CHAPTER 3

Findings
3.1 Findings Regarding Gender
Gender

Valid

Frequency

Percent

Valid Percent

Cumulative
Percent

Male

156

52.0

52.0

52.0

Female

144

48.0

48.0

100.0

Total

300

100.0

100.0

52% Males and 48% Females answer this survey which shows approx. equal answer of this
survey

3.2 Findings Regarding Age

Age

Valid

Frequency

Percent

Valid Percent

Cumulative
Percent

10-15

48

16.0

16.0

16.0

15-20

84

28.0

28.0

44.0

20-25

42

14.0

14.0

58.0

25-30

48

16.0

16.0

74.0

30 and above

78

26.0

26.0

100.0

Total

300

100.0

100.0

Age Between 15-20 and 30- Above People shows more interest in Fat Burger products which
shows that Teenagers prefer most Fat Burger products then any other age people.

3.3 Findings for Regular Customers

Are you a regular customer of Fat Burger ?

Valid

Frequency

Percent

Valid Percent

Cumulative
Percent

Yes

102

34.0

34.0

34.0

No

198

66.0

66.0

100.0

Total

300

100.0

100.0

As in Pakistan people love desi food more than Fast Food so after my questionnaire results it is
not shocking that more than 66% people out of 100% is not a regular customer of Fat Burger.

3.4 Findings of Preference

Why do you prefer Fat Burger ?

Valid

Missing
Total

Frequency

Percent

Valid Percent

Cumulative
Percent

Taste

184

61.1

61.3

61.3

Environment

74

24.6

24.7

86.0

Brand Loyalty

42

14.0

14.0

100.0

Total

300

99.7

100.0

System

.3

301

100.0

People like taste of Fat Burger a lot so thats why prefer Fat Burger. Few people give answer that
because of its Environment and Brand Loyalty they prefer Fat Burger. Taste is one of the main
factor that Fat Burger is successful in every country.
3.5 Findings Related to Know about Fat Burger

How would you know about this branch of Fat Burger ?

Valid

Missing
Total

Frequency

Percent

Valid Percent

Cumulative
Percent

Advertisement

141

46.8

47.0

47.0

By a friend

117

38.9

39.0

86.0

By Social Media

42

14.0

14.0

100.0

Total

300

99.7

100.0

System

.3

301

100.0

Most people know about Fat burger through its extensive Advertisement. Few know about Fat
burger by a friend and Social Media.

3.6 Findings regarding Advertisement

Do you consider that advertisement is an important factor to gain

customers ?

Valid

Missing
Total

Frequency

Percent

Valid Percent

Cumulative
Percent

Yes

156

51.8

52.0

52.0

No

144

47.8

48.0

100.0

Total

300

99.7

100.0

System

.3

301

100.0

Advertisement is very important for to gain customers as my findings show that more than 52 %
people answer Yes to consider Advertisment as an important factor to gain customers.

3.7 Findings regarding Marketing Strategy

Do you consider that the Marketing Strategy is important for any business ?

Valid

Frequency

Percent

Valid Percent

Cumulative
Percent

Most Important

99

32.9

33.0

33.0

Important

123

40.9

41.0

74.0

Don't Know

45

15.0

15.0

89.0

Not Important

27

9.0

9.0

98.0

2.0

2.0

100.0

Total

300

99.7

100.0

System

.3

301

100.0

Extremly Not important

Missing
Total

Marketing Strategy is important for success for any business so same for Fat Burger. Because of
many competitors Fat Burger unique and good marketing strategies will make No 1 Burger
Brand in Pakistan.