1.4 What is Marketing Execution?

What is
Marketing Execution?

Marketing Execution
is Noon Nopi realized
l Domestic Level
l International Level

The Marketing 4 Ps
Noon Nopi enablers
l Product?
l Price?
l Place?
l Promotion?

Example:
Coffee House Chains

Coffee Chains:
l Product?
-Variation by coffee
-Variation by service
-Variation by non-coffee

Coffee Chains:
l Price?
-Variation by product
-Variation by size
-Variation by target segment & brand
positioning

Coffee Chains:
l Place?
-Variation by location
-Variation by store style
-Variation by store size
-Variation by delivery system

Coffee Chains:
l Promotion?
-Variation by message
-Variation by media
-mass
-new or social

Segment Takeaways
l Marketing Execution is Noon Nopi realized
l Marketing Enablers are called the
Marketing Mix
l Noon Nopi for each International market
can be adjusted by fine tuning the 4 Ps