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Page 2
In its first
year DeSoto
manufactured
more cars
than either its
parent
company
Chrysler,
Pontiac or
GrahamPaige.
For reasons inexplicable to me, the DeSoto has been on my mind of late. When I
was a mere lad a neighbor two doors down
owned one that routinely caught my eye.
At any rate, I thought it would be both interesting and informative to take a look at
the car.
Before we do, in the interest of full disclosure let me divulge that what follows is
not original from me. Rather, it is the product of searching the
net and gathering info. The most relied upon sources are: the
DeSoto Wiki , the DeSotoLand web site, Allpar , and
the Automotive Oddity web site. Having given credit where
credit is due, lets sit back and enjoy the ride!
While Walter P. Chrysler formed the division in 1928, the
first models were not introduced to the motoring public until
1929. Needless to say, his timing in this regard was not the
best? The DeSoto was placed to compete with the mid-price
offerings from General Motors, Studebaker and Willys-Knight.
Despite the timing, sales of the inaugural DeSoto totaled
81,065 cars. In its first year DeSoto manufactured more cars
than either its parent company Chrysler, Pontiac or GrahamPaige. At the time this figure set a first year sales record. Not
only was it a record in 1929, the record stood until 1960, when
it was finally superseded by Ford Falcon debut sales.
DeSoto provided the car buying public with
more than a few engineering advantages, including an oil filter and Lockheed hydraulic
brakes. Hydraulic brakes were either optional
or not even available from competing manufacturers. Standard equipment on a DeSoto
also included automatic windshield wiper, ignition lock, brake light, full-instrumentation,
steering hub controls for headlights, and a tool
kit with grease gun.
Throughout the depression years automobile
manufacturers had to be creative in terms of
marketing to keep their brand in the public eye
and get people into the showrooms. Chrysler was not above resorting to gimmicks
when it came to the DeSoto. In 1932 Walter P. put race car driver Peter DePalo behind
the wheel of a DeSoto and speed across the U.S. in ten days. At the conclusion of the
trek DePalo then put the car on the track and drove it for 300 more miles while attaining
speeds in excess of 80 m.p.h.
Even more attention getting was the the 1933 cross-country trip by racer Harry Hartz.
What made it notable was that the entire trip was driven with the DeSoto in reverse!
That had to make for more than a crick or two in the neck I suspect?
What was not made known to the public was that this trip was more than a mere
stunt. It was actually engineering research into aerodynamics. It confirmed that the
gentle slope of body contour found in the rear of cars produced less wind resistance
and yielded better gas mileage. In fact, the test results ultimately led to the introduction
of the DeSoto Airflow in 1934.
The Airflow, bearing both Chrysler and DeSoto badging is a whole other subject in and
of itself. Suffice it to say the design was leading edge and remains a classic example
Page 3
In distant
Japan the
first mass
produced
Toyota was
styled to
resemble the
1934 DeSoto
Airlow.
Page 4;;
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