Table of

Contents

TABLE OF CONTENTS

SR. NO.

TITLE

PAGE NO.

Introduction

10

Executive Summary

11

Company Products

12
1

Objective

About Glotrip Happymiles

Executive Summary

Objective

Literature Review

Methodology

10

Facts & Findings

11

Data Analysis

12

Recommendations

13

Conclusion

14

Appendices

15

Bibliography

14

Introduction
The tourism industry in India is substantial and vibrant, and the country is fast becoming a major
global destination. Indias travel and tourism industry is one of them most profitable industries in
the country, and also credited with contributing a substantial amount of foreign exchange. This is
illustrated by the fact that during 2006, four million tourists visited India and spent US $8.9
billion. Several reasons are cited for the growth and prosperity of Indias travel and tourism
industry. Economic growth has added millions annually to the ranks of Indias middle class, a
2

group that is driving domestic tourism growth. Disposable income in India has grown by 10.11%
annually from 2001-2006, and much of that is being spent on travel.
Thanks in part to its booming IT and outsourcing industry a growing number of business trips are
made by foreigners to India, who will often add a weekend break or longer holiday to their trip.
Foreign tourists spend more in India than almost any other country worldwide. Tourist arrivals
are projected to increase by over 22% per year through till 2010, with a 33% increase in foreign
exchange earnings recorded in 2004.
The Indian tourism industry is interwoven with the countrys monetary development. As GDP
continues to mature, it increases deals in fundamental infrastructure like transportation systems,
which is necessary to support the tourism industry. The hotel industry is directly connected to the
tourism industry in India. Over the last decade, India has transformed into one of the most
popular tourism destinations in the world, largely as a result of the governments Incredible
India campaign which showed India in a new light to overseas tourists. In 2005, the appearance
of global tourists improved by 16 percent, leading the resurgence of Indian tourism. As new
destinations extend the tourist entry is likely to rise. Numerous procedures have been taken in
infrastructure, which will shine Indian hospitality for overseas guests.
Under the automatic path, 100 percent FDI is allowed in hotels and tourism. Travel and tourism
is a US$32 billion business in India with an input to 5.3 percent of Indian GDP. Many worldwide
hotel groups are setting up their businesses in India and many global tour operators are
establishing operations in the country.

Executive Summary
A brief on hotel and tourism industry in India
The hotel and tourism industries have been growing rapidly in recent years, bringing in huge
revenues through overseas as well as domestic tourists in many parts of India. There was a key
rush to inbound tourism in India in 2006 and a double-digit increase in the coming of overseas
3

tourists to India in the same year. Tourism is one of the third largest revenue generators of
foreign exchange for India and also employs one of the highest numbers of manpower. Conde
Nast Traveler, one of the most decorated travel magazines, rated India as one of the hottest
destination in the world. According to the World Tourism Organization, India will be the leader
in the tourism industry in South Asia with 8.9 million arrivals by 2020. India is gradually
emerging as the second most rapidly increasing (8.8 percent) tourism economy in the world over
2005-14 according to the World Travel & Tourism.
FDI In Tourism
With a view to stimulate domestic and international investments in this sector, the government
has permitted 100 percent FDI in the automatic route allowing full FDI into all construction
development projects including construction of hotels and resorts, recreational facilities, and city
and regional level infrastructure. 100 percent FDI is now allowed in all airport expansion
projects subject to the condition that FDI for up gradation of existing airports requires Foreign
Investment Promotion Board (FIPB) approval beyond 74 percent. A five year tax holiday has
been given to organizations that set up hotels, resorts and convention centers at specific
destinations, subject to fulfillment with the agreed conditions. Some international hospitality
majors such as Hilton, Accor, Marriott International, Berggruen Hotels, Cabana Hotels, Premier
Travel Inn (PTI) and InterContinental Hotels group have already announced major venture plans
in India in recent years. It is expected that the hospitality division is expected to see an additional
US$11.41 billion in inbound investments over the next two years.

Types Of Tourism
Medical tourism
The medical tourism industry in India has been estimated to increase to around US$20 billion
over the next couple of years. Expenditure of key health care treatment is up to 30 percent low in
comparison to the United States and United Kingdom. Medial tourism in India emerges as a huge
money generator. India has been promoting its healthcare tourism by giving the tourists with
personal healthcare services. It is projected that the total marketplace for medical tourism will
reach US$2 billion by 2012, representing a CAGR of 60.69 percent.
4

Spiritual tourism
India is spotted with a number of spiritual destinations. A visit to them is important as one of the
corridors of spiritual self-discovery. In fact, divine tours of India allow one to care for the
spirituality within oneself by delving deep into the rich religious history of the country. Spiritual
tours of India take one to quite a few spiritual destinations in the country which are famous for
their religious and spiritual significance. Spread all over India, these spaces give tourists the
delight and peace that may have eluded them for long and which may have stimulated them to
visit the piously and religiously rich India.
Rural tourism
Rural India has much to present to humanity. As a historic civilization rich in arts, crafts and
culture, rural India can come forward with significant tourist spots. Those in the urbanized world
who have an enthusiasm for facts about customary ways of life, arts and crafts will be fascinated
to visit rural India if the notion of rural tourism is marketed well. Without any promotional
movement for rural tourism, thousands of overseas tourists visit rural areas in Rajasthan, Gujarat
and south India every year. This is evidence of feasibility on the idea of rural tourism. The
government has realized what rural India can offer to the world. The 10th plan has acknowledged
tourism as one of the main sources for generating jobs and promoting sustainable livelihoods.
Rural tourism can also reduce absolute dependence on agriculture. It has now revived traditional
crafts, buildings, art etc. It also provides prepared marketing opportunities for rural artisans.
Handicraft exports from Rajasthan totalled about INR4 million in 2009. The union tourism
ministry and UNDP have launched an endogenous tourism projects for the development of rural
tourism in India. The UNDP has devoted US$2.5 million for the project. UNDP will assist in
areas of capacity building, participation of NGOs, local communities and artisans.
Adventure tourism
The continuous scale of adventure tourism in India is mainly because of its different geography
and climate. On land and water, underwater and in the air, you can enjoy whatever form of
adventure in India you want. The hilly regions present many opportunities for mountaineering,
rock climbing, trekking, skiing, skating, mountain biking and safaris, while the flowing rivers
from these mountains are ideal for river rafting, canoeing and kayaking. The oceans are not far
behind as well. The huge and profound area of water provides many chances for adventure sports
in the form of diving and snorkeling.
MICE tourism
The latest type of business tourism is the fastest growing part of the international tourism market.
It caters to a variety of forms of trade meetings, international conferences and conventions,
events and exhibitions and is gradually but progressively capturing the interests of every major
hotel. Being a hot favorite traveler target, India is also very much into the business. It is expected
5

that the total world market for MICE tourism was in surplus of US$280 billion. Of this, the
allocation of Asia-Pacific region alone was US$60 billion and Indias share would be US$4.8
billion. The ministry of tourism has initiated the expansion of mega destinations and circuits with
investments of INR2 billion for each mega destination and INR5 billion for circuits.
Ecotourism
Ecotourism has measured the highest growing market in the tourism industry, according to the
World Tourism Organization, with a yearly growth rate of 5 percent worldwide and representing
6 percent of the world GDP and 11.4 percent of all consumer spending. Primarily, ecotourism
means creating as small an environmental impact as possible and serving to maintain the original
nature, so encouraging the conservation of wildlife and habitats when visiting a place. This is a
responsible form of tourism and tourism expansion, which encourages going back to normal
products in each part of life. It is also the key to sustainable ecological development.
Outbound tourists from India have also improved in modern years, with more and more Indians
undertaking overseas trips. Many global tour operators have started operations from India trying
to tap the growing marketplace of foreign tours from India. This has also led to amplified foreign
direct investment in Indias hotel and tourism industries. The numbers of Indian outbound
tourists are likely to reach 20.5 million by 2015. Domestic tourist visits are likely to rise with a
CAGR of 12.29 percent for the time spanning 2008-2015. International tourist arrivals in India
are anticipated to grow with a CAGR of 7.9 percent for the period spanning 2010-2015.
Education tourism
Taking important lessons within the confines of a classroom is the first and foremost way of
augmenting knowledge and it is altogether certain that knowledge can be gained by reading
books, talking to people and also by opting for other means of communication. However, in the
present times, apart from these popular methods of acquiring knowledge, traveling to foreign
locations and enrolling in short term courses in those countries is getting popular as an effective
method of gaining knowledge in a specific subject/field. What is interesting is that while visiting
a foreign country on an educational trip, the visitor also gets to know the culture and history of
its people, the tidbits on peoples lifestyle and architecture.
This is exactly the educational tourism phenomenon that is attaining universal popularity and
jumping on the bandwagon, people from far-flung corners of the world are especially
considering India as an important destination for their educational tours. These tours are
especially focused on having a share of the educational experiences available in the country and
also to enhance knowledge on the rich Indian history and culture.

Problem Definition
The objective of this research is to setup the Educational Tourism section of GLOTRIP that is
HAPPY MILES. For this setup we had to collect data about the various competitors which are
in this field and have a strong base in education tourism. We also had to find out the various
destinations that are suitable for travelling and have a good industry background.
6

This research also contains the study of the targeted colleges for our industrial visits. We had
visited many colleges during our internship in order to increase our clientele and in order to
understand the requirement of different colleges.
About Education Tourism
The various aspects of educational tourism include an educational program in which the
participants chose to travel to a region or country in specific groups with the aim of learning
something from the visited region. In specific terms, educational tourism is all about visiting and
then staying in a foreign country for more than 24 hours and not more than one year in a row for
the purpose of availing short term language classes, education in school / universities, vocational
and other specialized courses.
Apart from being a mystic beauty India is also known for its strong educational system which
offers broad range of educational scopes here. The striking fact associated with the everincreasing popularity of educational tourism in India is that short term courses are available in
Indian universities and other educational institutions at a very nominal fee compared to other
universities and this is hugely attracting foreigners to partake in the Indian educational system.
One of the premier Indian universities, the Delhi University offers cheap courses lasting for a
period of around 4 months in subject areas such as Introduction to Sanskrit Language, Indian
Economy After Independence, Indian Music, Indian Philosophy and Culture et al and various
other related topics. Foreigners are hugely attracted by the cost-effectiveness of these courses
and as these courses throw light on different aspects of Indian culture and history, the tourists
studying them are introduced to the variegated facets of Indian cultural experience in an effective
manner.
However, likewise to the University of Delhi, the University Of Madras also offers short term
training/ courses on subjects such as Folk Music of India, Folk Dances of India, Indian Music
and Bharatanatyam, Women and Environment in India, Travel Medicine et al.
The educational tourism sector is also mushrooming in the Indian subcontinent due to the use of
highly standardized English in various educational institutions across the country, costeffectiveness of courses available here and a higher degree of academic standards. a Moreover, a
range of study tours and student exchange programs are also facilitated by Indian universities
welcoming students from different parts of the world, this too has led to a tremendous growth in
the educational tourism industry in India.
Most importantly, comprehensive educational tourism packages are offered by the Indian
universities which are prepared in a way that it is possible for the tourist to gain a firm hold on
the specific subject matter. Further, as the people visiting India in search of wholesome learning
experience gain ample scope to educate themselves on the history and culture of the country,
wildlife and ecology, flora and fauna of the nation in addition to gaining expertise in their own
course material, the number of visitors looking for educational opportunities in India has
increased tremendously making India the nerve center of global educational tourism.
Visitors opting for Educational Tourism in India are entitled to the following services:
7

Internationally approved courses at top-rated

educational institutions.
Comprehensive educational packages at cheap rates

Standardized flooding and lodging facility for all foreign students

Flights and visa arrangement at the earliest.

Special security cover is available for girl students at all universities and colleges.

Indian universities/colleges/other

ABOUT GLOTRIP HAPPYMILES

Happymiles is an initiative by Glotrip specially designed for students, it gives them an
experience of the actual industrial working and the insides of array of industrial functioning. This
will give them an opportunity to stimulate their mind, build their prospects and enhance their
imagination towards various industrial outfits.
We strongly think that it is very important for a student to decide which profession he will
choose in his carrier and we at Happymiles give them a platform to experience and learn the
industrial and corporate world so that they can awaken their imagination and carve their thought.
8

Happymiles plans and designs the itinerary which suits the best to the students curriculum. The
products designed are a proper combination of fun and learning experience and thus adding value
to their all round development. We see to it that every student and teacher who accompanies
them has a good knowledge building experience and a safe and sound trip.
We strongly believe that our industrial visit programmers will help your students to shape their
minds and give them a clear picture of how todays industrial environment function.
Why Happymiles?
Happymiles is just not a trip or an industrial visit for students but its an experience the students
will carry with them at the end of every trip. We provide students with a platform to groom their
thoughts and imagination and with an actual exposure to the industries.
We make the trip a complete experience for the students with a combination of fun and learning
experience. Adding experience to education and value to learning we expose students to different
experiences which make one learn, wonder, imagine, enjoy and add to their overall knowledge
and orientation.
We also take care for the students safety for which we have a dedicated team who monitors the
students in the visits. We provide them with travel insurance which covers any accidents during
the trips. We rest assure that our trips follow all the safety norms and the students are have a
safest trip ever. We ensure that the students group has a planned industrial visit which is safe and
a good value addition to their knowledge.

Competitors Analysis
Questionnaire for the preferred destinations
The questionnaire was a part of our research project which helped us understand the educational
tourism market. The questionnaire was divided into 2 parts first it is about the preferred travel
companies or companies which the students and faculty member have experienced in the past
and in the second part which are the most preferred destinations by colleges for taking their

students for industrial visits. (The research was directed towards the students and the faculty
members of the college and their preferences).

1. Has your college been to an industrial visit or a educational visit in the past?
a. Yes
b. No

2. Which Travel Company does your college and students prefer for industrial visit from the
bellow list of companies?
a. Sammartha tours and travels
b. Khushi tour and travels
c. Outlearn
d. Bonvoyage

3. Where would you rate the company above on the scale of 5 for the type of service
provided? (5 being the highest and 1 being the lowest)
a. |-------1-----2----3----4----5-------|

4. Where would you rate the company above on the scale of 5 for the type of overall
industrial visit? (5 being the highest and 1 being the lowest)
a. |-------1-----2----3----4----5-------|

5. Where u comfortable with travel companies service and hospitality?

a. Yes
b. No

6. Was the safety of the students taken into consideration during the visit?
a. Yes
b. No

7. Was there a positive or negative feedback by the students?

a. Yes
b. No

8. What was the destination of travel?

a.
b.
c.
d.
e.
f.
g.

Himachal Pradesh
LONAVALA
NASHIK
SILVASA
MAHABALESHWAR
PUNE
AURANGABAD
10

h.
i.
j.
k.
l.
m.
n.
o.
p.
q.

GOA (NORTH AND SOUTH)

CHANDIGARH
DELHI
SHIMLA MANALI
JAIPUR
KERALA
BANGALORE MYSORE OOTY
MADURAI KODAIKANAL
HYDERABAD
Others ___________________________________________.

9. What was the mode of transport your college travelled through?

a.
b.
c.
d.
e.

Railways
Bus
Air
Car
Other________________________________.

10. Was the support staff helpful during the industrial visit?
a. Yes
b. No

11. Have you heard about GLOTRIP Educational tour section HAPPYMILE?
a. Yes
b. No

12. Would you switch to another travel company for better service offerings?
a. Yes
b. No

13. Has your college been to any international industrial visit?

a. Yes
b. No

14. What destination would u prefer for the international industrial visit?
a.
b.
c.
d.
e.
f.
g.
h.

THAILAND
DUBAI
HONG KONG MACAU
SINGAPORE
SRILANKA
GERMANY
CHINA
SWITZERLAND
11

i. Others ______________________________.

15. What is that you look for in industrial visit? (Multiple Options)
a.
b.
c.
d.
e.
f.

Fun
Experience
Knowledge
Cost effective
Service
Other ___________________.

Research on destinations in India where industrial visits can be conducted

Destination we cover in Happmiles
MAHARASHTRA & GOA
LONAVALA
NASHIK
SILVASA
MAHABALESHWAR
PUNE
AURANGABAD
GOA (NORTH AND SOUTH)
LIST OF INDUSTRIES IN MAHARASHTRA AND GOA
MAGANLAL CHIKKI, COUGAR PAINTS, ORAL-B, MONTEX, AADITYA VIDYUT,
LAXMI PAPERS, VIP,BHARAT DISTILLERY, KIT PLY, EXCEL GLASS, NEELKAMAL
INDUSTRIES, HINDALCO, BLUESTAR, CADBURY, PITAMBARI SOAPS, LIJJAT PAPAD,
HINDUSTAN SOAPS.
NORTH INDIA:
12

CHANDIGARH
CHANDIGARH AND KASAULI
CHANDIGARH MANALI KULLU - ROHTANG PASS
CHANDIGARH SHIMLA MANALI KULLU - ROHTANG PASS
DELHI AMRITSAR - DALHOUSIE KHAJJIAR DHARAMSHALA
AGRA FATHEPUR SIKRI DELHI CHANDIGARH
DELHI JAIPUR AGARA
LIST OF INDUSTRIES IN NORTH INDIA
DABUR, HMT TRACTOR, ISPAT, HERO HONDA, MARUTI UDYOG, CENTURY MILLS,
PHARMA, HANDICRAFT, LOOM INDUSTRY.GGS TEXTILES, ATLAS MACHINE
EAST INDIA:
SIKKIM (DGL-GANTOK-LACHUNG/PELING)
KOKALTTA DARJELLING KALIMPONG GANTOK RUMTEK
TSANGU NATHALA PASS
LACHUNG YAMTHANG PELLING
SHILLONG MEGHALAYA
BHUBANESHWAR KONARK PURI
CHILLIKA LAGOON

LIST OF INDUSTRIES IN EAST INDIA

TATA TEA FACTORY, MONUMENTS, TEMPLES
SOUTH INDIA:
KERALA
BANGALORE MYSORE OOTY
MADURAI KODAIKANAL
COIMBATORE-OOTY
CHENNAI- MAHABALIPURAM
BENGALURU MYSORE OOTY COONOOR KOADAIKANAL
OOTY KADAIKANAL
LIST OF INDUSTRIES IN SOUTH INDIA
TAFE, SOLKAR SOLAR INDUSTRY, PROGEN SYSTEM, TEA FDACTORY, TELCO,
SUZLON, ALLIANCE, THOMSAN FOAMS, HANDICRAFT, APPOLO TYRES, SPICE
GARDEN, TEA FACTORY, INFOSYS, IBM, MYSORE SANDAL WOOD SOAPS, IIMB.

13

WEST INDIA:
HYDERABAD
JODHPUR - JAISALMER
UDAIPUR- MOUNT ABU
JAIPUR AGRA FATEHPURSIKHRI SIKANDRA
Ajmer PUSKAR JAIPUR JAISALMER BIKANER
MOUNT ABU UDAIPUR JODPUR
JAIPUR AGAR DELHI
SANTA KHAJURAHO ORCHASHIVPUR GWALIOR
JABALPUR MARBLE ROCKS
PANCHMARHI KANHA JABALPUR
BHOPAL MANDU UJJAIN PANCHMARHI JABALPUR
BANDHAVGARH KANHA
PENCH
LIST OF INDUSTRIES IN WEST INDIA
GINUS, DENIK BHASKAR, JCPL, AUTOLIGHT, BIRLA WHITE CEMENT, WIND
ENERGY, MEC SHOT, MEDICAL NEEDLE, B.H.E.L,KHAITAN,TV9/5,HMT BEARINGS.

INTERNATIONL DESTINATIONS:
Our mission is to provide management students with practical knowledge and experience to meet
the industry needs. We have come out with unique learning experience designed to complete the
theoretical knowledge with practical skills. The programs have been developed with the active
participation of industry experts. We believe in empowering students with all the management
skill sets even before they start working. They get a real-time corporate experience by practicing
our powerful modules designed to test their skills and prepare them for what the corporate world
demands in this competitive work environment
We provide a platform where experts, students and companies come together under one roof.
Students get international exposures and umpteen opportunities to network across boundaries
Along with the course modules and online practical training and flow based practical, we offer
powerful e-services namely e-Internship ,e-Networking, e-Mentoring and e-Placement. We are
committed to our students and have a passion for creating a bright future for all our students. We
ensure that our students get the best of internship and placement in addition to gaining the
practical knowledge. We honor our commitments and provide results. We make management
students understand the world of work.

14

THAILAND
DUBAI
HONG KONG MACAU
SINGAPORE
SRILANKA
GERMANY
CHINA
SWITZERLAND (SPORTS MANAGEMENT)

SAMPLE ITINERARY
We Designed For Happy Miles

GOA - 5 NIGHTS - 6 DAYS

Day 01 Mumbai Goa
Depart from Mumbai CST by Konkan Kanya express at 23.00 pm, overnight journey.

Day 02 Goa
Arrive Thivim by 11:00 am, thereby proceed to hotel
checking in, after lunch proceed for sightseeing at North
Goa FORT AGUADA - THE CHURCH OF MAE DE
DEUS AT SAILIGAO MAPUSA TOWN AUJUNA
BEACH OVER NIGHT STAY AT THE HOTEL

15

Day 03 Goa
After Breakfast depart for INDUSTRIAL VISIT at 9 am, return to the hotel for lunch. Depart for
2nd INDUSTRIAL VISIT, back to hotel by 7, rest and dinner.
OVER NIGHT STAY AT THE HOTEL
Day 04 Goa
After Breakfast leave for SOUTH GOA
HERITAGE MONUMENTS AT OLD GOA back for
lunch, visit BASILICA BORN JESUS, MANGUESHI
TEMPLE COLVA BEACH, RIVER CRUISE ALONG
MONDOVI RIVER
CRUISE PARTY

Day 05 Goa Mumbai

After Breakfast time for local shopping, back for lunch and proceed to Thivim Station to Board
train at 4.30.pm
Day 06 Mumbai
Reach Mumbai at 06:00 am with cherished memories.

Tour Includes:
Food: Unlimited Pure vegetarian/Jain/ Non Jain/ Non Vegetarian
Train: Non A/c Sleeper class on student concession basis
Bus: Non A/C luxury coach
Accommodation: 3 Star Hotels on Quadruple Sharing basis (4 in 1 Room)
Tour Excludes:
Personal expenses (laundry, carriage on station, mineral water)
Railway food
Entry tickets at sightseeing
PROPOSED INDUTRIES
PEPSI CO.
KINGFISHER
DIGILINK
VENUS ETAIK (CHEMIAL FACTORY)

16

06Nights\07Days Jaisalmer - Jodhpur

Day 01 Mumbai
Assemble at Bandra Terminus Railway station at 1200Hrs, Depart for Jodhpur by Surya Nagari
Express, Overnight on Board
17

Day 02 Jodhpur Jaisalmer

Arrive Jodhpur at 0730Hrs, After refreshment and breakfast depart for Jaisalmer. There by
reaching Jaisalmer by Noon. Check in and Room allocation. Lunch at Hotel, Evening free for
rest. Dinner and overnight stay at hotel.

Day 03 Jaisalmer
After breakfast depart for Industrial visit back to Hotel for
lunch. Evening visit to Gadisar Lake & Temple, Overnight
stay at Hotel.

Day 04 Jaisalmer
After breakfast visit to Jaisalmer Fort, Salim Singh ki
Havelli, Chatris (Cinetops) & Fossil Park. After lunch
proceed to Kuri (Sand Dunes), Camel Ride, Folk Dance,
Dinner in Desert night stay in Hotel, 5* tents will all
inbuilt amenities

Day 05 Jaisalmer Jodhpur

Early morning after breakfast depart for Jodhpur. Reach jodhpur by lunch. After lunch visit
Rajasthan Cottage Industries (Shopping). Over night at Hotel. Dj.night.

Day 06 Jodhpur Mumbai

18

After breakfast visit Umed Bhavan Palace, Jaswant Thada. After lunch depart for railway
station to Mumbai to catch ranakpur/ Suryanagri express at 1730Hrs. overnight Dinner and stay
on board.

Day 07 Mumbai
Reach Mumbai by 1100Hrs with cherished memories

*****Tour Ends*****

INDUSTRIES: BIRLA WHITE CEMENT, WIND ENERGY, MEC SHOT, MEDICAL

NEEDLE

06Nights/07Days MUMBAI CHANDIGARH - AMRITSAR MUMBAI

Day 1
We assemble at the Bandra Terminus Railway Station by 10:00 a.m. To board the (2925)
Pashchim Express. Departure time 11.35 a.m. Hi-Tea, Dinner
Day-2
Arrive Chandigarh Railway Station by 03.50 p.m. Transfer to Hotel. Check-in & Lunch at Hotel.
Eveing visiting Pinjore Garden. Dinner and Overnight Stay.

Day-3
After breakfast depart from
Ludhiana (Industrial Visit).
afternoon. Check-in & Lunch at
Border to witness the flag down
i.e. Hindustanis and Pakistanis.

Chandigarh for Amritsar via

Arriving Amritsar in the
Hotel, Evening visit Wagah
ceremony between both countries
Dinner and overnight at Hotel.

19

Day - 4
After breakfast we proceed to sightseeing of Amritsar, visit Jalianwala
Baugh, Golden Temple. Lunch at the Hotel. After Lunch and evening
free for Shopping. Dinner & Overnight at Hotel.

Day-5
After Breakfast Check out at hotel & we depart for
Chandigarh. Arrive Chandigarh Check-in at hotel and have
lunch. In Evening proceed to visit Rock Garden & Spend
evening on The Banks of Sukna Lake. Dinner and Overnight

Stay.

Day - 6
After Breakfast Check out. Depart by Pashchim express at 11.20 am. Evening Hi- Tea Dinner &
Overnight Stay on board
Day 7
Morning Breakfast and Tea on board. Arrival Bandra Terminals by 03.15 p.m.
INDUSTRIES: DABUR, HMT TRACTOR, ISPAT, HERO HONDA

Promotion and sales in colleges:

After the client research a database of target colleges was prepared. This
included the existing colleges as well as new colleges. The sales were conducted
sector wise. The existing colleges were targeted first as they were priority
customers. New travel plans were made for the existing customers which was
better than the previous plan. Most of the clients were happy with the past years
service and so were easily retained. We presented a travel plan with the complete
itinerary that would best suit them and meet their requirements.
The new colleges that we targeted were told about our clients and the services we
offered and a separate travel plan that would suit their needs was put forth.
Many new colleges were given short industrial visit plan. A separate brochure
and a presentation on Glotrip was prepared for the new colleges. We use to
present in front of the responsible authorities and give them a complete travel
solution.

20

We were also asked to take a guest lecture on travel and tourism growth and
opportunities in Wilson Colleges history department to tell them about the
opportunities they can find in travel industry and what are the growth prospects.
The lecture was fairly acknowledged by all the staff members of Wilson College.

Competitors Research
We had a competitive research on certain competitors as well. These competitors
mainly focused on Educations institutes. The list of competitors is as follows:
1. Samrtha Travel
2. Kushi Travels
3. BonVoyage Travels
4. Outlearn
5. Nisargh Tours and travels
6. Universal Tours and travels
7. Great Escape
21

All the above competitors are very well established and have a very handy
experience in Education tourism as well. The clients are also very loyal
and have a good travel experience with them. In our research we
conducted a survey with a questionnaire as to what additional services do
the client expect and what is the current reality of the service offered by
these clients.
We also had a competitors advantage check as in what had the
competitors promised and what did he deliver in reality. How do the
competitors maintain relationship with their respective clientele and how
active are they in capturing new clients in the markets. Do they maintain a
good relationship with their client after the service is been delivered or
after the service.

SWOT Analysis of Travel

Industry
Strength:
Internet has revolutionized the travel industry to a great extent. The shifting
preference of people from manual booking to internet booking is the strength on
which the travel companies selling travel tickets online can capitalize upon. More
and more people want to save time and effort involved in booking a travel ticket by
using the internet as a convenient option. Thus the travel companies selling travel
tickets online already have a readymade customer base. The only task left for them
is to win over the competition prevailing in the industry.

Weakness:
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Even though many people refer using the internet for booking their travel tickets,
there is still a major chunk of people who is not internet savvy and still prefers the
manual booking of travel tickets over internet. This is one of the major drawbacks
faced by the companies which sell travel tickets online. A huge market potential is
still untapped by these companies selling travel tickets online. The need is to tap
and convince these customers as well.

Opportunities:
The opportunities available to most Indian travel companies that sell travel tickets
online is the shifting customers preference. These companies can reap benefits of
these shifting preferences of the customers to remain in the industry for a longer
period. People might prefer booking their travel tickets through these travel
companies which sell travel tickets online because of various reasons like: these
companies block travel tickets and even if the website of the airline is showing non
availability of tickets, there might be availability of tickets on the sites of these
companies, etc.

Threats:
The stiff competition prevailing in the industry between these companies is the major threat for
the Indian travel companies which sell travel tickets online. Many companies have entered the
field of selling travel tickets online. Cut throat competition has given a rise to price wars and new
travel offers being made available every now and then. Optimizing(SEO) the websites according
to the search engines is one thing after which every company selling online travel tickets is
running. Also a major threat is posed by the websites of bus providers, various airlines and
Indian railways. People might prefer booking their travel tickets directly from these sites due to
various reasons like: in case you cancel a ticket, you might be required to pay an extra sum to
these online travel tickets booking companies, etc.
The Indian travel companies selling travel tickets online have shown tremendous growth not
only in terms of services offered but also in terms of number of people utilizing their services.
The Indian companies that are in the business of selling travel tickets online are offering easy
navigation, various schemes and discounts to the customers, etc. to attract more and more
customers. Not only this, some of these companies have come up as a one stop shop to all the
requirements o a traveler like hotel bookings, pick and drop facility, cab bookings, sightseeing,
etc. Some of these companies also offer 24*7 toll free customer care support in case of any
doubts and queries and if you cannot reach a customer care executive due to heavy traffic of
calls, the call centre of these companies also promise to give a call back within twenty minutes of
leaving your contact number and name. Some of these companies also promise to pay back your
money if you find a cheaper source of booking travel tickets online to build customer confidence.
These companies also provide user friendly convenient ways to plan your trip and spend the least
time and money in travelling. Indeed these companies have shown tremendous growth over the
past and are expected to grow in the near future as well.
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Travel agents and tour operators form the backbone of the industry. They play an important role
in promoting the country as a tourist destination. An example, City Cross Travels Private
Limited, Mumbai is promoting tourism in Jammu and Kashmir despite the violence that took
place some time ago. Similarly other travel agencies are also trying to project a peaceful picture
of India abroad. The travel agencies provide package tours that lure the foreign tourists towards
our country. These packaged tour extract the best out of places and gives a foreign tourist a feel
of the rich cultural diversity of our country.

S.W.O.T ANALYSIS OF GLOTRIP

Strengths
GLOTRIP is moving from being mere ticket issuers like rest of the travel agents to travel
consultants taking complete responsibility for the consumer's needs.
GLOTRIP not only provideS the picture of the country to the interested parties but also
lure them to visit a country by the attractive packages.
GLOTRIP being a new company has keep a good CRM with it Clients
Weaknesses

Glotrip is most affected by the taxes that are part of the industry.

Opportunities
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As the number of tourist is increasing, there is a need to identify their requirements

Glotrip can tap this segment.

Threats
With the advent of internet the role of travel agents is changing and the whole industry faces a
threat of extinction unless they change to meet the need of tourists.

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Conclusion
Earlier people used to prefer booking travel tickets by visiting the booking office or through a
local travel agent for a commission. But now the trend is changing. More and more people in
India now prefer booking their travel tickets online by utilizing the services of travel companies
selling travel tickets online as it saves their time and effort involved in booking travel tickets.
The online travel industry in India is picking up pace owing to the enhanced use of internet by
many people. Indian travel companies selling travel tickets online are emerging as profitable
ventures over a period of time. Whether it is a business trip or a vacation tour, a religious trip or
an educational visit the services of these travel companies selling travel tickets online comes
handy. In fact a good percentage of the total travel bookings made in India is from online
websites.

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