Managerial Economics Presentation UBS Sep 2016

Objective:
The basic objective isto use and application of the various concepts of Managerial
Economics.
The topic given is Economics Cases- Changing face of Industry
understanding the profile of Indian Industry and specific cases in these inustry.
In this presentation assignment the student is expected to relate the various
concepts of Managerial Economics to Economic/Business issues.
Format -Terms of Reference (Parameters of Analysis):
The various concepts to be used for application emerge from the various aspects of
application of Managerial Economics.
Based on the aspects of application, the following parameters may be used to
analyse the given topic for the presentation assignment
1. Size of the industry, Growth rate, Key players and their market share, their
turnover, EBITA, Products,ROI, HR contacts
2. Demand and Supply analysis Analysis ( Factors affecting Demand and
Supply- Key drivers of demand and Supply),Presence of Substitutes and
Complements for their products/business.
3. Understanding the presence of different elasticity (Price, Income and Cross
Elasticity), Marginal Concepts in the industry/Business.
4. Understanding the importance of Forecasting
5. Cost and Production Analysis (Various Cost concepts, movement of cost
curves (AC,MC,TC), application of Economies of Scale in the business,
Productivity, Capacity Utilization.
6. Prevailing Market Structure of the Industry ( Monopoly,Perfect
Competition,Oligopoly
Monopolistic
competition)
which
define
the
competition in the given business
7. Various Pricing policies and practices in the business.
8. The overall objective of the Business ( Whether apart from business does
the business involve in CSR activities, Employee welfare measures and so
on)
9. Overall Government policy related to the business and Macro Economic
scenario which impact the business.
10.10 Economic Times news articles related with this industry
Topics for Presentation:
-

The given topics are to be mainly from the Indian context. I have selected the topics
where you will get lot of information.
For the given topics the students will get the ready made information from many
online sources. So it is important to mention the source.
Do not take from only one source and copy paste the information. Some of the
sources include the Newspapers (Economic Times,Business line and others, Credit

rating agency sources (CRISIL,CARE,KPMG and others) and many other

industry/Business analysis sources.
It is important to note that the above parameters analysis may not be explicitly
stated in many Indian sources. The student may need to do the interpretation.

The topics are,

1. Steel industry and the case of Tata Steel
2. Aluminium Industry and the case of Balco
3. Car Industry and case of New Age Cabs (Uber and Ola)
4. Cement Industry
5. Economics of business of sports ( and the case of Emerging Premier leagues
business)
6. Chemical Industry
7. Issues in Oil pricing in India and the case of OPEC cartel-LPG Subsidy
8. Postal Services in India
9. Aviation Industy
10. Startups in India ( Take the case 3 startups and analyze the business apart from the
industry analysis)
11. Retail Sector in India
12. Agri Business Sugarnomics,Onionomics,Pulses
13. Telecom Industry the competition between the players.Will the JIO entry make the
difference.
14. The case of online retail Snap deal,Flipcart, Amazon and others
15. Food Chain Business McDonald,KFC and other players