MICA's flagship Post Graduate Diploma in Management - Communications

(PGDM-C) grooms business leaders with a focus on creative thinking,

consumer-centricity, communication and community outreach. The PGDM-C,
equivalent to an MBA, has evolved into one of the premier programmes in
the country, endorsed by 100 per cent campus placements with the best
corporate houses in India and in recent times, abroad as well. MICA's
stringent selection norms coupled with the rigour of the curriculum ensure a
highly committed, creatively and innovatively anchored, professionallyoriented manager, skilled in the practice of Strategic Marketing and
Communication for the industry and the society. This programme is approved
by the All India Council for Technical Education (AICTE) and the Association of
Indian University (AIU), which equates it with an MBA degree. MICA compares
favourably with the top B-Schools and top MBA colleges in India. It is, of
course, considered to be the premier institute in Strategic Marketing and
Communication. With the realisation that Strategic Marketing and
Communication is a crucial component of the industry, it is our core
competency across the industry spectrum. The PGDM-C teaches lateral
thinking and consumer insights, enabling a MICAn to redefine the traditional
role of a manager, to steer brands and organisations through the power of
sharper consumer insights, expressed through effective communication. A
MICAn's expertise lies in understanding the relevance of the emerging
avenues of Strategic Marketing and Communication to the industry and the
society today and in being equipped to deal with their myriad complexities.
Communication has been at the heart of MICA's academic programmes since
its inception. Since then, much has changed. The millennium heralded forces
of change at work in the market. The accelerated diffusion of information
technology, the frenetic proliferation of media and new options, the

heightened and global competition, the established reality of fragmented

markets and the indispensability of technology redefined the rules. Spurred
by these developments, MICA made the transition from Communication to
Communication Management to Strategic Marketing and Communication
and is now the premier institution in this field in India and perhaps, in the
Asia Pacific region. Also known to be amongst the best marketing schools in
India, MICA has been much lauded for its curriculum and for its quick
response to the changing industry needs.
Many ambitious young men and women have taken MICA's PGDM-C to
enviable positions across various businesses, at destinations such as L'Oreal,
Leo Burnett, Procter & Gamble, Ogilvy & Mather, CitiFinancial, Mindshare,
NDTV, The Times of India, HLL, AC Nielsen ORG Marg, IBM, Star TV,
CavinKare, Hutch and innumerable other corporate giants.
In this programme, MICA offers the students concentrations in Brand
Management, Marketing Research and Analytics, Digital Communication
Management, Advertising Management, Media Management and Social
Change Leadership.
MICA has always been in the vanguard of management education trends in
India. Attuned to the country's business context, MICA has provided the
industry with informed and efficient professionals with the ability and desire
to be innovative leaders. The PGDM-C, equivalent to an MBA, embeds in
them values that encompass not only work ethics, but also a commitment to
and a passion for Strategic Marketing and Communication as a discipline,
especially in commercial organisations. The programme also helps them
develop the mental discipline to blend concepts and ideas with strategic
planning and action upon them creatively and innovatively.

International collaborations and exchange programmes with institutes in

countries such as the France, Singapore, Zurich, USA, Denmark, Australia,
Thailand and Germany, present opportunities for international exposure.
Stringent quality control of our output begins with a tight quality control on
our input- which is why it is such a big deal to be accepted by MICA. In
addition to putting the aspiring Strategic Marketing and Communication
professionals who come to MICA through a tough academic routine, they are
also encouraged and advised to practice the art of self-development.
Over the years, the MICAn profile has changed. There has been a significant
increase in the inflow of engineering and management students on campus.
Students with diverse work experience (ranging from the software industry to
financial portfolio management), has meant more productive classroom
discussions. Students at MICA come from some of India's best-known
educational institutions such as St. Stephens, Lady Shri Ram College, Netaji
Subhas Institute of Technology (NSIT), Delhi College of Engineering (DIT) and
Shri Ram College of Commerce (SRCC), amongst others.