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  • Optimize Store Density and GTM Strategy

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    Manoranjan Dash
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    The document discusses analyzing the current Get-to-Market (GTM) strategy for Col-Pal and making recommendations. It includes benchmarking against competitors and analyzing store density, white spaces, and the current GTM delivery. The purpose is to design an improved GTM strategy for Col-Pal.

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    The document discusses analyzing the current Get-to-Market (GTM) strategy for Col-Pal and making recommendations. It includes benchmarking against competitors and analyzing store density, white spaces, and the current GTM delivery. The purpose is to design an improved GTM strategy for Col-Pal.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    8 views2 pages

    Optimize Store Density and GTM Strategy

    Uploaded by

    Manoranjan Dash
    The document discusses analyzing the current Get-to-Market (GTM) strategy for Col-Pal and making recommendations. It includes benchmarking against competitors and analyzing store density, white spaces, and the current GTM delivery. The purpose is to design an improved GTM strategy for Col-Pal.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Objective

    Store-density
    and white
    spaces

    Recommendatio
    ns

    Competitor
    Benchmarkin
    g

    GTM Delivery

    Analysing current
    Col-Pal GTM
    strategy

    GTM - Design

    Why us?
    HUL LIME Campus Runners : The topic was marketing Agrostar (a farm inputs and
    equipment seller) among the villages of MP, Rajasthan, Maharashtra & Gujarat
    Campus Finalists : Coca-cola showcase : The case was on On-Ground brand activation
    of Sprite for the core TG
    Our team has relevant internship experience on building GTM strategy for companies like IBM,
    Microsoft , HERO
    Campus Finalists : TAS TBLA 2016 , Mahindra War Room

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