Professional Documents
Culture Documents
Scope
Microeconomics
1. Demand and Supply/Elasticity
2. Government Intervention 1
3. Firms and How They Operate: Cost of Production, Market Structure
4. Government Intervention 2
5. Market Failure
6. Government Intervention 3
Market System
1. Scarcity, Choice and Opportunity Cost
Concept of Scarcity
(none)
2. Resource Allocation in Competitive Markets
Determinants of Demand (EGYPTO: Expectationgs of Future Px, Gov Policy, Income,
Price of Related Goods, Taste and Preference, Others) and Supply (TEPIGSO: Technology,
Expectations of Future, Price of Related Goods, Input Prices, Gov Policies, No. of Sellers,
Others)
Rising demand from emerging markets such as India, China and Brazil due to rising income
has resulted in airfares, hotel room rates and rental car rates increasing steadily around the
world.
Elasticity Concepts: Goods that are price (in)elastic, income (in)elastic, cross-price
(in)elastic
Saudi Arabia is the only producer with significant spare capacity that could quickly be
released if the oil price rose too high. The other oil producers have a more price inelastic
supply curve due to lack of spare capacity.
Extent of increase / decrease in supply due to changing FOP is determined by the intensity
of the FOP: manufacturing has become more efficient and less energy-intensive service
industries have increased their share of the economy. Hence, less vulnerable to oil supply
shock.
Coffee( as well as cigarettes, food, medication and drugs) has a price inelastic demand as
many people are heavily reliant on it to stay awake and there is little substitutes to coffee: In
USA, when coffee bean prices rose by 86%, overall consumption still rose by 1.2%.
Luxury goods like computers and jewellery has many substitutes that allow consumer to
derive similar level of utility from, so an increase in price will result in a more than
proportionate increase in quantity demanded.
3. Firms and How They Operate (Including COP)
-Examples of Oligopolies
IN US,
-Four music companies control 80% of the market - Universal Music Group, Sony Music
Entertainment, Warner Music Group and EMI Group
-Four breakfast cereal manufacturers - Kellogg, General Mills, Post and Quaker
-Duapoly: Coca Cola and Pepsi Cola
Closest example to PC market: Apples, Cabbages (fruits and vegetables), Horse betting
(consumers can just look down the line to see who is offering the best odds, and so no one
bookie can offer worse odds than those being offered by the market as a whole, since
consumers will just go to another bookie. This makes the bookies price-takers. Furthermore,
the product on offer is very homogeneous, with the only differences between individual bets
being the pay-off and the horse. )
IN Singapore, oligopolistic firms are largely in service industries
Cinema chains: Main players are Cathay, Golden Village and Filmgarde
Telecommunications: Singtel, M1, Starhub (Used to be monopoly: Singtel but evolved to
become oligopoly, more details in Market Failure)
Banking: OCBC, DBS, UOB
-Examples of various firm structures in Singapore
Oligopoly: As above
MPC: (Small degree of pricing power, slightly differentiated)
-Basic healthcare provided by General Practitioners
-Neighbourhood convenience stores
Monopoly:
Singapore Press Holdings (BUT in the face of competition from foreign publications SPH has
incentive to continually improve on content while charging the same price)
Examples of IEOS experienced by large firms
Spreading of costs of expensive machinery: Such as the hugely expensive and big printing
machines used in printing millions of newspapers and magazines every week in a
publications industry
Bargaining power: Electricity generators can negotiate lower prices when finalizing coal and
gas supply contracts; Roasters (middlemen who process the beans and value-add)
negotiating with coffee farmers to lower price of coffee beans
Six-tenth rule in chemical plants (popular example): increasing the quantity produced in a
chemical plant by a certain percentage will increase total cost by only six-tenths as much,
due to various dimensions
Technical economies of scale: Comfort Taxi and CityCab are the largest players in
Singapores taxi industry. They have a state-of-the-art taxi booking system which wirelessly
connects taxis using GPRS technology. High cost of installation is spread across a large
level of output.
Diseconomies of Scale (Managerial): SMRT, major train breakdown incidents due to
insufficient communication between the various stakeholders, weak command structure,
coordination problems as firm gets larger due to many levels and departments the firm has.
Examples of markets with high and low IEOS:
Tapwater: To supply tapwater, high fixed cost due to installing of an extensive network of
water pipes. Spreading of such high fixed cost over large output: MES at large outputs
Cars: Involve many different complex stages. Hence, by increasing output and splitting up
the process (specialisation), less training of workers+ more efficient process.
But examples of markets with little economies of scale?: 3D printing . Its software can be
endlessly tweaked and it can make just about anything. The cost of setting up the machine
itself is low. Easy to make, no need for specialisation.
-Examples of BTE in real world (Natural and Artificial)
Product Loyalty: Schemes such as Tescos Club Card, help oligopolists retain customer
loyalty and deter entrants who need to gain market share.
Vertical Integration: Heineken owns several UK pubs hence securing greater market share
making life tough for potential entrants
Product proliferation: Crest, a toothpaste brand, offers 40 types of toothpaste with little
variation.
Product proliferation (Reduce post-entry profits): Shell offers 3 superior grades of petrol as
well as diesel (Shell Formula 98, Shell Formula 95, Shell V-Power, Shell Diesel)
Control of essential FOP: Shell and Esso are not just retailers of petrol. They are involved in
locating, exploring, extracting and refining oil and gas for use in homes and business. They
are in control of the oil resources. New firms are unable to enter without access to these oil
resources.
-Examples of price discrimination in real world
Examples of forms of price discrimination include coupons, age discounts, occupational
discounts, retail incentives, gender based pricing (e.g. Ladies Night at a wine bar) and
financial aid.
Pharmaceutical industry: Drug-makers charge more for drugs in wealthier countries (greater
ability to pay, more price inelastic demand, increase in price smaller decrease in qty dded).
For example, drug prices in the United States are some of the highest in the world.
Europeans, on average, pay only 56% of what Americans pay for the same prescription
drugs.
benefits of healthcare since these benefits are often remote and will only surface in
the long run (Complex information + Hard to find+ Rarely need it, dont find)
Market dominance: Industry dominated by one or two major healthcare groups
Start up cost for the use of technology, equipment, employment of trained
Negative externalities
1. Motor vehicles
Usage of motor vehicles results in external costs on third parties such as release of
greenhouse gases, pollution, as well as congestion for members of society who are not
involved in the consumption of driving/car usage. Pollution leads to harmful health effects
which generates additional healthcare expenditure.
5. Government Intervention in the Market
Real world example of government policies (subsidy, quota, compulsory consumption
etc.)
SG:
Tackling inequity
Workfare Income Supplement encourages older low wage workers to work by
supplementing their income and retirement savings; Workfare Training Scheme encourages
them to upgrade their skills through training so that they can improve their employability,
upgrade to better jobs and earn more. Together, they make up Workfare, a key pillar of
Singapore's social security landscape to provide support for low-wage workers so they have
the best chance to progress.
Example of government failure
The Common Agricultural Policy in EU has been widely criticised as a classic example of
government failure. In an attempt to support European farmers that are making losses, the
government imposed import tariffs and export subsidies, resulting in overproduction (which
involved toxic fertilisers to increase yield), hurting the environment, developing countries that
are unfairly treated due to tariffs, and consumers.
National and International Economy
6 .Key Economic Indicators
Unemployment rate, Inflation Rate and Economic Growth rates of key countries in the
recent years (Good for evaluation as well)
% Share
% Growth
23.8
-4.4
Electronic Valves
21.9
10.5
Telecommunications Equipment
2.9
0.4
2.4
-16.4
2.4
3.5
Measuring Equipment
1.8
5.2
Specialised Machinery
1.7
-11.0
1.6
10.7
1.6
-5.3
Electrical Machinery
1.5
0.6
TOTAL
100
0.6
Top 10 Imports
% Share
% Growth
20.0
-3.4
Electronic Valves
17.2
9.7
Petroleum Crude
9.5
-10.8
Telecommunications Equipment
3.3
-5.9
2.1
22.7
1.9
-11.1
1.8
-5.9
1.7
-18.1
Natural Gas
1.6
-4.1
Measuring Equipment
1.5
4.0
TOTAL
100
-1.6
% Share
% Growth
Malaysia
12.2
-0.6
China
11.8
10.3
Hong Kong
11.2
2.6
Indonesia
9.9
-6.3
EU
7.6
-15.0
United States
5.7
7.3
Japan
4.3
-2.5
South Korea
4.1
0.4
Australia
3.8
-7.6
Taiwan
3.7
6.0
TOTAL
100
0.6
% Share
% Growth
EU
12.4
-3.3
China
11.7
11.7
Malaysia
10.9
1.2
United States
10.3
0.2
Taiwan
7.8
14.8
South Korea
6.4
-6.1
Japan
5.5
-13.6
Indonesia
5.2
-4.7
4.4
5.5
Saudi Arabia
3.4
-25.2
TOTAL
100.0
-1.6
Big winners were the alternative foreign exporters, primarily located in Asia and
Mexico, who sold low-end tyres to the US. Domestic tyre producers in US were
secondary beneficiaries.
Productivity in Singapore
2011 --> +2.2%
2012 --> -1.4%
2013 --> -0.2%
In 2013, figures of Singapores non-oil domestic exports
- South Korea: -25.3%
- EU: -25.5%
- Malaysia: -9.8%
- Japan: -9.7%
- Indonesia: -7.6%
- Thailand: - 6.7%
- US: -6.6%
- HK: -5.3%
Uses:
-Despite any prevailing circumstances etc. that may dampen investment in SG,
investment in Sg still likely to be good (K and F surplus, LRAS)
China
1. (Very) Recently, the restrictions in China are becoming more onerous in terms of
government investigations on the wealthy Chinese who hold large sums of money. Thus,
there is an increasing trend of wealthy Chinese moving their money out to invest
Uses:
-Capital outflow likely to increase, increasing SS of Yuan in FOREX, downward pressure
on value of Yuan.