Professional Documents
Culture Documents
Qualitative Research
Strengths
o Provides for depth of studying of individuals
o Provides for studying complex phenomena
o Participants personal experiences are studied
o Rich detail of phenomena is possible
o Participants are observed in naturalistic settings
o Researchers may alter focus as needed
Weaknesses
o Findings are not always generalizable
o Research groups are small
o Collection time is lengthy
o Analysis is lengthy
o Researchers subjectivity and culture are influential