Professional Documents
Culture Documents
ACHIEVEMENTS:
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• Once the only cellular service in Pakistan to provide coverage on the M2
Motorway.
• Bilateral roaming agreement signed with more than 250 operators around the
world to have true roaming service operational in over 100 countries of the
world.
Tracker currently operators from Karachi but can provide these facilities at all those
locations where GSM coverage is available.
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PRODUCT LINES
Mobilink is dealing in
• Handsets
• Airtime Selling
The main product line is Airtime selling i.e. the cellular operations. Mobilink
has two kinds of products for Airtime Selling.
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Mobilink is being divided into several departments i.e. Marketing, Sales,
Finance, HR, Admin & Public Relations, Engineering and Govt. Relations.
This distribution helps Mobilink to better perform its functions and efficiently
deliver its services to its customers. It also helps to maintain its position as a leader
and increase its customer base.
At Mobilink, the belief is that ‘Our people are our greatest asset.’ They take
great pride in acknowledging the contribution each one of the salesmen makes.
• Staff Mobilink with world class Professionals and ensure that the right
systems are in place to encourage them to develop to their full potential.
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President
Vice President
Govt. Relations
Department
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SWOT ANALYSIS
STRENGTHS:
• New Management
• Coverage
• Employees
• Marketing Strategy
• Availability
• Market Leader
WEAKNESSES:
• Service Quality.
• Old Computer.
OPPORTUNITIES:
• New Technology
• Latest Services
• Free Roaming
• Call Rates
THREATS:
• New Mobile Companies
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