Facebook Live Checklist

Using Facebook Live to build a loyal audience can be exciting. This checklist helps ensure
you cover everything to get started with using Facebook Live in a way that helps you
build your audience, get more subscribers, and create buyers or clients.

Gathering Tools
When creating a video, it is important to remember how it looks and sounds is
important. It does not have to look like a TV show, but you do want people to be able to
hear and see you.

Camera: You can use any camera with Facebook Live, including your phone or
tablets. Choose the one with the best camera. You can find a lot of tools and
support for Facebook Live.

Lighting: Its important to check the lighting for your filming location. If people
can't see you, or what you are sharing with them, then the video is useless. Use
daylight and any other tools you have to your advantage. If you want to be more
professional, you can find many lighting options on Amazon.

Sound: It's important to ensure your sound is good and clear. You may need to
attach an external mic to your device if the internal mic does not pick up
everything.

Creating Content

Have a Goal: Before you start making a video, you need to know what the video
is going to be about and what you want your end result to be. Do you want to
make more sales? Do you want to expand your audience and get more
subscribers? What your goal is will help in creating your content.

Put The Audience First: Everything you do is about your audience so it's
important that you put them first. You should know them well enough to know
whether theyd even watch your live event.

Make it Count: Never forget to tell the audience who you are and why you are
there multiple times during the event. If youre selling something, make sure you
mention your Call-To-Action.

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Facebook Live Checklist

Engagement

Answer Questions: Your audience wants to know that youre listening to them,
so if you allow for a Q&A during your event, or host a Q&A only event, be sure to
engage and mention viewers by name.

Ask Them to Share: Several times during your live event, in addition to stating
your name, mention why you are there and your CTA. Be sure to ask the
audience to share your live video with anyone who might want to see it.

Metrics

Mind the Numbers: One awesome thing about Facebook Live is all the stats you
can see while it's happening and when it's over. Use this information to get
better.

Tips & Tricks

Be yourself!

Choose the right audience.

Conduct regular events, figure out what times work best.

Include a Call-To-Action.

Edit and repurpose your video on your website or on Facebook itself.

Hopefully, this will help you to get started or improve your current
marketing strategies on Facebook Live.

Check out our list of helpful resources for running an online business.
https://www.tlcforcoaches.com/resources

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