We, 5th Year Industrial Engineering students of Baguio College of Technology are conducting a

research in connection with our subject Marketing management and Advertising. We would like to know
your preferences on the following products and services. Please write or check the appropriate answers.
Your response is highly appreciated and will help us a lot to complete our requirements. Thank You.
-The Researchers
Name:
Age:
1. What do you prefer in your internet
connection?
Post paid
Pre-paid
Line (DSL)
2.
3. What is your preference in gaming?
Offline games
Online games
Traditional games
4.
5. In playing games, what do you prefer to
use?
Phone
Laptop
Desktop
Others,______________
6.
7. What kind of transportation do you use
most often?
Public Transportation
Private Transportation
Walkathon
8.
9. Whats your preference in choosing a
shoe?
Branded
Authentic
Imitation
Availability
10.
11.
12.
13.

14. In choosing a wrist watch, what do you

prefer?
Branded
Authentic
Imitation
Availability
15.
16. Whats your preference in choosing a
cell phone?
Brand
Price
Quality
Availability
17.
18. Whats your preference in choosing a
frozen food?
Brand
Price
Quality
Availability
19.
20. If youre outside with your family, what
drinks do you usually buy or order?
Water
Juice
Sodas
Availability
21.
22. Where do you usually eat with your
friends or family?
Fast food
Restaurant
Turo-turo
Availability

1. Questions
2. (Preferences for :)
1. Internet connection

5.
C
10.
9
15.
0

6.
D
11.

12.Line (DSL)

16.

17.Online games

18. 19. 20.

0
4
6
4. Transportation
23. 24. 25.
9
0
1
5. Shoe
28. 29. 30.
3
2
2
6. Wrist watch
33. 34. 35.
2
1
3
7. Cell phone
38. 39. 40.
0
0
8
8. Frozen food
43. 44. 45.
0
0
8
9. Drinks
48. 49. 50.
2
0
3
10.Eatery
53. 54. 55.
4
5
0
23. Table 1. Tally of answers from the respondents (8-25 y/o).
24.
25.
26. Table 1.2 Tally of answers from respondents (26-45 y/o).

21.

22.Desktop

26.

27.Public
Transportation
32.Branded/Availabili
ty
37.Availability

2. Gaming

3. Gadget used for gaming

3.
A
8.
1
13.
0

4.
B
9.
0
14.
1

31.
3
36.
4
41.
2
46.
2
51.
5
56.
1

7. Majority

42.Quality
47.Quality
52.Availability
57.Restaurant

58.Questions
59.(Preferences for :)
1. Internet connection

60.
A
65.
0

61.
B
66.
0

62.
C
67.
1

63.
D
68.

69.Line (DSL)

2. Gaming

70.
4
75.
2
80.
6
85.
8
90.
7
95.
0
100.
0
105.
2
110.
2

71.
3
76.
3
81.
4
86.
0
91.
0
96.
0
101.
1
106.
0
111.
2

72.
3
77.
5
82.
0
87.
0
92.
0
97.
8
102.
6
107.
6
112.
0

73.

74.Offline games

78.

79.Desktop

83.

84.Public
Transportation
89.Branded

3. Gadget used for gaming

4. Transportation
5. Shoe
6. Wrist watch
7. Cell phone
8. Frozen food
9. Drinks
10.Eatery

88.
2
93.
3
98.
2
103.
3
108.
2
113.
6

27.
28.
29. Table 1.3 Tally of answers from respondents (46 y/o and above).

64.Majority

94.Branded
99.Quality
104.

Quality

109.

Sodas

114.
y

Availabilit

115.
Questions
116.
(Preferences for :)
1. Internet connection

117.
A
122.
0

118.
B
123.
0

119. 120. 121.

Majority
C
D
124. 125. 126.
Line
1
(DSL)

2. Gaming

127.
2
132.
5
137.
8
142.
4
147.
5
152.
0
157.
1
162.
2
167.
2

128.
1
133.
1
138.
2
143.
0
148.
0
153.
0
158.
2
163.
2
168.
7

129.
7
134.
4
139.
0
144.
0
149.
0
154.
6
159.
2
164.
3
169.
0

3. Gadget used for gaming

4. Transportation
5. Shoe
6. Wrist watch
7. Cell phone
8. Frozen food
9. Drinks
10.Eatery

130.
135.

131.
Traditiona
l games
136.
Phone

141.
Public
Transportation
145. 146.
Availabilit
6
y
150. 151.
Branded/
5
Availability
155. 156.
Quality
4
160. 161.
Availabilit
4
y
165. 166.
Availabilit
5
y
170. 171.
Restaurant
1
140.

30.
31. Guerrero, Rie lyn R.
32. Bataan, Alejandro B.
33.
34. Interpretation of data:
35.
36.
Ninety nine percent of the respondents prefer the usage of Line (DSL) in their internet
connection rather than the other choices (Post paid and Pre-paid). In gaming preference, ages from 8-25
years old prefer online games; ages from 26-45 years old prefer offline games; and ages from 46 and
above prefer traditional games such as cards, mahjong, sungka etc. In playing games, ages from 8-46
years old commonly use the desktop and ages from 46 years old and above use cell phone. In
transportation, ages from 8-46 years old and above mostly use public transportation. In choosing a shoe,
ages from 8-25 chose either Branded or Availability, on the other hand ages from 26-45 chose Branded
while ages from 46 and above prefer the availability. In preference in choosing a wrist watch, ages from
8-25 prefer Availability; ages from 26-45 prefer Branded while ages from 46 and above prefer either
Branded or Availability. In choosing a cell phone, ages from 8-46 years old and above prefer the Quality.
In choosing a frozen food, ages from 8-25 and 26-45 prefer the quality while ages from 46 and above
prefer the availability of the product. Preference in choosing drinks both ages 8-25 and 46 years old and
above chose Availability while 25-45 years old chose Soda as their drink. Lastly , in choosing where to
eat if a person is outside with his family or friends, from ages 8-25 years old they prefer Restaurant , on

the other hand from ages 26-45 years old they prefer the availability while 46 years old and above prefer
restaurant.
37.
38. Conclusion:
39.
Age and a way of life have a great impact on the preferences in choosing a certain
product and/or services. Many factors, specificities and characteristics influence the individual in what he
is and his decision making process, shopping habits, and purchasing behavior, the brands he buys or the
retailer he goes. In this research, we found out that ages 8-25 years old, 26-45 years old and 46 years old
and above have different basis or preferences on the certain products and services may it be through
social factor, personal factor, psychological factor or cultural factor. These only shows that their taste in a
certain product or services changes as time pass by.
40.