Intake: Sept 2016

ASSIGNMENT FRONT SHEET

UNIT: 2 Marketing Essentials (Core Unit 2)
UNIT CODE: R/508/0486 (Core unit)
Learning Hours: 60 Hours.
Course: HND Business Level 4
CREDIT VALUE: 15 CREDITS
Term: 1
Self-learning hours: 90 hours.
TQT: 150
Unit Leader: MR SAHEED AYINDE
Lecturer:
Internal Verifier: Mrs Sunita Kotta
ASSIGNMENT TITLE:

Learners Name
Term: 1
Cohort: SEPT 2016
Registration Number
Campus: REGENT COLLEGE HIGHER EDUCATION
Hand out Date: Week Commencing 04/10/2016
Submission Date: 23/12/2016
Final Submission where turnitin will be blocked: 19/05/2017

Task
Number

Evidence
Page number

In this assessment, you will use the scenarios and also have opportunities to provide evidence against the assessment
criteria.

P2

P1

Indicate Outcome
the page numbers where the evidence
can be found.
Learning
Assessment
In this assessment you will have the
Criteria
opportunity to present evidence that shows
you are able to:
LO 1: Explain the role of marketing and how
it interrelates with other functional units of
an organisation.

Explain the key roles and responsibilities of

the marketing function.
Explain how roles and responsibilities of
marketing relate to the wider organisational
context.

04/10/2016

Submission Date
Deadline for submission. No
more submissions allowed
after this date unless
mitigating.

23/12/2016
16/05/2017

LO 2: Compare ways in which organisations P3

Compare the ways in which different
2
use elements of the marketing mix (7Ps) to
organisations apply the marketing mix to
achieve overall business objectives.
the marketing planning process to achieve
business objectives.
LO3: Use contemporary examples to
P4
Produce and evaluate a basic marketing
3
demonstrate both the positive and negative
plan for an organisation.
influence/impact the macro environment has
on business operations
Please see that you include the Turn-it-in
Report attached: Yes
If no Reason:
% of the turn it in report.
report. This work will not be accepted
No
without the Turn it in report.
Learners Declaration: I certify that the work submitted for this unit is my own and the research sources are fully acknowledged.
Learners Signature:
Date:
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies regulations. In this context the definition
and scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying information directly from the web or books without referencing
the material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework form another
student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with
according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Due Dates
Issue Date
Formative Feedback for LO1
Formative feedback for LO2
Formative feedback for LO3
Formative feedback for LO4

Assignment Guidelines:
Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
Produce an academic report, detailing the above issues with an approx. word limit of 4000, with +/- 10% margin.
Complete the title page and sign the statement of authenticity. The Assignment front sheet should be attached in the front.
It should be uploaded on to Turnitin on the submission date
Assignments submitted after the deadline will not be accepted unless mitigating. Assignments submitted after the
submission date may not be eligible for support towards feedbacks, if not submitted in time.
Resubmission is capped to a pass. Learners are allowed to resubmit only once and if fails to pass at the time of
resubmission, would be advised to retake the unit.
Collusion and Plagiarism must be avoided.
Start each answer on a new page and pages should be numbered. Highlight each question clearly.
Include a Bibliography at the end of the assignment and use the Harvard referencing system.
All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals,
websites (include the date of visit), etc.
Try to give the page numbers, publishers' details and the year of publication
In order to pass you need to address all the LO
In order to get a merit you need to address the characteristics of pass and address all the Ms
In order to get a Distinction you need to address the characteristics of pass, merit and address Ds.
Use a common format for the questions, for example:
Introduction (analyse the question.)
Underpinning Knowledge (write about the relevant theory/points)
Applied knowledge(Data Analysis)
Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

Unit Number and title

Qualification
QUALIFICATION CODE
Start Date
Deadline/ Hand-in
Assessor

ASSIGNMENT BRIEF
Unit 2: MARKETING ESSENTIALS (Core unit )
BTEC HND Business (Level 4)

R/508/0486 (Core unit)

19/09/2016
23/12/2016

The main purpose of this assignment is to: The purpose of the assignment is to provide learners with background knowledge and

understanding of Marketing, the role of marketing in which organisations operates. Learners will compare ways in which organisations use

elements of the marketing mix (7ps) to achieve overall business objectives. You will be given an opportunity to develop and evaluate a
basic marketing plan.
Important instructions to students towards submission format:

The submission is in the form of an individual written report. This should be written in a concise, formal style using single spacing and font

size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with

research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system.

The recommended word limit is 3,5004,000 words, although you will not be penalised for exceeding the total word limit. While attempting

the questions you need to address all the LO and assessment criterias as specified towards pass merit and distinction. You will have to

pass all the Ps to achieve an overall pass, address all the Ms to achieve an overall merit besides addressing all the Ps and address all the

Please refer to

Ds to achieve an overall merit besides addressing all the Ps and Ms. You will be given only one chance towards resubmission and this is

capped to pass only. If you fail to address the Ps as specified while Resubmission, you will be asked to repeat the unit.

the assessment descriptors towards merit and distinction.

Learners need to have read carefully the instructions before attempting any of the questions. The assignment is to be addressed

with reference to the scenario addressing learning outcome 1 to 3. To ensure effective and quality assessment, learners will be

assessed using different mode of assessment including PowerPoint presentation, short essays and report writing and written
reflective statements.

Scenario: The marketing world is becoming more and more focused on directly connecting with consumers and making the
marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful
implementation of a marketing campaign creating value for customers in order to capture value from customers in return.
Todays marketers must be good at creating customer value and managing customer relationships. Outstanding marketing
companies understand the marketplace and customer needs, design value-creating marketing strategies, develop integrated
marketing programs that deliver customer value and delight, and build strong customer relationships. In return, they capture
value from customers in the form of sales, profits, and customer loyalty.

As a newly appointed assistant to the Marketing Manager, you are required to carry out a detailed marketing analysis of one of
the following company:
Aldi
McDonald's
IKEA
Barclays
Cadbury
Task 1: Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation,

you are required to prepare a report in a word format. You are required to carry out an extensive research by using various

supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials,
and other relevant resources. (Approx: 1200 words)

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
P1 Explain the key roles and responsibilities of the marketing function for the chosen organisation.
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context for the chosen scenario.

Task 2: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for
the chosen organisation, you are required to continue your report in a word format. You are required to carry out an extensive
research by using various supportive business case studies, materials such as the magazine, text books, websites, journals,
newspapers, lecture materials, and other relevant resources. (Approx: 1000 words)

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives
P3 Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve
business objectives. How does it differ from other organisations or could do better compared to other organisations (with
examples). (Approx: 1400 words)

Task 3: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for
the chosen organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and
continue your report in a word format. You are required to carry out an extensive research by using various supportive business
case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant
resources
LO3 Develop and evaluate a basic marketing plan.
P4 Produce and evaluate a basic marketing plan for the chosen organisation.
For the Merit and Distinction criteria, please refer to the marking scheme as specified below.

Assessment:
The module will be assessed meeting all the Assessment Criteria (AC), as specified by the awarding body, Pearson Edexcel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: Individual reports approx. 3500 - 4000 words. Details enclosed in the assignment brief above.

P1 Explain the key roles and

responsibilities of the marketing
function for the chosen organisation

P2 Explain how roles and

responsibilities of marketing relate to
the wider organisational context for the
chosen organisation or scenario
P3 Compare the ways in which the
chosen organisation applies the
marketing mix to the marketing
planning process to achieve business
objectives. How does it differ from other
organisations or could do better
compared to other organisations (with
examples).
P4 Produce and evaluate a basic
marketing plan for the chosen
organisation.

M1 Analyse the roles and

responsibilities of marketing
in the context of the
marketing environment for
the chosen organisation.
M2 Analyse the significance
of interrelationships
between marketing and
other functional units for the
chosen organisation.
M3 Evaluate different tactics
applied by the chosen
organisations to
demonstrate how business
objectives can be achieved.

LO2 & 3
D2 Design a strategic
marketing plan that
tactically applies the use
of the 7Ps to achieve
overall marketing
objectives for the chosen
organisation

D1 Critically analyse
and evaluate the key
elements of the
marketing function and
how they interrelate
with other functional
units for the chosen
organisation.

Guidance in addition to the Pass criterias, this assignment gives you the opportunity to submit evidence in order to achieve the
following Merit and Distinction grades. Learning outcome and assessment criteria, Assessment Grid indicating their pass, merit
and distinction:
Unit 2: Marketing Essentials
Learning Outcomes
Pass
Merit
Distinction
LO1 Explain the key roles
and responsibilities of
the marketing function.

LO2 Compare ways in

which organisations use
elements of the
marketing mix (7Ps) to
achieve overall business
objectives

LO3 Develop and

evaluate a basic
marketing plan

M4 Produce a detailed,
coherent evidence-based
marketing plan for the
chosen organisation

Achievement Summary
The Following Sections to be completed by the assessor:

Cohort: Sept 2016

UNIT 2: Marketing Essentials

FINAL GRADE:

Campus: WEMBLEY

Evidence presented

Date of verification:

Term: 1

Centre Name:
REGENT COLLEGE HIGHER EDUCATION
Campus:
WEMBLEY CAMPUS
Centre Number:
12727
Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the
Assessment:
UNIT 2
Marketing Essentials
UNIT LEADER
Mr Saheed Ayinde
Assessors Name:
Assessors Signature:
Learners Name (to be filled by the Assessor)
Intake: Sept 16

Learners Edexcel Reference Number

Summary of the evidence required by the

student

Has the Unit been Internally Verified?

Name of the Internal Verifier:
Internal verifiers signature :
If Sampled ,Internal verifiers comments on the assignment brief:
Evidence
Checklist
LO1

LO2
LO3

Learning Outcome
MERIT

DISTINCTION

Evidence for the criteria to pass, merit and distinction as specified in the
student feedback and contextualised.
PASS

Assessors
decision

Internal
verification
decision.
(agree,
disagree)

As a newly appointed assistant to the Marketing Manager, you are required to carry out a detailed marketing analysis of one of the following
company: Aldi , McDonald's, IKEA, Barclays, Cadbury
Task 1: Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required

to prepare a report in a word format. You are required to carry out an extensive research by using various supportive business case studies,

D1 Critically
analyse and
evaluate the key
elements of the
marketing
function and how
they interrelate
with other
functional units

P1(P,M,D)

P1 (P,M,D)

materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx: 1200 words)

LO 1 Explain the role of P1 Explain the key roles and responsibilities of

the marketing function for the chosen
organisation.
marketing and how it
interrelates with other
functional

M1 Analyse the
roles and
responsibilities of
marketing in the
context of the
marketing
environment for
the chosen
organisation.

P2 Explain how roles and responsibilities of M2 Analyse the

marketing relate to the wider organisational significance of
context for the chosen scenario.
interrelationships
between
marketing and
other functional
units for the
chosen
organisation.
Contextualised Feedback addressing LO1, reflecting the pass , merit and distinction:

IV comments towards LO1 :

for the chosen

organisation.

LO2 & 3
D2 Design a
strategic marketing
plan that tactically
applies the use of
the 7Ps to achieve
overall marketing
objectives for the
chosen organisation

P2 (P,M,D)

P2(P,M,D)

Task 2: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen
organisation, you are required to continue your report in a word format. You are required to carry out an extensive research by using various
supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant
resources. (Approx: 1000 words)
LO2 Compare ways in P3 Compare the ways in which the chosen
P3 (P,M,D) P3 (P,M,D)
which organisations use organisation applies the marketing mix to the
elements
of
the marketing planning process to achieve
marketing mix (7Ps) to business objectives. How does it differ from
achieve overall business other organisations or could do better
objectives
compared to other organisations (with
examples). (Approx: 1400 words)
M3 Evaluate
different
tactics applied
by the chosen
organisations
to demonstrate
how business
objectives can
be achieved.

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Contextualised Feedback addressing LO2, reflecting the pass , merit and distinction:

IV comments towards LO2 :

P4 Produce and evaluate a basic marketing

plan for the chosen organisation.

M1

M2

M2

M3

M4

P1

M4 Produce a
detailed,
coherent
evidencebased
marketing
plan for the
chosen
organisation

P2

P3

P4

Resubmit

As specified for LO2

Retake

P4 (P,M,D)

P4 (P,M,D)

Task 3: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen
organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and continue your report in a word
format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text
books, websites, journals, newspapers, lecture materials, and other relevant resources
LO3 Develop and
evaluate a basic
marketing plan.

D2

Contextualised Feedback addressing LO3, reflecting the pass , merit and distinction:
IV comments towards LO3 :

Pass , Merit and

D1
Distinction grades
awarded
Any other comments

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Grade given by the Assessor:

Pass
Merit
Assessors Signature:
IV Grading Check:
Agree
Disagree
IV signature:
Students feedback:

Distinction
Date:
Comments if any:
Modify grade to

Resubmission

Date:

Retake

Student Signature:
Date:
Plagiarism: Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies regulations. In this context the
definition and scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying information directly from the web or books without referencing the
material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework form another student
and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the
college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

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