Professional Documents
Culture Documents
:
Translation to Arabic by: Almohannad Alsbeai
Oct 2016
3102
IQCS 2013
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
CONTENTS
1
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
2
2.1
2.2
2.3
2.4
2.5
2.6
3
3.1
3.2
3.3
3.4
3.5
4
4.1
4.2
5
5.1
5.2
5.3
5.4
5.5
5.6
5.7
General
Sub-contracting fieldwork
Documented Information about
Interviewers and Recruiters
Reference Requests
Market Research Society Code of Conduct
MRS Freephone for Respondents
General Public Reassurances
Identity Cards for Field-based Personnel
Training Manuals
General Administration
General project requirements
Project Briefing
Code of Conduct Declaration
Telephone Centres
Venue / Hall Tests
Additional Qualitative requirements
Supervisors
Appointment of Supervisors
Training of Supervisors
Recommended training content for
supervisors
Performance Appraisal of Supervisors
Documented Information Relating to
Supervisors
Recruitment of Interviewers and
Recruiters
General
Verification of linguistic skills Using Foreign
Nationals
Training of Interviewers and Recruiters
General
Length and Content of Training
Project Specific Training for Individuals
New to Market Research
First Interview Accompaniment /
Monitoring to Complete Training
Training for New Types of Work
Confirmation of Training Received
Subcontracting to External Training
Suppliers
3
3
) (
1.1
1.2
4
5
5
5
7
8
9
9
10
00
11
11
12
13
13
13
1.3
1.4
1.5
1.6
1.7
1.8
14
3.3
16
3.4
16
3.5
17
17
26
27
27
17
81
01
01
25
25
2
2.1
2.2
2.3
2.4
2.5
2.6
3
3.1
3.2
4
4.1
4.2
5
5.1
5.2
5.3
5.4
5.5
5.6
5.7
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-0 -
6.1
6.2
28
28
29
6.3
30
6.4
31
6.5
7
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
8
8.1
8.2
8.3
8.4
8.5
CONTENTS
( )
31
32
32
33
34
35
36
38
38
39
39
40
40
41
43
44
45
46
Appraisals
General
Frequency of Appraisal
Method of Appraisal for Field-based
Interviewers / Recruiters
Appraisal of Telephone Centre Interviewers
and Recruiters
Appraisal of infrequently used Telephone
Interviewers and Telephone Recruiters
Data Validation
General
Visual Checking of Paper Questionnaires
Validation for Field-based Interviewing
Validation for Depth Recruitment
Validation for Group Recruitment
Validation for Telephone Centres
Monitoring/Validating Data in Languages
other than English
Validation during fieldwork using Remote
Listening-in
Validation post fieldwork
Mystery Shopping, Auditing and
Observational Research
Head Office Administration
Training and Briefing
Declaration
Performance Feedback and Action
Validation of Mystery
Shopping/Observational Data
Glossary of Terms
6
6.1
6.2
6.3
6.4
6.5
7
7.1
7.2
7.3
7.4
7.5
7.6
7.7
7.8
7.9
8
8.1
8.2
8.3
8.4
8.5
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-3 -
0
)ISO20252:2012( :
( )
.
1.1 0.0
8.2
0.3.0
( ) :
)
)
)
)
( )
.
:
( )ISO20252:2012
.
)
)
)
1 General
Sub-contracting fieldwork
1.1
about
Documented Information
Interviewers and Recruiters
1.2
*
* ;application form
date of interview or date of acceptance
prior to training
training report form detailing types of
;training given, dates and length of training
confirmation
of
previous
( )
training/experience (where reduced training
;)is given
;any references received
for field-based individuals, a report of
)a
)b
)c
)d
)e
)f
)g
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-2 -
)
)
)
)
)
)
(
)
03
.
*
.
8.3
0
.
.
Reference Requests
1.3
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-4 -
.3
/ .
8.4
:
[]1
)
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.
1.1
[]2
1.5
8.1
'' ''
()
.
1.4
1.6
[ ]0 .
[]2
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-5 -
[.]3
()
:
) (
/)
)c
)d
(
)
) )
)b
)
)
)a
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-6 -
8.1
Field-based
)
)
.
.
.
.
( )
.
.
) )
( )
.
for
Identity Cards
Personnel
1.7
)a
Identity cards shall be issued to new fieldbased individuals prior to their working on
live projects. If temporary cards are issued
(without photographs) these shall be valid
for no more than one month.
)b
)c
)d
)e
)f
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-7 -
8.1
( /
/)
.
.
Training Manuals
1.8
The
organisation
shall
issue
all
supervisors/interviewers/recruiters with a
manual containing general training instructions
appropriate to the tasks they will be asked to
carry out for the organisation.
When manuals are revised or updated, the new
version shall include the date the revision was
issued. Previous versions must be replaced or
updated and changes disseminated.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-1 -
2 General Administration
2.1
:
2.1
)a
)b
)
) ( .
/ )
)
;briefing information
)c
)d
) / (
)
where
)
)e
)f
)g
7.4 7.5
) [ ] 3
.
:
[]3
( )
Feedback
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-9 -
Project Briefing
2.2
[ :
]8
:
.
:
/
/
.
:
) /
)
) ()
)
/
)
( : /
/ ..
/ )
)
.
( ) /
.
2.2
)a
)b
;quota requirements
)c
)d
)e
)f
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-01 -
2.3
/
.
:
)
)
)
)
)
)
2.4
on
paper
recruitment /
confirming the declaration via entry in the
CAPI/CATI script (as part of the
;)questionnaire or separately
/
( )CAPI/CATI a signed declaration on pay claims/time
;sheets
on a separate sheet signed at the end of /
;each assignment/shift/day
on a separate sheet which is signed once a /
/
;year and kept in the individuals file
by keeping a copy of the individuals signed
;MRS Interviewer Identity Card
.
2.2
Telephone Centres
)a
)b
)c
)d
)e
)f
2.4
()
/
.
.
2.3
2.5
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-00 -
2.1
/
/ .
[ ]4
:
) ( )
) /
) .
.
[]4
2.6
)a
)b
)c
()Group Facilitator
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-03 -
3 Supervisors
A supervisor is an individual who on behalf of
the organization undertakes at least one of the
following data collection tasks:
training;
monitoring/appraisals/accompaniments/v
alidation;
project management;
3.1
/ //
. /
:
.
Appointment of Supervisors
3.8
3.2
Training of Supervisors
3.2
/
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-02 -
3.3
.
/ .
.
8
[ ... ] 6
3.3
][5
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-04 -
( )
[
/ ] ()CAPI/CATI
( )IQCS
()IQCS
:
()
/
/
/ /
/
/
:
:/
/
...
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-05 -
3.4
03
.
:
.
(
).
/ .
.
.
3.2
*
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-06 -
4
4.8
4.1
.
/.
4.2
.
.
.
(
)
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-07 -
.2
2.8
5.1 General
.
1.5 All interviewers shall be given the training as
specified in Section 5.2 or in exceptional cases
1.5
the customised training specified in Section 5.3.
Individuals taken on specifically to conduct group
recruitment shall be given the training as
specified in Table 3.
.5
2.2
.
(
(
.
(
03 )
:0
.
(
) (6
).
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-01 -
( )
( 6 ).
/
( )
.
:
) )
.
: /
(
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-09 -
)
.
(
)
) 2 (
2 3
.
/
.
1.5
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-31 -
Not
Conducting
If new to
conducting
the intended
market
the intended
type/s of
Research
type/s of
work
work
Introduction to the
organisation, personnel and
administration
Explanation of types of
research to be undertaken
[] 7
...
Assurance of respondent
confidentiality and anonymity
How to encourage
respondent participation
][7
( :)OAPs
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-30 -
(
)/
(
..
)
Interviewer courtesy/manner
Questionnaire completion
and administration
Use of visual
aids/concepts/products
/
/
Demographics/classification/s
ocial grading
/ /
The organisations
communication requirements
Interviewing technique
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-33 -
Experienced,
but new to
group
recruitment
If new to
market
Research
...
/
Experienced
at group
recruitment
Introduction to the
organisation, personnel and
administration
The purpose and value of
market research
The importance of accurate
and ethical data collection
Explanation of types of
research to be undertaken
The MRS Code of Conduct
Appropriate elements under
the data protection act
Special care when recruiting
children/OAPs etc.
Use of identity cards and MRS
Freephone numbers
Assurance of respondent
confidentiality / anonymity
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-32 -
Interviewing technique
Types of questions, including
prompting and probing
Recruiter courtesy/manner
Recruitment questionnaire
completion / administration
Some practical experience of
recruiting
The organisations
communication requirements
What happens at a group
discussion
The importance of qualitative
work
How to encourage respondent
participation
Group dynamics
Role of the moderator
Viewing facilities/audio and
video-taping of groups
Confirming group
attendance/invitations
Use of visual aids/concepts/
products
Demographics/
classification/social grading
Practical arrangements for inhome groups
Full knowledge of the way in
which the company
monitors progress of an
individuals work.
The importance of identifying
and screening the
correct respondent
Appropriate elements of the
health and safety
guidelines
Some practical experience of
interviewing
()
/
)/(
/
/
/
/
/ /
Hostessing
Before individuals commence work, they must be
assessed to ensure they have understood and
assimilated the information covered during training.
This may form part of the training programme itself
and shall be documented
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-34 -
2.3
Project
Specific
Training
for
Individuals New to Market Research
:0
.
3 / .2
.
.
5.3
2.4 /
/
/ /
.
/ .
.
/
/
011
5.4
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-35 -
. /
/
/ .
/
.
/ (
)
.
:
( /
)
( /)
.
be accompanied (monitored/supervised if
in a telephone centre) as close to the start
of their first assignment / shift as possible,
and for long enough to establish that the
individual is adequately trained and
competent to work alone; or
)a
)
...
.
.
)b
2.2
5.5
(
) CAPI/CATI
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-36 -
2.1
.
.
.
Training Evaluation
5.6
1.5
()IQCS
:
)
)
( 3 )2
(
)
.IQCS
.IQCS
5.7
)a
)b
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-37 -
6 Appraisals
6.1
.
/
.
General
6.1
/
.
/ :
) / /
)
/
) /
) /
)
)
)
.
() / / (/
).
/:
)
)
)
)
)
)
)
/
] [8
( )IQCS
/ .
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-31 -
6.5
Frequency of Appraisal
6.5.1
5 9 /
.
/
01.
.0
.
.
4
/
( ) /
.5
/
.
6.2
. 3
(
).
6.5.5
( )
/ .
/
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-39 -
6.5.5/
)
( )CAPI
(
) .
.
)
( )CAPI
.
6.5
/
/ () .
:
/ (
)
.
.
/
.
.
:
.
.
/.
.
)b
6.3
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-21 -
6.5
Centre
.
.
.
/
/
.
.
/ .
[ ]9
.
Appraisal of Telephone
Interviewers and Recruiters
6.4
6.1
( )
6.5
/
.
/ .
[]9
..
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-20 -
7 Data Validation
1.8
General
7.1
.
.
(
) .
.
.
/
.
.
03 .
:
/
/ .
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-23 -
1.2
Paper
/
.
5 (
) .
.
.
.
.
.
.3 /
.
of
Visual
Checking
Questionnaires
7.2
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-22 -
1.3
Field-based
for
Validation
Interviewing
7.3
()
01 (
) .
( )
.
Validation questions shall verify the following
:
points as and when appropriate.
;a) whether the interview took place
;b) date and subject matter of interview
) .
;c) length and place of interview
) .
) .
d) key
demographics/filters/eligibility
/
)
(
)
;questions
)
;'Reassurance' leaflet or letter
)
g) whether parental permission has been
.
obtained.
) (
).
In circumstances where the face-to-face
( )
interview was recorded, validation may be by
listening to the recording of the interview or as
described above.
.
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-24 -
1.4
.
01
.
7.4
:
)
;place
)a
)b
.
)
( )
)c
:
qualification, in terms of demographics
( )
;)and usership (where relevant
method and place of recruitment.
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-25 -
1.2
.
7.5
.
.
)
.
By attempting to validate all
)
respondents on at least one in five
of the groups the organisation
.
conducts.
. NOTE. This requires a systematic method
for the selection of groups to be validated.
.
A minimum of 10 % of the total
) 01
project sample (i.e. 10 % of the
total number of respondents
who attended groups on that
.
A minimum of two respondents from
each group to be validated either pre or
post the group taking place.
)a
)b
)c
project).
:
)0
(
)
)3
(
) .
.
)2
(
).
.
)1
)2
)3
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-26 -
( )
.
:
Validation shall establish at least the following,
where relevant:
respondent qualification in terms of
/
( was
).
time elapsed since attending previous
/ group discussion (checked in line with
instructions given to the recruiter).
/ ( ).
Where post-group validation is conducted,
this shall be completed no more than six
weeks after the group(s) were held.
invitation
written
whether a
;received
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-27 -
1.1
7.6
Remote listening-in
Monitoring recorded interviews
Re-contacting respondents
/
/
.
( )
.
1.1
.0
/
.
(
).
in
/
.
.3
/
.
Monitoring/Validating
Data
Languages other than English
7.7
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-21 -
1.1
5
.
55
/.
;routing/filter questions
;open-ended questions
;spontaneous and prompted questions
/ .
.
demographics/business classification.
7.9
.
.2
.
.
1.7
01
.
7.8
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
-29 -
.0
.2.2
" "
.
.
.3 /
.
/
/ .
.
8.1
8.1
:
)
)
)
) /
)
) ( )
)
) ( )4.4
) ( )
(
)
03
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
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8.2
If new to
market
Research
/ 4
/ /
1.2
Experienced,
but new to
group
recruitment
Experienced
at group
recruitment
(
)/
/ /
/
.
.
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-40 -
1.2.8 / /
4
/
.
.0
.
.
/
.
.
:
)
) ( -
)
) /.
)a
)b
)c
.
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
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1.2.2 /
The training of auditors is achieved through onthe-job skills transfer between the trainer and
the auditor.
6
.
.
1.3
/ /
:
"
"
:
) / (
)
) / .
) /.
)
.
) .
()
" :
".
Declaration
8.3
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
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1.4
8.4
.
.
.
.
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
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8.1
Validation of Mystery
Shopping/Observational Data
.7.6
:
) 011
.
/
) 011
.
.
.
.
/
.
.
8.5
)a
)b
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
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()access panel
( )
.
9 Glossary of Terms
access panel
Sample database of potential respondents who
declare that they will cooperate for future datacollection if selected.
appraisal
(.)ISO 20252:2012
CAI
CAPI
CATI
CATI
CAWI
CAWI
( )
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
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()code frames
.
()Coding
.
code frames
The result of grouping closely similar responses
used in coding open-ended questions, created
through looking at a proportion of the responses
in detail.
coding
The allocation of codes to groups of closely
similar responses recorded against open-ended
questions, in order to analyse that information
together with the rest of the data.
confidentiality
data collection
data entry
/ ( ).
This document is intended for guidance only and does not have the endorsement of IQCS. There must be no
references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
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database
Centrally held collection of data that is accessible
to users.
depth interview
Unstructured interview conducted by a specially
skilled interviewer.
discussion guide
/ .
[]1
:
.
editing
/ /
.
executive
An individual responsible for running, singly or
jointly, a project or parts of a project.
field-based
( /
).
/
.
[]1
:
()
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
( IQCS 2013 - )3102
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( ).
hall test
Research conducted at a central venue (e.g. car
clinic, product testing, advert testing).
incentive
(.)IQCS
.
inspector
Is the person who conducts the IQCS inspection.
interviewer
An individual who on behalf of the organization
interviews respondents face-to-face or by
telephone.
logic data entry
.
.
.
/ ()
/
.
moderator
An individual who is responsible for facilitating
the interaction of the group discussion members,
and for capturing the data generated.
MRS National Freephone and MRS Online
Freephone
An independent service provided to the public to
verify the legitimacy of UK market research
agency members.
mystery shopping
Client service evaluation process involving
individuals who on behalf of the organisation
collect information by behaving as customers
and report their findings as a way of monitoring
the quality of performance.
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
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observational research
open-ended question
Type of question where respondents are asked
to answer in their own words.
organisation
panel
A group of selected respondent participants who
have agreed to provide information at specified
intervals over an extended period of time.
pre-testing questionnaires
Small scale tests to check the format and logic of
questionnaires before embarking on full scale
fieldwork.
qualitative research
questionnaire
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
-51 -
recruiter
/ .
.
.
/
.
.
.
remote listening-in
In data collection, a method of validating the
authenticity of responses and quality of
interviewing in the telephone centre by the
manager or supervisor listening to both sides of
an operators calls.
NOTE. This may be by using monitoring
equipment or voice recording media.
respondent
screening
specialist interviews
/
//
.
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
) .(IQCS.org /
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supervisor
training;
monitoring/appraisals/accompaniments/
validation;
()
:
///
() :
( )
.
survey
telephone centre
A central location with a number of telephone or
CATI stations used for market research
recruitment/interviewing.
) CATI(
. /
verification
viewing facility
Venues specifically arranged to accommodate
group discussions.
/
.
wave
End of document |
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references in promotional material or any other documentation to imply that IQCS accreditation has been awarde
/
/ .(IQCS.org)
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