BE

CHEF
YOUR OWN

INDEX
WHAT IS IT

SERVICE & PRODUCTS

WHY

THE OPPORTUNITY
HOW

LOGISTICS & STRATEGY

FOR WHO
WHERE

THE CUSTOMER
THE CITY
COSTS

WHAT IS IT

THE SERVICE

WHAT IS IT ?
BECAUSE YOU CAN DO BETTER THAN
TAKEOUT !

TIME SAVING !

BE YOUR OWN CHEF PROVIDES A SERVICE THAT INTENDS TO BE A REMINDER FOR ALL OF US
THAT COOKING OUR OWN MEALS AT HOME CAN BE A HEALTHY AND FUN EXPERIENCE HAVING AS
MAIN GOAL TO BRING FRIENDS AND FAMILIES TOGETHER BY GETTING SOME TIME OFF FROM THE
DAILY ROUTINE AND BY COOKING A HOME MADE MEAL WITH THE BEST POSSIBLE HIGH QUALITY
INGREDIENTS, BROUGHT FROM LOCAL FARMERS AND SPECIALISED REGIONAL PRODUCT MARKETS

COOKING MADE EASY FOR EVERYONE

FRESH AND HIGH QUALITY INGREDIENTS

SENT TO YOUR DOORSTEP

KEY ACTIVITIES
APP & WEBSITE
DEVELOPERS

SUPPLIERS
RAW MATERIALS

PRODUCT
DELIVERY

TEAM OF CHEFS
RECIPES
DEVELOPMENT

BYOC

CUSTOMER ASSISTANCE
VIDEO COOKING TUTORIALS

RAW MATERIALS
PICK-UP

WHY

THE OPPORTUNITY

CONSUMPTION STRUCTURE

FEDERAZIONE ITALIANA PUBBLICI ESERCIZI - LEUROPA AL RISTORANTE 2010

ITALY

EU 27

Food & Soft rinks

9%

14%

Food & Soft rinks

Hotels &
Restaurants
11%

2%

EURO ZONA
Food & Soft rinks

11%

11%

2%

9%

7%

Hotels &
Restaurants
9%

7%
3%

7%
2%

2%

9%

3%

2%

12%

11%

Hotels &
Restaurants

9%

8%
19%

20%

2%

2%
16%

14%
10%

1%

9%

16%
2%

9%

17%
3%

WEALTHIEST CITIES OF ITALY

MINISTRY OF FINANCES REPORT 2010

MILAN

37,151
4.77 %
223,311

BOLZANO
AOSTA

TURIN

TRIESTE
VENICE

10,766
2.08 %
175,243

BOLOGNA
FLORENCE

GENOA

6,390
1.65%
169,871

5,528
2.49 %
169,273

PERUGIA

6,718
2.77 %
173,678

ANCONA

PESCARA
CAMPOBASSO

BARI

ROME

45,995
3.06 %
181,151
Number taxpayers declaring more
than 100th Euro
% Of the total city population
Average income of declaration over the 100th Euro

POTENZA

NAPLES

CAGLIARI

7,130
2.02 %
163,238

CATANZARO

PALERMO

ANNUAL INCOME PER CAPITA (2014)

0 - 12,000
12,000 - 14,000
14,000 - 16,000
16,000 - 18,000
18,000 - 20,000
20,000 - 22,000

22,000 - 24,000
24,000 - 26,000
26,000 - 28,000
28,000 - 30,000
>30,000

MINISTRY OF ECONOMICS AND FINANCES

RESTAURANTS AFFILIATED

DELIVERY SERVICES IN THE CITY READY TO EAT FOOD

NUMBER OF USERS

QUALITY OF THEIR PRODUCTS

DELIVERY SERVICES IN THE CITY SPESA A CASA

NUMBER OF CUSTOMERS

RESTAURANT CATEGORIES
FAST CASUAL
THE QUICK-SERVICE
RESTAURANTS ARE LEFT ON THE
SIDE DUE TO THE FACT THAT THE
PROJECT ONLY INVOLVES HIGH
QUALITY PRODUCTS AND WILL BE
TARGETED TO PEOPLE WHO IS
FULLY AWARE OF THE QUALITY
AND ORIGIN OF THE PRODUCTS
THEY CONSUME DAILY.

QUICK SERVICE

FINE DINING

BE
CHEF
YOUR OWN

CASUAL DINING

CUSTOMER SURVEY

PEOPLE IN THE CITY IS VERY PRONE TO HAVE

MANY MEALS A WEEK AT RESTAURANTS SOME OF
THEM EATING OUT MORE THAN 10 TIMES A MONTH
EVEN THOUGH THE SURVEY SHOWED THAT MOST
PEOPLE LIKE COOKING.
THESE CAN BE ALL CONSIDERED POSSIBLE
CUSTOMERS IF THEY ARE ABLE TO BE PERSUADED
INTO USING THE SERVICE OFFERED BY BYOC AND
ALL ITS BENEFITS.

HOW LOGISTICS

SERVICE LOGISTICS
RECIPES DEVELOPMENT

SUPPLIERS
OFF LINE MARKETING &
COMMUNICATION

BE
CHEF
YOUR OWN

NETWORK OF SUPPLIERS
AND ACTIVITIES

4
BYOC

RAW MATERIALS
PICK-UP

APPLICATION & WEBSITE

DEVELOPMENT
ONLINE MARKETING &
COMMUNICATION

1
5

ASSITANCE

BICYCLE DELIVERY
SERVICE

CUSTOMER

PRODUCT - MIX
ONE WEEK MENU SAMPLE
ANTIPASTI PRIMI PIATI SECONDI PIATI PIATI UNICI DOLCI E DESSERTS
A

C (Veg)

C (Veg)

C (Veg)

ASPARAGI IN SFOGLIA
CON CRUDO

A BUCATINI CON ZAMPONE A ARROSTO AL LATTE

CROCCHETTE DI CECI E
GAMBERI

B FUSILLI COI FEGATINI DI B BASTONCINI DI POLLO CON B POLLO AI 4 SAPORI CON

CROCCANTE E CARCIOFI

C BARCHETTE DI MELANZANE
GRIGLIATE

POLLO

SALSA ALLA SENAPE

C PARMIGIANA DI MELANZANE C
GRIGLIATE

SALMONE GLASSATO AL
MIELE
TORTINO DI CAROTE

INSALATA DI FARRO E ORZO

ESTIVA

A BICCHIERINI DI RICOTTA
E FRAGOLE

B BISCOTTINI AL BURRO CON

MARMELLATA

PRODUCT - MIX
SIMULATION MENU PER CUSTOMER 1 WEEK
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
A C*
AA
AB
C* C*B
-

AA

AB

BB

A BA

C*

A BB

C*C*B

BB

C*

C* A A

HOME PAGE
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE TIPS AND SPECIAL DEALS IN YOUR FUTURE BE YOU OWN CHEF BOX !!

SUBSCRIBE OR LOG IN

WEEKLY RECIPES

HOW IT WORKS

OUR SUPPLIERS

WHY BE YOU OWN CHEF ?

BECAUSE YOU CAN DO BETTER THAN TAKEOUT !
COOKING MADE EASY FOR EVERYONE

USER SUBSCRIPTION TO THE

APP AND WEBSITE

I N F O R M AT I O N

ABOUT THE
SUPPLIERS, WHO THEY ARE, WHERE
THEY ARE LOCATED AND THEIR
PRODUCTS

EXPLANATION OF THE SERVICE THAT

ITS PROVIDED AND HOW ITS DONE

FRESH AND HIGH QUALITY INGREDIENTS SENT TO YOUR DOORSTEP

POSSIBILITY

TIME SAVING !
MAKE YOUR ORDER !
PAYMENT METHODS

FOLLOW US ON

CONTACT PRIVACY TERMS & CONDITIONS FAQ

TO CHOSE FROM
DIFFERENT WEEKLY RECIPES TO
CREATE THE CUSTOMERS OWN
MENU

MAKING AN ORDER
2

WEEKLY RECIPES

HOW IT WORKS

OUR SUPPLIERS

ASPARAGI IN SFOGLIA CON

CRUDO

ANTIPASTI
PRIMI PIATI
SECONDI PIATI
PIATI UNICI
DOLCI E DESSERTS

CROCCHETTE DI CECI
E GAMBERI
* BARCHETTE DI
MELANZANE GRIGLIATE

SHOWS

THE NUMBER OF MEALS

CHOSEN

N UMBER

OF PEOPLE YOURE
COOKING FOR

PRODUCT MIX - WEEKLY RECIPES

CROCCHETTE DI CECI E GAMBERI

Le crocchette di ceci e gamberi sono dei gustosi stuzzichini a base di gamberetti e ceci tritati che possono essere serviti
sia come antipasto che come secondo accompagnati da qualche salsa. le crocchette di ceci sono una golosit che rientra
anche nella categoria finger food, magari da servire durante un aperitivo sfizioso con gli amici.
il gusto delicato dei gamberetti ben si sposa con quello pi forte dei ceci e insieme questi ingredienti prima frullati e poi
impanati e fritti vanno a formare un risultato perfetto sia nel sapore che nella presentazione.

GO BACK
PAYMENT METHODS

7.55

PICK DATE & TIME !

FOLLOW US ON

CONTACT PRIVACY TERMS & CONDITIONS FAQ

RECIPE DESCRIPTION
PRICE PER PERSON
NUMBER OF PEOPLE FOR THE RECIPE

WEEKLY RECIPES

HOW IT WORKS

PICKING TIME & DATE

OUR SUPPLIERS

DATE

PICK A DATE AND TIME FROM

OUR AVAILABLE DELIVERY
DATES AND TIME SCHEDULES.

TIME

GO BACK
PAYMENT METHODS

REVIEW YOUR ORDER

FOLLOW US ON

CONTACT PRIVACY TERMS & CONDITIONS FAQ

WEEKLY RECIPES

HOW IT WORKS

OUR SUPPLIERS

ONLINE PAYMENT

GO BACK
PAYMENT METHODS

MAKE PAYMENT !
FOLLOW US ON

CONTACT PRIVACY TERMS & CONDITIONS FAQ

WEEKLY RECIPES

HOW IT WORKS

OUR SUPPLIERS

YOUR ORDER HAS BEEN PLACED CORRECTLY

GET READY TO.. BE YOUR OWN CHEF !

MAKE ANOTHER ORDER

PAYMENT METHODS

FOLLOW US ON

CONTACT PRIVACY TERMS & CONDITIONS FAQ

MARKETING STRATEGY
STAGE 1:

STRONG ONLINE MARKETING AND COMMUNICATION STRATEGY

MARKETING STRATEGY
OFFLINE MARKETING AND COMMUNICATION STRATEGY IN

STAGE 2: STRATEGICALLY

CROWDED AREAS WITHIN THE CITY WITH

CONSTANT CROWDS MOVING THROUGH THEM.
GARIBALDI

PORTA VENEZIA
CADORNA

SAN BABILA

CROCETTA

PORTA GENOVA & NAVIGLI

MARKETING STRATEGY

MARKETING STRATEGY

MARKETING STRATEGY

MARKETING STRATEGY
ONLINE COMMUNICATION
OFFLINE AND ONLINE
COMMUNICATION STRATEGIES
WILL WORK TOGETHER IN TUNE,
INTEGRATED WITH ONE ANOTHER
TO GAIN NEW CUSTOMERS
MAKING THE BRAND PRESENT
THROUGH OUT THE CITY AND
CREATING AN IMPACT BOTH
ONLINE MEDIA AND OFFLINE.

OFFLINE COMMUNICATION

FOR WHOM

THE CUSTOMER

TARGET CUSTOMER
SINGLES
COUPLES
OFFICE

FAMILIES

WHERE

TRENTINO-ALTO ADIGE
(SDTIROL)
FRIULI-VENEZIA
GIULIA
AOSTA VALLEY

LOMBARDY

PIEDMONT

VENETO

EMILIA-ROMAGNA

SAN MARINO

LIGURIA

MARCHE

TUSCANY

UMBRIA
ABRUZZO
MOLISE

LAZIO

MILAN

APULIA
CAMPANIA
BASILICATA

SARDINIA

CALABRIA

1,324,169

INHABITANTS 2013

SICILY

TARGETED AGE RANGE DEMOGRAPHICS

25-34

35-44

140,361

214,515

10,6%

16,2%

203,922

156,251

15,4%

11,8%

45-54

54 -64

WEALTH CONCENTRATION & STRATIFICATION (2010)

HIGH

MEDIUIM HIGH

MEDIUM

MEDIUM LOW
LOW

WHERE

THE CITY

FEEDING THE PLANET, ENERGY FOR LIFE

WHY MILAN?
It will be the voice of the italian food tradition with 60,000 excellent agricultural businesses and
over 20,000 specialised in the agro-industrial and nutrition industry participating in the event. The
event in Milan will focus on the theme Feeding th Planet, Energy for Life

Cultural Center - The Scala theatre, the Piccolo theatre, Leonardo da Vincis Last Supper, the
Brera Pinacoteca, the Duomo Cathedral and the Sforzesco Castle are all beautiful cultural sited
worth visiting. Milan sells around 10 million tickets to art, cultural and music events each year.

Shopping Capital - Its impossible to go to Milan and not pay a visit to via Montenapoleone or via
della Spiga, the two most famous streets in the elegant fashion district. Milan is undeniably the
fashion and Made in Italy capital. Its celebrated cocktails are another reason to relax in the center
of Milan.

The heart of the economy - Milan has always been the center of the italian economy. The city was
the industrial capital in the Sixties, and nowadays is the financial and publishing capital and one of
the most important cities in the world for fashion and design with its 650 showrooms.

Strategically positioned and popular tourist attraction - Milan is situated between key
international and italian destinations, making it the perfect starting point for visiting historic cities,
stunning lakes, mountains and seaside.

Feeding the Planet, Energy for Life

- 21 MILLION VISITORS (AROUND 30%

FOREIGNERS) WITH 24-29 MILLION VISITS

MAIN THEMES:
NUTRITION
HEALTH
WELLNESS

Feeding the Planet, Energy for Life

Science for Food
Safety, Security
and Quality

Scientific &
Technological
Technology for
Agriculture
& Biodiversity

SUB - THEMES:

Innovation in the
Food Supply Chain

Solidarity &
Cooperation
on Food
Food in the Worlds
Cultures & Ethnic
Groups

Cultural &
Social
Dietary Education

Food for Better

Lifestyles

Feeding the Planet, Energy for Life

- HEALTHY EATING
- ENVIRONMENTALLY
FRIENDLY PRODUCTS
- FOOD CULTURE IN ITALY
& OTHER WORLD
CULTURES
- TOP QUALITY

COSTS

COSTS

FUTURE PROJECTIONS
BYOC FLAGSHIP STORE
IN CITY CENTER

BYOC CHEFS TO YOUR

OWN HOUSE

BYOC COOKING AND KITCHEN

UTENSILES

INTERNATION SUPPLIERS
FOR INTERNATIONAL DISHES

MANY POSSIBILITIES FOR BUSINESS EXPANSION !

WINE PAIRING AND

BEVERAGES DELIVERY