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Every 4LTR Press solution is built with the direct input of students, and they indicated that
certain resources could be useful in any course. By including resources like CourseMate
and 4LTR Press Online throughout the 4LTR Press series, adopting lecturers have found
value in offering consistency across their curriculum. Students focused on learning
content rather than using the resources.
PRINT TEXTBOOK + eBOOK + ESSENTIAL DIGITAL RESOURCES

Engaging, trackable, and affordable, CourseMate offers a

dynamic way to bring course concepts to life with interactive
learning, study, and exam preparation tools that support the
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ONLINE
4LTR Press Online is a digital learning solution built around student learn flow
that provides personalised study and assessment functionality. With the unique
StudyBits functionality, students easily collect notes and create StudyBits
from interactive content to collect whats important. With intuitive tagging and
filtering options, they maximise their study efforts as they make and review
flashcards, take practice quizzes, view related content and track their progress all
in one place.
Online instructor features
Quick course set up
Course cloning
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Add your own documents and links
Intuitive calendar experience
Chapter reading assignments
Build your own assessments
Analytics Concept Tracker,
assignment results, Gradebook

Online student features

StudyBits
StudyBoard
Responsive to devices
Personalised quizzes
Full, interactive ebooks
Concept Tracker

Chapter Review Cards

Tear-Out Review Cards at the back of the Student Editions provide students with a portable
study tool containing all of the pertinent information for class and test preparation.

MARKETING

MKTG9
Charles W. Lamb, Texas Christian University
Joe F. Hair, Louisiana State University
Carl McDaniel, University of Texas
9781285860169 | 2016 | 432 Pages
MKTG9 maximizes student effort and
engagement by empowering them to direct
their own learning, through a single,
affordable course solution. MKTG9 offers
full coverage of course concepts through
unique resources and features that reflect
the natural study habits of students.

Table of Contents
1. An Overview of Marketing

12. Services and Nonprofit

Organization Marketing

2. Strategic Planning for

Competitive Advantage
3. Ethics and Social Responsibility
4. The Marketing Environment
5. Developing a Global Vision
6. Consumer Decision Making
7. Business Marketing
8. Segmenting and Targeting Markets
9. Marketing Research
10. Product Concepts
11. Developing and Managing Products

13. Supply Chain Management

14. Marketing Channels
15. Retailing
16. Marketing Communications
17. Advertising, Public Relations, and

Sales Promotion

18. Personal Selling and Sales Management

19. Social Media and Marketing
20. Pricing Concepts
21. Setting the Right Price

MM4
Dawn Iacobucci, Vanderbilt University
9781133629382 | 2014 | 352 Pages
MM4 is an engaging and accessible solution to
accommodate the diverse lifestyles of todays
learners at a value-based price. MM4 employs an
integrated marketing management framework
using new and proven learning features to detail
key concepts, and useful exhibits and graphics
further describe key principles.

SELL4
Thomas N. Ingram, Colorado
State University, Raymond W.
LaForge University of Louisville,
Ramon A. Avila, Ball State
University, Charles H.
Schwepker, University of
Central Missouri and Michael R.
Williams, Oklahoma City
University
9781285164724
2015 | 288 Pages

ONLINE

Created through a student-tested, facultyapproved review process with more than 200
students and faculty, SELL4 is an engaging and
accessible solution to accommodate the
diverse lifestyles of todays learners at a
value-based price.

CB7

PROMO2

MR2

Barry J. Babin, Louisiana Tech

University and Eric Harris,
Pittsburg State University

Thomas OGuinn, University of

Wisconsin-Madison, Chris Allen,
University of Cincinnati and
Richard J. Semenik, Montana
State University

Tom J. Brown, Oklahoma State

University and Tracy A. Suter,
Oklahoma State University

9781305403222
2016 | 400 Pages
CB7 delivers a visually appealing,
succinct print component, tear-out review cards for
students and instructors and a consistent online
offering with Enhanced CourseMate that includes an
eBook in addition to a set of interactive digital tools
all at a value-based price and proven to increase
retention and outcomes.

9781133626176
2013 | 368 Pages
Designed for todays students through continuous
feedback from students, PROMO2 delivers an
engaging and accessible solution that is proven
to enhance your learning experience and improve
your grades.

9781133958413
2014 | 240 Pages
MR2 is an engaging and
accessible solution to accommodate the
diverse lifestyles of todays learners at a
value-based price. MR2 provides an exciting,
innovative approach to Marketing Research
that provides the material needed for a
successful course.

NEW EDITION COMING FEBRUARY 2016

I like that it provides a lot of examples from the real business world and all of them are up-to-date
- MKTG9 Book (Marketing student, National University of Ireland Galway)

To learn more about 4LTR Press and the range of textbooks, visit www.4ltrpress.cengage.com

BUSINESS AND MANAGEMENT

MGMT8
Chuck Williams, Butler University
9781285867502 | 2016 | 448 Pages
MGMT8 (Print + Enhanced CourseMate), 8E delivers a
visually appealing, print component along with a consistent
online offering with Enhanced CourseMate that includes
an eBook in addition to a set of interactive digital tools.

Table of Contents

This brief management text is designed for any Principle of

Management course or for new managers looking for a solid
introduction to management concepts and applications, or
an in-depth review of core concepts and the latest research
and applications for working professionals

Part I: INTRODUCTION
TO MANAGEMENT

Part IV: LEADING

1. Management

14. Leadership

2. The History of Management

3. Organizational Environments

and Cultures

4. Ethics and Social Responsibility

Part II: PLANNING

5. Planning and Decision Making
6. Organizational Strategy
7. Innovation and Change
8. Global Management

13. Motivation
15. Managing Communication

Part V: CONTROLLING

BUSN8
Marcella Kelly, Santa Monica College
and Chuck Williams, Butler University
9781285775296 | 2016 | 368 Pages
BUSN8 delivers all the key terms and all the content for
the introduction to business course through a visually
engaging and easy to reference print experience. This
new edition also includes updated financial numbers
and statistics related to introductory business topics,
domestically and globally.
NEW EDITION COMING JANUARY 2016

16. Control
17. Managing Information
18. Managing Service and Manufacturing

Operations
Endnotes
Index
Student/Instructor Review Cards

Part III: ORGANIZING

9. Designing Adaptive Ogranizations
10. Managing Teams
11. Managing Human Resource Systems
12. Managing Individuals and a Diverse

Work Force

NEW EDITION
COMING JANUARY 2016

GLOBAL3

BCOM7

ORGB4

Carol M. Lehman, Mississippi

State University and
Debbie D. DuFrene, Stephen F.
Austin State University

Debra Nelson, Oklahoma State

University and James Campbell
Quick, The University of Texas
at Arlington

9781305401938
2016 | 304 Pages

9781285423265
2015 | 368 Pages

BCOM7 offers expanded coverage on technology

and social media, online grammar tools, extra model
documents both online and in the text, abundant
real world examples, and quizzes and games to make
reviewing interactive and fun.

ORGB4 incluldes updated content on real-world

companies, such as Google and General Motors.

NEW EDITION

Mike Peng, University of Texas at Dallas

9781305627215 | 2016 | 416 Pages
GLOBAL3 is the first global business book that asks the
big question, What determines the success and failure
of firms around the globe? The author answers from
an insitutional-based view and resource-based view
throughout the textbook.

OM4

HR3

BSTAT2

David Alan Collier, Florida Gulf

Coast University and James R.
Evans, University of Cincinnati

Gerald Keller, Wilfrid Laurier

University

Angelo DeNisi, Tulane

University and Ricky Griffin,
Texas A&M University

9781133372424
2013 | 448 Pages

9781285867571
2016 | 368 Pages

This engaging, accessible text

combines balanced coverage of manufacturing and
service operations with a full suite of proven learning
tools in a convenient, affordable package.

HR3 includes information on HR

certifications offered by the National HR Institute.

9781285447681
2014 | 352 Pages
BSTAT2 teaches your students
to use statistical tools to solve
actual business problems with
the authors signature, three-step approach that
emphasizes how to identify the correct technique,
compute the statistics, and interpret the results
within context.

ECONOMICS

ACCOUNTING AND FINANCE

Financial ACCT2

PFIN4

ECON Micro4

Norman H. Godwin, Auburn

University and C. Wayne
Alderman, Auburn University

Lawrence J. Gitman, San Diego

State University - Emeritus,
Michael D. Joehnk, Arizona
State University and Randall
Billingsley, Virginia Tech

William A. McEachern,
University of Connecticut

9781305271432
2016 | 464 Pages

ECON Micro4 highlights todays

latest economic developments
and examples, from the impact of the 2008-2009
recessions to the economic effects of the BP spill.

9781111530761
2013 | 400 Pages
Financial ACCT2 employs an
engaging narrative that emphasizes strong and
effective examples to convey and reinforce
fundamental financial accounting concepts and
procedures.

Managerial
ACCT2

PFIN4 provides clear, approachable content

and additional tools to help you further engage
students in learning and understanding
personal finance.

Dean Croushore, University of

Richmond
9781285167961
2015 | 448 Pages

9781111822699
2013 | 336 Pages
Managerial ACCT2 delivers a comprehensive yet
accessible solution that enhances readers learning
experiences and improves their grades

NEW EDITION COMING JANUARY 2016

ECON Macro4

M&B3

Roby B. Sawyers, North

Carolina State University, Steve
Jackson, University of Southern
Mississippi and Greg Jenkins,
Virginia Polytechnic Institute
and State University

9781285423548
2015 | 400 Pages

M&B3s brief, focused approach

reads more like a business
periodical than a text. The thoroughly updated
coverage addresses the modern framework of
todays financial system in which both financial
markets and banks play important roles.

CFIN4

William A. McEachern,
University of Connecticut
9781285423623
2015 | 368 Pages
ECON: MACRO4 truly leads by
example as award-winning
instructor and author Will McEachern takes a
just-in-time approach - introducing material
just as it is needed to develop an argument.

Intermediate
MACRO
Robert J. Barro, Harvard
University

Scott Besley, University of

South Florida and Eugene F.
Brigham, University of Florida

9781439040096
2010 | 336 Pages

9781285434544
2015 | 336 Pages

Immediately engage todays student with

intermediate MACRO, a unique modern
presentation of marcoeconomics.

CFIN4 is directed at
undergraduate business and finance majors
who are required to take an introductory
corporate finance course.

Survey of
ECON2
Robert L. Sexton, Pepperdine
University
9781285087306
2014 | 484 Pages

COMPUTER & MIS

NEW EDITION

CMPTR2

MIS6

Katherine T. Pinard, Technical

Writer and Robin M. Romer,
Technology in Education-Writer

Hossein Bidgoli, California

State University, Bakersfield

Using bite-sized, easy-to-digest sections; built-in

review questions; and numerous memorable
examples drawn from pop culture, this textbook
demonstrates the relevance and excitement of
economics at work in the world today.
NEW EDITION COMING JANUARY 2016

9781305632004
2016 | 336 Pages

9781285096193
2014 | 864 Pages
CMPTR2 employs a combined
approach, covering computer concepts and
introductory Office 2013 skills within a single
solution. With six computer concepts chapters and
sixteen Office 2013 application chapters, you will
have everything you need for your computer literacy
course in a format that students find current
and engaging.

MIS6 employs state-of-the-art

coverage through numerous
practical applications and offers emerging cases
from the information systems field. Brand-new
topics have been added to the chapters of which web
analytics and mobile analytics, spear phishing, mobile
marketing, social commerce, are a few prime examples.

This is an excellent book on management. It is intellectually inspiring, practical and fun at the same time. The online
videos and games are brilliant in generating discussion and debate in and outside class. The students have especially
liked the use of examples and exhibits in the text. They also value the competitive pricing of the book!
- Dr Nina Seppala, University College London, UK (about MGMT)

To learn more about 4LTR Press and the range of textbooks, visit www.4ltrpress.cengage.com

MATHS AND SCIENCE

PHYSICS
Vern J. Ostdiek, Benedictine College Atchison, KS
and Donald J. Bord, University of Michigan, Dearborn
9780538735391 | 2011 | 400 Pages
PHYSICS is an engaging and accessible solution to accommodate the diverse
lifestyles of todays learners at a value-based price. PHYSICS maintains the perfect
balance of quantitative and conceptual content by carefully incorporating problem
solving into a discernible conceptual framework. Accompanying PHYSICS is a full
supplemental package.

MATH APPS
Ronald J. Harshbarger,
University of South Carolina
9780840058225
2012 | 368 Pages
The books concept-based
approach, multiple presentation
methods, and interesting and
relevant applications keep students engaged in
the material.

NUTR
ASTRO2

GEOL2

Michael A. Seeds, Franklin

and Marshall College
and Dana Backman, SETI
Institute of Mountain View

Reed Wicander, Central

Michigan University and James
S. Monroe, Central Michigan
University, Emeritus

9781133950134
2014 | 384 Pages

9781133108696
2013 | 432 Pages

ASTRO2 employs the same engaging writing style

that has become a hallmark of Mike Seeds and Dana
Backmans introductory astronomy texts.

This streamlined yet comprehensive text focuses on

the core concepts of physical geology and devotes
three chapters to historical geology.

CHEM

LIFE

Melvin Joesten, Vanderbilt

University, John L. Hogg, Texas
A&M University and Donald R.
Neu, Saint Cloud State
University

John H. Postlethwait,
University of Oregon and Janet
L. Hopson, University of
California, Santa Cruz

9780538738217
2011 | 448 Pages
CHEM presents basic chemical principles within a
framework of relevant, real world applications.

9780538741347
2011 | 320 Pages
LIFE is intended for non-major
introductory biology courses. An appealing layout,
interesting photos, and relevant real-life examples
motivates and connect with non science students.

Michelle Shelley McGuire,

Washington State University
and Kathy A. Beerman,
Washington State University
9781111578923
2013 | 400 Pages
NUTR combines a visually
engaging approach with real-world applications
to help students build a strong foundation in
the essential concepts of nutrition.

STAT2
Robert R. Johnson, Monroe
Community College and
Patricia J. Kuby, Monroe
Community College
9780538738415
2012 | 368 Pages
This concise STAT2 includes all the key
concepts that students require. In this new
edition, many new-world examples that
students can relate to have been added, such
as Teens using Cell Phones in Class, Busy
Behind the Wheel, What Employees, and
Polishing a Microchip.

SOCIAL SCIENCE AND HUMANITITES

EXPLORACIONES 2

PSYCH4

Randall VanderMey, Westmont College, Verne

Meyer, Dordt College, John Van Rys, Redeemer
University College and Patrick Sebranek, University
of Wisconsin-Whitewater

Mary Ann Blitt, College of Charleston and

Margarita Casas, Linn-Benton Community College

Spencer A. Rathus, New York University, School of

Continuing and Professional Studies

9781305252479 | 2016 | 640 Pages

9781305091924 | 2016 | 448 Pages

9781133307747 | 2013 | 496 Pages

EXPLORACIONES2 is an engaging and accessible

solution for an introductory Spanish course that
accommodates the diverse lifestyles of todays
learners.

PSYCH4 is an extremely concise, visually appealing

text that introduces psychology concepts without any
delays or distraction.

COMP2

Practical and concise, COMP2 helps writers focus on

the seven traits of effective writing as they invent,
draft, develop, and revise their writing.

ONLINE

SOCIAL SCIENCE AND HUMANITITES

CDEV

HDEV3

SPEAK2

Spencer A. Rathus, The College

of New Jersey

Spencer A. Rathus, New York

University, School of Continuing
and Professional Studies

Rudolph F. Verderber,
University of Cincinnati,
Deanna D. Sellnow, University
of Kentucky and Deanna D.
Sellnow, University of Kentucky

9780495905530
2011 | 352 Pages

9781285057224
2014 | 480 Pages

An engaging textbook for

students studying Child and
Adolescent Psychology as undergraduates in the
disciplines of psychology, human developement,
family and consumer studies, counseling, ed psych,
and allied health.

HDEV3 is an extremely concise,

visually appealing new text that traces development
from infancy through late adulthood without any
delays or distractions.

SOC4

COMM3

9781285077055
2015 | 288 Pages
SPEAK2 helps you guide students through the
speech-making process with six Speech Plan Action
Steps and related activities that prompt them to
develop effective speeches.

Nijole V. Benokraitis,
University of Baltimore

Rudolph F. Verderber,
University of Cincinnati,
Kathleen S. Verderber,
Northern Kentucky University
and Deanna D. Sellnow,
University of Kentucky

9781305094550
2016 | 400 Pages

9781285445588
2015 | 272 Pages
This concise COMM3 covers all of the key
communication concepts that students require and a
full suite of learning aids including chapter-bychapter study cards, self-quizzes, downloadable flash
cards, and more.

Cultural
ANTHRO2

SOC4 delivers all of the key

terms and all of the core
concepts for the introductory sociology course
through a visually appealing print component with
tear-out review cards for students and class prep
cards for instructors.

HIST3
Kevin M. Schultz, University of
Illinois at Chicago
9781133953548
2014 | 576 Pages
HIST3 provides an engaging and
accessible solution for the U.S.
History course that accommodates the diverse
learning styles of todays students at a value-based
price.

Richard H. Robbins, State

University of New York (SUNY),
Plattsburgh and Rachel Dowty,
Louisiana State University
9781133606727
2014 | 224 Pages

Available in the following split options:

CULTURAL ANTHRO2 is an engaging and accessible

solution to accommodate the diverse lifestyles of
todays learners. Using a variety of questions on
important issues anthropologists study in a unique
problem-based format.

NEW EDITION

ED PSYCH2

Vol. 1 (to 1877) | 9781133953531

Vol. 2 (Since 1856) | 9781133953524

IR2
James M. Scott, Texas Christian
University, Ralph G. Carter,
Texas Christian University and
A. Cooper Drury, University of
Missouri
9781305094185
2016 | 464 Pages

Jack Snowman, Southern Illinois

University and Rick McCown,
Duquesne University
9781305090521
2016 | 432 Pages
ED PSYCH2 has practical
approach to educational psychology, taking complex
psychology theories and demonstrating how they
apply to the everyday experiences.

IR2 explores the challenges of international politics

and the evolving search for security in a complicated
and connected world. Students will learn about
current issues affecting the globe and discover how
international actors seek international, economic,
and human security through a variety of theoretical
lenses.

M&F3
David Knox, Ph.D.,
East Carolina University
9781305406377
2016 | 368 Pages

GOVT5
Edward I. Sidlow, Eastern
Michigan University and Beth
Henschen, Eastern Michigan
University

Complete with all the topics,

and coverage for the Marriage
and Family course, students will appreciate M&Fs
real-world relevance.

9781133956099
2014 | 496 Pages
Focusing on the current and historical conflicts and
controversies that define America as a nation,
GOVT5 is a streamlined and extremely current text
for the American Government course.

NEW EDITION

TEACH3
Janice Koch, Hofstra University
9781305094642
2016 | 224 Pages
TEACH3 is centered upon an
underlying and thoroughly
integrated objective-to help
students uncover whether they are a good fit
for the teaching profession.

WCIV
Gavin Lewis, John Jay College,
City University of New York
9781111341800
2012 | 688 Pages
WCIV provides a comprehensive
introduction to western
civilization.
Available in the following split options:
Vol. 1 (to 1700) | 9781133953531
Vol. 2 (Since 1300) | 9781133953524

WORLD
Craig A. Lockard, University of
Wisconsin, Green Bay
9780495802051
2011 | 960 Pages
The innovative structure of
WORLD combines the
accessibility of a regional approach with the rigor of
big history ideas to present world history in a truly
global framework.
Available in the following split options:
Vol. 1 (to 1500)
9781439084120
Vol. 2 (Since 1450)
9781439084137

4LTR Press materials allow me more

freedom to manage my students
learning experiences more efficiently
and effectively. In turn, this has
given me more opportunity to be a
content expert for my students
rather than a technical help desk.
- Professor John Kurnick, St.
Petersburg College

To learn more about 4LTR Press and the range of textbooks, visit www.4ltrpress.cengage.com

Inspection Copy Form

Please return the form below to:
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Title

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ISBN

Title

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MARKETING

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ISBN

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Edition

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MATHS AND SCIENCE

9781285860169 MKTG9

Published

97805 38 7 35 391 PHYSICS

Published

978 1305 6 318 2 3 MKTG10

10

Jan 2016

9 7 8 1 1 3 3 9 5 0 1 3 4 ASTRO2

Published

9 78 1133 6 2 93 8 2 MM4

Published

9780538 7 38217 CHEM

Published

9781305403222 CB7

Published

978 1133 10 8 69 6 GEOL2

Published

9 7 8 1 1 3 3 6 2 6 1 76 PROMO2

Published

97805 38 7413 47 LIFE

Published

9 7 8 1 1 3 3 9 5 3 7 9 1 PROMO3

Feb 2016

9780840058225 MATH APPS

Published

978 1285 16 47 24 SELL4

Published

9 7 8 1 1 1 1 5 7 8 9 2 3 NUTR

Published

9 7 8 1 1 3 3 9 5 8 4 1 3 MR2

Published

9780538738415 STAT2

Published

BUSINESS AND MANAGEMENT

SOCIAL SCIENCE AND HUMANITITES

9781285867502 MGMT8

Feb 2016

9 7 8 1 1 3 3 3 0 7 747 COMP2

Published

978 1285 7 7529 6 BUSN8

Published

9781305252479 EXPLORACIONES2

Published

9781305497320 BUSN9

Jan 2016

9781305091924 PSYCH4

Published

978 13 05 6 2 7 2 15 GLOBAL3

Nov 2016

9780495905530 CDEV

Published

9781305 401938 BCOM7

Published

9781285 4 4558 8 COMM3

Published

978 1285 42 3265 ORGB4

Published

978 11336 0 6 7 27 Cultural ANTHRO2

Published

9 7 8 12 8 5 8 6 7 5 7 1 HR3

Published

9 7 8 1 1 1 1 8 4 1 9 3 5 ED PSYCH

Published

978 1285 4 476 8 1 BSTAT2

Published

9781305090521 ED PSYCH2

Published

9 78 1 1333 7 2424 OM4

Published

9781133956099 GOVT5

Published

9781285057224 HDEV3

Published

9781305094550 SOC4

Published

9 7 8 1 13 3 9 5 35 4 8 HIST3

Published

9 7 8 1 1 3 3 9 5 3 5 3 1 HIST3: VOL 1

Published

9 7 8 1 1 3 3 9 5 35 2 4 HIST3: VOL 2

Published

9781305094185 IR2

Published

9781305406377 M&F3

Published

978128507 7055 SPEAK2

Published

ACCOUNTING AND FINANCE

9 7 8 1 1 1 1 5 3 0 7 6 1 Financial ACCT2

Published

9 7 8 1 1 1 1 8 2 2 6 9 9 Managerial ACCT2

Published

978128543454 4 CFIN4

Published

978 1305 2 7 1432 PFIN4

Published

9 7 8 1 2 8 5 1 6 7 9 6 1 M&B3

Published

ECONOMICS
9781285 4235 4 8 ECON Micro4

Published

978 11339 6 339 4 TEACH2

Published

978 1305 6 31939 ECON Micro5

Jan 2016

9781305094642 TEACH3

Published

9781285 423623 ECON Macro4

Published

9 7 8 1 1 1 1 3 4 1 8 0 0 WCIV

Published

9781439040096 Intermediate MACRO

Published

9 7 8 1 1 1 1 3 42 3 4 0 WCIV: VOL 1

Published

9781285087306 Survey of ECON2

Published

9 7 8 1 1 1 1 3 4 2 5 4 8 WCIV: VOL 2

Published

9781285087306 Survey of ECON3

Jan 2016

9780495802051 WORLD

Published

COMPUTER & MIS

9 7 8 1 1 1 1 3 42 3 4 0 WORLD: VOL 1

Published

9781285096 193 CMPTR2

978143908 4137 WORLD: VOL 2

Published

Published

9781285836 45 4 MIS5

Published

9781305632004 MIS6

Published

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