-monitoring+
Machiavellianism
Self-gain
HonestyKindnessAssertiveness
Approval motivation
Self-monitoring
Machiavellianism+
0.31
0.10
0.08
0.39
0.42
0.52
0.15
0.17
0.27
0.13
0.16
0.25
sr2
5.06***
0.07
0.04
0.02
0.00
0.04
0.01
0.23***
0.12
0.08
0.01
0.11
0.10
0.04
0.01
0.00
0.00
0.01
0.01
0.07
0.02
0.00
0.02
0.05
0.01
0.21**
0.05
0.01
0.17*
0.14*
0.09
0.03
0.00
0.00
0.02
0.02
0.01
0.05
0.02
0.02
0.04
0.04
0.01
0.14*
0.07
0.07
0.32***
0.09
0.12
0.01
0.00
0.00
0.07
0.01
0.01
0.05
0.04
0.02
0.00
0.04
0.02
0.16*
0.13*
0.08
0.00
0.11*
0.28***
0.02
0.02
0.00
0.00
0.01
0.05
8.19***
9.89***
16.85***
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B.A. McLeod, R.L. Genereux / Personality and Individual Differences 45 (2008) 591596
Table 4
Standard multiple regression analyses for the likelihood of lying
Type of lie and predictors
Altruistic
HonestyKindness+
Assertiveness
Approval motivation
Self-monitoring
Machiavellianism
Conict avoidance
HonestyKindness
AssertivenessApproval motivation+
Self-monitoring
Machiavellianism
Social acceptance
HonestyKindness
Assertiveness
Approval motivation+
Self-monitoring+
Machiavellianism
Self-gain
HonestyKindnessAssertiveness
Approval motivation
Self-monitoring
Machiavellianism+
R
0.34
0.57
0.47
0.47
R2
0.12
0.32
0.22
0.22
Adj.R2
0.10
0.30
0.20
0.20
sr2
***
6.23
0.06
0.05
0.08
0.01
0.03
0.01
0.16*
0.13
0.23***
0.05
0.07
0.04
0.02
0.01
0.04
0.00
0.00
0.00
0.07
0.08
0.06
0.05
0.02
0.02
0.18**
0.19**
0.17**
0.32***
0.05
0.17**
0.02
0.02
0.02
0.07
0.00
0.02
0.04
0.04
0.01
0.06
0.03
0.01
0.10
0.11
0.03
0.38***
0.07
0.09
0.01
0.01
0.00
0.10
0.00
0.01
0.01
0.06
0.02
0.00
0.06
0.03
0.03
0.15*
0.06
0.01
0.13*
0.30***
0.00
0.02
0.00
0.00
0.01
0.06
21.83***
13.15***
13.04***
were approval motivation (positive correlation) and honesty (negative correlation), whereas for self-gain lies, the signicant predictors were Machiavellianism and self-monitoring (positive
correlations), and honesty and kindness (negative correlations).
As another example regarding the likelihood of lying, the two signicant predictors of telling altruistic lies were assertiveness and
honesty (negative correlations), whereas for telling lies to achieve
social acceptance, the one signicant predictor was approval motivation (positive correlation).
In total, eight of our 11 hypothesized predictors of lie acceptability across the four types of lies turned out to be signicant predictors in the expected direction, three of the 11 did not reach
signicance in the regression analyses (although assertiveness
did have a signicant bivariate correlation in the predicted direction with acceptability of conict avoidance lies), and one signicant predictor of self-gain lies emerged that we did not expect
(see Table 3). In terms of likelihood ratings, seven of our 11
hypothesized predictors across the four types of lies turned out
to be signicant predictors in the expected direction in the regression analyses, four of the 11 did not reach signicance in the
regression analyses (although two of the four, honesty for self-gain
and for social acceptance lies, did have signicant bivariate correlations with likelihood in the predicted direction), and four unhypothesized signicant predictors emerged (see Table 4).
An interesting aspect of these ndings is that seemingly conicting traits (e.g., kindness and Machiavellianism) can show opposite
effects on the propensity of some types of lies (i.e., self-gain lies)
but similar effects on the propensity of other types of lies (i.e., conict avoidance lies). This highlights the rich complexity of interrelationship that can exist between personality and types of lies.
Another interesting pattern that emerged in this study is that
some types of lies were signicantly predicted by a combination
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B.A. McLeod, R.L. Genereux / Personality and Individual Differences 45 (2008) 591596