Student Name

Working name of Business

Rebecca Branch
Universal Careers Application Platform (UCAP)

Elevator pitch of the proposition (50 words max)

An online platform which would hold your private CV information, e.g. GCSE & A-Level
grades, university information, work experience etc., with the ability to import the information
into online applications for placement/graduates. The program would be adopted by firms, but
the information provided could be adapted to their individual requirements.
Describe the customer experience (150 words max)
When filling out placement/graduate applications, it can often feel tedious repeatedly entering
the exact same information into every different application. UCAP will allow any applicant to
easily upload their basic information into job applications with the click of a button. A user
would input their information in detail ONCE onto the online platform. The employer would
select the information they wish to obtain from all of their applicants, and this would
subsequently be imported into each application form.
The core questions asked are identical in most cases, and can sometimes be the most time
consuming part of the application process. A universal server enabling the employer to obtain
this information without the need for the manual completion would greatly improve the
process, increasing the overall efficiency. The employer would of course not be limited to
these questions, and would be able to tailor the entire rest of their application process as
usual.
What needs or values does this fulfil? (3-5 bullet points <10 words each bullet)
The User
Increased efficiency in entering application information, therefore less time consuming
Reducing errors in entering data multiple times (resulting in accidental rejection)
The Company
An easier application process encourages more people to apply (greater chance of
finding good people)
Increases the number of people who finish their application
Target audience (100 words max)
The immediate audience would be applicants to an industrial placement or a graduate
scheme, specifically those who are applying to business and finance job vacancies. With the
large numbers of applications that graduates and placement students have to complete, whilst
also juggling their degree, it makes sense to decrease the amount of time needed to complete
various job applications, especially when the tasks are practically identical for each
application.
It wouldnt have to be exclusively for university students; however, it is these specific people
who are known to be under time pressure when applying to jobs.
Who would be the main competition? (3-5 bullet points <10 words each bullet)
The companies themselves not wanting to take on the program

Every companys individual application process

SAMIS or UCAS, who could link companies directly to the data

Key Dates
Submit Completed Formative Evaluations
Distribution to Peer Reviewers
Peer Reviews Completed and Returned
Convenor Reviews Returned

07:00 Thursday 3rd November (email to

c.j.archer-brown@bath.ac.uk).
18:00 Thursday 4th November (by email)
07:00 Wednesday 9th November (email to Chris)
ASAP Depending on numbers (aim 11th Nov)