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1. Have you heard of a company called I.T.C.? if yes, how?

A)Yes (9)
B)No(41)
> Through
1) cigarette wrapper(7) 2)Ashirwaad Atta(1) 3)Soaps Wrapper(1)

2. Are you aware Vivel/Superia soaps?


a)Yes (35 Vivel/8 Superia soaps?
a)No(7)

3. What are all the soaps u can remember?


1)lifebuoy (46)
2)lux

(41)

3)Dettol

(30)

4)santoor

(10)

5)breez

(33)

6)godrej

(12)

7)sinthol

(16)

8)Hamam

(10)

9)Nirma

(36)

10)Vivel

(7)

4. What soap do you use?


1)Lifebuoy (19)
2)Lux

(20)

3)Dettol

(3)

4)Santoor

(1)

5)Breez

(0)

6)Godrej

(1)

7)Sinthol

(0)

8)Hamam

(1)

9)Nirma

(5)

10)Vivel

(0)

5. Since when you are using this soap?

1)1-6 months
1)(5)

2)6 months 1 Year


2)(9)

3)1-2 years
3)(17)

6. What soap did u use prior to this?


1.Lifebuoy

(16)

4)above 2 years

2.Lux

(8)

3.Dettol

(9)

4.Santoor

(3)

5.Breez

(3)

6.Godrej

(1)

7.Cinthol

(0)

8.Hamam

(1)

9.Nirma

(9)

7. How many people in your family use this sop brand?


1. One member

(4)

2. two member

(10)

3. three members

(3)

4.four members

(12)

5.Above four members(21)

8. How many times in a day you use the soap?


1. One time(31)

2)Two times(17)

3)Three times(2)

9. What do you consider while buying the soap?


a)Quality (9)
b)color and size(8)

c) Brand name(11)
d)Discounts/offers/free gifts(15)
e)Price(5)
f)Retailers recommendation(3)

10.During which week of month do you buy the soap?


a)week(38)
b)week2(2)
c)week3(0)
d)week(10)

11.Where do you buy soap?


a)Retail (39)
b)Haats(2)
c)Mandis(0)
d)Melas(0)
e)Nearby village/town(6)
f)others(3)

12.Rank the quality preference while buying the soap?


a)Fairness(10)
b)Freshness(31)
c)Softness(4)

d)Beauty and young skin(5)


e)others specify(0)

13.How much money (in Rs.) you spend to buy the soap?
a)Less than 5 (0)
b)5> 10

(32)

c)More than 10 (18)

14.What do you like in soap ?


a)Smell (17)

b) fume (22)

color (11)

15.Have you seen ad of Vivel/Superia ?


a) TV (23)
16.Are your computers connected together in any way e.g. a network
a)Yes *

b)No

17.Do you take regular backupsof your businesss data.


a)Yes *

b)No

18.Does your business use an external company for storage


a)Yes *

b)No

19.Would you like to be able to better understand and use your

Business/accounting system to generate the reports you want


a)Yes *

b)No

20.Would you like to be able to better use any of the software


Programs mentioned in the previous questions
a)Yes *

b)No

21.Do you have any software packages that you have had built
For your business operation.
a)Yes* b)No
22.Do you have an intranet
a)Yes *

b)No

23.Does any of your software link to any websites on the Internet


a)Yes*

b)No

You obviously have clear objectives for your business. Do you feel
Your IT systems support and help meet those objectives.
a)Yes*

b)No

c)Unsure

24.Do you wish you could make more effective decisions regarding
Performance from your IT systems to manage your operation.
a)Yes *

b)No

25.Do you feel you obtain the best information and performance from
Your IT systems to manage your operation,
26.Do you wish you could make more effective decisions regarding

Performance from your IT systems to manage your operation.


a)Yes *

b)No

27.Do you feel you obtain the best information and performance from
Your IT systems to manage your operation,
a)Yes *

b)No

If no, what do you feel prevents this from happening.


28.Do you feel your IT systems deliver value for money.
a)Yes *

b)No

c)Unsure

29.Do you have systems or a process for measuring how effective your IT
Systems are in delivery of your business goals.
a)Yes *

b)No

c)Unsure

30.Do you have systems in place that allow you to measure your annual IT
costs and do you monitor those costs.
a)Yes *

b)No

c)Unsure

31.Does your system produce meaningful financial performance reports on a


regular basis.
a)Yes*

b)No

c)Unsure

32.In relation to the previous question, does a third party(e.g. accountant)


Provide you with your financial performance reporting or analysis.
a)Yes *

b)No

33.Can you identify the common difficulties and challenges you experience
with your IT systems (hardware and software) that interrupt your normal
business processing .

a)Yes * b)No
34.Would you like to be able to fix some of the simple problems yourself
rather than having to call someone every time something goes wrong.
a)Yes *

b)no

35.Do you wish you could train a staff member to handle some of the simple
IT Problems.
a)Yes*

b)No

36.Would you like to learn more about the basics of the technology that you
have
a)Yes *

b)No