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October 2016
Page 2
It was also
appreciated
that virtually
every farmer
in America
was more
than familiar
with Plymouth
Binder
Twine from
Plymouth
Cordage
Company .
His likeness may not be readily recognizable. That may be because during his lifetime he was not one to seek the limelight.
Rather, he was content to be permitted to do that at which he was
good at doing, and which he enjoyed.
His middle name was Washington. That may be due to the fact
that his mother was a direct descendant of the Father of Our
Country, George Washington.
He made his name in the automobile industry. At one time or another during his career he worked in various and myriad capacities for Packard, GM, Saxon, Pierce-Arrow,
Maxwell-Chalmers, Chrysler, Willys-Overland and Graham-Paige. For a short period of
time, from 1946 through 1951, a line of automobiles even bore his name.
Lets go back to the beginning. He was born in Nashville, TN. His father was a prominent lawyer and his mother a socialite. Despite having earned a sheepskin from Yale in
1911, he went to work as a mechanics helper at his older brothers Packard dealership.
In this position he was paid the munificent sum of 16 an hour; $3.82 in todays money!
The early 20s found him at GM, more specifically Chevrolet. There his marketing
skills were responsible for making automobile purchases more attainable by the
masses via manufacturer funded financing. Can you say GMAC? His ability in this
area was such that GM loaned him to Pierce-Arrow to institute a similar scheme,
thereby keeping that ailing company afloat for the time being.
An interesting tidbit is his role in naming the Plymouth. 1n 1927 he was a Chrysler
executive. Chrysler was coming out with an automobile to challenge the position of
Ford and GM in the low priced car market. During a brain storming session our mystery
man suggested the name of Plymouth. Others around the table were not particularly
impressed. The one who was, Walter P. Chrysler. What impressed him was the reasoning behind the suggestion.
Before conjuring up images of the Mayflower and
going all Pilgrim on this, let me make it clear, the suggestion had nothing to do with Plymouth Rock.
Knowing the market, it was appreciated that farmers
were in need of low cost transportation. It was also
appreciated that virtually every farmer in America was
more than familiar with Plymouth Binder Twine,
from Plymouth Cordage Company, the worlds largest
manufacturer of rope. It was a staple of farming operations. Consequently, use of the Plymouth name
yielded instant recognition within the target market.
The idea resonated with Walter P. and he ran with it.
It also must have resonated with the car buying
public. This conclusion is predicated on the fact that
by 1931 Plymouth achieved third in U.S. automobile sales, and was able to maintain
this ranking up to 1954.
One other, non-automobile related point about the Plymouth
Cordage Co. It numbered among its employees one Bartolomeo Vanzetti. Bartolomeo, along with his partner in crime
Nicola Sacco, was an early 20th century anarchist executed
by means of electrocution in 1927 for commission of murder
By the time WWII came along, our mystery man had left
Chrysler Corporation for Willys-Overland. There, he made two
significant contributions. One was development of the Americar. This low cost vehicle ($630) helped keep Willys in the game so that it was still
around and able to compete for the contract to build a military general purpose (GP)
utility vehicle. With respect to this, he was the one with the business foresight to trade-
Page 3
Americas
first
hatchback
appeared in
1949
Page 4;;
Page 5;;
Pics to Ponder
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This one caught my eye, as it
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