Market research

Rice
Product Code: 1006

Peru

February 2014

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report that is available with the following languages: French, German, Italian and Spanish.
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Index
1. Overview of Peru............................................................3
1.1. Economic Information......................................................4
1.2. Policy and country risk Information.......................................6
1.3. Demographic Information...................................................7
2. Demand Information .............................9
2.1 Potential demand for the HS 1006 product.............................10
3. Supply information .............................12
3.1. Business directories and emarketplaces .............................12
3.2. Trade fairs and shows .............................13
4. Market access .............................14
4.1. Tariffs and taxes .............................14
4.2. Customs documentation .............................14
4.3. Trade barriers .............................15
4.4. Commercial and trade laws .............................15
4.5. Patents and trademarks .............................15
5. Other countries with opportunity for the HS 1006 product.............................16

Disclaimer:
Expoort Free by Think About Export S.L. is licensed under a
Creative Commons Attribution-NonCommercial-ShareAlike
3.0 Unported License.
Based on a work at www.expoort.com

This Report is supported on data and information supplied by third parties. Consequently Think
About Export, S.L. does not guarantee such an information to be true and accurate. The contents
of this Report shall be considered as merely informative, therefore, Think About Export, S.L. shall
not undertake under any circumstances any liability resulting from either the use or decisions made
by yourself on the basis of this Report.

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1. Overview of Peru
Sources used in this section: Cia FactBook - www.cia.gov | World Bank Group - www.worldbank.org | International Monetary Fund - www.imf.org | US
Census Bureau - www.census.gov| Google Search - www.google.com| And personal compilation.

In the search for new markets, a company needs to get information of the country and sector,
such as the environment (location, size, climate, demography ...), the economic structure
(macro and micro data) and political and religious factors.

Peru
Geography
Area total: 1,285,216 sq km
Climate:
varies from tropical in east to dry desert in west; temperate to
frigid in Andes

People
Population: 29,849,303 (July 2013 est.)
Capital: LIMA 8.769 million
-Major cities population: - Arequipa 778,000 (2009)

Lenguages: Spanish (official) 84.1%, Quechua (official) 13%,

Aymara (official) 1.7%, Ashaninka 0.3%, other native
languages (includes a large number of minor Amazonian
languages) 0.7%, other 0.2% (2007 Census)
Life expentancy at birth:
-Male: 71.01 years
-Female: 75.05 years (2013 est.)

Government
Executive branch:
-President Ollanta HUMALA Tasso (since 28 July 2011); First
Vice President Marisol ESPINOZA Cruz (since 28 July 2011);
Second Vice President (vacant); note - the president is both the
chief of state and head of government
Type: constitutional republic
Administrative divisions:
-25 regions (regiones, singular - region) and 1 province*
(provincia); Amazonas, Ancash, Apurimac, Arequipa, Ayacucho,
Cajamarca, Callao, Cusco, Huancavelica, Huanuco, Ica, Junin, La
Libertad, Lambayeque, Lima, Lima*, Loreto, Madre de Dios,
Moquegua, Pasco, Piura, Puno, San Martin, Tacna, Tumbes,
Ucayali
Source: CIA FactBook

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1.1. Economic Information

Economy
Money: nuevo sol (PEN) per US dollar 2.6376 (2012 est.)
GDP (official rate): $199 billion (2012 est.)
GDP - by sector:
-Agriculture: 6.4%
-Industry: 36.3%
-Services: 57.3% (2012 est.)
Imports: $41.11 billion (2012 est.)
-Partners: US 24.4%, China 13.9%, Brazil 6.3%, Argentina 5.4%,
Chile 4.7%, Ecuador 4.5%, Colombia 4.2% (2012)
-Commodities: petroleum and petroleum products, chemicals,
plastics, machinery, vehicles, color TV sets, power shovels, front-end
loaders, telephones and telecommunication equipment, iron and
steel, wheat, corn, soybean products, paper, cotton, vaccines and
medicines
Exports: $45.64 billion (2012 est.)
-Partners: China 19.7%, US 15.5%, Canada 9.4%, Japan 6.5%,
Spain 5.2%, Chile 4.8% (2012)
-Commodities: copper, gold, lead, zinc, tin, iron ore, molybdenum,
silver; crude petroleum and petroleum products, natural gas; coffee,
asparagus and other vegetables, fruit, apparel and textiles, fishmeal,
fish, chemicals, fabricated metal products and machinery, alloys
Source: CIA FactBook

Gross Domestic Product (GDP)

GDP growth (%)

2010

2011

2012

2013

6.9

6.3

5.1

5.4

Evolution GDP
GDP growth (%)

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Media
Media in Peru

The Press
El Comercio - El Comercio - Lima daily...
Gestion - Gestion - Lima daily...
Ojo - Ojo - Lima daily...
El Bocon - El Bocon - Lima daily...
La Republica - La Republica - Lima daily...

Television
TV Peru - TV Peru - state-owned...
America TV - America TV - commercial...
Panamericana - Panamericana - commercial...
ATV - ATV - commercial...
Frecuencia Latina - Frecuencia Latina - commercial...

Radio
Radio Programas de Peru (RPP) - Radio Programas de Peru (RPP) - popular Lima-bas...
Radio Panamericana - Radio Panamericana - Lima commercial FM station, music...
Radio Nacional - Radio Nacional - state-run...
Source: BBC

Documents
Other financial documents on Peru

Peru: 2012 Article IV consultation; IMF Country Report 13/45 ...

Peru: Selected Issues Paper; IMF Country Report 13/46; January 30 ...
Peru: 2011 Article IV Consultation--Staff Report; Supplement ... - IMF
note:PDF linkable

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1.2. Policy and country risk Information

Changes in the political environment may be important factors in the development of
international trade.
Policy
Political parties and leaders:
- Alliance for Great Change (Alianza por el Gran Cambio) (a coalition of the Alliance for Progress,
Humanist Party, National Restoration Party, and Popular Christian Party) [Pedro Pablo KUCZYNSKI]Fuerza 2011 [Keiko FUJIMORI Higuchi] - Gana Peru (a coalition of Lima Para Todos, Peruvian
Communist Party, Peruvian Nationalist Party, and Peruvian Socialist Party) [Ollanta HUMALA Tasso] National Solidarity (Solidaridad Nacional) or SN (a coalition of Cambio 90, Siempre Unidos, Todos por el
Peru, and Union for Peru or UPP) [Luis CASTANEDA Lossio] - Peru Posible or PP (a coalition of Accion
Popular and Somos Peru) [Alejandro TOLEDO Manrique] - Peruvian Aprista Party (Partido Aprista
Peruano) or PAP [Alan GARCIA Perez] (also referred to by its original name Alianza Popular
Revolucionaria Americana or APRA)

Political pressure groups and leaders: General Workers Confederation of Peru (Confederacion
General de Trabajadores del Peru) or CGTP [Mario HUAMAN]
Disputes - international:
Chile and Ecuador rejected Peru's November 2005 unilateral legislation to shift the axis of their joint
treaty-defined maritime boundaries along the parallels of latitude to equidistance lines which favor Peru;
organized illegal narcotics operations in Colombia have penetrated Peru's shared border; Peru rejects
Bolivia's claim to restore maritime access through a sovereign corridor through Chile along the Peruvian
border
Source: CIA FactBook

Country Risk assessment:

Country risk is the degree of "danger" or collection of risks associated with political risk,
economic risk, exchange rate risk, sovereign risk, and other factors about related to foreign
investment.

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Agreements between governments favour certain exchanges of interest for both signing
countries. It is locate threats and opportunities derive from the political situation.

Political information Documents on Peru:

Documents
Other policy documents on Peru

Politics of Peru - Wikipedia, the free encyclopedia

Politics & Political History of Peru - LimaEasy
Analysis: Peru's protesters shake up politics, challenge Humala ...
note:linkable

1.3. Demographic Information

Population, evolution of the age pyramid, economic index as a GNP or GDP, or any interesting
features that conditions our product and / or service in the destination country.

Age Pyramid:
People
Population growth rate: 1% (2013 est.)
Sex ratio:
at birth:1.05 male(s)/female
0-14 years:1.04 male(s)/female
15-24 years:1 male(s)/female
25-54 years:0.93 male(s)/female
55-64 years:0.96 male(s)/female
65 years and over:0.9 male(s)/female
total population:0.97 male(s)/female (2013 est.)
Source: CIA FactBook

Graph

Male
Population in milions

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Female
Source: US Census Bureau

Pag. 7

Sociological aspects:
Culture conditions habits and consumer behaviour. Language, education, attitudes, values,
religion, ethnicity are variables that must be taken into account in our internationalization
strategy.
Religion
Ethnic groups:
- Amerindian 45%, mestizo (mixed Amerindian and white) 37%, white 15%, black,
Japanese, Chinese, and other 3%
Religions:
- Roman Catholic 81.3%, Evangelical 12.5%, other 3.3%, unspecified or none
2.9% (2007 Census)
Literacy:
definition:age 15 and over can read and write
total population:89.6%
male:94.9%
female:84.6% (2007 est.)
Source: CIA FactBook

Other demographic documents on Peru:

Documents
Demographic documents on Peru

Demographics of Peru - Wikipedia, the free encyclopedia

Peru Demographics Profile 2013 - Mundi
Demographics of Peru - Princeton University
Peru | Data
note:linkable

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2. Demand Information
Sources used in this section: UN Comtrade - comtrade.un.org | European Commission - Trade Wesites - trade.ec.europa.eu | International Monetary Fund
- www.imf.org | Google Search - www.google.com| And personal compilation.

Much of the information in this report, is based on Combined Nomenclature, of the Common
Customs Tariff and Integrated Tariff of the European Communities (Taric)
The Combined Nomenclature (CN) is the tariff and statistical nomenclature of the Customs
Union. The Common Customs Tariff is the external tariff applied to products imported into the
European Union (EU). The Integrated Tariff of the European Communities is referred to as
Taric.
Taric incorporates all EU and trade measures applied to goods imported into and exported out
of the EU. It is managed by the Commission, which publishes a daily updated version on the
official Taric website.
Each CN subheading has an eight digit code number. The first four and six digits refer to the
harmonised system (HS) headings and subheadings. The seventh and eighth digits represent
the CN subheadings. The ninth and tenth digits represent Taric subheadings.
The more digits have a CN, the product is more specific.
For example:

SECTION XI

TEXTILES AND TEXTILE ARTICLES

CHAPTER 61

ARTICLES OF APPAREL AND CLOTHING ACCESSORIES, KNITTED OR CROCHETED

6105

Men's or boys' shirts, knitted or crocheted

6105 10

-Of cotton

6105 20

-Of man-made fibres

6105 20 10

- -Of synthetic fibres

6105 20 90

- -Of artificial fibres

6105 90

-Of other textile materials

6105 90 10

- -Of wool or fine animal hair

6105 90 90

- -Of other textile materials

The heading 6105 (Men's or boys' shirts, knitted or crocheted ), this 4 digits, includes a group of
products containing the subheadings...10, 20,90...
However, a subheading like a 610510 (of cotton), six digits, refers only to a specific product
(Men's or boys' shirts, knitted or crocheted of cotton)

For more information, access: TARIC EU

The Free-Expoort report does not show information about competitors.

The 6-Digits report analyzes the main countries where your competition exports.
For more information about the 6-Digits report, visit the following link
www.expoort.com or check the table at the end of the document.

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2.1 Potential demand for the HS 1006 product

It seeks to establish the import capacity of the country, through the imports and exports
statistics. How much HS.1006 product Peru import?

Period

Trade Value

Trade Quantity

2006
2007
2008
2009
2010
2011
2012

$16,412,701
$35,839,878
$101,067,614
$55,723,693
$61,809,352
$130,890,444
$166,067,282

44,184,699
79,993,389
146,498,156
91,346,687
94,709,531
205,351,676
253,138,763

* Estimated quantity shown in italics

Source: UN Comtrade

Evolution imports
in milions

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Top 10 countries from with Peru imports the HS 1006 product:

Partner

Trade Value

Trade Quantity

Uruguay

$125,343,990

189,506,463

Brazil

$19,469,734

29,521,080

Argentina

$12,478,114

19,704,059

Thailand

$4,847,689

7,185,900

Paraguay

$1,605,416

2,419,960

Bolivia (Plurina

$1,438,928

3,652,196

Viet Nam

$414,616

673,150

USA

$324,127

360,922

Italy

$114,075

63,656

China

$26,625

47,633

Graph

Source: UN Comtrade

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3. Supply information
Sources used in this section: eMarket Services - www.emarketservices.com | LinkedIn - www.linkedin.com | Doing Business World Bank Group www.doingbusiness.org| TSNN - www.tsnn.com| Bvents - www.bvents.com| Google Search - www.google.com| And personal compilation.

Next, it is necessary to study the global supply of the destination country, such as company
research, competitors, suppliers and potential customers.
Highlights to consider:

3.1. Business directories and emarketplaces

Emarketplaces and directories
Peru business directories

Portal de Compras Estatales de Per - MAIN ASP ....

Adquira - MAIN ASP ....
Please click on each e-marketplace for more ... - MAIN ASP ....
Quadrem - MAIN ASP ....
Visit the e-marketplace now - MAIN ASP ....
Pginas Amarillas - hibu Per (hoteles, hostales, transporte de ...
Peru Yellow Pages - YP.com
Peru Yellow Pages
note:linkable

In the 6-Digits report you could found a list of companies about your export destination country.
These companies may be potential customers, distributors, wholesalers, importers, partners, etc.
For more information about 6-Digits report, visit the following link www.expoort.com
or check the table at the end of the document.

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Pag. 12

3.2. Trade fairs and shows

Trade Shows
Events in Peru

EXPO PESCA and ACUIPERU

07.11.2013 - 09.11.2013 - every two years
Centro de Convenciones Jockey Plaza, Lima, Peru

www.thaiscorporation.com
Expoalimentaria
24.09.2013 - 26.09.2013 - every year
Cuartel General del Ejrcito, San Borja, Lima, Peru

www.expoalimentariaperu.com
EXPO PESCA and ACUIPERU
07.11.2013 - 09.11.2013 - every two years
Centro de Convenciones Jockey Plaza, Lima, Peru

www.thaiscorporation.com
Source: TSNN,Auma, others and personal compilation

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4. Market access
Sources used in this section: European Commission - Trade Wesites - trade.ec.europa.eu | Doing Business World Bank Group - www.doingbusiness.org |
Google Search - www.google.com| And personal compilation.

This is another key point in reaching new markets, especially in third countries (outside the
EU). Some variables to be consider:
- Harmonized system (HS):
It is the harmonized product identification number.
- Duties and taxes:
Tariffs are levied on goods imports and exports, well as other derivative taxes. To locate this
information, you need to have the HS product.
- Customs documentation:
Centered on necessary documents that accompany the product in an import and / or export,
and that relates to approvals and legislative aspects.

4.1. Tariffs and taxes

In our 6-Digits report will find an analysis of market accessibility:

tariffs, taxes and specific documentation. For more information about 6-Digits report,
visit the following link www.expoort.com or check the table at the end of the document.

4.2. Customs documentation

Export Documents
- Bill of lading
- Commercial Invoice
- Customs export declaration
- Packing List
- Terminal handling receipts
Source: Doing Business World Bank Group

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Import Documents
- Bill of lading
- Cargo release order
- Collection order
- Commercial invoice
- Customs import declaration
- Packing list
- Terminal handling receipts

Pag. 14

4.3. Trade barriers

Market barriers for countries outside the EU:

Trade Barriers
Title / Sector / Last Update

Sanitary and Phytosanitary measures / Agriculture and Fisheries / 10 May 2004

Sanitary and Phytosanitary measures / Agriculture and Fisheries / 21 Jan 2005
Sanitary and Phytosanitary measures / Agriculture and Fisheries / 05 Apr 2006
Source: Market Access Database

4.4. Commercial and trade laws

Economy Laws
Comercial and trade Laws

Commercial and Company Laws

Ley 28976...

Trade Laws
Reglamento de la Ley General de Aduanas...

MORE LAWS
note:linkable

Source: Doing Business World Bank Group

4.5. Patents and trademarks

Contact Information
National IP offices
WIPO depository libraries

Legal Information

Statistics

Joined WIPO in 1980

IP statistical profile: (patents, utility models, t...

National IP laws and regulations (WIPO Lex)

Number of domain name disputes:Complainant | Resp...

Membership of WIPO treaties and Treaties notifi...

Membership of WIPO bodies

Cooperation
Technical assistance activities: Beneficiary | Host
WIPO meetings
* Source: World Intellectual Property Organitzation (WIPO)

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5. Other countries with opportunity for the HS 1006

product
Sources used in this section: UN Comtrade - comtrade.un.org | Google Search - www.google.com| And personal compilation.

Top 10 countries that import HS 1006 product, in the last three years:
Partner

Trade Value

Trade Quantity

Nigeria

$3,573,117,502

919,993,560

Indonesia

$2,458,786,689

4,560,848,483

Saudi Arabia

$2,208,979,295

2,347,593,000

Japan

$1,545,024,419

2,064,021,151

China

$1,512,347,818

2,923,005,560

USA

$1,405,096,596

1,228,242,547

Cte d'Ivoire

$1,252,466,473

2,202,732,613

United Arab Emirates

$1,230,047,921

No Data

Malaysia

$1,211,347,534

2,037,357,158

South Africa

$1,193,148,807

2,181,597,186

Source: UN Comtrade

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Evolution in millions of dollars of the leading importers , of the HS 1006 product, in the last
years:
Evolution top country dollars imports
in milion $

Evolution quantity imports of the leading importers, of the HS 1006 product, in the last years:
Evolution top country quantity imports
number of units

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