Professional Documents
Culture Documents
creativity. The feature of Apples organizational culture helps the firm keep the
capacity and development solutions to business demands and customers demands.
Innovation: Apples organizational culture is also highly innovation. In fact, Apple is
constantly determined as one of the the most innovative companies in the world. The
employees are trained and encouraged to innovate in terms of personal job
performance and by dedicating ideas to the companys product development process.
Apples organizational culture succeeds in facilitating rapid innovation.
Secrecy: Steve Jobs developed Apple to have an organizational culture of secrecy.
Secrecy is the part of the companys strategy to minimize the theft of ownership
information or intellectual property. Upon hiring, Apples employees agree to this
organizational culture of secrecy, that reflected in the companys policies, rules and
employees agreement. The secrecy helps Apples company to protect the business
from corporate spier and the negative influence of employees poaching.
Moderate Combativeness: Moderate Combativeness is also a part of Apples
organizational culture. This feature has linked to Steve Jobs and his combative
approach to his leadership. He will randomly challenge his employees to ensure that
they have what it takes to work at Apple. However, in Tim Cooks leadership, the
company has been changing its organizational culture to a more sociable and less
combative one. Therefore, Apples organizational culture now has a medium degree of
combativeness.