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TEYXO 99

- 2010

- 2010

FOODservice

FOOD 99_FOOD 95 29/04/2010 10:23 Page 1

!
2010
!

Pietro Leeman
FS
Natural Cuisine

99

SELECT_TWINSOFT 4X 1/1 5/4/10 2:49 PM Page 1

ELLHNIKOS GYROS_TWINSOFT 4X 1/1 5/4/10 2:51 PM Page 1

PERIEXOMENA.qxp _PERIEXOMENA 5/4/10 6:20 PM Page 4

- 2010

38
cover story

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6 Editorial

90 Very Important Producer

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34

30

..................78

Pietro Leeman

O Natural Cuisine
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4 FOOD ServicekMAO- 2010

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MEVGAL_TWINSOFT 4X 1/1 5/4/10 2:52 PM Page 1

EDITORIAL _EDITORIAL _ 5/4/10 2:47 PM Page 6

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PROTO PLANO.qxp _PROTO PLANO 5/4/10 6:11 PM Page 8

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8 FOOD ServicekMAO- 2010

PROTO PLANO.qxp _PROTO PLANO 5/4/10 6:11 PM Page 9

n MA
celebrity chefs
celebrity chefs,
media,
.

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sexy chefs,
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FOOD ServicekMAO- 2010 9

PROTO PLANO.qxp _PROTO PLANO 5/4/10 6:11 PM Page 10

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10

Food & Wine
.

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Roy Choi,
street
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2. Roy Choi, Kogi BBQ Truck,



3. Alex Seidel, Fruition,

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.

WIND ADV 2_Layout 1 5/4/10 2:58 PM Page 1

.

.
.
,
. WIND, ,

, know how

Internet, WIND Office Double Play Unlimited.

WIND
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.

, ,
,

,

.

, , , WIND,
,
.

Internet, WIND Office
Double Play Unlimited, , 59,90 /,
:
(
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,
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Q 60 Cosmote, Vodafone),
ADSL Internet 24Mbps
8 static IPs.

,

WIND.
,
400 WIND , WIND, 800 5000 500,
WIND e-mail
soho_sales_fixed@wind.com.gr.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/4/10 5:54 PM Page 12

Pepsico-HBH:

H PepsicoHBH
2010
,

,

.
2009 PepsiCo-HBH 8
. (+6.4%)
126 . , 24 .
(+10%)
243 . .

0,9

.

PepsiCo-HBH

,

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HBH
Fruitea . 2010, , PepsiCo-
, 3
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.
PepsiCo

, ,
,
, Performance
with Purpose.
,


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PepsiCoHBH,
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PepsiCoHBH. .



,
,

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, Anna E. Illy,

Dr. Illy
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Ernesto Illy.


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Ernesto Illy
.

,
,
.



.

www.
fondazionernestoilly.org.

Ernesto Illy Foundation




Ernesto Illy Foundation,


Illy Illycaffe Spa, Dr. Ernesto Illy.

2008 Illycaffe Spa
Anna Rossi Illy, ( Illycaffe Spa Dr.
Ernesto Illy).
2009
.

12 FOOD ServicekMAO- 2010

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/4/10 5:54 PM Page 13



Kaiser

Crystal AE 23 IFDTEX

Crystal , 23
IFDTEX ( 23
--)
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,
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- -

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Hautem,
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Adrian Jendrosz,
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1923, 1939

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Buono,
, .

FOOD ServicekMAO- 2010 13

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/4/10 5:54 PM Page 14

Barilla
Barilla


Le
Monde.
, -, chef Le Monde

Executive
Chef Academia Barilla,
Nicola Bindini.
Barilla


. brand manager Barilla, . , Barilla,

.
Barilla ,

,
, -

Diversey


JohnsonDiversey
,
Diversey .

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,
branding
.

, S.
Curtis Johnson,
.. Diversey nc.




,
.

Diversey
, -




,
.



,
, d Lonergan.


, -

14 FOOD ServicekMAO- 2010

Diversey
- .
Diversey 1923, Diversey Corporation
. , DiverseyLever, 1998,
2002, Johnson Wax
Professional
Unilever NV.
JohnsonDiversey,

.

,
,
Barilla. ,

,
,

.
Barilla
Le Monde
,

Barilla.

Carrefour
Carrefour
Carrefour
,


, ,

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16 Carrefour

Carrefour
.



. Carrefour

,
.

ELAIS_TWINSOFT 4X 1/1 5/4/10 3:05 PM Page 1

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/3/10 4:30 PM Page 16

, ,


,

.

,
,

.

,
, -


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.
, .


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H Creta Farm



Creta Farm,

:

,
,
30% ,
( )
, . , Creta Farm

2001 90

,

.

.
Creta Farm
,
,
,

16 FOOD ServicekMAO- 2010

.
,

.
, Creta
Farm

:
.
2009, , 500

.




.


,
,
,
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,
.

.

MISKO
MISKO Corporate Superbrands
2009-2010,

, 20 2010,
( ).
MISKO




.

MISKO, , ,

,
.

SARA LEE_TWINSOFT 4X 1/1 5/4/10 3:11 PM Page 1

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/3/10 4:40 PM Page 18



,
& ,

2010,

,
Electrolux Professional,
.
17

,
,
,


. -

, , , Pami
arte mi.


Stolichnaya
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,

premium , ,
.






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Stoli


premium ,


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, ,
, , S,
Stoli,
Stolichnaya.

Stolichnaya,

.
Stolichnaya, SPI
Group,

.
Stolichnaya .. .

18 FOOD ServicekMAO- 2010


& , -



Electrolux Professional.

. ,
, .


14
2010
.

: www.hellaspastrychef.gr www.mallcom.gr.

image



. 1865,

,
.
,


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.

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.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/3/10 4:40 PM Page 19


Sunsoft


Sunsoft.

Salon De Bricolage,
embers nly club
Sunsoft
Alexandros 3
(POS) , , member
cards
ERP, F&B Management .


Zio Peppe, , 5
19 franchise,
5
. Zio
Peppe Sunsoft
:
Alexandros ERP, Alexandros
Statistics, Off line

,
Alexandros
, ...


Misko!
MISKO
Royal Olympic

4
MISKO.


MISKO
2009.
H MISKO
4 .
,
,

-


.
,
. , Group Brand Manager
MISKO.
MISKO,
,
,
.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/3/10 4:40 PM Page 20

,


,

.
,

,
,
.
Fischer , Amstel
Priamo, Aleria, Matsuhisa, Polly

Manggoo, Premiere, Tudor Hall


Dionysos.
Matsuhisa, nubo sushi
, Tiger

Lager, Premiere
Murphys Stout
. Aleris,
,

Duvel Golden
Ale,

Chimay Blue Trappiste
.
chef,



.

Megasoft
Artozyma
Megasoft 6
Artozyma.

Megasoft
Prisma Win
Retail Prisma Win ,
.

Megasoft,

. Prisma
Win
.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/3/10 4:40 PM Page 21

Chiquita

Guinness

H Guinness , ,
Saint Patrick.


, ,
. Guinness


,

11-17
.
Guinness

,
Guiness cafs bars
. -


,

!
Guinness
50

150 .
,
Arthur Guinness,
1759
9.000
St. Jamess Gate.
Guinness

.



Chiquita 26 & 27 06 & 07
: Miss Chiquita



Chiquita
.
Chiquita




,
!

RO-500
RO-500 Waterpan
, 5 ,
1.890 .
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.
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, .

Waterpan
.
,
(, , boilers, , )

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CJ-293

, 5 ,
,
, , . 2
.


111, 118 55
.: 210 3469500 www.waterpan.gr

EPIKAIROTHTA.QXP_EPIKAIROTHTA 5/3/10 4:40 PM Page 22

SiEBEN
300

SiEBEN
, 17
Divani Caravel
Hotel.
.
,


, 10
. , SiEBEN. :
n
SiEBEN
CADBURY Hellas. H Cadbury


60 .
SiEBEN
.
120


.NET.
n SiEBEN Microsoft SharePoint .
AEBE, , & , .
,



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n e-security
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SiEBEN Firewall

Microsoft Windows Rights
Management Services,

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,

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n 8.418 , , -

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n 7.500 , ,

n 21.000 , ,

22 FOOD ServicekMAO- 2010

n 3.600 ,
,

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n 3.000 ,
,
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Hellascert





,
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-).
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.
, 2010,
,


.
SOS



.

DIVERSEY_TWINSOFT 4X 1/1 5/4/10 3:33 PM Page 1

EKDHLOSEIS, MASTER CLASS_BACK OF THE HOUSE CASH CARRY 5/3/10 4:15 PM Page 24

Unilever Master Class



, Unilever Food Solutions
master class itchen Studio,
.
, , ,
, chef

.
chef
community
.
chef ,
, ,
, . arketing . ,
chef,
o I Pietro Leemann, o chef 1996
Michelin
.
, Joia, , ,

natural
cuisine.
. Leeman

, . ,
,

menu
,
.

,
,
-

24 FOOD ServicekMAO- 2010

,
.

Unilever Food Solutions.
2010

. Pietro Leemann
.
vegetarian menu ,
, , , .
concept

.
, : , ,

, chef
,
. .
menu
natural haute cuisine
o
chef,
.

,

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TWINSOFT 4X 1-1_TWINSOFT 4X 1/1 5/4/10 3:34 PM Page 1

REPORTAZ XRYSOI SKOYFOI_BACK OF THE HOUSE CASH CARRY 5/3/10 4:57 PM Page 26

&


, , .
, ,


, . ,

,
17 , .
, ,

-

Alpha Guide-

, .
23 21
,
40 38.

,
status
haute cuisine,

.

26 FOOD ServicekMAO- 2010

(
)

. , ,
chef
.

,

haute cuisine , .
,

,
, ,

, .


15 .
, cocktail
, ,
18 ,
Classical King George Palace.

REPORTAZ XRYSOI SKOYFOI_BACK OF THE HOUSE CASH CARRY 5/3/10 4:57 PM Page 27

2010
Etrusco (16,5/20)
celebrity chef

.
.
, ,
26610 93342

Hytra (16/20)
.
,
, .
7, ,
210 3316767

Squirrel (16/20)

, Herve
Pronzato,
.
. Danai Beach Resort, , , 23750 22310

Art 02 (15,5/20)


!
chef .
, 159, , 2310 201421

(15,5/20)


,
.
80, ,
210 5228400

(15/20)

.
. 135 & ,
, 210 6203102

Hytra (15/20)
Hytra

.
40 (. The Westin
Athens), ,
210 8901556

Matsuhisa Athens (15,5/20)


Nobu
, ,
.

, .
40 (. Astir
Palace), ,
210 8960510

Matsuhisa Mykonos
(15,5/20)

Nobu
.
. Belvedere, ,
22890 25122

Calypso (15/20)

(15/20)

Alfredos (14,5/20)


, Jacques Le
Divellec

.
. Elounda Peninsula All Suite
Hotel, , , 28410
68250




.
80, ,
2109 213013

,
,
.
Regency Casino, 13o .
-, 2310
491234

Electra Restaurant (15/20)


Funky Gourmet (15/20)
,
,

.
13 ,
, 210 5242727

, , ,

.
18-20
(. Electra Palace), ,
210 3370000

Central (14,5/20)
, bar-restaurant
,

.
. 14,
, 210 7245938,
210 7241059

FOOD ServicekMAO- 2010 27

REPORTAZ XRYSOI SKOYFOI_BACK OF THE HOUSE CASH CARRY 5/3/10 4:57 PM Page 28

(: 17,5/20)

( 15,5/20)

chef -

, -

chef Eric Frechon

Arnaud Bignon

, .

. -

, -

, ,

, .

5, , 210 7520658, 210 7564021

80, , 210 5228400

Kiku (14,5/20)

,
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,
,
.
12, ,
210 3647033

(14,5/20)
,


.
, ,
22860 23807

Milos Estiatorio (14,5/20)


,

.
. 46 (. Hilton
Athens), 210 7244400

Premiere (14,5/20)
,
,
.
. 89-93 (.
ntercontinental), 210 9206000

Sea You Up (14,5/20)



( fusion)
,
.
. Sani Resort, ,
, 23740 99518

(14,5/20)
,

.
, (

), 22860 22249

Vardis (14,5/20)

Hytra
28 FOOD ServicekMAO- 2010


,
.
66
(. ), ,
210 6230650-6

REPORTAZ XRYSOI SKOYFOI_BACK OF THE HOUSE CASH CARRY 5/3/10 4:57 PM Page 29


Electra Restaurant 15/20

Clochard 14/20

13,5/20

13,5/20

18-20
(. Electra Palace),
, 210 3370000

4, , 2310 239805

47, , 24410 70793

, , , 694 4547239

14/20

Belvedere Club 13,5/20

M 13,5/20

, , 18 .
.. -,
23860 31206

. Belvedere, ,
22890 25122

39, . ,
210 9320155

13,5/20

13,5/20

, , , 28210
68578

Milos Estiatorio 14,5/20


. 46
(. Hilton Athens),
210 7244400

14/20
Hytra
14,5/20
. Sani Resort, ,
, 23740 99465
(

),
14/20
22860 22249
,
, 22440 31232

,
, 23520 21300

13,5/20
13,5/20
43, , 210 9233182

Vardis 14,5/20

19, , 210 8074015

13,5/20

66
(. ), ,
210 6230650-6

14/20

& 13,5/20

, ,
23730 41570

, , ,
2810 731283

14/20

14/20

13,5/20

13,5/20

15, ,
210 3462983

, , 23860
81256

10, ,
2310 233173

48,
, 210 8949550

14/20

14/20
5, , , 210 4225059


13,5/20

Saltsa 13,5/20

72, , 210
4612457

14/20

BBQ Club 14/20

, ,
28310 41185

22 &
, ,
210 8076680

, ,
23710 23171

Aleria 14/20
. 57, , 210 5222633

13,5/20
8, ,
, 2310 430523


13,5/20

13,5/20

. 41, ,
210 8017869

13,5/20

& , , , ,
28210 57035

49, , ,
210 6659061

13,5/20

Topos 14/20
. Domes of Elounda, , , 28410 43500

14/20
40 . . -
(. Grand Resort Lagonissi),
22910 76000

, , 22860 28018

. 317, ,
210 8001402

13,5/20

, , 22420 69983

18, , , 22410 29347

13,5/20
, , ,
28210 68155

Wine List

Alfredos

Art 02

Regency Casino , -

Alfredos ,

, .

FOOD ServicekMAO- 2010 29

THEMA. OINORAMA qxp_EKTHESEIS 5/3/10 5:22 PM Page 30

2010


!
, . ,
20% , .
30 FOOD ServicekMAO- 2010

THEMA. OINORAMA qxp_EKTHESEIS 5/3/10 5:22 PM Page 31

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wine bar, .

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FOOD ServicekMAO- 2010 31

THEMA. OINORAMA qxp_EKTHESEIS 5/3/10 5:22 PM Page 32

,
.

wine bar
, .

,
.

,
.

Vinetum, :
,

,

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32 FOOD ServicekMAO- 2010

'

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.
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.

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:
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THEMA. OINORAMA qxp_EKTHESEIS 5/3/10 5:22 PM Page 33

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FOOD ServicekMAO- 2010 33

SYNENTEYJH LEEMAN 1 _VIP. 5/4/10 1:25 PM Page 34

``

Pietro Leeman

``

Natural Cuisine

O Pietro Leemann
chef,
vegetarian Michelin.

34 FOOD ServicekMAO- 2010


.
,
, , .
,
,

, , .

'

o Pietro


chef ngelo Conti Rossini.
Rossini

Leemann 15 Pietro, .
1978 .

,
.
1980, nouvelle cuisine

. Angelo Contini
Rossini,
Fredy Girardet Di
Crissier ,

nouvelle cuisine.

, ,
,
Gulatiero archesi,
creative cuisine.
Pietro
Leemann -

Leeman
Natural
Cuisine.

Leemann

,
, :
. P. Leeman ,
. ,
,

.
.
,
, 25
,

.

.
Pietro Leeman
,

,
Unilever Food Solutions.

Leemann ,

. .
,
-

SYNENTEYJH LEEMAN 1 _VIP. 5/4/10 1:25 PM Page 35


, , .
, .


, .
,
, .


Leeman

, chef .
. ,
,

Pietro Leeman . O

natural
cuisine, chef
.

,
. , ,
.

,
.
,


, .
Leeman

.
7%
( ),
,
vegetarian menu.

trend
,

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.

Tsuji,
,
chef,
.

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,
,
,

Leemann. , ,


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.
.


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.

.
, ,
.
,

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SYNENTEYJH LEEMAN 1 _VIP. 5/4/10 1:25 PM Page 36

,
, , , .
trend

,
.

Joia

'

'

36 FOOD ServicekMAO- 2010

Pietro Leeman 20
Joia, .
natural cuisine

, chef.
,

.

,

, . Leeman . 20
.
,
.
,
.

, :
, menu
(
) , , .
. , ;
.
Leemann. ,

.
,
.
Pietro
Leemann
. .
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kitchen studio, ,
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,
.
,
, ,
,
.

SWIFT LOGIC_NIKAS 4X 1-1 5/4/10 3:35 PM Page 1

COVER STORY_COVER STORY 5/6/10 12:29 PM Page 38

cover story



Gordon Ramsay Kitchen Nightmares
,
,
, ,
.

COVER STORY_COVER STORY 5/4/10 5:09 PM Page 39

COVER STORY_COVER STORY 5/4/10 5:09 PM Page 40

cover

story

160 couverts. , .
, , Chef Paul Bocuse
.

, .
. ,
.
. ,
,
,
, .


,

40 FOOD ServicekMAO- 2010

. , . ,

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COVER STORY_COVER STORY 5/4/10 5:11 PM Page 42

cover

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COVER STORY_COVER STORY 5/4/10 5:11 PM Page 44

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'

TROFO 4X 1-1_TROFO 4X 1-1 5/4/10 3:59 PM Page 1

COVER STORY_COVER STORY 5/4/10 6:18 PM Page 46

cover

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;
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COVERPLAN 1-1_COVERPLAN 1-1 5/4/10 4:00 PM Page 1

COVER STORY_COVER STORY 5/4/10 5:15 PM Page 48

cover

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48 FOOD ServicekMAO- 2010

'

condito 1/1

13-03-06 18:41

THEMA MPYRAqxp_BACK OF THE HOUSE CASH CARRY 5/4/10 1:32 PM Page 50







.
2009 ,
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50 FOOD ServicekMAO- 2010

,


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THEMA MPYRAqxp_BACK OF THE HOUSE CASH CARRY 5/4/10 1:32 PM Page 51


,
2009.
;

,


. ,


. , , , ,


. ,


,
.
,

,
,
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, 1,3%.
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;

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21/02/2010)
.

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(15,5%) 2009.

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.

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;

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,
FOOD ServicekMAO- 2010 51

THEMA MPYRAqxp_BACK OF THE HOUSE CASH CARRY 5/4/10 1:32 PM Page 52


;

,
2010
. , ,
,
.

'



comeback
.

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comeback .
. , ,
;
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.


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52 FOOD ServicekMAO- 2010



.
. . ,
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.

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10%

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44,3% 5,1% . ,
.
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-

THEMA MPYRAqxp_BACK OF THE HOUSE CASH CARRY 5/4/10 1:32 PM Page 53



, , , ,


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THEMA MPYRAqxp_BACK OF THE HOUSE CASH CARRY 5/4/10 1:32 PM Page 54


, ,
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, ,


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, ,
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. 54 FOOD ServicekMAO- 2010


,
.
pils
lager . ,

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lager, ale lampic.
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. ,
, :
lager ,
pilsner. , ,

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, lager, ,

. pils
pilsner
,

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lager

90% . ,

,
, , , .
, lager. .
,
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, )
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!
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, bar

ale

CASIO 1-1_ACRM 1/1 5/4/10 4:03 PM Page 1

THEMA MPYRAqxp_BACK OF THE HOUSE CASH CARRY 5/4/10 1:32 PM Page 56

'

'

lampic,
. . ,
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.
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pils
,

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.

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lager

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Septem

Mondays Pilsner Septem Fridays Pale Ale,

Septem Sundays Golden Honey

Ale,

Septem, -

Septem Mondays Pilsner (5,0%

, , -

alc.), , -

Perle Northern Brewer. -

Septem, -

, -

, -

H Septem Fridays Pale

, -

Ale (4,7% alc.), , -

o. Septem

Septem ,

Saaz Nelson Sauvin. -

, -

, ,

Nelson Sauvin, -

: Septem

56 FOOD ServicekMAO- 2010

SOPEXA 4X 1-1_SOPEXA 4X 1-1 5/4/10 4:04 PM Page 1

THEMA ANAPSIKTIKA XYMOI_BACK OF THE HOUSE CASH CARRY 5/4/10 1:52 PM Page 58



, .


,



. ,
2009,
, Coca Cola
3E Pepsico-,
. Pepsico-HBH

,
.
, ,
( )
, HoReCa-BaReCa.
HoReCa,
, , ( ),

58 FOOD ServicekMAO- 2010


.
,


, . ,
(, , ..)

, -

,
. ,

,
/ .

,

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, ( , )
.
,

,

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,
2009.
,

, , ,

THEMA ANAPSIKTIKA XYMOI_BACK OF THE HOUSE CASH CARRY 5/4/10 1:52 PM Page 59

,


, , ,
.
,

.
H Pepsico HBH
,

Pepsi, Cola
.

Coca Cola 3E,

, -

35-40 . .

, ,

.
, 2% 2009
,
Canadean. , Cola 1%,

'

'

(, ..) 4%.
, ,
AC Nielsen, 1%
141,12 .
139,26 . .


,
Food Service

, . ,
. ,
,
,
:

, ,
. ,
, ,
FOOD ServicekMAO- 2010 59

THEMA ANAPSIKTIKA XYMOI_BACK OF THE HOUSE CASH CARRY 5/5/10 2:20 PM Page 60

,
.

.
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, ... ,
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Cola (



). ,
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.


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2000,
) , ,

Coca Cola
Coca Cola -

Coca Cola 3

. , -

: 2009 -

2009

2008 (107.198.000

, 278 -

107.807.000) -

. , -

, -

1/3 (89.276.000) -

Pepsico-

Co-

HBH

ca Cola, -

13.969.000

16.793.000. -

, -

51.846.000.

, -

( -

140 -

, -


70 ,

(
),

55

13 .

Coca Cola

2009.

60 FOOD ServicekMAO- 2010


,
,
. , ,
,
Knorr, 2009,

.



, ,


CNielsen
7 . , 25,5%
3,67 .
2,9 . .
17,3% 13,1% .
Knorr, 2,15 ( 2,08 )
2% 2,31 . 2,26 . 10,9% 10,7%
. ,
25%
. 32,1% 37,6%
. , 3
18% ,
9,3%
19,9%
20,9% .



, ,

.
.

. ,
,

EPSA_TWINSOFT 4X 1/1 5/4/10 4:07 PM Page 1

THEMA ANAPSIKTIKA XYMOI_BACK OF THE HOUSE CASH CARRY 5/4/10 1:53 PM Page 62

. , , ,
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. -

IBS

Anuga

Frutop

, . -

23 --


, -

250ml, 330ml, 500ml 1,5lt.



Frutop
:

, ,

, ,

Cocktail, , Special,

Cola, , Tonic.

IBS , .: 210 2400587 Fax: 210 2402377 www.frutop.gr E-mail: sales@ibs.com.gr

62 FOOD ServicekMAO- 2010

FLAVOUR_TWINSOFT 4X 1/1 5/4/10 4:09 PM Page 1

THEMA ARTOSKEYASMATA_BACK OF THE HOUSE CASH CARRY 5/4/10 1:37 PM Page 64


,
Vivartia.


Chipita,

Vivartia
( )

Chipita, , , . Chipita

Olayan
. ,
Vivartia.
730 .,
327 .
.

64 FOOD ServicekMAO- 2010

12,6
EBITDA 2009, , .
,

Vivartia.
, 4 , MIG
Vivartia 30% Chipita ,
10% 5% . , , MIG Vivartia
30% Nonnis,
Chipita .

,

Vivartia
MIG. ,
Vivartia
891 . 2009,
293 .,
598 .

, ,
Vivartia,
50% . , 1,36 .
, 469,68 . 2009

.
452,6
. -
346,77 . . ,

2009 Vivartia, 38,03 . , 32,98 . . 2,65 . ,
. ,
2009 50% 34,4% . ,
,
Vivartia
.

THEMA ARTOSKEYASMATA_BACK OF THE HOUSE CASH CARRY 5/4/10 1:37 PM Page 65

, ,
Vivartia, , ,
Chipita, ,
, 2009, . , Vivartia
2008,

.

, , , , ,
2,6 2009, 56%.

7days Deli Greek, 2009,

, . ,
, Nonnis

Chipita.
, 2010

, , ,

,
,

.
,



.
,
, -

NIKAS: 6

HoReCa 2010, NIKAS,

: Food

Service, NIKAS -

, -

2010,

NIKAS 1 -

, -

, -

, -

, .

, -

stand , NIKAS

10.500 , -

13 ,

, . ,

, . .

ICAP .
, ,
,
.


2000
2007 16,4%
.

( 1990 2008)

,
. , ICAP:
n
,

,

. ,
, -


.
n
. ,


(private label) .
n

.


19902007 (
5,9%). 2007 2,5%.
16%.
n T
1995-2007,
4,03%. 2007 3%.
18%, 12%14% 2006-2007.

.
<
FOOD ServicekMAO- 2010 65

THEMA KATECYGMENA_BACK OF THE HOUSE CASH CARRY 5/4/10 1:40 PM Page 66

,

To
, .


,
, .
, ,
.
-

66 FOOD ServicekMAO- 2010

.
,

.

,
, .

, ,
. ,

, , . ,
. , , Marketing McCain,
,
,
.
-,
,
.
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,

,
.

THEMA KATECYGMENA_BACK OF THE HOUSE CASH CARRY 5/4/10 1:40 PM Page 67

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McCain
, Vivartia
,
Cretafarm
.
,
FOOD ServicekMAO- 2010 67

THEMA KATECYGMENA_BACK OF THE HOUSE CASH CARRY 5/6/10 11:35 AM Page 68

, . , , ,
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, . ,
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(convenience food), (, ..),
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. , McCain,

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n

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n / 68 FOOD ServicekMAO- 2010


n /

n
,
, Vivartia
,
,
.

-

, : ,

, ,
delivery -
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.
, , . , ,


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McCAIN_TWINSOFT 4X 1/1 5/4/10 4:15 PM Page 1

THEMA KATECYGMENA_BACK OF THE HOUSE CASH CARRY 5/4/10 1:41 PM Page 70

'

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70 FOOD ServicekMAO- 2010

'


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ENA_TWINSOFT 4X 1/1 5/4/10 4:16 PM Page 1

THEMA ASFALEIA KAI YGIEINH_BACK OF THE HOUSE CASH CARRY 5/4/10 1:46 PM Page 72

&

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Codex Alimentarius,
,





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Codex Alimentarius 60

(FAO) (WHO).

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THEMA ASFALEIA KAI YGIEINH_BACK OF THE HOUSE CASH CARRY 5/4/10 1:46 PM Page 73


.
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. ISO (International Organization for Standardization) , ,
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HACCP (Hazard Analysis
& Critical Control Points).




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(QHSAS 18001),

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FOOD ServicekMAO- 2010 73

THEMA ASFALEIA KAI YGIEINH_BACK OF THE HOUSE CASH CARRY 5/4/10 1:46 PM Page 74



. MAP
,


.


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pH , .

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74 FOOD ServicekMAO- 2010

.

, ,
. ,
.

,

,
(CPET) (PP).
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PREPAC AEBE



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Untitled_Untitled 5/4/10 4:18 PM Page 1

THEMA ASFALEIA KAI YGIEINH_BACK OF THE HOUSE CASH CARRY 5/4/10 4:57 PM Page 76

,

, .

, ,
.
, Communications &

Enviroment Manager Tetra Pak Hellas SA,


. H
motto
, ,
,

Tetra Pak.




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.
o
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,

.


,
.
,
,


,

THEMA ASFALEIA KAI YGIEINH_BACK OF THE HOUSE CASH CARRY 5/6/10 7:37 PM Page 77

,

. Tetra Pak


. , 1951, ,

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THEMA SVSTH KATHARIOTHTA_BACK OF THE HOUSE CASH CARRY 5/4/10 1:56 PM Page 78

78 FOOD ServicekMAO- 2010


,


. ,



,
.

THEMA SVSTH KATHARIOTHTA_BACK OF THE HOUSE CASH CARRY 5/6/10 12:21 PM Page 79


,
. ,
, .

Express Kill &


,
,
25
-
-
.
O .

,


,
.

, , HACCP
( ) .
Express ill E

HACCP
.


,


. -



,

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,
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(ISO
9001, ISO 22000, HACCP,
Codex Alimentarious).


, ,
logistics, super-market, , , , , , , , ,
, ,
.
Express Kill
( )



.
, -


,
.

,
P+L Systems, Agrisense
Pulsfog.
Flytrap 40 ()
,

standard .
n

n 350 Nanometers
.
n
Express Kill - . &
, .: 22210 62737,
exkill@otenet.gr

To Flytrap 40
Express Kill

.

FOOD ServicekMAO- 2010 79

THEMA SVSTH KATHARIOTHTA_BACK OF THE HOUSE CASH CARRY 5/6/10 12:21 PM Page 80

Diotan Ocean Fresh


Mega Systems

.

.
n
Diotan Ocean
Fresh , , .
n
Diotan Ocean
Fresh
Odor-X, .
n
Diotan Ocean
Fresh EDTA,


.
n




Mega Systems.
Diotan
,
:
n
Diotan Ocean
Fresh 7%
,
.


,

Energy Pilot 200 LP


. Energy Pilot 200 LP

. ,

(Cartridge System

Ecoline:

).

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! -

, , -

Energy Pilot 200 LP

( -

, -

, , ..) -

, , , -

( , ..),

n : -

, -

n :

n :

Pulsar Energy Pilot 200LP, Tana Professional,

55-60C.

cartridge,

Ecoline, .: 210 7713906-7, sales@ecoline-hellas.com

80 FOOD ServicekMAO- 2010

Diotan
Ocean Fresh,


.
Mega Systems AEBE, .:
211 1099500, Fax: 211
1099599, Care line: 801 11
35035, info@ megasystems.gr


, .


, IPC
Spa,
IPC Gansow ( - ,
), IPC
Soteco ( -, extraction,
)
IPC Faip ( - ).

, ,


IPC.

WALLGLASS_TWINSOFT 4X 1/1 5/4/10 4:17 PM Page 1

THEMA SVSTH KATHARIOTHTA_BACK OF THE HOUSE CASH CARRY 5/6/10 12:21 PM Page 82









.

(,
, , ,

IPC

. ..

, ,
),
.




service.
. , .:
2310 780334-5, e-mail info@
dynamite.gr
<

, -

, -

, -

, -

, -

, -

, -

, -

, -

, ,

, -

(IPM - Integrated

house -

Pest Management).

keeping.

, -

T.: 210 4177912 nfo: @poulias.gr

82 FOOD ServicekMAO- 2010

expresskil 1-1new_expresskil 1/1 5/4/10 4:20 PM Page 1

H
, .
E M E
.
ENTOMOAIE
K HACCP
FlyPoD
halo

FlyTRaP 40 INoX

lURalITE GolD

O
-
lURalITE
PRo WhITE

CENTo 2000

KC 10
A

FlyTRaP INDUsTRIal

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--

..

& ..

E, K, E, Service
, . 341 00 -
.: 22210 41437, . & FAX: 22210 62737, KIN.: 6937222238 e-mail: exkill@otenet.gr

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 5/4/10 2:11 PM Page 84



,
, , . ,
,
, ,
.

DEA
marketing

Ecole Superiore
d Agriculture Angers



,

, .


,
, Chablis,
Macon ,
Chardonnay.
, ,

.
Chablis,
, ,

,

. Ta Chablis
. William
Fevre JP & Benoit Droin

.
Cte
d Or, Cte de Beaune,
Puligny-Montrachet, Chas -

84 FOOD ServicekMAO- 2010

sagne-Montrachet Meur sault,



Chardonnay.
.

, , .
,
. Drouhin,
Ramonet Jadot .
Macon,
Beaujolais, Pouilly Fuisse, Chardonnay

.



.


,
.


Drouin Domaine Thibert.


Condrieu, 140
,

Viogner. , , ,
.
Marsanne Roussane,

Hermitage,


.



.

,
-

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 5/4/10 2:12 PM Page 85

. Quigal Chapoutier
.

,
Semillon Sauvignon
Blanc.
, , .
.

, ,
Graves
Pessac-Leognan. To Semillon

Sauvignon Blanc,

,
, .
.
Chateau Carbonnieux
Chateau Pape Clement .

,
Pouilly
Fum Sancerre,
Sauvignon Blanc.

.

, , .
Serge Dagueneau
Alphonse Mellot

.

,
Vouvray,
Chenin Blanc.
Vouvray
,


,
. .
Champalou
ourillon-Dorleans.


,
, ,

.
Riesling,
Gewurztraminer, Pinot Gris
uscat
Grand Cru

status. , ,
,
Sylvaner Pinot
Blanc. Riesling
, ,

.

. Gewurztraminer
, , ,

.
, .
Pinot Gris
, ,

.
Pinot Gris. T -

Muscat, Sylvaner
Pinot Blanc
.

,

.

,
. Weinbach,
Trimbach, Humbrecht, Beyer
Ostertag
.


Riesling.
, Mosel-SaarRuwer,



. .
-

FOOD ServicekMAO- 2010 85

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 5/4/10 2:12 PM Page 86

.

Hetzolo Oremus.


(trocken)
(halbtrocken)
.

Riesling, ,
Rheingau. ,


.
. .

Robert Weil Rheingau
Markus Molitor Mosel.

. ,
,
Wachau, Kamptal
Kremstal.
Riesling.
,
,
. , ,
. Malat
Kremstal Brundlmayer Kamptal.

,
Gruner Veltliner.

,
, ,


,


Furmint
Tokaj. ,

86 FOOD ServicekMAO- 2010


Rioja
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Viura Malvasia,
. ,
,

,
.


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Marques de Murrieta
.

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Verde,
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o .


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Franqueira Alvarinho.


.
Garganega,

Soave , Veneto.

, , ,
.
. Inama Pra

Soave.


, Pinot
Grigio.
Pinot Grigio
Friuli Aldo
Adige. ,
. Sciopetto Jermann
Pinot Grigio Friuli.

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,
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W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 5/4/10 2:12 PM Page 87

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W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 5/4/10 2:12 PM Page 88

NEE
,


2008
: 50 %,
Syrah 30 %, Merlot 20 %
:
.




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2008
: Merlot 60% - Syrah
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.


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:

88 FOOD ServicekMAO- 2010

Natureo
Torres
T 2009
:

:


0,5% ,

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750 .
.
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W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 5/5/10 2:18 PM Page 89



, ...
EASY CLEAN

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:
: Club Hotel Casino Loutraki,
. ,
: , , ,
Kitchen Bar,
: Fridays, Applebees,
L artigiano,
,
! ,

, .
99
100%
!
8,
189 03 ,
.: 210 4416344,
694 5871163

VIP_VIP. 5/4/10 2:14 PM Page 90

vip
very important producer

``

``

Business Unit Manager Sara Lee Foodservice Greece

Foodservice
, Sara Lee ( ,
brands Bravo
Douwe Egberds) .

.

Sara Lee C&T Hellas HoReCa;


Sara Lee
brands
HoReCa; ;
Sara Lee Coffee & Tea Hellas,
250
,
,
,
. HoReCa,

, ,
, , ..

Cafitesse,
90 FOOD ServicekMAO- 2010


cafs.
,
( , espresso,
cappuccino, )

. ,
Bravo 80 ,
premium espresso Piazza DOro,
mainstream espresso Douwe Egberts
,
Douwe Egberts.

Pickwick, Pickwick Leafs, , ,
Natreen.

,
4
5 ,

BaReCa.

, .



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, , , .
,

.
BaReCa,


. , .

.

VIP_VIP. 5/4/10 2:14 PM Page 91

v.i.p.
;

,
.

Sara Lee Coffee & Tea Hellas,



, ,
.

, Frenchy.

Douwe Egberts

Cafitesse.
,

, Frenchy

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Senseo.
250 Sara Lee Philips
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,

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UTZ Certified,
, .

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Lee Coffee & Tea ,
brands
,
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FOOD ServicekMAO- 2010 91

EREYNA AGORAS FOYRNOI.QXP_NEA PROIONTA 5/4/10 5:07 PM Page 92



.
,
,

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, .

Alfafrost 161
161 40x60
GN 1/1

: 900x670x510
: 4 GN 1/1
: 50-2500C
: 0-60 min &
: 5.500Watt

Alfafrost
. ,
.: 210 5575430, www.alfafrost.gr

Alfafrost 241
241 40x60
GN 1/1

: 871x832x832
: 6 GN 1/1
: 50-2500C
: 0-60 min &
: 8.300Watt

Alfafrost
. ,
.: 210 5575430, www.alfafrost.gr

92 FOOD ServicekMAO- 2010

EREYNA AGORAS FOYRNOI.QXP_NEA PROIONTA 5/4/10 5:07 PM Page 93

E

311 ( JEMI )
550
55. ,
, .
.
( ), .
monoblock,
.
: 1x15cm & 2x12cm
: 53x45,5x33cm
: 120x55x85
BEST EQUIP
& . 6, : 164 51
.: 210 9607550 Fax: 210 9607553
e-mail: sales@bestequip.gr

Alfafrost 61
61

: 597x550x531
: 2 &
2
: 50-2500C
: 0-60 min &

: 2.700Watt
Alfafrost
. ,
.: 210 5575430,
www.alfafrost.gr

EREYNA AGORAS FOYRNOI.QXP_NEA PROIONTA 5/4/10 5:07 PM Page 94

Electrolux air-o-steam Touchline


Electrolux,
Touchline, air-o-steam,
.
air-o-steam Touchline 262.000 , 30 .
, :
l , 8
l 1.000
l , chef


CO2 10 Gastec ( , ) 100 . , ,
, ..
ELECTROLUX
4 , .: 2310 561880
www.electrolux-professional.gr

EREYNA AGORAS FOYRNOI.QXP_NEA PROIONTA 5/4/10 5:08 PM Page 95

UNOX XVC 1005


Unox,
, . & .
XVC 1005
Combi Direct steamer,
, 20 GN 1/1
7cm.
,
5 , &
. : STEAM Maxi:

48C, AIR Maxi:
, DRY Maxi:
,
,
.
.

. & .
33 52,
.: 210 5723111, e-mail sales@varanakis.com

NEA PROIONTA.QXP_NEA PROIONTA 5/4/10 5:06 PM Page 96

Ice Gallery,


. &

(),
.

Alfa Frost AE .: 210 5575430

Ice Gallery .: 210 9847116

. & .: 2310 682162

ir Cooler CLAC-350

141

,
,
.

Hanna
Instruments
141,
, .


Envia

To Carrettino

H Alfa Frost AE
Carrettino, ISA .
, 6 6
197x125x208h.

inox 18/10 AISI
304, 220V/50Hz.



Envia
.

67

. .: 2310 222236

Foem
H Alfa Frost AE Foem Smeg .

Alfa Frost A.E. .: 210 5575430

96 FOOD ServicekMAO- 2010

Hanna Instruments E .: 210 8227825,


210 8235192

PDA Casio
PDA
Casio, IT-800,

SYSTEMS.
IT-800
barcodes, Smart Card

GPS.

SYSTEMS .: 210 2002200

Envia .: 2310 430602





.
,
, , , ,
, ,
.
.: 23510 73126

TROFOTEXNIKH 4X 1-1_TROFOTEXNIKH 4X 1/1 5/4/10 4:21 PM Page 1

Last Page_Last Page 93 5/4/10 2:40 PM Page 98

gourmet

club

E
Michelin
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)
.
Michelin.
.
.

. ,
, Michelin
.
Michelin
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, Hytra, Michelin , , Vardis,
(, ). , , Bib Gourmand,

. , Bib
Gourmand
,
. , ,

.
Michelin
,

,
101 . 1909,
Michelin,
,
( )

, .
,
chef . , ,

( , ).


THN KAI TH & (5812)
: : : : , ,
, , : : , Art director:
D.T.P.: D.T.P.: , :

1 & 304 - 155 62


T: 210 9238672-5 - F: 210 9216847 - E: cpress@compupress.gr - W: www.compupress.gr
: marketing: : :
: : : , : :
: : : M. :
, , , , , / Food Service, , , ,
, , Compupress A.E., 2121/1993,
.

98 FOOD ServicekMAO- 2010

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