University of Gondar

Faculty of Business and Economics

Department of Management
Course Title:
Course No:
Instructors:

Entrepreneurship ( 3 credit hours)

Mgmt - , Sem. I, 2009
Aderaw Gashayie ( MBA, PhD-candidate)

COURSE OUTLINE
Description
This interdisciplinary course is designed to introduce students to the concept of
sustainable entrepreneurship, a manageable process that can be applied across careers and
work settings. It focuses on building entrepreneurial attitudes and behaviors that will lead
to creative solution within community and organizational environments. Course topics
include the history of entrepreneurship, the role of entrepreneurs in the 21 st century global
economy, and the identification of entrepreneurial opportunities. The elements of creative
problem solving, the development of a business concept/model, the examination of
feasibility studies and the social /moral/ethical implication of entrepreneurship will be
incorporated. This course is directed toward forging views of entrepreneurship as they
operate in todays world. (3 hours weekly)
Overall Course Objectives
Upon completion of this course, the student will be able to:
1.
Define entrepreneurship within the context of society; organizations and
individuals.
2.
Demonstrate an understanding of the impact of entrepreneurship on the economy.
3.
Recognize entrepreneurial attitudes and behaviors within him/her and others.
4.
Distinguish between an entrepreneurial and a conventional approach to
management.
5.
Recognize and overcome obstacles to creative problem-solving.
6.
Describe the element of an effective business model/plan.
7.
Develop a concept for an innovative product or service in his or her own area of
interest.
8.
Recognize that entrepreneurial success in the 21 st century depends on teamwork
and diversity.
9.
Develop a personal framework for managing the ethical dilemmas and social
responsibilities facing entrepreneurs.
10.
Describe the leadership studies of entrepreneurs who have been successful in
different sectors (e.g., start-ups, corporations. Community, public sector, etc.).

11.
12.

Identify traits / characteristics of an entrepreneur/ intraepreneur as exhibited in

behavior.
Analyze elements of the entrepreneurial mind set and discuss the implications for
functioning as a successful entrepreneur.

Major Topics
I.

II.

III

IV.

V.

VI.

Entrepreneurship and free enterprise

i.
Definition and philosophy
ii.
History
iii.
Role within the economy
iv.
Entrepreneurship, creativity and Innovation
Business Planning
i.
The concept of business planning
ii.
Feasibility planning
iii.
The business plan
iv.
Developing a business plan
Product and Service Concept
i.
Product technology
ii.
Product development process
iii.
Product protection
Patents
Trademarks
Copyrighting
Marketing and new venture development
i.
Marketing research
ii.
Marketing intelligence
iii.
Competitive analysis
iv.
Marketing strategies
v.
International markets
Organizing and financing the new venture
i.
Entrepreneurial team and business formation
ii.
Sources of financing
Asset management
Equity Financing
Venture Capital
Debt financing
Government Programs
Managing Growth and transaction
i.
Preparing for the launch of the venture
ii.
Managing early growth of venture
iii.
New venture expansion strategies and Issues

Independent Course Readings Required.

A. Forms of business organizations
Sole proprietorship
Partnership
Corporation
Joint venture
Franchises
Public Enterprises
Cooperatives
B. Ethical issues governing Entrepreneurship
Evaluation
I.
II.

Project group work with defense

Final Examination

70%
30%
100%

Text
1. R. Arora and S>K> Sood. Fundamentals of Entrepreneurship. Kalyani
publishers, 2013.
References
1.
2.
3.

Hirsh Robert D. and D. and Peters Michael P. Entrepreneurship Fifth

Edition, Tata McGraw Hill Edition, 2002.
Holt David H. Entrepreneurship New venture Creation Eastern Economy
Edition, 2000.
Donald F. Kutatko and Richard M. Hodgetts, Entrepreneurship: A
Cotemporary Approach Fourth Edition, 1998.