Bo Nhan Dien Thuong Hieu Thanh Long Ung Bi

UBND THNH PH UNG B
B NHN DIN THNG HIU

THANH LONG UNG B
Ung B, ngy 14/05/2013
Ti liu hng dn s dng & nhn din thng hiu
Nhn din c bn
Basic Elements
Logo thng hiu Thanh Long Ung B

Thanh Long Uong Bi Logo
CU TRC LOGO THNG HIU THANH LONG UNG B
1. Slogan thng hiu
Hng v gi trao yu thng
Ti liu hng dn s dng & nhn din thng hiu | Corporate Identity Guidelines
01
Nhn din c bn
Basic Elements

YU T RA I V NGHA CA THNG HIU

1. Yu t ra i
2. ngha ca thng hiu

Cu trc ca logo c b cc trong hai vng trn ng tm vi hnh nh qu thanh long v ngi cha ng c cch iu,
bn cnh a danh Ung B c th hin r rng nht qun. Hnh nh qu thanh long vn ng l vai tr trung tm, l thng
ip, l ch th chnh v trc quan nht chuyn ti c thng ip l dch v ca doanh nghip ang kinh doanh, vi t duy
th hin ti gin, hnh nh qu thanh long tr nn c ng d nh, d nhn din,d hiu. Hnh nh ngi cha ng c th hin
bng nhng ng nt chc khe lng ghp pha trn ngm hiu rng a danh Ung B khng ch c sn vt ngon m cn
c c nhng danh lam thng cnh ni ting i vo th ca nhc ha m in hnh nht l hnh nh cha ng uy nghi ta lc
trn nh dy ni Yn T linh thing huyn b. Tng th logo vi 4gam mu nhng c hai gam mu nh tm v xanh m non
(y cng l mu c trng trn qu thanh long ni vng t Ung B). Gam mu cn th hin c s am m nhit huyt ca
nhng con ngi ni y ang c gng v pht huy a sn vt qu ca a phng c bo tn, pht trin v vn xa ra th
trng trong nc v quc t.
Contact infomation: Mobile: 0986066866 Email: hoangpham04082@gmail.com
02
Nhn din c bn
Basic Elements

MC TIU, GI TR, DCH V SN PHM

1. Mc tiu sn phm
2. Gi tr sn phm
2. Dch v sn phm
03
Nhn din c bn
Basic Elements

DU HIU NHN BIT C BN TRONG LOGO

1. Yu t cu trc c bn ca logo :
- c th hin 3 dng c bn: - Cu trc yu t hnh v ch
- Cu trc yu t hnh v hnh v hnh
- Cu trc yu t ch v ch
2. Yu t cu trc c bn ca logo Thanh Long Ung B:

- c th hin dng cu trc yu t hnh v ch
04
Nhn din c bn
Basic Elements

T L LOGO
1. T l ca logo p phng to :
2. T l ca logo p thu nh :
A
1/4A
A
1/2A
1/4A
1/2A
1/2A
1/2A
Ch : trong qu trnh s dng logo thng hiu, ti k trong vic co ko lm bin dng t l ca logo
05
Nhn din c bn
Basic Elements

THNG S MU
Thng s mu ca logo trong h tiu chun cho php
C:0 - M:0 - Y:0 - K:20
C:0 - M:0 - Y:0 - K:40
C:10 - M:100 - Y:15 - K:0
C:40 - M:10 - Y:98 - K:0
06
Nhn din c bn
Basic Elements

H MU B TR
H mu b tr l cc tham s mu nhng tone mu nng hoc lnh c th l

mu trung tnh c th ng cnh cc tone mu gc trn logo h tr cho vic thit
k cc n phm sau ny ca doanh nghip.
07
Nhn din c bn
Basic Elements

LOGO XUT HIN DNG N SC
08
Nhn din c bn
Basic Elements

LOGO XUT HIN DNG TNG PHN VI NN
09
Nhn din c bn
Basic Elements

B FONT CH C TRNG CA LOGO THNG HIU

Segoe UI light
FONT SEGOE UI
Segoe UI light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
12345678910!@#$%&*( )-+<>?=^^
FONT SEGOE UI
Segoe UI
12345678910!@#$%&*( )-+<>?=^^
FONT SEGOE UI
Segoe UI Semibold
12345678910!@#$%&*( )-+<>?=^^
Body text: 20pt
Body text: 20pt
Body text: 20pt
10
Nhn din c bn
Basic Elements

LOGO XUT HIN TRN CC N PHM V PHNG TIN CHUYN TI TRUYN THNG
1. Xut hin trn name card
2. Xut hin trn th nhn vin
Y BAN NHN DN THNH PH UNG B

Phng Kinh T
C: TRN NGC HON
Trng Phng
Mobile: 0909888000
Email: anhttlub@gmail.com
a ch: P. Thanh Sn - Tp Ung B - Qung Ninh
T: 0323...xxxxxxxx: Fax: 0323.xxxxxxxxx
Website:thanhlonguongbi.com.vn - Email:tlub@gmail.com

Phng Kinh T
C: TRN NGC HON

Phng Kinh T
C: TRN NGC HON
Trng Phng
Mobile: 0909888000
Trng Phng
Mobile: 0909888000

11
Nhn din c bn
Basic Elements

2. Xut hin trn th nhn vin
Y BAN NHN DN
THNH PH UNG B
C: TRN NGC HON

Trng phng
Ub0256896
C: TRN NGC HON
Trng phng
Phng n 02
C: TRN NGC HON
Trng phng
Ub0256896
Phng n 01
12
Nhn din c bn
Basic Elements

3. Xut hin trn phong b chung chuyn (120mm x 220mm)

To:
13
Nhn din c bn
Basic Elements

4. Xut hin trn phong b chung chuyn (220mm x 310mm)

To:
14
Nhn din c bn
Basic Elements

5. Xut hin trn bangzon c b cc kh ngang
Thanh Long Ung B
a ch: P. Thanh Sn - Tp Ung B - Qung Ninh | T: 0323...xxxxxxxx: Fax: 0323.xxxxxxxxx | Website:thanhlonguongbi.com.vn - Email:tlub@gmail.com
Thanh Long Ung B
15
Nhn din c bn
Basic Elements

6. Phi cnh trn bangzon c b cc kh ngang
Thanh Long Ung B
Thanh Long Ung B
16
Nhn din c bn
Basic Elements

7. Phi cnh trn Poster c b cc kh dc 600mm x 900mm
Hotline: 0909888 666


a ch: P. Thanh Sn - Tp Ung B - Qung Ninh | T: 0323...xxxxxxxx: Fax: 0323.xxxxxxxxx
Hotline: 0909888 666
Hng v gi trao
yu thng
Hng v gi trao
yu thng
Hotline: 0909888 666


17
Nhn din c bn
Basic Elements

8. Bin tm ln b cc kh ngang
Thanh Long Ung B
Hotline: 0909888 666

T: 0323...xxxxxxxx: Fax: 0323.xxxxxxxxx | Website:thanhlonguongbi.com.vn - Email:tlub@gmail.com
18
Nhn din c bn
Basic Elements

9. Phi cnh trn bin tm ln b cc kh ngang
19
Nhn din c bn
Basic Elements

10. Standee
Y BAN NHN DN
THNH PH UNG B
HI THO
c sn
Gii thiu sn phm
Thanh Long Ung B
c sn
Thanh Long
Ung B
Hng v
gi trao
yu thng
Ung B, ngy 20-8-2013
Hng v
gi trao
yu thng
Khuyn mi gim gi
10%
Hotline: 0909888666
20
Nhn din c bn
Basic Elements

11. Brochure
21
Nhn din c bn
Basic Elements

12. Bao b trung chuyn
Cu to hp bao b trung chuyn
22
Nhn din c bn
Basic Elements

13. Bao b trung chuyn
23
Nhn din c bn
Basic Elements

LOGO XUT HIN TRN CC N PHM V PHNG TIN

CHUYN TI TRUYN THNG
13. Ti sch trung chuyn
UBND THNH PH UNG B
UBND THNH PH UNG B

(cht liu nilon)

(cht liu vi)
24
Nhn din c bn
Basic Elements

14. Kp File ti liu:


Phng Kinh T
C: TRNG HUY AN
Trng Phng
Mobile: 0909888000
25
Nhn din c bn
Basic Elements

15. Qu Tng
che nng
o phng
26
Nhn din c bn
Basic Elements

15. Qu Tng
Bt bi
27
Nhn din c bn
Basic Elements

16. Phng tin vn ti
28
Nhn din c bn
Basic Elements

16. Phng tin vn ti
17. ng phc nhn vin

bn hng
29
Ti liu hng dn s dng & nhn din thng hiu

Bo Nhan Dien Thuong Hieu Thanh Long Ung Bi

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UBND THNH PH UNG B

B NHN DIN THNG HIU

Ung B, ngy 14/05/2013

Ti liu hng dn s dng & nhn din thng hiu

Logo thng hiu Thanh Long Ung B

CU TRC LOGO THNG HIU THANH LONG UNG B

1. Slogan thng hiu

Hng v gi trao yu thng

Logo thng hiu Thanh Long Ung B

YU T RA I V NGHA CA THNG HIU

2. ngha ca thng hiu

Logo thng hiu Thanh Long Ung B

MC TIU, GI TR, DCH V SN PHM

Logo thng hiu Thanh Long Ung B

DU HIU NHN BIT C BN TRONG LOGO

2. Yu t cu trc c bn ca logo Thanh Long Ung B:

Logo thng hiu Thanh Long Ung B

Logo thng hiu Thanh Long Ung B

C:0 - M:0 - Y:0 - K:20

C:0 - M:0 - Y:0 - K:40

C:10 - M:100 - Y:15 - K:0

C:40 - M:10 - Y:98 - K:0

Logo thng hiu Thanh Long Ung B

Hng v gi trao yu thng

H mu b tr l cc tham s mu nhng tone mu nng hoc lnh c th l

Logo thng hiu Thanh Long Ung B

LOGO XUT HIN DNG N SC

Hng v gi trao yu thng

Hng v gi trao yu thng

Hng v gi trao yu thng

Hng v gi trao yu thng

Logo thng hiu Thanh Long Ung B

LOGO XUT HIN DNG TNG PHN VI NN

Hng v gi trao yu thng

Hng v gi trao yu thng

Hng v gi trao yu thng

Hng v gi trao yu thng

Logo thng hiu Thanh Long Ung B

B FONT CH C TRNG CA LOGO THNG HIU

Body text: 20pt

Body text: 20pt

Body text: 20pt

Hng v gi trao yu thng

Logo thng hiu Thanh Long Ung B

2. Xut hin trn th nhn vin

Y BAN NHN DN THNH PH UNG B

Y BAN NHN DN THNH PH UNG B

Y BAN NHN DN THNH PH UNG B

a ch: P. Thanh Sn - Tp Ung B - Qung Ninh

Logo thng hiu Thanh Long Ung B

Y BAN NHN DN THNH PH UNG B

C: TRN NGC HON

Y BAN NHN DN THNH PH UNG B

Logo thng hiu Thanh Long Ung B

Y BAN NHN DN THNH PH UNG B

Logo thng hiu Thanh Long Ung B

Y BAN NHN DN THNH PH UNG B

Logo thng hiu Thanh Long Ung B

Thanh Long Ung B

Hng v gi trao yu thng

Y BAN NHN DN THNH PH UNG B

Thanh Long Ung B

Hng v gi trao yu thng

Logo thng hiu Thanh Long Ung B