Faktor

strategis

Nilai

Bobot

Rating

Skor
UNTUK
MENGETAHUI
PELUANG (O

Nestle
memiliki komitment yang akan
mengembangkan kualitas produk yang di
hasilkannya sesuai dengan selera konsumen,
dan menciptakan kesan brand minded
konsumen.

0,28

1,12

PPORTUNI
TIES)
Ukuran
pembobotan :

Minded
konsumen yang baik akan kualitas nestle
terhadap semua produk dan brandnya,
sehingga tercipta slogan Have a break have
a Nestle.

Uku
ran Rating

0,21

0,84

Berpeluang :
1 = Sedikit
penting

Kesempatan
yang dimiliki Nestle adalah bahwa produk
berbasis kesehatan menjadi makin
populer di dunia, termasuk di Amerika
Serikat. Konsumen menjadi lebih sadar

1=
Sedikit berpeluang
2 = Agak

0,28

1,12

penting
2=

kesehatan, dan menyadari hidup dengan umur yang

Agak berpeluang

panjang tidak hanya

3 = Penting

dikarenakan oleh keberuntungan dan genetika.

Membuka
Nestl Caf di kota-kota besar untuk
menyediakan produk Nestl secara khusus
dan menjangkau seluruh pasar.
TOTAL

3=

0,21

0,63

14

0,98

15

3,71

berpeluang
4 = Sangat penting

4 = Sangat
berpeluang

UNTUK MENGETAHUI PELUANG (OPPORTUNITIES)

Faktor
strategis
Nestle
has a commitment to develop quality
products in
hasilkannya according to consumer tastes,

Nilai

Bobot

Rating

Skor

0,28

1,12

and creates the impression of a brand

minded
consumer.
Minded
Good customer will nestle against the
quality of all its products and its brand,
so as to create the slogan "Have a break
have a Nestle".

0,21

0,84

0,28

1,12

0,21

0,63

TOTAL
14
0,98
Weighting Size: Size Chance Rating:
1 = Less important
1 = Less likely
2 = Somewhat important
2 = Somewhat likely
3 = Important
3 = likely
4 = Very important
4 = Very likely

15

3,71

Chance
owned by Nestle is that the health-based products
become increasingly
popular in the world, including in the United States.
Consumers are becoming more aware
health, and realize that life with long life not only
because by luck and genetics.

Open
Nestl Caf in major cities to provide
products specifically Nestl
and reach the entire market.

UNTUK MENGETAHUI ANCAMAN (THREATS)

Faktor strategis

Nilai

Bobot

Rating

Skor

Because
existing consumer mindset, which will not
be easy to
increase turnover, since the onset of the
mindset there is good quality, but the price
it must be expensive.

0,21

-2

-0,42

will lose
with other companies which further
highlight the price is cheap, but
the quality is not so bad, although not with
the brend.

0,21

-4

-0,84

Business
competitor likens making influence
consumer brand and make
competitors that are not healthy.

0,28

-4

-1,12

There
contamination of the supply of foodstuffs
Nestle, particularly e-coli.
Brand of cookie dough

0,14

-2

-0,28

Price
chocolate raw materials are soaring; the cost
of whole milk rose 50%

0,14

-2

-0,28

TOTAL

14

0,98

-14

-2,94

Weighting Size: Size Threat Rating:

1 = Less important

-1 = Slightly threatening

2 = Somewhat important

-2 = Somewhat threatened

3 = Important

-3 = Threat

4 = Very important

-4 = Very threatening

UNTUK MENGETAHUI ANCAMAN (THREATS)

Faktor strategis

Nilai

Bobot

Rating

Skor

Because
existing consumer mindset, which will not
be easy to
increase turnover, since the onset of the
mindset there is good quality, but the price
it must be expensive.

0,21

-2

-0,42

will lose
with other companies which further
highlight the price is cheap, but
the quality is not so bad, although not with
the brend.

0,21

-4

-0,84

Business
competitor likens making influence
consumer brand and make
competitors that are not healthy.

0,28

-4

-1,12

There
contamination of the supply of foodstuffs
Nestle, particularly e-coli.
Brand of cookie dough

0,14

-2

-0,28

Price
chocolate raw materials are soaring; the cost
of whole milk rose 50%

0,14

-2

-0,28

TOTAL

14

0,98

-14

-2,94

Weighting Size: Size Threat Rating:

1 = Less important
2 = Somewhat important
3 = Important
4 = Very important

-1 = Slightly threatening
-2 = Somewhat threatened
-3 = Threat
-4 = Very threatening