Inception And Basic Information

Scribe On Time started off in 2014 as a boutique transcription service with 1 scriber working
in the Northern Suburbs of Melbourne. Since then we have added on 10 more scribers
ranging from those who just scribe on the side, to those who scribe on the go, to our
favourite - those who scribe most of the time.
Since our inception, Scribe On Time has been totally focused on quality, fast turnaround
times and competitive pricing.
We pride ourselves on achieving the shortest turnaround times in industry with a particular
focus on quality that is unparalleled.

Target Market
Scribe on Time offers it's services to all medical practitioners, occupational physicians,
lawyers and everyone in between. Our major focus remains on medical transcriptions, with a
strong team of professionals all with connections to the health sciences.

Address in Sri Lanka

73/5, Ward Place, Colombo 7

Employees in Sri Lanka

Six Employees.

Payment
Rs. 40,000 for approximately 1 hour of audio (This is so that you can estimate the profits,
since we do not have profit history).

Lead Entrepreneur

Dulanka Weraduwage
BACHELOR OF ENGINEERING (RMIT)
SENIOR MANAGEMENT CONSULTANT WITH A BACKGROUND IN MECHATRONICS
ENGINEERING. HANDLES ALL TRICKY SITUATIONS AND EXPANSIONS TO CATER FOR
CLIENT NEEDS.

Industry
Writing and Editing/Transcription.

Theories That Need To Be Spoken About In Part 3 of the Report

1. Use the theories that they have recommended in the assessment brief (market
penetration of existing markets, New Product or service Innovations, Market
Development, bla bla bla.
The sir is hell bent on using this theory: STP theory Segmenting, Targeting,
Positioning.

2. Michael Porters Generic Strategies.

3. Churchill and Lewis Growth Model: https://hbr.org/1983/05/the-five-stages-ofsmall-business-growth

4. Ansoff Metrics: http://www.quickmba.com/strategy/matrix/ansoff/