EFFECTIVENESS OF LIFE COACHING PROGRAM ON

GOAL STRIVING, SELF-EFFICACY, HOPE AND

LIFE SATISFACTION AMONG THAI PERSONS OF
WORKING AGE

Introduction
Increased mental
health problems:
high stress, long
hour work, influx of
technology,
economic
uncertainty,
political unrest and
natural disasters
etc.

39 mills with over 1 mills

seeking medical help (Thai Metal
Health 2013)

Refrain from seeking

professional help due to Stigma
of mental disorders.
LC, topic of interest among
Thai counseling psychologists
as new discipline

To promote evidence-based life coaching as an alternative

and preventive tools in enhancing life satisfaction

Objective -- Hypotheses
An Experimental Design
Study involved pre/posttests
with comparison groups to
test the effectiveness of Life
Coaching program among a
group of Thai persons of
working age.

improving
participants goal
enhancing levels
of Self-efficacy,
Hope and Life
Satisfaction

H: There are significant correlational relationships among goal striving, selfefficacy, and hope in promoting life satisfaction (subjective well-being)
among working persons within the Thai environment through evidencebased life coaching intervention.

Methodology

Participants

Instruments

Data Analysis

Working persons
Talent group of one
Public Co.
Randomly assigned twogroups-- using 5-session
LCP Program

Final N = 40 Thai adults

Age 27- 45 (M=37)
Male: n = 26 (65%)
Female: n = 14 (35%)

Global Severity Index (GSI)

Sig < .05, Desired
power of 0.8
(Cohens d= .4) as
small & medium.
25 per group required

Brief Symptom Inventory

(BSI; Derogatis &
Melisaratos, 1983)

Using between groups

Goal Attainment Scale

(GAS; Kiresuk et al., 1968)

examine differences on the

Adult Dispositional (Trait)

Hope Scale (ATHS;
Snyder et al. 1991)
General Self-Efficacy
Scale (GSE; Schwarzer &
Jerusalem, 1995)
Satisfaction With Life
Scale (SWLS; Dinner et
al. 1985)
LCP Program

repeated measures to

four factors scores of GAS,

GSE, ATHS and SWLS
between pretest and posttest
of both coaching and control
groups.

Methodology

LCP Program: CBT-Solution Focused

Coach Yourself 12 steps (Green, Oades & Grant, 2002)

1. Evaluate (Wheel of Life)

2. Select areas for Change
3. Understand Change
4. Create a Dream/Vision
5. Examine with Values/needs
6. Set SMART Goal
7. Turn ANT to PET
8. Focus on Solution
9. Gather Resources
10. Stay on Track (GROW)
11. Weekly Action Plan
12. Celebrate Success

Methodology

GROW for monitoring

Emergenetics Assessment

Methodology

Screening Process
Brief Symptom Inventory (BSI
53)

===================
Exclusion criterion: 2 SD
above T-score (>70)
47 participants took the test
T-score ranged 38.12
87.52 (mean=50)

3 participants
with T-score
>70 (6.4%)

2 included in the
coaching program
( 1st and 2nd)

Advisors & Participants

Coaching

LCP: 5 Sessions
SS

Concept

Contents

Time

1st Group Orientation both

groups

Objective, Coaching
protocol, Randomly
divided Coaching &
Control groups

8 hrs

2nd Rapport Building and goal

Personal story, Wheel

of Life, identify life goal
and change required.

60
mins

3rd EG profile, setting SMART

goal

Understand self
thinking & behaviors,
Smart goal setup

60
mins

4th follow up

Smart goal exercise

and coaching,

60
mins

5th follow up and round up

Round up, re-affirm 12

steps again, postassessment.

60
mins

Closing for both groups and

debriefing

Morningcoaching
group
Afternooncontrol
group

8 hrs

Coaching

1st Opening & Orientation

1.Objective
2. Pre-assessment &
Consent
3. Randomly assigned
2 groups
4. LCP Program
5. Coaching Timetable

Coaching

Session: 2nd 5th

Coaching

Closing Session

Morning Session
Coaching Group only
SharingCOP

Afternoon Session
Combined
Presentation
Workshop-transfer skill

Post Assessment
Control group

Result

Combined Groups Pre & Post Means

Result

Group Contrast Pre & Post Means

Variables

Experimental Group

Control Group

Pretest M (SD)

Posttest M (SD)

Pretest M (SD)

Posttest M (SD)

Goal Striving

1.50 (.69)

4.00 (.92)

1.00 (.01)

2.10 (.64)

Self-efficacy

3.15 (.28)

3.49 (.32)

3.04 (.35)

3.19 (.27)

Hope

5.23 (.43)

5.73 (.52)

5.26 (.44)

5.63 (.56)

Life
Satisfaction

4.83 (.71)

5.41 (.62)

4.53 (.81)

4.90 (1.02)

Result: Group Interaction Contrast

Goal Striving
The Tests of Within-Subjects Contrasts

Group-interaction = sig (p<.

001)
Life Coaching = M-diff 2.5
(4.00-1.50)
Control = M- diff 1.1 (2.10-1.00)

Result: Group Interaction Contrast

Self-efficacy
The Tests of Within-Subjects Contrasts

Group-interaction = sig (p>.

05)
Life Coaching = M-diff 0.34
(3.49-3.15)
Control = M-diff 0.16 (3.19-3.04)

Result: Group Interaction Contrast

Hope
The Tests of Within-Subjects Contrasts

Group-interaction = not-sig
(p>.05)
Life Coaching = M-diff 0.50
(5.73-5.23)
Control = M-diff 0.37 (5.63-5.26)

Result: Group Interaction Contrast

Life Satisfaction
The Tests of Within-Subjects Contrasts

Group-interaction = not-sig
(p>.05)
Life Coaching = M-diff 0.58
(5.41-4.83)
Control = M-diff 0.37 (4.90-4.53)

Discussion

In line with researches: Green et al., 2006, 2007 and Spence & Grant, 2007.
Sample size effect of both
coaching & control group.
Only Goal Striving = Sig

Self-efficacy, Hope
and Life-satisfaction
=
not significant

(20 vs 25 GSI)

Contamination effect of
Coaching Group

Number of Coaching sessions.

Way Forward

future research
Other specific group of
population: Coaching for
executives, sales or medical
professionals.
Online wellness or career
coaching

Assess the fit between

theoretical well being and social
values of Thai culture

Additional Qualitative
nature to gain more
insight of coaching
experience

Preventive Scheme
of Health Care: using
Positive Psychology
as preventive
measure to enhance
resilience against
Depression, Stress,
Anxiety

Way Forward

Conclusion
Life coaching using
cognitive behavioral
and solution-focused
model:
Effective in promoting
well-being

The 12 step Coach

Yourself
could be further
developed and refined
adding in Thai Culture
as
Self-coaching
Program

Participants Reflection
(P # 1)
Useful tool which enable me to
think systematically, understand
self and actualize personal goal.

(P # 5)
Discover the goal in life
and the know how to
materialize it with the
SMART goal practice.

(P # 3)
Learn how to set clear
life goal. Could yield
more benefit if
company would provide
more sessions and
follow up.

(P # 6)
To realize personal goal
clearly and serve as a
reflecting mirror to help
transform oneself. Enable the
use of coaching tools to help
others.

Q&A

Thank you.