Professional Documents
Culture Documents
Date
Market.
View the following supplemental video: Target Markets:
Segmentation and
Evaluation.
CRM System (Name and provide a logical discussion of the customer
relationship management software system you prescribe/recommend to
track product and/or service inquiries and sales)
Supply Chain (Describe your global supply chain and analyze it may
impact the product or service).
A4 . Pricing Strategy
Pricing Strategy (name and discuss a major pricing strategy (i.e. cost
plus pricing, competition-based pricing, break-even-based pricing,
penetration-based pricing, premium pricing) aligned to your products and/or
services position within the overall market strategy of the global
marketplace.
Acceptance (evaluate and discuss consumer acceptance of the price set
for the new products and/or services).
List Channels minimum of two for each (identify 2 mass media and
2 social media channels you would use to promote your new products and/or
services in a global market).
Justification (provide a logical justification of why you selected those
channels based on market segmentation)
o Review: Marketing Chapter 17 Integrated Marketing Communications
Read the following supplemental article: Liodice, Bob. (2008)).
Essentials for
Integrated Marketing.
Read the following supplemental article: Why Integrated Marketing
Communications Is More Important Than Ever.
Read the following supplemental article: Integrated Marketing
Success Stories.
View the following supplemental video: Integrated Marketing
Communications and Changing Technologies.
View the following supplemental video: Integrated Marketing
Communications: Big Idea versus Big Data at SES New York.
Reputation.
References
(Provide 3-4 references including in-text citations formatted in APA Style to
support your discussions above)