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2. DESIGN LINK
The design stage typically involves moving the information outlined in the
planning stage further into reality. The main deliverables are a documented
site structure and, more importantly, a visual representation. Upon
completion of the design phase, the website should more or less have taken
shape, but for the absence of the content and special features.
Wireframe and design elements planning
This is where the visual layout of the website begins to take shape.
Using information gathered from the client in the planning phase,
begin designing the layout using a wireframe. Pencil and paper are
surprisingly helpful during this phase, although many tools are
online to aid as well.
Mock-ups based on requirements analysis
Its coding time. Slice the final Photoshop mock-up, and write the
HTML and CSS code for the basic design. Interactive elements and
jQuery come later: for now, just get the visuals together on screen,
and be sure to validate all of the code before moving on.
Resource links for this phase:
Printable Sketch Templates for Wireframing
Color Scheme Designer
Type Tester, font comparison
iPlotz, online template and wireframing tool
Stripe Generator
Favicon Generator
Icon Finder
Stock Exchange, free stock photos
3 . D E V E LO P M E N T L I N K
Development involves the bulk of the programming work, as well as loading
content (whether by your team or the clients). Keep code organized and
commented, and refer constantly to the planning details as the full website
takes shape. Take a strategic approach, and avoid future hassles by
constantly testing as you go.
Build development framework.
Heres where the fancy elements come into play. I like to take care
of this before adding the static content because the website now
provides a relatively clean and uncluttered workspace. Some
developers like to get forms and validation up and running at this
stage as well.
Fill with content.
Time for the boring part: loading all of the content provided by the
client or writer. Although mundane, dont misstep here, because
even the simplest of pages demand tight typography and careful
attention to detail.
Test and verify links and functionality.
This is a good time for a full website review. Using your file manager
as a guide, walk through every single page youve created
everything from the home page to the submission confirmation
pageand make sure everything is in working order and that you
havent missed anything visually or functionally.
Resource links for this phase:
Wufoo, form generator
Adobe Browserlab, cross-browser analysis
Choosing the Right Web Platform
4. LAUNC H LINK
The purpose of the launch phase is to prepare the website for public viewing.
This requires final polishing of design elements, deep testing of interactivity
and features and, most of all, a consideration of the user experience. An
important early step in this phase is to move the website, if need be, to its
permanent Web server. Testing in the production environment is important
because different servers can have different features and unexpected
behavior (e.g. different database host addresses).
Polishing
spell-checker and the like. You want to find any mistakes yourself
rather than hearing complaints from the client or an end-user.
Final cross-browser check (IE, Firefox, Chrome, Safari,
Be sure the client is satisfied with the product and that all
contractual obligations have been met (refer to the project charter).
A closed project should leave both you and the client satisfied, with
no burned bridges.
Provide documentation and source files
Get the client to sign off on the last checks, provide your contact
information for support, and officially close the project. Maintain a
relationship with the client, though; checking in a month down the
road to make sure everything is going smoothly is often
appreciated.
As stated, this is merely a sample process. Your version will be modified
according to your client base and style of designing. Processes can also differ
based on the nature of the product; for example, e-commerce websites, Web
applications and digital marketing all have unique requirements.
By now, you should understand what a process looks like, including the
details of each phase, and have some idea of how to construct your
particular Web design process. This is a great first step, but its still only a
first step! Dont miss this next bit: knowing how a process can enhance your
overall business and how to use it when approaching and interacting with
clients.
R E F I N I N G T H E P R O C E SS L I N K
The process will be different for each designer, and for each project. Develop
a process for yourself, and identify whatever is useful to you or your team.
Only then will the process be truly useful. After all, freelancers can serve
drastically different target markets.
Bulleted lists are well and good, but the process can be much more useful
and elaborate than that. Many of the resources, tools and links posted on
Web design blogs and Twitter feeds fit into different parts of the process. An
incredibly useful way to refine the process is to add resource links to each
phase, and to develop your own resources, such as branded document
templates.
A P R O C E SS P U T S T H E C L I E N T AT E A S E L I N K
Many clients view Web development as a black box, even after youve tried
to educate them on its methods. To them, they provide their requirements,
suggestions and content, and then some time later a website appears or
begins to take shape. Theyre often completely unaware of major aspects of
the process, such as the separation of design and development. Having an
organized and concise process on hand can help organize a clients thoughts
and put their mind at ease, not to mention help them understand where their
money is going.
Outlining my basic process as a freelancer is by far the most common first
step I take with potential or new clients. A quick, high-level This is how
it works discussion provides a framework for the entire
project. Once you have this discussion, the client will better understands
what specifically is needed from them, what you will be delivering at certain
points in the timeline and what type of work youll be engaging in as you go
along. Most of all, the discussion can nip any miscommunication or confusion
in the bud.
Designers are often too deep into Web design to realize that most people
have no idea what they do or understand their terminology or know the steps
involved in creating a finished product. Starting fresh with a understandably
clueless client can be daunting.
I T S A B U S I N E SS L I N K
Its a business, and the steps outlined here are basically the path to smallbusiness management. As you grow in clients or staff or contractors, youll
find yourself with an ever-growing to-do list and a headache from all of the
things to keep track of. Give yourself a break, and invest some time in
finding tools to help you get the job done efficiently. An expanded process
document is a great first step on this path.
TIPS LINK
Ask a non-technical friend to review your process. If it makes sense
Here are some links to resources that showcase sample Web design
processes, as well as tools and templates to build integrate in your own
process.
6 Phases of the Website Design/Development Process