1.3 What is Marketing?

Its Noon Nopi

Marketing simply defined is

matching of eye levels
Can be between any two
parties

Its Noon Nopi

Matching the Noon Nopi creates

relationships
Relationships last as long as
levels keep matching

Noon Nopi Under

Fail to live up to consumer

expectations: e.g. re quality

May lead to dissatisfaction

Noon Nopi Over

Over-estimate consumers
expectations

May lead to over-pricing

International Marketing

Addition of a market abroad

International Marketing

Allows us to extend our market

International Marketing

Same possibilities for under

Noon Nopi exists
e.g. foreign consumers more
demanding of service

International Marketing

Same possibilities for over

Noon Nopi exists

e.g. price is too high abroad

Multinational Marketing

Localizing at multiple
Noon Nopi (eye level)

Multinational Marketing

Results in market expansion

Global Marketing

Unifying into one Noon Nopi

Gaps may still exist with markets

Competitors may exploit gaps

International
Marketing Takeaways
Concept:
-Same
-Noon Nopi Matters!
Execution:
-Similar
-Extend
-Different
-Adapt
-Becoming Similar
-Globalize