2005 2006 Course Summary Sheet

 Master of Advertising (Creative Advertising) (IX96)

This document will assist you with the selection of your study program and completion of your enrolment. Other useful
information can be found on Student Services website studentservices.qut.com which can be also accessed via the Online
Enrolment portlet.

Location: Kelvin Grove and Gardens Point campus

Course Duration: 3 semesters full-time or 6 semesters part-time

Total Credit Points: 144

Total Credit Points/Full-Time Semester: 48

Course Coordinators:
Ms Sandra ContrerasAssociate Professor Terry Flew; The Hub, Z6-508510, Creative Industries Precinct; Ph 3864 8186
8188 Email: s.contreras@qut.edu.aut.flew@qut.edu.au

Creative Industries Enquiries: mediacomm@qut.edu.au

Course Design:
All students must complete eight compulsory units (96 credit points), and four approved elective units (48 credit points).

Important Note: please ensure you select the correct teaching period, class and location code for
all units you are enrolled in. All units in this course have a location of Gardens Point or Kelvin
Grove and a class of Internal.

COURSE STRUCTURE

CREATIVE ADVERTISING– Full Time

Class Credit Campus
Year 1, Semester 1 Code Points
KCP360 Advertising Creative: Introduction INT 12 KG
AMN420 Advertising Management INT 12 GP
KCP362 Advertising Creative: Copywriting and Art Direction INT 12 KG
AMN421 Contemporary Issues in Advertising INT 12 GP

Year 1, Semester 2
KCP361 Advertising Creative: Electronic and Print Media INT 12 KG
KVP100 Graphic Design INT 12 KG
Elective Unit
AMN400 Consumer Behaviour OR INT 12 GP
Elective Unit

Year 2, Semester 1
KKN600 Advertising Creative: Major Project (24 credit points) INT 24 KG
Elective Unit
Elective Unit

Credit Location Hours Coreq Previous Semester

Points Code per uisite( Unit of offer
week s) Code

CREATIVE ADVERTISING– FULL TIME COURSE STRUCTURE

Year 1, Semester 1
AMN420 Advertising Management 12 GP 3 1, 2
AMN421 Contemporary Issues in 12 GP 3 1,2
Advertising
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 KCP404 Advertising Creative: 12 KG 3 KCP360 1,2
Introduction
KCP406 Advertising Creative: 12 KG 3 KCP40 KCP362 1
Copywriting and Art Direction 4
(semester 1)
OR
KVP401 Graphic Design (semester 2) 12 KG 3 KVP100
Year 1, Semester 2
KCP405 Advertising Creative: Electronic 12 KG 3 KCP40 KCP361 2
and Print Media 4,
KVP40
1
Elective 12 1,2,3
KCP406 Advertising Creative: 12 KG 3 KCP40 KCP362
Copywriting and Art Direction 4
(semester 1)
OR
KVP401 Graphic Design (semester 2) 12 KG 3 KVP100 2
AMN400 Consumer Behaviour 12 GP 3 1,2
OR
Elective 12 1,2,3
Year 2, Semester 1
KCP411 Advertising Creative: Major 24 KG 3 KKN600 1,2,3
Project
Elective 12 1,2,3
Elective 12 1,2,3

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 Credit Location Hours Corequis Previous Semester
Points Code per ite(s) Unit of offer
week Code

CREATIVE ADVERTISING– PART TIME COURSE STRUCTURE

Year 1, Semester 1
AMN420 Advertising Management 12 GP 3 1,2
KCP404 Advertising Creative: 12 KG 3 KCP360 1,2
Introduction
Year 1, Semester 2
KCP405 Advertising Creative: Electronic 12 KG 3 KCP404, KCP361 2
and Print Media KVP401
KCP406 Advertising Creative: 12 KG 3 KCP404 KCP362
Copywriting and Art Direction
(semester 1)
OR
KVP401 Graphic Design (semester 2) 12 KG 3 KVP100 2
Year 2, Semester 1
AMN421 Contemporary Issues in 12 GP 3 1,2
Advertising
KCP406 Advertising Creative: 12 KG 3 KCP404 KCP362 1
Copywriting and Art Direction
(semester 1)
OR
KVP401 Graphic Design (semester 2) 12 KG 3 KVP100
Year 2, Semester 2
KVP410 ElectiveGraphic Design 12 KG 3 KVP100 2
AMN400 Consumer Behaviour 12 GP 3 1,2
OR
Elective 12 1,2,3
Year 3, Semester 1
KCP411 Advertising Creative: Major 24 KG 3 KKN600 1,2,3
Project
Year 3, Semester 22
Elective 12 1,2,3
Elective 12 1,2,3

CREATIVE ADVERTISING - Part-time

Year 1, Semester 1
KCP360 Advertising Creative: Introduction INT 12 KG
AMN420 Advertising Management INT 12 GP

Year 1, Semester 2
KCP361 Advertising Creative: Electronic and Print Media INT 12 KG
AMN400 Consumer Behaviour OR INT 12 GP
Elective Unit

Class Credit Campus

Code Points
Year 2, Semester 1
KCP362 Advertising Creative: Copywriting and Art Direction INT 12 KG
AMN421 Contemporary Issues in Advertising INT 12 GP

Year 2, Semester 2
KVP100 Graphic Design INT 12 KG
Elective Unit

Year 3, Semester 1
KKN600 Major Project (24 credit points) INT 24 KG
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Year 3, Semester 2
Elective Unit
Elective Unit

Students may either choose electives from the following list of suggested units or consult with the course
coordinator for approval of other units.

KIN809 Interaction Design

KIN817 Project Management
KIN811 Visual Interactions
OR
KIN812 Interdisciplinarity for the Creative Industries
KKB818007 Introduction to Multim Media Technology
KMN606KMP400 Digital Recording
KMN608 Composing for Moving Pictures
KMN613 Music and Sound for Digital Media
KMB619105 Music and Sound Technology
KPB118 Photomedia: Traditions and Techniques
KPP401B155 Media Foundations of Film and Television Production
KPB370 Principles of Television
KPB372 Televisual Formats
KVB509KVB104 Photomedia and Artistic Practice
KVB703KVB306 Video Art and Culture
KWB111KWP401 Media Writing
KWP402KWB315 Persuasive Writing
KWP405KWB314 Corporate Writing and Editing
KWB370KWB201 Electronic Creative Writing

*Subject to course coordinator approval

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