Marketing Ethics and Ethical Production Violations of PT.

Nissan
Indonesia
As a result of the welding was not good, rear seat Nissan Juke susceptible apart
when the accident occurred. These conditions will make passengers vulnerable to
injury. As a result, as many as 400 units of Juke in Indonesia pulled (recall) from
circulation. These conditions certainly make people think twice about buying the
car. Moreover, Nissan Juke has experienced a burning engine that causes the death
of the driver on 11 March in Sudirman, Jakarta.
Vice President Director of PT Nissan Motor Indonesia (NMI) Teddy Irawan asks people
not to worry related to the withdrawal of this car. This withdrawal is Nissan's
commitment to provide the best service to its customers in terms of safety and
comfort. "We're going to fix all of these problems at no cost whatsoever, and the
withdrawal of this car is a natural thing in the auto industry," Teddy said when
contacted Rakyat Merdeka, yesterday.
Teddy explained, the most populated Juke vehicles (60 percent) are affected by the
recall are in the Jakarta area. "The population is mostly used in Jakarta. Because
most Juke sales in Jakarta and surrounding areas he said.Teddy added, Juke drawn
is the result of the assembly plant in Indonesia. However, for the rear seat
components are imported directly from Japan.
"The production is local, but the rear seat components are imported directly from
Japan. So far, no additional units, the numbers are still 400 units. Therefore, from
March to July 2012 total production only 400 units," said Teddy. Nissan remain
optimistic sales target for this year by 100,000 more units can be achieved. "We are
hoping that this recall the company's relationships with consumers still can be
maintained and run well. We are optimistic that this recall will not affect the interest
of the market against Nissan products," he says confident.
General Manager of Marketing and Communications Strategy Division of Nissan,
Indrie Hadiwidjaja said the recall has been performed to all customers of Nissan.
And for those who have not, the customer asked to go to the nearest Nissan
workshops to be remedied.
"Improvements will be made gradually in all the workshops Nissan free of charge
and this withdrawal will not disrupt the market Juke in Indonesia," said Indrie.Nissan
Juke is one of the sports car is quite popular in Indonesia. In the first half of this
year, Nissan has sold 5,401 units of Juke. HR15DE 1,500 cc engine car was
accounted for 15.6 percent of revenue Nissan Motor Indonesia. Withdrawal Nissan
Juke linked to the findings of the damage by the Safety Authority Traffic and
Transportation United States (NHTSA). In the United States as many as 11 076 units

of Nissan Juke-made 3 February - May 26, 2012 be withdrawn because the rear seat
is not welded properly.
In addition to the rear seat in question, in previous the car with a unique design was
ever broken during the accident of burns on the Protokol roads in Jakarta, which is
used by an artist. In the accident allegedly used Juke were damaged on the door
and the engine.
Source
:
http://otomotif.rmol.co/read/2012/07/23/71950/400-Unit-Nissan-JukeDitarik-Di-IndonesiaConclution :
From these cases we can conclude that PT. Nissan Indonesia had violated the code
of ethics that should serve as guidelines in performing their duties and not to be
broken. The offense might initially be profitable is to meet sales targets, but
regardless of the performance of the company production that eventually could
impose public confidence in the PT. Nissan Indonesia.
Comments and suggestions :
Supposedly PT. Nissan Indonesia should pay attention in making process of every
units of cars made by the workers. So knowing how good a unit that has been made
and it deserves to be paired on the car that will be produced and marketed to the
public. PT. Nissan Indonesia had to tighten the process of re-testing and reevaluation process, and improve the quality standard production car with a better
car security system. In order to improve the quality of the final product and
minimizes the possibility of product defects. So the company can establish a sense
of consumer confidence in the quality of the product produced by PT. Nissan
Indonesia.