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The GitS movies, SAC-series and Arise OVA are all different
interpretations of the source material/manga.
Ghost in the Shell/2.0 and Innocence are set in the same
universe, and I would recommend to watch them first as they
have the strongest story and production values.
The SAC-series has it's own separate universe and is more of
a crime series where the movies are more philosophical.
The Arise OVA-series is also completely separate from both
the movies and series, but somewhat serve as a spiritual
prequel to both.