In Himachal Pradesh: The Divine land

By :- Puneet Kaur (073180)

&
Abhishek Kumar(073068)

To open a fast food restaurant first it is important

to understand what is fast food,what are its advantages & popularity factors

Foods designed for ready availability, use or consumption and sold at eating est
ablishments for quick availability or take-out

Why fast food is so popular

Cheap price.
Fast service i.e. No delays or waiting at tables for the
food. You can make special requests to avoid calories such as Mayonnaise & speci
al sauces. Nutritional information is available. Tasty food. Easy portion contro
l i.e. choose small, regular, junior or single sizes. Products have reasonably g
ood shelf life. On premises consumption and take away facilities.

In 1972, $ 3 billion a year was spent on fast food today more than $110 billion
is spent. McDonald's feeds more than 46 million people a day - more than the ent
ire population of Spain. fries are the most eaten vegetable in America McDonald'
s operates more than 30,000 restaurants in more then 100 countries on 6 continen
ts. Before most children can speak they can recognize McDonald's. McDonald's rep
resents 43% of total U.S. fast food market.

Targeted section people of miscellaneous age

groups People surveyed 30

Options: (a) Everyday (b) Once a week (c) Thrice a week (d) Once a month (e) Dont
prefer
The majority of people surveyed had fast food at least once in a month.

Options:
(a) (b) (c)
Convenience Nutrition Price
The majority of people surveyed chose convenience over the other two factors pri
ce and nutrition.

Options: (a)
(b) Yes, but
The majority
heir health,

Yes, that is why I have stopped patronizing fast food restaurants.

I still prefer fast food. (c) No, I dont care.
of people surveyed knew that fast foods have a negative impact on t
but still choose to consume them.

From the above results Fast food is very popular among the public due to them bei
ng both tasty and convenient. They know that fast foods have a negative impact o
n their health, but still choose to consume fast foods at least once a month.
-

Why is it a growing market??????????

Change in eating habits i.e. many
times people want to get a change from their routine diet. Teenagers are less co
nservative in eating habits and love to enjoy the food at fast food outlets. Fas
t food outlets are becoming a venue for treats and parties by the teenagers. Hom
e delivery is made available. A fraction of women population prefer to dine out
rather than spending time at home to prepare food.

Based on the latest trends and figures. Proper research work done before making
this project. Restaurant design is made by proffessional keeping all aspects in
mind. Cost of building materials & other items are as per the latest in the mark
et. All the suppliers mentioned here are authorised and reputed guaranteing time
ly deliveries.

Why Himachal Pradesh is an ideal state for this business????????????????

Complete natural place with beautiful view
of mountains, trees and flora and fauna. Good condition of national highways.(we
ll maintained) Huge tourist inflow during peak season. Moderate tourist inflow d
uring off seasons. Friendly government policies. Cheap manpower.

Shogi National Highway

We visited different places near Shimla but most of the venues were already surr
ounded by various fast food outlets and were renowned. We got to know about Shog
i where land is available and the nearby restaurants were 2Kms away.

We are going to target the visiting tourists and people interested in throwing p
arties away from the hustle and bustle of the cities, as they are potential cust
omers and can spend at highly priced items.

It is near to national highway. Nearest restaurants are 2 kms far. Most of the t
ime in the season all the covers are occupied due to which the customers are req
uired to wait for their turn. No major diversion is available before shogi, whic
h ensures that all the tourists going to Shimla will pass from this location. Su
rrounded by natural greenery acting as attraction to tourists. More nature ,less
commercialization.

Design options we have

As per the area available we have
two options of designs in which the number of covers varies.
Option A
Option B
56 covers 40covers

Covers - 56 Total area-1500sq ft

Restaurant design (B)

Covers - 40 Total area-1500sq ft

Promotional offers
Special offers for families.

Discounts for regular customers on the

food.
Discounts will be given on Monday,
Tuesday , Wednesday and Thursday as low business expected on these particular da
ys.

.
Sitting arrangements
Tables (rectangular) Chairs (wooden)
10 _ 40
Tables rectangular 10 Chairs Rotating chair
(for 40 covers)
-- 40 (for 40 covers) -- 01 (for billing counter)

Cutlery & crockery requirement(for 40 covers) A.P. spoon 60 nos A.P. Fork 60 nos
Pastry fork 60 nos Serving bowl 60 nos Budvase 11 nos Ashtray 11 nos Water glas
s 60nos Menu card 15nos Bill folder 15nos Service tray 20nos Cruet set 12sets Sa
uce bowls 15sets

Restaurant manager
Supervisor 7000
Cashier 7000
Waiters (3) 3500(each) KITCHEN H
ead cook 8000 Asst. cook (2) 6000 Helpers (2) 3000(each) -----------------------------------------------------------Security (1) 4000
SERVICE DEPTT. 10000
Total amount
64500

Constructio n cost
Total area-1500 q. feet Current construction cost is Rs 1200/sq. ft Total constr
uction cost is 1500*1200 = 1800000 (approx.)

Sr. No. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Total cost

ITEM Architect fee License fee Construction fee Furniture Musical goods Interior
cost Kitchen equipment Generator Service equipment Advertising and publicity Ma
intenance Heating facility Telephone Fire extinguisher
AMOUNT(in INR) 20000/20000/1800000/150000/15000/2,50,000/3,50,000/30,000/20000/1
0000/15000/30000/2000/2000/2714000

Advertisement and publicity

Pamphlets/fliers will be surrounded near the bus stand and local shopkeepers.
Special tie-ups will be sought from local taxi drivers and travel agents.
Banners and posters will be displayed with special promotional offers.

Food material suppliers

Shimla hills offerings pvt. Ltd:-Plot No 92, Industrial Area,Shoghi, Shimla 17321
9, Himachal Pradesh Shakti traders :- No. 35/1, Anaj Mandi, Shimla, Himachal Prad
esh - 171 001 Shivambu international V. b. agro foods pvt. ltd. :Kalka Shimla High
way, Deonghat, Solan, Himachal Pradesh
Contracts can be sought from near by local vegetable suppliers for reasonable pri
ce of perishable raw materials.

Plans for the future

Additional floors can be constructed in the future with provision of banquet hal
l and extra seating arrangements depending on the growth of business.

Our heartiest thanks to our teacher Mr. Sanjeev Puri , whose esteemed guidance h
elped us to complete this project with correct facts and figures.

Referenc es
Indian supplies.com Google images.com Incredible Himachal .com Incredible india.org .
www.fastfood.com/ Real fast food written by Nigel Slater www.agriculture.exporter
sindia.com www.shimlahills.com