Professional Documents
Culture Documents
b. Economic Capital
Products sold in the Food Festival Pakuwon City Surabaya is dominated by food
and beverages. Profits generated from the sale of sausage skewers in a day to
reach Rp 2,000,000 on weekdays (weekdays), while at the weekend (weekend)
obtained profits could reach Rp 6,000,000 / day
c. Ecological Capital
Ecology concept promoted by the Food Festival is one with nature, so many spots
are deliberately left open so that the visitors at the same time can feel the fresh
air without the use of artificial cooling (air conditioner). However, the lack of
concern for the management of the vegetation found on the Food festival is
causing a lot of spots that should be planted with a pretty flowers are left barren
and unkempt. Visitors frequently step on the grass because the pedestrian paths
are not available.
d. Infrastructure Capital
The number of infrastructure facilities owned by the Food Festival is sufficient
when compared with the size of the area. The existence of a landfill which serves
to remove the water is managed properly. Lighting facilities in the area Food
Festival is sufficient to illuminate the area. Included in the play area, parking lots
and places to eat. The existence of a functioning loudspeakers to the means of
information and entertainment facilities like music.
Parking lot in the area Food Festival has sufficient number of slots. There is some
division of the parking space. Parking lot A is a parking area closest to the main
access to the Food Festival. Parking lot B is in front of the food booths and
circulation of motor vehicles mixed with pedestrian circulation, causing
disorganized circulation between pedestrians and cars. While the parking lot C is
near to the East Coast Mall and is the furthest parking area from the central area
of the Food Festival.
In addition, only few fire extinguisher fire extinguishers are available in this area.
Only in a few spots and small-sized. This needs to be a concern, because Food
Festival Pakuwon City Surabaya is an area that is prone to fire.
e. institutional Capital
Area Food Festival is well managed by Pakuwon City. A large number of janitors
and security are scattered at various points in Food Festival Area, and they do
their job well.
Pakuwon City very aggressively marketing activities to attract visitors coming to
the Food Festival and increase revenue traders. The medium used for activities
such as spreading flyers, banners and billboards. In addition Pakuwon City also
market through online media or the Internet. Various events or events organized
so that people interested in visiting the city of Surabaya Food Festival, such as
Montong Durian Festival, Festival Bakaran, Nusantara Food Festival, and others.
Based on the analysis of the concept of sustainable modern market, the Food
Festival Pakuwon City generally have implemented these aspects well. However,
there are some aspects that have not been implemented optimally, such as
aspects of social capital is minimal happened between traders, as well as
aspects of capital infrastructure that less attention to pedestrian circulation
within the Food Festival Pakuwon City Surabaya.