Web2.0 Alfresco MIT

Web 2.
0 and
Next Generation
Enterprise Content
Management
John Newton – Alfresco
Wilson D’Souza - MIT
AIIM Boston Breaking down the walls
17 Apr 2007
2007 Alfresco Software, Ltd. All Rights Reserved. 1

Agenda
What is Web 2.0?

Why is Web 2.0 important for the enterprise?
Web 2.0 Patterns and Challenges for the Enterprise
Web 2.0 at MIT
Lessons for the Enterprise
Predictions
2
2007 Alfresco Software, Ltd. All Rights Reserved.
About Us
John Newton Wilson D’Souza
Chairman & CTO Alfresco Massachusetts Institute of

Technology
Open Source Enterprise
Content Management Director of Infrastructure
Software Development &
Co-founder Documentum
Architecture
17 Years in ECM
Was Director in Merrill Lynch’s
2 Years in Open Source Architecture/Engineering
organization
3
What is Web 2.0?
4
Thinking vs. not Thinking
5
What’s Really Going On
Extroverts People
Connections
Spatial
Artistic
Everyone Else
Future
Conceptual
Left-brained Right-brained
Thinking Feeling
Objects Programmers
Analysis
Linear
Logical
Past
Factual Introverts
6
Software Stimulating the Right-side of the Brain
People
Connections
Spatial
Artistic
Conceptual
Future
7
Core Concepts
Web as a platform Lightweight programming Data as Intel inside
Collective Intelligence Rich User Experience Multi-channel
8
Core Concepts
Web as a platform Lightweight programming Data as Intel inside
Collective Intelligence Rich User Experience Multi-channel
9
Core Competencies of Web 2.0 Companies
According to O’Reilly
What would it take for your organization to become Web 2.0?

Services with cost-effective scalability
Control over unique data sources that get richer as more people use
them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business
models
10
Implications for Enterprise Software
Conversations with Customers and Partners are most important

Blurring inside and outside the enterprise to react to new events
Make systems easy to engage customers and other employees
Simplify integration of systems to support customers and employees
Search the enterprise, conversations, people and the outside world
Move ECM from enclosed back office systems to engaging front office
systems

Conversation with Your Employees, Customers and the World
Your Team Customers
Product Self-
Ideas Help
You
Wikis,
Other Departments Blogs, IM, Whole Market
Forums
Operational Competitive
Ideas Your Info
Product or
Service
12
The New Enterprise Information Architecture
Blurring Inside and Outside the Enterprise

Federation
Social Knowledge Taxonomy &
Folksonomy
People Search Engines

Directories
E-mail
My Identity
Teams & Projects News & Alerts

MCj04248260000[1]
Feeds
Enterprise Apps References

Content Repos
& Archives
13
A New, Richer Experience for the User
Content
Contentauthored
authored
and categorized
and categorized
Content
Contentmetadata
metadata
drives mashup
drives mashup
Drag
Dragn’n’Drop
DropPortlets
Portlets
RSS
RSScontent
contentfeeds
feedsfor
for
both Web Content and
both Web Content and
Documents
Documentsfrom
fromsame
same
Alfresco repository
Alfresco repository
14
Mashup Enterprise Content and Easy Integration
Overlay Link
MCj04248260000[1]
Enterprise Content
Search
Enterprise
BD18201_
MCj04083140000[1]
People
`
MCj03125660000[1]
News
Reference
Physical
15
A Web 2.0 Pattern Desired by the Enterprise
Provision Invite Collaborate Access Publish Engage
Web
Space Team Objectives Information Feedback
Site
BD18201_
MCj02346410000[1]
BD18201_
MCj03519010000[1]
Issue!!
Issue!!
16
Challenge 1: Requires a New Mind Set
17
Challenge 2: It’s about services, not systems
Loose Coupling – Adapt to new requirements

More systems will be web systems
REST is gaining on SOA
Support the Tools People Want

You cannot make a better wiki, blog or forum
Users will choose the information sources
Simplicity in connection
Simple programming models and languages
Light-weight connecting of systems – hours, not months
Security has been avoided so far

What happens when the outside comes in?
How do you manage users, roles, permissions and membership?
18
Challenge 3: Making the user part of development
Not technology for technology’s

sake
Design by Users
Iterative Cycles
New design skills
Graphical and AJAX
Multiple Channels of Output

Lightweight Programming is the
Future
Standards
ECM vs. the Web
19
The information & Wilson D’Souza
content conundrum

The information & content conundrum

Some Key Themes @ MIT
Integration of Student Living

and Education Educational
Commons
Convergence of Life
Sciences and Engineering Internationalization

How we would like to innovate?
Architectures and applications, designed by the users,

propagated throughout the community, developed in a tight
loop with an eclectic mix of faculty, students, researchers,
staff and sponsors, and engaging the whole community,
from labs, to departments, to classes, to living groups.

Some Areas of Focus
Teaching & Learning
Content Services
Web 2.0 Tools & Services
Open Source Software & Services

Tagging
Podcasting
MIT Kerberos Semantic Web

Impact of User-based Innovation
Increasingly, a blending of social computing tools in
teaching & learning within the campus.
Students have multiple identities, chat/email accounts,
personal/community spaces (Facebook, MySpace etc)
Teaching & learning happens across continents not just
within campuses (MIT-Singapore alliance, OCW etc)
Vast quantities of content being created across multiple
platforms and services with varied application of
metadata
Content is developed everywhere by our community and
needs to be managed, published and then moved into
institutional repositories for long term preservation.

Our Framework for Content & Collaboration

Image Management - Thalia
Thalia is MIT’s enterprise “Flickr” being developed for managing images and media
(e.g. print, web, lecture presentations, online exhibitions.)
Key to Thalia’s approach is tagging of media with customizable, user-defined
metadata (tags, discussion comments etc).
Thalia is being built with OpenLaszlo on top of the Alfresco repository

Predictions
Open Source will continue to drive Web 2.0 innovation

New generation of workers drive more Web 2.0 features in enterprises
Enterprise software will get simpler, more appliance-like and
increasingly on-line
Microsoft continues to struggle with “Live” concept and a lot of the
enterprise software industry will be left behind
If the industry doesn’t create standards, they will be imposed
We may see a generational change of new leaders in enterprise
software
The name “Web 2.0” may disappear, but these concepts won’t
28
Summary
Web 2.0 really is different engaging more users

Web 2.0 is important for establishing a conversation with your
customers, your employees and the market
Web 2.0 requires that you trust and involve your users
Web 2.0 is about services, not systems
A new generation of users will expect nothing less
Please see more at our booth: Alfresco – 2037

http://www.alfresco.com/aiim2007

Web2.0 Alfresco MIT

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Web 2.

2007 Alfresco Software, Ltd. All Rights Reserved. 1

What is Web 2.0?

John Newton Wilson D’Souza

Chairman & CTO Alfresco Massachusetts Institute of

Web as a platform Lightweight programming Data as Intel inside

Collective Intelligence Rich User Experience Multi-channel

Web as a platform Lightweight programming Data as Intel inside

Collective Intelligence Rich User Experience Multi-channel

What would it take for your organization to become Web 2.0?

Conversations with Customers and Partners are most important

2007 Alfresco Software, Ltd. All Rights Reserved.

Your Team Customers

Blurring Inside and Outside the Enterprise

People Search Engines

Teams & Projects News & Alerts

Enterprise Apps References

Provision Invite Collaborate Access Publish Engage

Loose Coupling – Adapt to new requirements

Support the Tools People Want

Security has been avoided so far

Not technology for technology’s

Multiple Channels of Output

2007 Alfresco Software, Ltd. All Rights Reserved.

2007 Alfresco Software, Ltd. All Rights Reserved.

Integration of Student Living

2007 Alfresco Software, Ltd. All Rights Reserved.

Architectures and applications, designed by the users,

2007 Alfresco Software, Ltd. All Rights Reserved.

Web 2.0 Tools & Services

Open Source Software & Services

MIT Kerberos Semantic Web

2007 Alfresco Software, Ltd. All Rights Reserved.

2007 Alfresco Software, Ltd. All Rights Reserved.

2007 Alfresco Software, Ltd. All Rights Reserved.

Thalia is being built with OpenLaszlo on top of the Alfresco repository

2007 Alfresco Software, Ltd. All Rights Reserved.

Open Source will continue to drive Web 2.0 innovation

Web 2.0 really is different engaging more users

Please see more at our booth: Alfresco – 2037

2007 Alfresco Software, Ltd. All Rights Reserved.

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