BEAUTY CARE REPORT

NAIL CARE

Flurry of new items aims to reinvigorate nail care

NEW YORK N ail c a re sa le s
r e a c h e d $163 m illion in d r u g
s to r e s d u rin g th e 1 2 -w eek p e
riod e n d e d A u g u st 9, according
to IRI, a lth o u g h th e g a in from
l a s t y e a r w a s n e g lig ib le
0.39% a n d p o lish , th e la rg
e s t s e g m e n t in s a le s volu m e,
a t $78 m illion, d e c r e a s e d 4.2%
from a y e a r ago. B u t th e s t a g
n a n t g r o w th re f le c te d in IRIs
n u m b e r s h a s n t p r e v e n t e d
co m p a n ie s from la u n ch in g n e w
p ro d u c ts in a b id to g e t th e c a t
e g o ry b a c k o n track.
LO re a l P a ris r e c e n tly in tr o
d u c e d In fallib le P ro -L ast Nailcolor, w h ic h , a c c o rd in g to th e
co m p an y , is d e s ig n e d to p r o
v id e u p to 14 d a y s of b eau tifu l,
g lo ssy nails.
LO re als n e w p ro d u c t is avail
a b le in 18 s h a d e s , w ith e a c h
n a il c o lo r a c c o m p a n ie d b y a
tin te d to p c o a t th a t is sp ecially
d e s ig n e d to a m p lify co lo r a s
w e ll a s im p a r t a lo n g -la s tin g
e ffe c t. T h e s im p le tw o - s te p
p r o c e s s h e lp s to p lu m p u p
n a il v o lu m e a n d le a v e b e h in d

m a g n ifie d , lo n g -la stin g sh in e ,

L 'O real says.
T h e n e w Infallible P ro -L ast
N ailco lo r is m y s e c r e t to g e t
th e m o s t s o p h is tic a te d n a ils
w ith a p ro fe s s io n a l re s u lt, a s
if you did a UV m a n icu re a t th e
salon. T he tw o -ste p sy ste m d e
liv e rs a d re a m m a n ic u re t h a t
d o e s n t p e e l o r c ra c k ," s a y s
Tom Bachik, global nail a rtis t a t
LO real Paris.
A s th e exclusive nail sp o n so r
of S tella M cC artn ey C ollections
in 2015, Sally H a n s e n c o n tin
u e s to co llab o rate w ith th e d e
s ig n e r to p r e s e n t clea n , sle e k
h e a d -to -to e looks for th e N e w
York ru n w a y . F o r th e S p rin g
2016 p re s e n ta tio n in N e w York
C ity, S a lly H a n s e n c o m p le
m e n te d S tella M c C artn e y 's sil
h o u e tte s of m o d e rn fem in in ity
w ith a n a tu ra l look to a d d th e
p e r f e c t g lo w w h ile k e e p in g
w ith th e s e a s o n s tre n d .
G lobal color am b assa d o r M ad
e lin e P o o le a d d e d a n a tu r a l
lig h t-in fu s e d s h im m e r to th e
runw ay, b o a s tin g a se m i-tra n s

A (Mors

p a r e n t n u d e , m a n ic u re d n ail
w ith a p ea rly silver dim ension.
T he perfectly illum inating sh a d e
choice w a s from Sally H a n se n s
C o m p lete Salon M an icu re Col
le ctio n . W e u s e d A lm o st A l
m o n d , a n u d e s h a d e lig h tly
d u s te d w ith a silver fleck, giving
it a p e a r le s c e n t quality, sa y s
Poole. I w a n te d to u s e so m e
th in g w ith se m i c o v e ra g e th a t
w o u ld a c t a s a n illu m in ato r or
glow on th e nails.
S ally H a n s e n 's a w a r d - w in
n in g C o m p lete Salon M anicure
co llectio n in fu se s tr e n d s e ttin g
s h a d e s w ith a n e x p e rt q u a lity
form ula to d eliv er salo n -calib er

N a il C a r e S a le s *
DRUG STORES
Dollar sales
(000)
Mail polish

Dollar sales
% change

Unit sales
(000)

Unit sales
% change

$ 7 8 ,1 1 3

4 .3 %

1 8 ,1 6 2

IMail t r e a t m e n t s

3 1 ,1 8 1

3 .3 %

3 ,9 1 1

N a il a c c e s s o r ie s /im p le m e n ts

2 6 ,4 8 4

+ 3 .2 %

6 ,7 6 4

8 .7 %

A r tific ia l n a ils a n d a c c e s s o rie s

1 6 ,1 8 6

8 .1 %

2 ,5 2 2

4 .9 %

N a il polish re m o v e rs

1 1 ,7 3 7

0 .8 %

4 ,2 9 0

7 .8 %

- 9 3 .3 %

N a il p olish a c c e s s o rie s

- 1 0 .8 %
+

7 .0 %

- 9 0 .4 %

MULTICHANNEL**
Dollar sales
(000)
N a il polish

$ 1 9 7 ,5 5 2

Dollar sales
% change
-

Unit sales
(000)

Unit sales
% change

5 .6 %

5 6 ,2 7 5

- 1 1 .9 %

N a il t r e a t m e n t s

6 5 ,7 5 0

+ 5 .6 %

1 0 ,2 4 2

5 .4 %

N a il a c c e s s o r ie s /im p le m e n ts

6 3 ,2 1 4

2 1 ,4 4 8

5 .7 %

A r tific ia l n a ils a n d a c c e s s o rie s

4 2 ,6 7 8

+ 1 0 .8 %

N a il p olish re m o v e rs

3 2 ,5 6 0

N a il polish a c c e s s o rie s
Source: IRI

For the 12 weeks ended August 9.

142

1 .9 %

9 ,3 4 5

7 .9 %

1 .4 %

1 7 ,6 8 1

4 .7 %

- 5 0 .1 %

55

- 3 6 .9 %

Drug stores, supermarkets, discount stores, military commissaries, and selected clubs and dollar stores.

resu lts. Sally H a n se n C o m p lete

Salon M a n icu re d eliv ers se v e n
s a lo n m a n ic u r e s te p s in o n e
b o ttle . C h ip -re sista n t s tr e n g th
jo in s g e l-q u a lity sh in e . M u sth a v e co lo r m e e ts n o u ris h in g
b e n e f its . A b u ilt-in b a s e a n d
to p c o a t m a k e s it e v e ry th in g
y o u n e e d to a c h ie v e a p ro fe s
sio n a l m a n ic u re a t h o m e , th e
co m p an y says.
T h e S tella M c C a rtn e y S p rin g
2016 C o llectio n s h o w s a lib e r
atin g p lay o n v o lu m e a n d color;
a m o d e rn in te r p re ta tio n of th e
m a s c u lin e a n d fe m in in e a t t i
tu d e . T h e tailo rin g is clea n a n d
fluid.
A rtific a l n a ils, w h ile o n e of
th e w e a k e r s e c to rs in th e c a t
eg o ry w ith sa le s a t $16 million,
a c c o rd in g to IRI, e x p e rie n c e d
a n 8% in c re a s e from th e sa m e
1 2 -w e e k p e rio d in 2014. K iss
P ro d u c ts Inc., k n o w n for its a r
tificial nails, re n e w e d its p a r t
n e rsh ip w ith celeb rity m an icu r
ist G ina E d w a rd s th is su m m e r
a n d a n n o u n c e d a n e w p a r tn e r
sh ip w ith celeb rity m a k eu p a r t
is t M arn i B u rto n . K iss also r e
p o r te d its s a le s u p 28.5% y e a r
o v e r y e a r in th e F re n c h n a il
se g m e n t.
F or th e th ir d y ear, th e co m
p a n y say s, E d w a rd s b rin g s h e r
cre ativ ity a n d w e a lth of ex p e ri
en c e to Kiss w ith do-it-yourself
tip s a n d n a il d e s ig n s to h e lp
th e a t-h o m e n a il e n t h u s ia s t.
S he w o rk s b e h in d th e s c e n e s

a t F a s h io n W e e k a n d e d i to
rial sh o o ts a n d w ith celeb rities,
c re a tin g o n -tre n d m a n icu res.
K iss s a id t h a t B u rto n b rin g s
h e r in fec tio u s p e rso n a lity " to
th e b r a n d for 2015, p ro v id in g
tip s a n d tr ic k s to h e lp g u id e
th e at-h o m e u s e r w ith la sh a p
p licatio n s. T h ro u g h its p a r tn e r
sh ip w ith th e ce le b rity m a k e u p
a rtist, Kiss w ill s h a re its la te s t
la u n c h e s , in c lu d in g T ru e Vol
u m e L ash e s, Kiss S in g les L ash
G lu e a n d th e K iss B e a u tifu l
B row Kit.
W orking w ith e x p e r ts a d d s
c re d ib ility a n d e x c ite m e n t to
th e Kiss b r a n d s , s ta te s C arrie
C onnell, d ire c to r of m a rk e tin g
for Kiss. It also h e lp s e d u c a te
m e d ia a n d c o n s u m e rs o n th e
b e n e f its of o u r p r o d u c ts a n d
h o w to p ro p erly u s e th e m .
C o n n e ll a d d s t h a t th e c o m
p a n y 's m a in g o al is to g e t Kiss
n a ils o n a s m a n y w o m e n a s
p o ssib le , w h ich , s h e sa y s, w ill
h elp ero d e th e stig m a of w e a r
in g a r tific ia l n a ils . O n c e a
w o m a n trie s o u r p ro d u c ts, sh e
is a m a z e d a t h o w e a sy th e y are
to apply, h o w g r e a t th e y look
a n d h o w lo n g th e y la st. T his is
cru cial in g ro w in g th e Kiss co n
su m e r b a s e .

Start-up aims to bring luxury-feeling products'to the masses

A N N AND ALE, Va. A n e w
c o m p e tito r is s e t to e n te r th e
c o s m e t ic n a il a r e n a . C h ris
C hon, a color e x p e rt w ith m ore
th a n 20 y e a rs of su c c e ss in th e
U.S. a n d in te rn a tio n a l m a rk e ts,
is la u n c h in g K okie C o s m e tic s
in 2016.
A cco rd ing to a Kokie p re s s re
le a s e o n th e c o m p a n y la u n c h ,
C hris is a c o sm e tic s v isio n ary
w ith th e u n iq u e ability to a n tic
ip a te th e n e x t b ig th in g .
T h e c o m p a n y s a y s th e firs t
p h a s e of t h e la u n c h is s la te d
for J a n u a ry 2016, w h e n it p la n s
to roll o u t K okie N ail L acquer,

w h ic h is p ro fe ssio n a l quality,
la s ts u p to five d a y s a n d is free
of DBP, fo rm a ld e h y d e a n d to lu
en e . Kokie lists th e s u g g e s te d
re ta il price a t $5.99 w ith a n ex
p e c te d m a rg in of 40%.
A lo n g w ith th e la c q u e r, th e
co m p an y p la n s to roll o u t Kokie
R apid G el S h ad es a n d Top C oat
a n d its R a p id G el D uo V alu e
Pack.
T h e R a p id G el S h a d e s a n d
Top C o at is a tw o -s te p g el w ith
no UV lig h t re q u ire d . T h e s u g
g e s te d reta il p rice is $6.99 w ith
a n e x p e c te d m a rg in of 40% .
T his tw o - s te p g e l p ro d u c t, a c

Chain Drug R eview /Septem ber 28 , 2 0 1 5

co rd in g to Kokie, is also fre e of

DBP, fo rm ald eh y d e a n d to lu e n e
a n d la s ts u p to s e v e n d ays.
T h e Duo V alue P ack se lls for
$11.99, h a s a 40% m arg in , also

K o k ie C osm etics
to d e b u t in 2016.
la s ts u p to s e v e n d a y s a n d is
f re e o f t h e s a m e c h e m ic a ls
a s th e o th e r p r o d u c ts s e t to
lau n ch , Kokie says.
A lo n g w ith its n ail p o lis h e s

to b e r e le a s e d in Ja n u a ry , th e
co m p an y h a s p la n s to co n tin u e
la u n c h in g o th e r n e w p ro d u c ts
in 2016.
Kokie sa y s its b u s in e s s s tr a t
e g y is to a ttr a c t y o u n g b e a u ty
s h o p p e rs w h o d e s ire p rem iu m
luxury c o sm etics b y p ro v id in g
lu x u ry -fe e lin g p r o d u c ts a t a n
affo rd ab le p ric e ."
To a t t r a c t p r e s tig e - in s p ir e d
s h o p p e rs , K okie s a y s it p la n s
to o ffe r s u p e rio r q u ality , lu x
u ry im a g e , th e l a te s t in n o v a
tio n s , a n d a n ico n ic lo g o a n d
b ran d in g .
Kokie d efin es m assclu siv ity "

a s p r e s tig e for th e m a s s e s ,
w h ic h in c o r p o r a te s a lu x u r i
o u s p r e s tig e feelin g , g u ilt-free
affo rd ab le p ro d u c ts, iconic an d
c a p tiv a tin g p a c k a g in g , a n d
c o n su m e r sa tisfactio n .
K okie s a y s t h e k e y d e m o
g ra p h ic it p la n s to t a r g e t is
w o m e n b e t w e e n 18 a n d 44
m o th e rs , b u s in e s s w o m e n ,
y o u n g p r o fe s s io n a ls a n d co l
le g e s tu d e n ts w h o a re sty l
ish , s o p h is tic a te d , c o n f id e n t
a n d a little a d v e n tu r o u s y e t
h a v e d y n am ic ta s te a n d w a n t
lu x u ry p re m iu m p r o d u c ts a t
a n affo rd ab le price.
71

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